The Wealthy Gym Owners Podcast

Pat Rigsby
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Pat Rigsby and Doug Spurling are two successful entrepreneurs who are here to give you tips and advice to build wealth through your fitness business.

  1. Wealthy Gym Owners - 66 - Why You Don't Feel Ready for a $500k Gym

    FEB 19

    Wealthy Gym Owners - 66 - Why You Don't Feel Ready for a $500k Gym

    Why You Don't Feel Ready for a $500K/Year Gym (and How to Break Through) In this episode of The Wealthy Gym Owners, Doug and Pat explain why many gym owners earning $100K–$300K per year feel overwhelmed by the idea of running a $500K+ gym. They emphasize that growth in the service industry is gradual, not an overnight leap, and that owners should set realistic expectations, identify their personal "sweet spot," and define what they want from the business—including income goals and the role they want to play as the gym scales. They discuss how scaling requires an identity and responsibility shift into consistent marketing, team leadership, and more structured operations, and how staying small (often under $20K/month) may be less durable as competition rises, client acquisition costs increase, and retention becomes harder. They also note that economic realities have changed: a $100K net owner benefit typically requires roughly $300K–$400K in annual revenue, and higher pricing is more normal than it used to be. They conclude that it's normal not to feel ready for bigger goals, but owners can prepare by adopting the behaviors, habits, and systems of those already at that level and by getting coaching and accountability—highlighting weekly accountability as a key driver of implementation. 00:00 Why $500K Feels Intimidating (and Why Owners Get Stuck) 01:00 Set Realistic Expectations: Growth Is a Gradual Climb 01:45 Find Your 'Sweet Spot': What You Actually Want From the Business 02:53 Identity Shift: Leaving the Comfort Zone to Lead, Market, and Manage 05:20 The New Reality: What You Must Earn (and Why $20K/mo Isn't Durable) 08:34 Pricing Has Changed: $199–$300 Memberships Are the New Normal 09:43 You're Not 'Ready'—You Get Ready: Systems, Environment, and Targets 11:50 Accountability & Coaching: Implementation That Keeps You Moving 12:42 Wrap-Up: The Solution If You Don't Feel Ready

    13 min
  2. Wealthy Gym Owners - 65 - More Leads Isn't Always the Answer

    FEB 12

    Wealthy Gym Owners - 65 - More Leads Isn't Always the Answer

    Why More Leads Aren't Always the Solution for Gym Owners In this episode of The Wealthy Gym Owners, Doug and Pat challenge the common notion among gym owners that generating more leads is the ultimate solution to their business problems. They discuss the real metrics gym owners should focus on, such as the number of appointments conducted each month, and the importance of nurturing and following up with existing leads. They also examine the effectiveness of different lead attraction strategies and the importance of having a comprehensive marketing plan. Doug and Pat emphasize the importance of leveraging current contacts and setting realistic expectations around lead conversion. Tune in to gain valuable insights and practical tips to elevate your gym business beyond just chasing more leads. 00:00 Introduction: More Leads Isn't Always the Answer 00:09 Understanding the Real Issue with Leads 00:46 The Importance of Appointments Over Leads 02:47 Effective Lead Generation Strategies 04:53 The Role of Follow-Up in Lead Conversion 07:52 Maximizing the Value of Your Leads 08:51 Setting Realistic Expectations for Lead Conversion 11:05 Conclusion: Fixing the Real Problem

    17 min
  3. Wealthy Gym Owners - 64 - How Owners Cap Their Own Growth

    FEB 5

    Wealthy Gym Owners - 64 - How Owners Cap Their Own Growth

    Unlocking Growth: Are You Holding Your Gym Back? In this episode of The Wealthy Gym Owners, Doug and Pat discuss common ways gym owners cap their business growth and provide actionable solutions. They highlight the importance of shifting from a trainer mindset to a business owner mindset, hiring effectively, implementing systematic marketing strategies, and conducting regular time audits. Tune in for insights that can help gym owners evolve and scale their businesses. 00:00 Introduction: Owners Capping Their Own Growth 00:20 The Trainer vs. Business Owner Mindset 02:13 Evolving Business Needs and Marketing Strategies 03:19 The Importance of Hiring and Delegation 08:31 Shifting Identity from Trainer to Owner 14:40 Practical Tips for Overcoming Growth Barriers 15:56 Conclusion: Taking Action for Growth

    17 min
  4. Wealthy Gym Owners - 63 - Your Brand Guarantee

    JAN 29

    Wealthy Gym Owners - 63 - Your Brand Guarantee

    Get more at: WealthyGymOwners.com/project-500 --- How a Solid Guarantee Can Transform Your Gym Business | The Wealthy Gym Owners In this episode of The Wealthy Gym Owners, Pat and Doug tackle the concept of brand guarantees and their transformative power in the fitness industry. They discuss the benefits of having a strong, clear guarantee to attract and retain customers. Doug shares examples from various businesses, including Domino's Pizza and successful gym operators like Graham and Alex Hormozi, to illustrate how guarantees can effectively address client concerns and differentiate your gym. They also offer practical advice on integrating guarantees into your business culture and marketing strategy to enhance client trust and boost sales. Whether you're a seasoned gym owner or just starting, this episode provides invaluable insights on leveraging guarantees for business growth. 00:00 Introduction to Brand Guarantees 00:52 Examples of Effective Guarantees 01:51 Creating a Powerful Guarantee Statement 05:03 Infusing the Guarantee into Your Business 07:21 Overcoming the Fear of Guarantees 09:10 Guarantees as Market Differentiators 11:24 Presenting the Guarantee During Sales 12:47 Conclusion and Final Thoughts

    13 min
  5. Wealthy Gym Owners - 62 - Tech and Automation in Doug's Gyms

    JAN 22

    Wealthy Gym Owners - 62 - Tech and Automation in Doug's Gyms

    Get more at: WealthyGymOwners.com/project-500 --- Leveraging Tech and Automation for Gym Owners: Insights from Spurling Fitness In this episode of The Wealthy Gym Owners, Doug and Pat discuss how technology and automation can enhance gym operations. Doug shares his experience using tech at Spurling Fitness, which is expanding to its third location. The conversation covers the importance of 'speed to lead' in customer follow-ups, the balance between automation and personal touch, and specific tools like Canva and task features for efficiency. Recorded in January 2026, this episode underscores the evolving nature of tech and its potential to streamline business processes without compromising service quality. 00:00 Introduction to Tech in Gym Management 00:42 Balancing Tech and Automation 01:40 Lead Follow-Up Strategies 05:27 Appointment Reminders and Client Onboarding 09:53 Utilizing Design and CRM Tools 13:24 AI in Team Communication and Client Analysis 15:20 Conclusion and Final Thoughts

    16 min
  6. Wealthy Gym Owners - 61 - Developing Leaders in Your Facility

    JAN 15

    Wealthy Gym Owners - 61 - Developing Leaders in Your Facility

    Get more at: WealthyGymOwners.com/project-500 --- Developing Leaders in Your Gym: Essential Tips for 2026 In this kickoff episode of 2026, Pat and Doug start off with the crucial topic of developing leaders within your gym facility. As Doug gears up to open his third location, they discuss the importance of cultivating leadership to help grow your business beyond its current limits. They share insights on identifying potential leaders, the attributes to look for, and the processes involved in empowering your team. Whether it's about enhancing communication skills or fostering ownership mentality among your staff, this episode provides valuable advice for gym owners aiming to move from being operators to true business owners. Join Pat and Doug as they share their decades of experience and practical steps to ensure your gym thrives with strong leadership at the helm. 00:00 Welcome to 2026: New Beginnings 00:14 The Importance of Leadership in Gym Management 00:44 Identifying and Developing Leaders 04:30 Empowering Leaders Through Responsibility 07:07 Testing Leadership Skills in Real Scenarios 11:09 Avoiding Common Leadership Development Mistakes 14:43 Final Thoughts on Leadership Development

    22 min
  7. Wealthy Gym Owners - 60 - Creating Cash and Clients

    JAN 8

    Wealthy Gym Owners - 60 - Creating Cash and Clients

    Get more at WealthyGymOwners.com Unlocking the Weekly Client Machine: How to Generate Cash and Clients for Your Fitness Business  In this episode, Pat shares insights from working with private clients, unveiling a streamlined weekly plan that keeps the client pipeline moving. Topics covered include creating effective lead magnets, making irresistible offers, the importance of impulse buys, and the strategy behind a three-day promotion. He discusses various outreach methods like phone, text, email, and voicemail drops, as well as the concept of rotating weekly actions such as referral invitations and public client recognition. The episode also delves into how to package offers, splinter services, and leverage different distribution channels to maximize client acquisition and business growth. For more information on building wealth with a fitness business, visit wealthygymowners.com. 00:00 Introduction and Overview 00:26 Streamlined Weekly Client Machine 01:23 Creating Irresistible Offers 04:04 Onboarding and Follow-Up Strategies 08:56 Weekly Offers and Engagement 14:59 Small Commitment Offers 24:28 Promotional Calendar and Deadlines 35:12 Understanding Your Unique Value Proposition 36:18 Qualifying Clients Beyond Finances 37:41 The Importance of Fit and Desire 39:25 Low Commitment Offers and Their Value 41:00 Testing and Adjusting Offers 42:58 Handling Pricing and Client Expectations 46:00 Adapting to Market Changes 56:22 Unbundling and Adding Value 01:04:30 Leveraging Distribution Channels 01:11:36 Hiring and Training for Client Satisfaction

    1h 14m
  8. Wealthy Gym Owners - 59 - How to Win in 2026 - Part 2

    12/25/2025

    Wealthy Gym Owners - 59 - How to Win in 2026 - Part 2

    Get more at: WealthyGymOwners.com/project-500  --- How to Win Everything in 2026 (Part 2) - Mastering Gym Business Strategies In this continuation of Pat's insightful presentation at a mastermind event, we dive deep into strategic advice for gym owners looking to thrive in 2026. Key topics include the importance of specializing in small group personal training for midlife adults, the surge in the youth sports market, effective niche marketing, the significance of integrating wellness and other complementary solutions, and the must-have balance between personal touch and business processes. Pat emphasizes the importance of a robust marketing ecosystem, consistent follow-up, and transitioning from a coach to an owner mentality. Tune in to learn how to build a durable and successful gym business. 00:00 Introduction and Recap 00:22 Predicting Future Trends in Gym Business 01:28 The Booming Market of Midlife Adults 02:10 Sports Performance and Youth Sports 04:17 Niche Markets and Boutique Gyms 06:55 The Importance of Being a Business Owner 09:22 Marketing Strategies and Ecosystems 15:42 Consistency and Follow-Up 28:44 Building a Competitive Moat

    30 min
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Pat Rigsby and Doug Spurling are two successful entrepreneurs who are here to give you tips and advice to build wealth through your fitness business.

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