Unlocking the Hispanic Market Podcast

Unlocking Consulting™ & The Moonfish Group™
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies. If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!

  1. Episode 34: La Voz Digital, How Hispanics Are Redefining Online Influence

    10/19/2025

    Episode 34: La Voz Digital, How Hispanics Are Redefining Online Influence

    Send us a text From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online. Discover how Hispanic digital leaders are:  🌎 Redefining online influence through cultural storytelling  💬 Blending Spanish, English, and Spanglish to reach global audiences  📱 Driving trends, brand trust, and community growth  💡 Turning connection into commerce and visibility into empowerment With over $3.7 trillion in Hispanic economic impact and rising digital dominance, this conversation reveals why La Voz Digital is not a trend — it’s the future of influence in America. 🎧 Listen now and learn how connection, culture, and creativity move markets. 📚 Sources & Research Nielsen (2024) – Hispanic Digital Engagement ReportThinkNow Research (2023) – The Hispanic Cultural ConnectionCollabstr (2024) – Influencer Marketing ReportHispanic Marketing Council (2023) – Bilingual Media Trends StudyLatino Donor Collaborative (2023) – U.S. Latino GDP ReportEdelman Trust Barometer (2023) – Consumer Trust Among Hispanic AudiencesSpotify (2024) – Podcast Listener InsightsMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth #UnlockingTheHispanicMarket #MoonfishMarketing #LaVozDigital #HispanicInfluence #HispanicCreators #BiculturalIdentity #DigitalCulture #LatinoEntrepreneurs #Spanglish #BrandTrust #HispanicMarketing #CulturalI

    10 min
  2. Episode 33: Hispanic Youth & Identity, Navigating Bicultural Realities

    09/28/2025

    Episode 33: Hispanic Youth & Identity, Navigating Bicultural Realities

    Send us a text Hispanic youth are not just the future — they’re shaping the U.S. market right now. With over 19 million under 18, this generation navigates two cultures seamlessly, blending Spanish and English, tradition and innovation, heritage and mainstream. In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, is joined by Lauren Hayes to explore how Hispanic youth are: 🌎 Redefining bicultural identity 🗣️ Embracing Spanish, English, and Spanglish with confidence 📱 Driving digital culture on TikTok, YouTube, and beyond 👨‍👩‍👧 Influencing family purchasing decisions 📊 Demanding authenticity, representation, and social responsibility from brands If you want to understand the future of the U.S. Hispanic market, look at how its youth live, share, and lead today. 🎧 Listen now and subscribe! 👉 bit.ly/3CK6grD 📚 Sources & Research U.S. Census Bureau (2023) – Demographic ProjectionsPew Research Center (2022) – Hispanic Identity and Language Use Among U.S. HispanicsHispanic Marketing Council (2023) – Cultural Connection and Youth Engagement ReportNielsen (2023) – Media Consumption Among Hispanic YouthLatino Donor Collaborative (2023) – U.S. Hispanic GDP and Civic Influence ReportMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicYouth #BiculturalIdentity #Spanglish #GenZHispanics #HispanicInfluence #LatinoCulture #DigitalInfluence  #ResidualIncome #StayFit #MLM

    7 min
  3. Episode 32: La Generación Silver, The Untapped Power of Older Hispanics.

    09/20/2025

    Episode 32: La Generación Silver, The Untapped Power of Older Hispanics.

    Send us a text Hispanic seniors , La Generación Silver , are one of the fastest-growing and most influential segments in America. By 2060, nearly 1 in 4 U.S. seniors will be Hispanic. Yet, too often, they’re overlooked in marketing. In this episode of Unlocking The Hispanic Market, hosts Jorge Mañón and Lauren Hayes explore the purchasing power, cultural authority, and evolving lifestyles of older Hispanics. From healthcare and wellness to travel, technology, and family decision-making, La Generación Silver is shaping markets in ways brands can’t afford to ignore. Learn how culturally relevant strategies — bilingual communication, authentic engagement, and respect for tradition — can build trust and unlock lasting loyalty. Sources & Research: U.S. Census Bureau (2023) – Demographic ProjectionsAARP (2023) – The Economic Impact of Older HispanicsNielsenIQ (2022) – Hispanic Travel and Consumer Spending PatternsUnidosUS (2023) – Hispanic Health ReportPew Research Center (2021) – Technology Use Among Hispanic SeniorsThinkNow Research (2022) – Streaming and Digital Behavior of HispanicsMcKinsey & Company (2022) – The Economic State of Hispanics in AmericaMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket  #MoonfishMarketing  #HispanicSeniors  #LaGeneraciónSilver  #HispanicMarket  #CulturalMarketing  #HispanicHeritage  #MultigenerationalMarketing  #HispanicConsumer  #MarketInsights

    9 min
  4. Episode 31: Fiestas and Futures, How Celebrations Drive Hispanic Spending.

    09/06/2025

    Episode 31: Fiestas and Futures, How Celebrations Drive Hispanic Spending.

    Send us a text In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad, fiestas shape how families spend, save, and share. In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how cultural traditions influence billions in spending across food, fashion, travel, entertainment, and digital platforms. Discover why businesses that understand the culture behind the celebration can build lasting trust and loyalty in the Hispanic market. Sources & Research: Hispanic Marketing Council (2023) – Cultural Spending and Celebrations ReportNielsenIQ (2022) – Hispanic Grocery Spending PatternsThinkNow Research (2023) – Hispanic Millennials and Gen Z Social Media BehaviorsPew Research Center (2022) – Latino Identity and Cultural PracticesMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket  #MoonfishMarketing  #FiestaEconomy  #HispanicSpending  #LatinoCulture  #HispanicHeritage  #HispanicMarketing  #LatinoCelebrations  #CulturalIntelligence  #LatinoInfluence

    18 min

  5. 08/22/2025

    Episode 30: Credit, Cash, and Crypto –How Hispanics Are Changing the Way America Pays

    Send us a text How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses? In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment behaviors of the Hispanic community. From the cultural comfort of cash and the widespread use of prepaid cards, to the rapid adoption of mobile wallets like Zelle and Venmo, and the growing curiosity around crypto, Hispanics are transforming how America moves money. Discover why understanding these payment choices is essential for marketers, retailers, and financial institutions — and how respecting both tradition and innovation can help brands build trust, loyalty, and long-term success in the Hispanic market. Sources & Research Pew Research Center (2023) – Hispanic Trends in Technology & FinanceMcKinsey & Company (2022) – The Economic State of Latinos in AmericaNielsenIQ (2022) – Hispanic Consumer InsightsCNBC (2023) – Latinos in the U.S. Are Leading Crypto AdoptionFDIC (2021) – How America Banks: Household Use of Banking and Financial ServicesMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket  #MoonfishMarketing  #LatinoFinance  #HispanicConsumers  #CryptoLatinos  #CashCulture  #LatinoInnovation  #HispanicMarketing  #LatinoSpendingPower  #DigitalPayments  #InclusiveMarketing  #CulturalIntelligence

    19 min

  6. 08/10/2025

    Episode 29: Remit, Repeat –The Power of Remittances in the U.S. Hispanic Economy

    Send us a text Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached a record $155 billion, with Mexico receiving over $63 billion — the majority sent from the United States. In this episode of Unlocking the Hispanic Market, host Jorge Mañón breaks down: 🌎 The scale and impact of remittances on Latin America and the U.S. Hispanic community 💳 How financial habits at home are shaped by obligations abroad 📱 The rise of fintech disruptors transforming money transfers 🤝 How brands can connect with Hispanic consumers through trust, transparency, and cultural relevance Remittances are more than money — they’re emotional connections that cross borders. Understanding them means understanding one of the most powerful economic and cultural forces in the Hispanic market. Sources & Research: World Bank. (2024). Migration and Development Brief 38: Remittances to Latin America and the CaribbeanPew Research Center. (2023). Facts on Latinos in the U.S.Inter-American Development Bank. (2023). Remittances to Latin America and the Caribbean in 2023Orozco, M. (2022). The Remittance Marketplace in the Digital AgeMañón, Jorge. (2023). Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket  #MoonfishMarketing  #HispanicEconomy  #Remittances  #LatinoImpact  #BinationalBusiness  #LatinoGDP  #HispanicCommunity  #LatinoFinance  #CulturalMarketing

    13 min

  7. 07/26/2025

    Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power

    Send us a text In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend. In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how food influences brand loyalty, grocery habits, and digital culture—and why understanding the Hispanic kitchen is essential to reaching one of America’s most powerful consumer segments. We dig into:  🍽️ Culinary traditions and their marketing power  📱 The rise of Latino food influencers on TikTok and Instagram  🛒 Bilingual branding in grocery aisles  🌮 How fast food and CPG brands are integrating authentic Latin flavors If you want a seat at the table, it starts in la cocina. Sources & Research: Pew Research Center (2022) – Latino Identity and Cultural ConnectionNielsenIQ (2023) – The Hispanic Grocery ExperienceThinkNow Research (2023) – Hispanic Digital Behavior StudyMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth✨ Listen now and tap into the flavor of influence. #UnlockingTheHispanicMarket  #MoonfishMarketing  #LatinoFoodCulture  #LaCocinaOfInfluence  #BiculturalBranding  #HispanicConsumerPower  #FoodMarketing  #SpanglishFlavors  #LatinoGrocery  #HispanicHeritage  #TacoEconomy

    18 min

  8. 07/13/2025

    Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.

    Send us a text 🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation Immigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recipients to mixed-status families, these communities contribute billions to the economy while facing unique challenges in housing, education, credit, and consumer access. In this episode, we explore how immigration status affects Hispanic financial behavior, trust in institutions, and brand engagement. We also discuss how marketers and businesses can serve this overlooked segment with dignity, empathy, and cultural intelligence. This is about more than policy—it’s about people, potential, and the power of confianza. 🔍 Featuring insights and data from: Migration Policy Institute (2023)New American Economy (2020)Pew Research Center (2022)UnidosUS Latino Financial Health Report (2023)Unlocking the Hispanic Market by Jorge Mañón (2023)🎧 Tune in to understand why serving Hispanics with inclusive practices isn’t just the right thing—it’s the smart thing. 👉 Subscribe, leave a review, and share with someone who wants to build meaningful impact in the U.S. Hispanic market. #UnlockingTheHispanicMarket  #MoonfishMarketing  #LatinoVoices  #HispanicMarketing  #ImmigrationAndEconomy  #DACA  #MixedStatusHouseholds  #LatinoEconomy  #InclusiveMarketing  #UndocumentedConsumers  #LatinoBuyingPower  #Confianza  #UnlockingConsulting

    15 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies. If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!

Information

  • Creator
    Unlocking Consulting™ & The Moonfish Group™
  • Years Active
    2024 - 2025
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2025 Unlocking the Hispanic Market Podcast
  • Show Website
    Unlocking the Hispanic Market Podcast