Content Lessons with Justin

Justin Vajko
  • 5.0 (3)
  • Marketing
  • Updated Biweekly

Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

  1. 5d ago

    How To Bring Old School Marketing Back to Life | ft. Vance Morris | Content Lessons with Justin

    Justin takes a seat with Vance Morris to discuss and examine why old-school marketing tactics are still capable of driving real results. Vance goes over how his background with Disney shaped his approach to customer experience and explains how something as simple as a printed newsletter can strengthen loyalty, encourage repeat business, and generate referrals through word-of-mouth. ----- Vance is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he’s the guy businesses call when they’re bleeding profit and can’t figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. He’s the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. Connect with Vance Morris: https://www.vancemorris.com https://wow52ways.com https://www.linkedin.com/in/vancemorris/ https://www.youtube.com/@Deliverservicenow ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  2. Sep 15

    How to Turn Your Audience Into an Asset | ft. Justin Starbird | Content Lessons with Justin

    Justin sits down with Justin Starbird to unpack why your audience is more than a number. A strong audience can become a real business asset that supports sales, marketing, credibility, and long-term growth. They also discuss why founder-led companies need to build a community around their solution instead of making the founder the center of every deal. - Justin Starbird is the CEO and Founder of The Aebli Group (TAG), a growth strategy agency designed for the high-stakes worlds of MedTech, manufacturing, and innovation-driven sectors. A veteran strategist with an operator mindset, Justin helps B2B leaders stop relying on vague marketing guesses and start building scalable, measurable business development systems. Justin specializes in the intersection of capital formation and credibility. He is a leading expert in Regulation CF (Equity Crowdfunding), helping founders bridge the gap between technical genius and investor psychology. By creating investor-ready narratives and building momentum mechanics on platforms like Wefunder, Justin turns community-driven fundraising into a repeatable growth engine. His deep-sector expertise in B2B, MedTech, and Healthcare is further cemented by his founding of the TAG Awards, a high-signal recognition platform that spotlights meaningful innovation across technical and regulated industries. Background & Philosophy Before founding TAG in 2014, Justin served as Vice President of Strategic Sales at 48forty Solutions, where he engineered supply chain logistics for Fortune 500 companies. This background in high-level operations informs his no-fluff approach to marketing: if growth cannot be benchmarked, quantified, and repeated, it isn't a strategy, it’s a hope. Justin is also the host of TAGLine Podcast, where he interviews industry leaders on innovation and leadership. He is a frequent speaker on human-first storytelling in an AI-driven world and on extracting a company’s unique intellectual property to establish undisputed market authority. Target Conversation Topics The Capital-Readiness Blueprint: How to leverage Reg CF and community rounds to fuel innovation. The Credibility Stack: Using strategic awards, podcasts, and IP to shorten the B2B sales cycle. The Operator’s Marketing Framework: Aligning marketing with business development to prove ROI. MedTech Momentum: Navigating compliance, trust, and digital transformation in healthcare. Personal & Community A recipient of the prestigious Spirit of America and Local Hero awards for his philanthropy, Justin lives in Maine with his wife, two daughters, and two dogs. His agency, The Aebli Group, is named in honor of his friend Jim Aebli and his daughters, reflecting a business philosophy built on transparency, trust, and long-term legacy. Connect with Justin Starbird: https://www.aebligroup.com/ https://www.linkedin.com/company/the-aebli-group https://www.linkedin.com/in/justinstarbird/ - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  3. Aug 25

    How to Build AI Trust Signals for Your Brand | ft. Will Rico | Content Lessons with Justin

    Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age. If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical place to start learning. - Will Rico is the Founder & CEO of CommonMind, a 25 year strong agency that helps clients go from hidden gems to market leaders with AEO and SEO strategies. Will is also an Endless Certified Coach, a philosophy that he feels is perfect of building trust in the AI age. Get the report Will mentioned: The 2026 State of AI Visibility in B2B SaaS Connect with Will Rico: https://www.commonmind.com https://www.linkedin.com/in/willrico/ https://www.youtube.com/@commonmind-llc - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  4. Aug 12

    How to Use AI Without Losing Your Original Voice | ft. RC Victorino | Content Lessons with Justin

    Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino:http://rcvictorino.com/https://calendly.com/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  5. Jul 28

    How to Stay Top of Mind Until B2B Buyers Are Ready | ft. Justyna Ciecierka | Content Lessons with Justin

    Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  6. Jul 14

    How to Use Webinars to Drive More Leads and Trust | ft. Logan Lyles | Content Lessons with Justin

    Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event. They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up process, and content strategy can make a measurable difference. If you're using webinars as part of your marketing, this is a conversation that will help you get more value from every event. ----- Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation. He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers. Connect with Logan Lyles: https://demandshift.co/ https://www.linkedin.com/in/loganlyles/ 6-Month Content Planning Prompt: https://demandshift.co/prompt The State of B2B Webinars for Lead Generation Report (Waitlist): https://demandshift.co/report ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  7. Jul 1

    How to Use Content to Build Influence and Pipeline | ft. Katie Turner | Content Lessons with Justin

    Justin sits down with Katie Turner to discuss why great content starts with great messaging. They unpack why so many B2B companies rely too heavily on referrals and how a clear understanding of your buyers can create a more predictable pipeline. Katie shares functional insights on uncovering what actually motivates customers, creating content that supports every stage of the buyer journey, and writing messaging that builds trust before a sales conversation ever begins. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

  8. Jun 16

    How to Build a Clear Content Strategy in the AI Age | ft. Wendy Jacobson | Content Lessons with Justin

    Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends. They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals. ----- Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content. She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies. Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside. Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

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Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.

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