Thinking Cap Solutions Podcast

Mickey Maher & Corey Kay
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🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership. With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow. 🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise. 🎧 Listen, learn, and lead with impact.

  1. Testimonials: Are yours Brand Builders or Brand Killers?

    09/10/2025

    Testimonials: Are yours Brand Builders or Brand Killers?

    Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five star ratings are overrated, and how audio and video testimonials done well can transform brand perception. Most importantly, we share tips any brand can apply today to capture authenticity, emotion, and stories that connect. Testimonials can add value to any brand no matter what industry, they build trust, loyalty and enhance perceptions (but only if done well, following our tips).  Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    17 min
  2. Fans over Followers Loyalty over Likes

    08/13/2025

    Fans over Followers Loyalty over Likes

    Are you frustrated by slow social media growth, even though your business is thriving? In this episode of the Thinking Cap Solutions podcast, we dive into the dangerous game of focusing on vanity metrics like follower counts and likes. Hosts Corey Kay and Mickey Maher challenge the common misconception that bigger numbers equal bigger success, sharing a personal story about a business owner who was discouraged by his social media stats despite his revenue soaring. Learn why a small, engaged community of "true fans" is far more valuable than a large, disengaged one. They discuss the importance of patience, consistency, and a clear content strategy, explaining that building a trusting relationship with your audience is what truly leads to long-term growth. Discover how to shift your focus from fans over followers and loyalty over likes, and start building connections that actually convert. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    10 min
  3. Why Real Estate Agents Need to Think Like Content Creators

    07/31/2025

    Why Real Estate Agents Need to Think Like Content Creators

    In episode 25, we explore why the best real estate agents aren’t just great negotiators, they’re great content creators. Drawing from over 30 years in media, we break down the real opportunity in real estate: building trust, standing out, and creating real connections before the listing appointment. Because if your only content is “just sold” and “just listed”… you’re playing the same game as everyone else. We discuss: Why real estate brands of the future will look more like mini media companiesWhat content actually works (hint: it’s not just listings, walk throughs & sold pics)How agents can move beyond generic to memorable contentThe link between storytelling, trust, and winning listingsYour Personal Brand is the hidden gem most agents are not maximising Simple ways to get started, even if you are time poor or hate being on cameraHow Thinking Cap Solutions is helping agents across SEQ right nowWe're not here to tell you how to sell houses, but we are here to help you find your POD to build an engage audience with a smart content strategy that done right will lead to referrals and listings. Whether you're a seasoned agent, a newcomer, or a business leader curious about how content drives cut-through, this episode will shift how you think about your brand. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    13 min

  4. 07/16/2025

    Is Podcasting Killing Radio?

    Is podcasting really killing radio?  In this episode of the Thinking Cap Solutions Podcast, we get into the podcast vs radio debate and break it down.   We chat: The two different business models with differing audience needs & habitsWhy attempting the radio model on podcasts (or vice versa) just won't workWhat each medium can learn from the otherAussie audience numbers in 2025 (They might surprise you)What content creators need to understand about both without fearing eitherIt isn't just radio talent jumping into podcasting, podcasters are crossing into radio too. Content Creators have more opportunities than ever to tell their story, audiences are spoilt by choice, so does it have to be Podcasting Vs Radio? You decide. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    31 min

  5. 07/02/2025

    Leading with Emotional Intelligence: Why It’s the Superpower of Great Leaders (Not Ego Driven Ones)

    When two of the world’s most powerful men (Trump & Musk) carry on like schoolkids online, it’s more than just headlines — it’s a masterclass in poor emotional intelligence. This episode’s not political. It’s personal and professional. We’re unpacking what real emotional intelligence looks like (and doesn’t), why it matters more than ever, and how to build it in leadership and life. Mickey Maher and Corey Kay bring relatable examples, real talk, and a breakdown of the five key traits — from self-awareness to social skill. You’ll hear why EI is the difference between trust and turnover, connection and chaos. ✅ Real examples (Trump, Musk, Jacinda) ✅ The 5 traits of EI in plain English ✅ How to spot it, grow it, and use it EI isn’t fluff. It’s a leadership superpower — and we all need it. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    25 min
  6. Mastering Collaboration: How to Work with Every Creative Personality

    06/19/2025

    Mastering Collaboration: How to Work with Every Creative Personality

    Not every creative clash is about the idea itself. More often, it’s about how the people behind the idea work together. In this episode, we unpack the three personality types you're most likely to encounter when shaping creative work as part of a team. Whether you're managing, coaching, producing, selling, or delivering content, knowing how to read the room and guide different personalities can be the difference between missed potential and standout results. Through something we've seen firsthand in media, real estate, and content creation, Corey and Mickey explore what to do when personalities collide, how to build rapport quickly, and how to give feedback without killing the vibe. We share practical frameworks for: Building trust and alignment in minutesGiving feedback in the moment without defensivenessUnderstanding what makes or breaks collaborationHandling confident controllers, quiet resistors, and willing learnersThis isn’t just for team leaders. It’s for anyone who works with others to get creative work done. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    20 min
  7. Seize the Day: How Brands Stay Relevant, Relatable and Resonate

    06/05/2025

    Seize the Day: How Brands Stay Relevant, Relatable and Resonate

    In episode 21 of the Thinking Cap Solutions Podcast, Corey Kay and Mickey Maher dive into how brands of all sizes can seize the day to drive deeper audience connection. From local moments to national headlines, this episode explores how timely, well-aligned content creates cut-through in an always-on world. You'll learn: Why seizing the day is more than a social post — it’s a mindset shiftHow to build a content strategy that allows you to be reactive and relevantWhat brands like cafes, real estate agents and even mechanics can do to stand outWhy hiring content-savvy staff could be your brand’s secret weaponLow-cost, high-impact tactics that any business can use to show personality and connectPlus, Mickey and Corey break down how brand personality, audience understanding and internal creativity can unlock scalable, authentic engagement — all without blowing your budget. If you're building a brand and want to move beyond “just pushing product,” this episode gives you practical tools to pull your audience closer. Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    15 min
  8. This Episode Broke Us - But It Was A Conversation Worth Having

    05/19/2025

    This Episode Broke Us - But It Was A Conversation Worth Having

    ⚠️ Content Warning: This episode contains conversations about mental health, suicide, and personal loss. Please listen with care. This isn’t our usual episode. There’s no structure. No polish. Just two blokes sitting down to talk about something we couldn’t ignore. The recent deaths of Adam and Troy Selwood shook us. Not just because of who they were, but because of what their story says about the silent battles so many men are fighting — even those who seem to have it all. We hit record, not knowing if we’d ever release what came next. It’s raw. It’s emotional. It’s personal. We talk about loss, leadership, dark moments, and what it means to really check in on your mates — and yourself. We're not experts. We're not here to offer solutions. But maybe this chat helps open up one more conversation that needed to happen. 🧡 If you or someone you know needs support, please reach out: Lifeline – 13 11 14 (24/7 crisis support)Beyond Blue – 1300 22 4636 (mental health support service)MensLine Australia – 1300 78 99 78 (support for men)13YARN – 13 92 76 (culturally safe support for First Nations people)Kids Helpline – 1800 55 1800 (young people aged 5–25)In an emergency, call 000Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: mickey@thinkingcapsolutions.com.au Email Corey: corey@thinkingcapsolutions.com.au Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook

    23 min
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About

🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership. With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow. 🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise. 🎧 Listen, learn, and lead with impact.

Information

  • Creator
    Mickey Maher & Corey Kay
  • Years Active
    2024 - 2025
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © 2025 Thinking Cap Solutions Podcast
  • Show Website
    Thinking Cap Solutions Podcast