The After Work Entrepreneur

Cathy E. Smith

Welcome to The After Work Entrepreneur podcast, where we guide entrepreneurs building their business after work on their journey from extra income to a 9 to 5 exit strategy. Join us as we provide training, share lessons learned, and dive into stories from our host and guests about their successes and challenges in growing their businesses on the side. Whether you're balancing a side hustle with your day job or aiming to make the leap into full-time entrepreneurship, this podcast is your go-to resource for practical advice and inspiration. Tune in to learn how to turn your passion into a thriving business and make your entrepreneurial dreams a reality.

  1. Aug 4

    Turn Your Expertise Into a Profitable Substack Newsletter

    Welcome to another episode of the After Work Entrepreneur Podcast! This week, Cathy E. Smith dives into why every business owner—especially coaches, consultants, and service providers—should be on Substack. Tired of creating social media posts that get buried and bring no real results? Imagine crafting one piece of content that not only builds your email list automatically but also positions you as an authority and creates lasting relationships with your audience. In this episode, you'll discover seven actionable strategies for growing your business on Substack, from teaching what you know consistently and telling stories that connect, to building an email list you actually own. Cathy shares real-life success stories, quick start actions, and a mindset shift that encourages you to move from simply being a business owner to becoming a publisher and trusted voice in your niche. If you're ready to build trust, authority, and a content ecosystem that keeps working for you, this episode is your go-to guide! After Work Entrepreneur Podcast, side hustle, day job, full-time entrepreneurship, practical advice, digital marketing, Substack, coaches, consultants, service providers, building credibility, business opportunities, email list, authority building, content strategy, expertise, signature series, relationships, algorithm chasing, audience growth, weekly newsletter, teaching, storytelling, client attraction, repurposing content, newsletter topics, coaching business, consulting practice, digital products, membership community, second paycheck

  2. Jul 28

    The Marketing Audit Every Business Owner Should Complete Before Spending Another Dollar

    Welcome to the After Work Entrepreneur Podcast, the show dedicated to helping ambitious professionals turn their expertise into thriving businesses and profitable side hustles. In today’s episode, Cathy E. Smith dives into one of the most overlooked but powerful tools for business growth: the marketing audit. If you’re frustrated with inconsistent leads or wondering why your marketing efforts aren’t delivering the results you want, this episode is for you. You’ll discover how realigning your marketing strategies can save you time, money, and stress—while uncovering hidden opportunities to optimize your customer journey. Tune in for practical questions to assess your own marketing and a challenge that can deliver big results with small, consistent steps. Let’s make your business work for you, not the other way around. After Work Entrepreneur Podcast, side hustle, full-time entrepreneurship, practical advice, marketing audit, lead generation, social media, email marketing, website optimization, customer journey, advertising, business growth, call to action, lead magnet, follow-up emails, sales process, marketing alignment, revenue leaks, data-driven decisions, landing page, mobile-friendly website, nurturing relationships, social media conversations, sales consistency, marketing strategy, repeatable systems, sales pipeline, business blind spots, hidden revenue opportunities, marketing effectiveness

About

Welcome to The After Work Entrepreneur podcast, where we guide entrepreneurs building their business after work on their journey from extra income to a 9 to 5 exit strategy. Join us as we provide training, share lessons learned, and dive into stories from our host and guests about their successes and challenges in growing their businesses on the side. Whether you're balancing a side hustle with your day job or aiming to make the leap into full-time entrepreneurship, this podcast is your go-to resource for practical advice and inspiration. Tune in to learn how to turn your passion into a thriving business and make your entrepreneurial dreams a reality.