Better Skills. Better Doctors.

TCM Hub

Join Rebecca Ong from TCM Hub as she goes beyond the nuts and bolts of clinical practice to navigate some of the more challenging aspects of being a self-employed physician. This podcast introduces the necessary concepts and perspectives that you need to step into the next level of your entrepreneurial journey and achieve holistic success. Leave behind the unsustainable business-building methods that now have you trapped as an employee in your own business and transform into a Free + Easy Doctor™.

  1. Sep 22

    EP173 What If We Had It Backwards? Niching Your Practice First.

    Send us Fan Mail A lot of us were taught to start as general practitioners and earn a niche once we had enough experience. In this episode, I ask what happens when you flip that order. I share how my first-year idealism shaped the way I believed a practice had to be built, why general practice is the hardest business model to start with, and what came into focus when I specialized in orthopedics. I also walk you through a recent coaching session where my client weighed neuropathy against postherpetic neuralgia for her signature offer, and why the less crowded niche became her wide blue ocean. In this episode: How training and scarcity keep practitioners in general practice longer than they wantThe difference between chasing patients and attracting patients who see themselves in your workHow starting with a niche cuts your decisions, keeps your pharmacy lean, and makes you the go-to for one thingWhy seasoned practitioners already have everything the old order was waiting forYour action step: write down the one condition or demographic you'd most want to be known for treatingResources: Signature Offer Bootcamp: an online workshop I'm offering very soon. Keep your eyes out for details.Free + Easy Doctor 1:1 coaching: go to tcm-hub.com/fed and click Let's Work Together If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit: tcm-hub.com/fed and click "Let's Work Together"

About

Join Rebecca Ong from TCM Hub as she goes beyond the nuts and bolts of clinical practice to navigate some of the more challenging aspects of being a self-employed physician. This podcast introduces the necessary concepts and perspectives that you need to step into the next level of your entrepreneurial journey and achieve holistic success. Leave behind the unsustainable business-building methods that now have you trapped as an employee in your own business and transform into a Free + Easy Doctor™.