The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Ely Shemer
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The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside the box and dive deep into marketing gone wild!

  1. Unearthing Marketing Gold: The Power of the Unexpected

    7 HR. AGO

    Unearthing Marketing Gold: The Power of the Unexpected

    In this episode of "The Deep Dive - Marketing Gone Wild," we take you on an extraordinary journey to a grocery store in Dublin, Ireland, built atop ancient archaeological ruins. Discover how this unique shopping experience transforms the mundane into the memorable, blending history with modern retail in a way that captivates customers. Join us as we explore the marketing principles behind this innovative approach, including the Van Ristorff effect and the art of creating unexpected contrasts. We'll brainstorm creative strategies to make your next product launch stand out, turning ordinary campaigns into unforgettable experiences. Tune in for insights that will inspire you to challenge assumptions and dig deeper into what makes your brand truly remarkable. Get ready to excavate those marketing gems and elevate your strategy to new heights! Join my⁠Facebook group⁠

    6 min
  2. Mapping Success: Timeless Marketing Lessons from Lewis and Clark

    1 DAY AGO

    Mapping Success: Timeless Marketing Lessons from Lewis and Clark

    Join us in this captivating episode of "The Deep Dive - Marketing Gone Wild" as we journey back to the early 1800s to explore the remarkable maps created by William Clark during the legendary Lewis and Clark expedition. Discover how these historical navigational tools can illuminate the path to modern marketing success. We’ll draw fascinating parallels between Clark's meticulous surveying techniques and the essential marketing principles that stand the test of time. From understanding your target audience to building a strong brand and delivering real value, we’ll unpack the core strategies that can guide your marketing efforts through today’s ever-changing landscape. Tune in for insightful discussions, real-world examples, and actionable takeaways that will help you navigate the wild world of marketing with confidence. Whether you're a seasoned marketer or just starting out, this episode is packed with wisdom that proves sometimes, the best way to chart your course is to learn from the past. Don’t miss it! Join my⁠Facebook group⁠

    10 min
  3. Love, Names, and Marketing Games: Lessons from a Japanese Couple's Unconventional Divorce

    2 DAYS AGO

    Love, Names, and Marketing Games: Lessons from a Japanese Couple's Unconventional Divorce

    In this episode of "The Deep Dive - Marketing Gone Wild," we explore a fascinating story from Japan about a couple who gets divorced every three years just to switch last names. While it may sound bizarre, this unconventional approach offers valuable insights for marketers looking to break free from rigid strategies. Join us as we discuss the importance of flexibility, the power of agile marketing, and how to balance innovation with brand consistency. Discover how thinking outside the box can lead to creative solutions that resonate with your audience. Tune in for a thought-provoking conversation that challenges traditional marketing norms and inspires you to rethink your own strategies! Join my⁠Facebook group⁠

    6 min
  4. Bold Moves: Lessons from the Netherlands' Stand Against the Hells Angels

    3 DAYS AGO

    Bold Moves: Lessons from the Netherlands' Stand Against the Hells Angels

    In this episode of "The Deep Dive - Marketing Gone Wild", we dive deep into a groundbreaking decision made by the Netherlands to outlaw the Hells Angels motorcycle club entirely—a move that has never been seen before on such a scale. Join us as we explore the implications of this landmark ruling, the courage it took to challenge an international organization, and what it teaches us about standing firm in our values. We'll draw parallels between this bold governmental action and marketing strategies that resonate with authenticity and conviction. Discover how taking a stand on social issues or pioneering new trends can redefine your brand's identity and connect with your audience on a deeper level. Whether you're a marketer, entrepreneur, or simply curious about the intersection of social justice and business, this episode will inspire you to consider where you can make your own bold moves. Tune in for insights that could reshape your approach to marketing and brand integrity! Join my⁠Facebook group⁠

    7 min
  5. Unearthing Hidden Opportunities: The Chesapeake Bay Crater and Marketing Insights

    4 DAYS AGO

    Unearthing Hidden Opportunities: The Chesapeake Bay Crater and Marketing Insights

    In this episode of "The Deep Dive - Marketing Gone Wild", we dive deep into the fascinating world of hidden impact craters, focusing on the colossal one beneath the Chesapeake Bay. Discovered through oil drilling data, this ancient geological marvel serves as a powerful metaphor for uncovering untapped potential in our marketing strategies. Join us as we explore how digging deeper into customer data, identifying niche segments, and staying ahead of industry shifts can lead to groundbreaking discoveries in your marketing approach. What hidden opportunities are lurking beneath the surface of your data? Tune in for insights that could redefine your marketing landscape! Join my⁠Facebook group⁠

    6 min
  6. Above Grammar: The Power of Confident Communication in Marketing

    5 DAYS AGO

    Above Grammar: The Power of Confident Communication in Marketing

    In this episode of "The Deep Dive - Marketing Gone Wild", we dive into the intriguing intersection of grammar and marketing, inspired by a fascinating historical anecdote about Holy Roman Emperor Sigismund. Join us as we explore how the pursuit of perfect grammar can sometimes overshadow the true essence of effective communication. Discover why confidence and clarity often trump grammatical precision, especially in today’s fast-paced digital landscape. We’ll discuss practical strategies for marketers to balance the need for accuracy with the importance of connecting authentically with their audience. Whether you’re crafting emails, social media posts, or marketing campaigns, learn when it’s okay to be a little "above grammar" and when precision is key. Tune in for insights that will help you refine your messaging and elevate your marketing game. Keep those marketing brains buzzing! Join myFacebook group

    7 min
  7. Captain Citrus: How Florida's Oranges Became Superheroes

    6 DAYS AGO

    Captain Citrus: How Florida's Oranges Became Superheroes

    In this episode of "The Deep Dive - Marketing Gone Wild," we explore the zesty and unexpected marketing campaign that transformed Florida's oranges into a superhero sensation. Join us as we peel back the layers of this unique strategy, where a friendly mascot named Ollie the Orange evolved into Captain Citrus, thanks to a million-dollar collaboration with Marvel Comics. Discover how leveraging the power of beloved superheroes can tap into new audiences and create memorable brand connections. We’ll discuss the creative thinking behind this campaign, the importance of knowing your audience, and how similar strategies could revolutionize other industries. Get ready for a juicy conversation that will leave you pondering the impact of brand recognition in marketing! Tune in now! Join my ⁠Facebook group⁠

    7 min
  8. From Stingy to Sticky: The Surprising Origins of Scotch Tape

    FEB 8

    From Stingy to Sticky: The Surprising Origins of Scotch Tape

    In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story behind one of the most iconic products in history: Scotch tape. Ever wondered how a term synonymous with stinginess became a household name? Join us as we explore the clever marketing strategies that turned a potential PR disaster into a triumph. Discover how the inventor embraced criticism, reframed perceptions, and aligned the brand with the values of a Depression-era audience. We’ll dive into key marketing lessons on adaptability, creative thinking, and the power of perception. Tune in for insights that could transform your own marketing approach and learn how to turn challenges into opportunities. Get ready to stick around for some marketing gold! Join my ⁠Facebook group⁠

    5 min
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About

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside the box and dive deep into marketing gone wild!

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