Hospitality Strategy Lab with Jason Littrell

Jason Littrell

Welcome to Hospitality Strategy Lab, the podcast where science meets service. Join host Jason Littrell as he dives into the cutting-edge world of hospitality covering industry pioneers, tech innovators, and behavioral economics. Each episode explores how AI, automation and data-driven strategies can enhance guest experiences and drive repeat business. From practical tips to big-picture insights, we’re here to give you the strategies you need to stay ahead in this ever-evolving industry. Whether you’re a bar owner, restaurant manager, or hospitality operator, this podcast is your playbook for creating habit-forming guest experiences and sustainable growth. Tune in and change the way you think about hospitality. Templates, Tools, and Training: https://hospitalitystrategylab.comReady to get to the next level? Head to https://jlittrell.com

  1. 2D AGO

    Kevin Pedeaux on Building St. Roch Market: Community, Vendors & Hospitality Entrepreneurship

    Welcome to another episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason sits down with Kevin Pedeaux, the driving force behind St. Roch Market, a historic multi-vendor food hall located in New Orleans. Kevin shares his journey from coffee roasting to becoming a steward of a hospitality concept built on community, storytelling, and sustainable vendor operations. This conversation dives deep into what it takes to manage and scale a successful multi-vendor hospitality model. Kevin breaks down revenue structures, vendor support systems, and operational strategies that lower barriers to entry for food entrepreneurs—while still delivering a strong, consistent guest experience for both locals and visitors. Jason and Kevin also explore how St. Roch Market balances history with innovation, the importance of curating vendors thoughtfully, and how intentional marketing and community engagement play a critical role in long-term success. [00:00:00] – Introduction to St. Roch Market & Kevin Pedeaux Kevin shares how he became involved with the market and why he sees himself as its caretaker. [02:42] – The Evolution of St. Roch Market The history of the market and its role in the New Orleans food scene. [05:25] – Managing a Multi-Vendor Marketplace How vendor relationships and operational systems are structured. [08:33] – Vendor Success & Growth Opportunities Supporting vendors through scalable business models. [11:05] – Revenue Streams & Operational Challenges Percentage-based rent, sustainability, and profitability. [13:39] – Customer Dynamics & Return Rates Why repeat customers matter more than foot traffic alone. [16:27] – Marketing Through Storytelling How community, history, and authenticity drive engagement. [19:19] – Seasonality & Consistency Managing demand across slow and busy periods. [22:17] – Opportunities for New Vendors Low startup costs and pathways for entrepreneurs. [25:03] – Looking Ahead The future of St. Roch Market and its role as a community hub. 🔗 Learn more about St. Roch Market and Connect with Kevin: https://www.strochmarket.com/ This episode is a must-listen for hospitality operators, food hall managers, and entrepreneurs interested in building sustainable, community-driven business models. Learn more: https://hospitalitystrategylab.com https://jlittrell.com Subscribe for more conversations on hospitality, entrepreneurship, and scalable business strategy.

    25 min
  2. FEB 10

    Jim Marsh on AI in Hospitality: Scaling Personalization, Chatbots & Customer Experience

    Welcome to another episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason sits down with AI expert Jim Marsh of JMC Intel to explore how artificial intelligence, chatbots, and automation are transforming customer experience in hospitality. From scaling personalization to improving data hygiene, this conversation breaks down what operators and hospitality leaders need to understand about AI — today and moving forward. Whether you run a hotel, restaurant group, or hospitality consulting firm, this episode offers practical insights on how to implement AI strategically without losing the human touch that defines great service. [00:00:00] – Introduction to AI in Hospitality Jason introduces Jim Marsh and the growing impact of AI across hospitality operations and customer experience. [02:34] – The Evolution of Chatbots How chatbot technology has evolved — and how it’s reshaping guest communication. [05:28] – Scaling Personalization with AI Jim explains how AI enables personalization at scale without increasing labor costs. [08:11] – Automation vs Human Interaction Why AI should enhance, not replace, hospitality professionals. [11:15] – Training & Strategic Implementation The importance of properly training teams to integrate AI tools effectively. [13:53] – Contextual AI & Intent Recognition How contextual data improves chatbot performance and guest satisfaction. [16:32] – Data Hygiene & Quality Control Why clean, structured data is critical for accurate AI outcomes. [19:06] – Ethics, Privacy & Trust Balancing automation with transparency and responsible data usage. [21:52] – Real-World Applications in Hospitality Practical ways AI is already improving operations and guest experience. [24:39] – The Future of AI in Customer Experience Where hospitality technology is headed next. AI in hospitality is no longer optional — it’s strategic infrastructure. This episode provides a grounded, realistic look at how operators can adopt automation responsibly while maintaining exceptional service standards. Connect with Jim Marsh LinkedIn: https://www.linkedin.com/in/jimmarsh Company: https://jmcintel.com Learn more: https://hospitalitystrategylab.com https://jlittrell.com Subscribe to Hospitality Strategy Lab for weekly insights on AI, automation, and hospitality strategy.

    39 min
  3. 12/12/2025

    How Cordelia Became Cleveland’s Best Place to Work by Putting People First

    Welcome to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with Andrew Watts and Vinnie Cimino, the powerhouse duo behind Cordelia in Cleveland—named the “Best Place to Work” just two months after opening their doors. Together, they share a candid look into building a restaurant culture defined by radical hospitality, staff empowerment, and community-first values. You’ll hear how Andrew Watts and Vinnie Cimino prioritize their team’s wellbeing with industry-leading benefits and an unwavering commitment to personal growth and mental health. They discuss how lessons learned from previous workplaces—especially the challenges exposed during the pandemic—sparked a drive to do things differently, making people the centerpiece of their business. The conversation covers everything from why Cordelia celebrates every staff member, to how trusting employees to make mistakes and grow has created a truly magnetic workplace. Plus, the team reveals their approach to hiring, onboarding, and maintaining a culture where kindness is the norm and retention is a point of pride. Of course, they also offer real talk about the challenges and missteps along the way—and why putting staff first sometimes means making tough decisions. Get ready for actionable insights and some Midwest hospitality wisdom that’ll inspire anyone in the business of keeping both guests and teams happy. Whether you’re opening your first concept or scaling up to a second location, this episode is packed with the strategies and mindset that turn restaurants into workplaces people never want to leave. 00:00 "Learning Through Adversity" 05:35 "Core of Cordelia: People First" 07:10 "Empowering Growth Through Positivity" 12:14 Employee Retention and Connections 15:53 Building Team Culture Effectively 18:52 Prioritizing Team Culture Decisions 20:41 Celebrating Guests Through Generosity 25:52 "Learning, Improving, and Collaboration" 26:50 Celebrate People, Product, Process Hospitality Leadership: "You take care of them, they take care of everybody else. Right." — Andrew Watts [00:00:23 → 00:00:25] Workplace Benefits: "Medical, dental, vision, 401k, employer match, like robust vacation. We're about to roll out PTO for everybody." — Andrew Watts [00:09:13 → 00:09:20] The Power of Team Support in Hospitality: "You take care of them, they take care of everybody else. Right. I mean, not only is it the right thing to do, but it's just good Hospitality and common sense." — Andrew Watts [00:09:28 → 00:09:35] Cleveland’s Food Scene Expansion: "the next restaurant, the new restaurant is an extension of taking care of our folks, giving more opportunity for growth and progression and, you know, mobility and, yeah, learning, you know, that's the motivation for. For doing that." — Andrew Watts [00:10:59 → 00:11:14] Employee Loyalty and Career Growth: "One of our opening team members, actually, she got her, like, job that she was looking for out of college and then worked with us for a year and now still comes back and works with us every Friday. So, you know, she's still in the consulting Lab pretty often." — Andrew Watts [00:12:14 → 00:12:15] Viral Topic: Putting the Team First in Hospitality "We'll always, always and always have sided with our team first and foremost, you know, the guests can be in the wrong a lot of times." — Andrew Watts [00:17:43 → 00:18:20] hospitality, staff retention, Cordelia Cleveland, company culture, employee benefits, mental health care, 401k employer match, paid time off (PTO), hiring and training, team recognition, workplace awards, Midwest cuisine, culinary innovation, Greenhouse Tavern, pandemic lessons, community engagement, nonprofit initiatives, restaurant onboarding, guest experience, customer reviews, business growth, second location, staff empowerment, leadership, work-life balance, performance metrics, guest comps, labor cost, restaurant operations, personal development

    27 min
  4. 12/02/2025

    How AI Content Creation Is Transforming Hospitality Marketing for Bars, Restaurants, and Brands

    Welcome back to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with Kyle and Rachel Ford and takes you behind the scenes of the Ford Media Lab, a trailblazing visual intelligence agency that's redefining content creation for the spirits and hospitality industry. he conversation dives into the fast-evolving world of AI-generated visuals, exploring how brands—big and small—are using cutting-edge tools to tell their stories authentically, even on a budget. If you’ve ever wondered how today’s top bars and restaurants are staying ahead in a crowded digital marketplace, or how you can leverage AI to craft cinematic content without a Hollywood budget, this is the episode for you. The discussion covers everything from the real impact of AI on brand storytelling, to practical tools and tips for hospitality operators who want to enhance their social presence and boost guest engagement. Whether you’re curious about automating content, keeping up with the latest visual trends, or simply looking for inspiration to break out of the traditional marketing playbook, you won’t want to miss these insights. Get ready to rethink what’s possible for your brand, as the HSL crew breaks down the future of content in hospitality—where creativity meets technology, and authentic storytelling has never been more accessible. 00:00 "Accessible High-Quality Content Creation" 06:24 "AI and Authenticity in Hospitality" 08:24 Creative Cocktail Menu Innovations 13:35 "AI Tools for Content Creation" 15:22 Democratizing Content for Hospitality Brands 19:02 Animating Brand Character Realistically 22:17 "Real? Nah, Make It Effective!" 27:14 AI Revolutionizing Photography & Video 30:30 "AI Enhances Video Creation" 33:02 "AI Enhances Authentic Creativity" AI content creation, hospitality marketing, spirits industry, visual intelligence agency, AI-generated visuals, hybrid content, product photography, brand storytelling, luxury lifestyle marketing, budget-friendly digital assets, restaurant/bar promotion, cinematic commercials, Sora app, consumer media priming, authenticity in marketing, automating content, character development, AI avatars, brand ambassadors, generative engine optimization (GEO), search engine optimization (SEO), photo animation tools, Luma Dream Machine, Gemini image generation, social media management, TikTok/Reels strategy, venue photography, AI-enhanced cocktail menus, timely digital campaigns, competitive branding, future of hospitality content

    36 min
  5. 11/17/2025

    Community, Trust, and Advocacy: Winning Over Women Customers in Food and Beverage

    Welcome to the Hospitality Strategy Lab podcast, where science meets service and big ideas meet practical strategy. In this episode, hosts Jason Littrell and Shampaigne Graves dive into the intricacies of communicating with women in the hospitality industry. Shampaigne Graves, a women’s marketing expert, shares her innovative WCR4 framework for understanding women’s consumer behavior, highlighting emotional drivers, social influences, and the critical role women play in shaping the marketplace. You’ll hear fresh insights on why women’s decision-making cycles may be longer—but ultimately more powerful—how authenticity and storytelling can build lasting loyalty, and why community connections matter more than ever, especially in bars and restaurants. From clever email strategies and the power of social proof to the importance of behind-the-scenes employee stories, Shampaigne Graves offers actionable advice for hospitality operators looking to reach, engage, and win over female customers. If you want to transform your marketing, create habit-forming guest experiences, and position your business for sustainable growth, you won’t want to miss today’s episode. 00:00 "Purchase Panic: Women as Evangelists" 04:00 Employee Treatment Drives Consumer Decisions 07:34 Building Trust Over Quick Sales 09:31 Authentic Communication Builds Trust 15:03 "Storytelling in Diverse Emails" 18:06 Storytelling Builds Hospitality Community 20:01 Community Roots Drive Restaurant Success 22:30 Women Driving Conscious Consumerism 26:22 Crisis Response for Corporations 32:21 Scaling with Strong Community Support 34:36 "Hospitality Strategy Tips & Trial" Shampaigne Graves is a pioneering expert in women's consumer behavior, dedicated to understanding how women influence markets and shape the next generation of consumers. Her unique WCR4 framework—short for Women's Consumer Research Method—dives deep into four key areas: emotional behaviors, gender socialization, intersecting demographics, and legacy consumerism. Through working closely with corporations, Shampaigne emphasizes the crucial yet often overlooked fact that women are not only significant buyers themselves but are also nurturing and influencing future consumers from an early age. Her research and advocacy continue to shift how organizations view and serve women in the marketplace. women's consumer behavior, WCR4 framework, emotional behaviors, gender socialization, intersecting demographics, legacy consumerism, purchase panic, sales cycle, evangelist customers, value-driven purchasing, virtue signaling, economic boycotts, anonymous online communities, employee treatment, high staff turnover, upselling strategies, decision making differences men vs women, storytelling in marketing, authenticity in communication, email open rates, email marketing design, audio email, community building, social proof, video reviews, hospitality marketing, restaurant branding, word of mouth, lifestyle branding, scaling restaurants

    35 min
  6. 11/10/2025

    From Staff Growth to Guest Loyalty: Behavioral Science Techniques for Modern Hospitality Operators

    Ready to grow your bar or restaurant? Head to https://jlittrell.com to start a free trial! https://hospitalitystrategylab.com/post/behavioral-psycology-in-hospitality-with-matt-wallaert *** Welcome to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with behavioral science expert and author of "Start at the End," Matt Wallert, to explore how the principles of behavioral science can transform guest experiences in the hospitality industry. Together, they dive into key concepts like the peak-end rule—how guests remember the best and final moments of their stay—and share practical, low-cost strategies for creating memorable send-offs. Matt Wallert breaks down his SIDE process (Strategy, Insights, Design, Evaluation) for changing behavior and reveals actionable insights for hotel owners, restaurant managers, and bar operators looking to drive repeat business, boost staff retention, and build meaningful communities centered around shared values. From the psychology of guest reviews to fostering personal growth among team members, this conversation covers everything you need to know to create habit-forming experiences and a thriving hospitality brand. Whether you want to improve guest satisfaction or build a loyal staff culture, you’ll come away with tactics you can implement right away. Tune in for this engaging masterclass on the science of service! 00:00 Applied Behavioral Science Explained 04:18 Warm Farewell for Hotel Guests 08:56 Making Bars Memorable for Guests 10:58 Growth Drives Retention in Hospitality 14:40 Supporting Personal Growth Paths 16:33 Supporting Growth Beyond the Role 21:25 "Defining and Living Your Values" 24:53 Building Community Through Shared Values 27:27 Alcohol-Free Social Spaces 29:28 "Rethinking Hospitality Strategy" *** hospitality strategy, behavioral science, applied behavioral science, peak-end rule, hospitality industry, guest experience, hotel reviews, virtual checkout, positive impression, low-cost customer experience, promoting pressures, inhibiting pressures, staff retention, personal growth, staff motivation, employee engagement, values alignment, business strategy, community building, bar management, recruiting strategy, staff training, guest loyalty, customer feedback, hospitality marketing, staff development, meaning at work, employee pathways, brand differentiation, public gathering spaces, hospitality leadership

    32 min
  7. 11/03/2025

    High-Performing Teams: Leadership, Onboarding, and Culture in Hospitality with Felicia Shakiba

    Welcome to another episode of the Hospitality Strategy Lab Podcast, where science meets service! Today, host Jason Littrell sits down with Felicia Shakiba, founder of CPO Playbook, a consultancy specializing in leadership development and human capital for emerging brands. Together, they unpack the challenges and triumphs of scaling restaurant businesses—diving into real-world examples like Portillo’s, where building a strong internal culture powered unprecedented growth and retention. Get ready for an insightful conversation on what great leadership really means in hospitality, how to design onboarding strategies that set teams up for long-term success, and why aligning your company mission is essential for consistency across multiple locations. Plus, Felicia Shakiba shares her approach to leveraging customized survey tools and even AI to collect meaningful data, drive continuous improvement, and foster memorable guest experiences. If you’re a bar owner, restaurant manager, or hospitality operator aiming to grow and create habit-forming experiences for your guests, you won’t want to miss the actionable tips and big-picture strategies in this episode. https://www.linkedin.com/in/feliciashakiba cpoplaybook.com *** Felicia Shakiba is the founder of CPO Playbook, a leadership and human capital consultancy specializing in executive coaching and leadership development. Through her firm, Felicia partners with organizations to tackle the complexities of human capital—from succession planning and training to HR and people analytics, as well as compensation and total rewards planning. With a passion for helping companies scale by developing strong leadership and effective talent strategies, Felicia guides clients through the nuanced world of people management with expertise and enthusiasm. *** 00:00 "Succession Planning Success" 05:54 "Leadership Drives Workplace Culture" 06:50 Leadership Through Shared Responsibility 12:06 "Prioritizing Guest Experience Alignment" 14:54 "Aligning Vision and Consistent Behavior" 16:24 Feedback and Improvement Through Communication 22:28 Balancing AI With Human Insight 24:31 Scaling Leadership with Technology 27:08 Restaurant Accelerator & Expert Advice *** restaurant culture, leadership development, executive coaching, human capital consultancy, succession planning, HR analytics, people analytics, compensation planning, total rewards, employee retention, onboarding strategy, guest experience, stakeholder management, hospitality industry challenges, internal leadership programs, training and development, organizational alignment, mission and values articulation, behavioral leadership, staff engagement, continuous learning, feedback mechanisms, data-driven decision making, survey tools, custom assessments, AI in hospitality, technology for scaling, organizational consistency, servant leadership, customer experience measurement, employee churn rate

    28 min

About

Welcome to Hospitality Strategy Lab, the podcast where science meets service. Join host Jason Littrell as he dives into the cutting-edge world of hospitality covering industry pioneers, tech innovators, and behavioral economics. Each episode explores how AI, automation and data-driven strategies can enhance guest experiences and drive repeat business. From practical tips to big-picture insights, we’re here to give you the strategies you need to stay ahead in this ever-evolving industry. Whether you’re a bar owner, restaurant manager, or hospitality operator, this podcast is your playbook for creating habit-forming guest experiences and sustainable growth. Tune in and change the way you think about hospitality. Templates, Tools, and Training: https://hospitalitystrategylab.comReady to get to the next level? Head to https://jlittrell.com