Right About Now with Ryan Alford

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Right About Now with Ryan Alford

Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile! Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend. Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.

  1. Business News: Economic March Madness - NCAA Revenue - NASA astronauts & SpaceX Capsule - Cryptocurrency Trends

    3D AGO

    Business News: Economic March Madness - NCAA Revenue - NASA astronauts & SpaceX Capsule - Cryptocurrency Trends

    In this episode of Right About Now, host Ryan Alford and co-host Chris Hansen dive into a dynamic mix of current events and business trends. They kick things off with the economic impact of March Madness, exploring productivity losses and the tournament's deep cultural influence. The conversation then shifts to Elon Musk and Tesla, examining public reactions and recent acts of vandalism. They also explore the evolving luxury car market, focusing on Ferrari’s shifting demographics and the challenges of maintaining brand integrity. Wrapping up on a lighter note, the duo discusses astronauts’ food choices in space, blending humor with sharp insights.

    43 min
  2. Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers

    6D AGO

    Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers

    In this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.

    45 min
  3. Business News Roundup: Tiktok $32b Revenue - Tariffs - Doge Goal

    MAR 14

    Business News Roundup: Tiktok $32b Revenue - Tariffs - Doge Goal

    In this episode of Business News, hosts Ryan Alford and Chris Hansen delve into current business news. They discuss TikTok's potential $32 billion ad revenue, Southwest Airlines' controversial decision to charge for checked bags, and the evolving landscape of influencer marketing. The conversation also touches on Tesla's stock fluctuations, driven by Donald Trump's public support for Elon Musk, and the cryptocurrency market's sluggish response to recent positive news. The hosts emphasize the need for clear communication from leaders, particularly regarding economic policies and strategies, to alleviate public uncertainty and guide constituents through challenging times.

    38 min
  4. Formulating Success: The Sweet Journey of NoBaked Cookie Dough w/ Co-Founder Jimmy Feeman

    MAR 11

    Formulating Success: The Sweet Journey of NoBaked Cookie Dough w/ Co-Founder Jimmy Feeman

    In this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.

    45 min
  5. BUSINESS NEWS & TRENDS: The Rise of Trading Cards - Trump's address to Congress - Skype's Discontinuation

    MAR 7

    BUSINESS NEWS & TRENDS: The Rise of Trading Cards - Trump's address to Congress - Skype's Discontinuation

    In this episode of "Right About Now," host Ryan Alford and co-host Chris Hansen discuss key business news, including Donald Trump's address to Congress, the discontinuation of Skype, and the impact of tariffs on the U.S. economy. They reflect on the decline of Skype in favor of platforms like Zoom and WhatsApp, and explore the evolving job market influenced by AI. The conversation also touches on the importance of diversity in hiring, the benefits of entrepreneurship, and the volatile nature of cryptocurrency markets. The episode emphasizes staying informed and adaptable in a rapidly changing economic landscape.

    36 min
  6. Moderation vs Censorship & Helping Brands Safely Navigate Social Media w/ Matthew McGrory

    MAR 4

    Moderation vs Censorship & Helping Brands Safely Navigate Social Media w/ Matthew McGrory

    In this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.

    44 min
  7. Business News & Trends: Trump's Gold Card Visa Program - DOGE $65B SAVINGS - The Great Sports Card Boom

    FEB 28

    Business News & Trends: Trump's Gold Card Visa Program - DOGE $65B SAVINGS - The Great Sports Card Boom

    In this episode of Right About Now, hosts Ryan Alford and Chris Hansen break down the latest headlines shaping the business world. They dive into President Donald Trump's newly launched Gold Card Visa Program, a bold initiative designed to attract high-net-worth foreign investors by offering U.S. residency for a $5 million investment. The conversation shifts to Apple's groundbreaking $500 billion investment in U.S. facilities — a move set to create 20,000 jobs and boost the domestic economy. Ryan and Chris analyze how this massive commitment signals confidence in the U.S. market and what it could mean for the future of tech infrastructure. With AI reshaping industries at a rapid pace, the hosts explore the impact of artificial intelligence on the job market. They discuss both the displacement of traditional jobs and the emergence of new opportunities, offering insights into how businesses and workers can stay ahead of the curve. The episode wraps with a deep dive into the volatile cryptocurrency market, examining recent setbacks, future potential, and tips for navigating crypto investments in uncertain times. Throughout the discussion, Ryan and Chris emphasize the importance of adaptability, strategic thinking, and seizing new opportunities in an ever-changing business environment. Tune in to stay informed and gain actionable insights into the forces reshaping today's economy.

    31 min
  8. The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

    FEB 25

    The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz

    In this episode of Right About Now, host Ryan Alford, joined by Chris Hansen, welcomes Jaime Schwarz—an innovative entrepreneur and co-founder of Team Flow Institute and Parallel Worlds US. As the holder of the world’s oldest NFT patent, Jaime shares his journey from advertising to founding Brand Therapy. The discussion explores the evolving world of branding, marketing, and NFTs, with a strong focus on authenticity and community-driven engagement. Chris provides insights into the communal aspects of NFTs, while Jamie delves into co-creation and the intersection of digital and physical assets, highlighting the transformative potential of NFTs in redefining digital ownership.

    39 min
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    About

    Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile! Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend. Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.

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