Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

Luxury Communications Council in partnership with Trapdoor Productions
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Welcome to LUXURY ICONS by the Luxury Communications Council. Host Rosie Shephard brings you face-to-face with the visionaries defining today’s luxury landscape. Each episode spotlights an industry leader who’s reshaping luxury marketing and PR, sharing exclusive insights, strategies, and captivating stories from the forefront of the field. Join us for an insider’s look at the innovations and inspirations setting the future of luxury in motion.

Episodes

  1. Julie Michael of Team One

    11/28/2025

    Julie Michael of Team One

    Designing Desire: The Architects of Aspiration Why do some luxury brands endure for generations while others fade into the crowd? Julie Michael, CEO of Team One unpacks the mechanics of aspiration, sharing how Team One helps brands like Lexus and The Ritz-Carlton balance heritage with cultural relevance. For luxury leaders, aspiration isn’t just a feeling—it’s the design principle and system for connecting with next gen affluents that keeps brands iconic in a culture that reinvents itself daily. Julie previously served as Executive Director, Account Management, overseeing the agency’s Lexus National and Dealer Association accounts, and has been with Team One since 1998. She held a number of senior management positions, including director of experiential marketing, director of business development, and executive director leading numerous agency clients, among them Icelandic Glacial, The Ritz-Carlton, Marriott, HSBC Premier, Häagen-Dazs International, American Express, Flexjet, Anaheim Ducks, and Procter & Gamble.  Before joining Team One, Julie was the Marketing Director at a premier Northwest resort, Crystal Mountain, running all aspects of marketing and sales. Admittedly, she still misses the “research” part of that job, which she admits involved spending more time on the slopes than in her office. Julie is both fiercely competitive and “Minnesota nice.” Team One clients benefit from her tenacity and flair for making the seemingly impossible, possible. She has led dozens of integrated marketing programs for modern brands, from launching the car-of-the-future with Steven Spielberg to giving affluents permission to fly private jets again. Protecting pricing power and shifting market share for clients drives her competitive spirit.

    38 min
  2. Eugene Healey - Marketing Strategist

    09/30/2025

    Eugene Healey - Marketing Strategist

    In this Cannes Lions edition of Luxury Icons, Rosie Shephard is joined by Eugene Healey, prolific content creator, marketing strategist, and lecturer at Melbourne University. With a global following of over 300,000, Eugene has become a trusted voice for brands seeking to cut through the noise of the digital age. From front-row seats at the world’s biggest festivals to behind-the-scenes strategy sessions, Eugene shares what it takes to craft content that resonates at scale while staying authentic. He reveals how brands can navigate the fast-moving world of social media without losing their essence, and why storytelling—done right—still holds the power to shift culture. Recorded live in Cannes, the conversation explores the intersection of creativity, influence, and strategy in today’s luxury landscape. Insightful, energetic, and brimming with real-world lessons, this episode is a must-listen for marketers and brand leaders looking to harness the true potential of content in the luxury space.

    34 min

  3. 07/24/2025

    Mathilde Delhoume-Debreu of LVMH

    What does it take to shape the identity of the world’s most iconic luxury brands? In this special Cannes Lions edition of Luxury Icons, Rosie sits down with Mathilde Delhoume-Debreu, Global Brand Officer at LVMH – the powerhouse behind Louis Vuitton, Dior, Fendi, and more. Recorded live in Cannes, this episode offers a rare glimpse into the branding genius behind the most desirable maisons in the world. Mathilde shares how LVMH balances timeless heritage with cultural relevance, what true brand consistency looks like across 75+ houses, and why creativity is still king in the age of data. From red carpets to quiet craftsmanship, we explore how luxury branding evolves without ever chasing trends—and what Cannes means to those shaping the future of prestige. Insightful, inspiring, and full of wisdom from the very top, this episode is a must-listen for anyone fascinated by the magic behind the monogram.

    44 min
  4. Nicky Eaton of Christie's

    06/25/2025

    Nicky Eaton of Christie's

    Nicky Eaton has shaped the stories behind the world’s most coveted art, luxury brands, and cultural icons. As Senior Director at Christie’s and a founding member of the Luxury Communications Council, she’s the trusted voice guiding reputations at the highest level. In this episode of Luxury Icons, Nicky takes us inside her extraordinary career spanning publishing powerhouses, Condé Nast, and now the global stage at Christie’s. We talk billion-dollar auctions, Vogue cover secrets, and the delicate balance between client confidentiality and worldwide buzz.From the $1.5 billion Paul Allen collection to dinosaur skeletons and headline-making AI art sales, Nicky shares how Christie’s tells stories of rarity, reputation, and relationships. We catch a rare glimpse into the world of luxury communications at its finest; smart, strategic, and full of fascinating behind-the-scenes moments.

    38 min
  5. Matteo Atti of Vista Global

    05/22/2025

    Matteo Atti of Vista Global

    What does it take to market to billionaires, world leaders, and global icons? In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group. From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash. We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting! This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.

    38 min
  6. Anouska Ruane of Soho House & Co

    03/12/2025

    Anouska Ruane of Soho House & Co

    In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera! Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public? For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time. A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.

    34 min
  7. James Treacy of Abercrombie & Kent Travel Group

    02/20/2025

    James Treacy of Abercrombie & Kent Travel Group

    In this episode of Luxury Icons, Rosie Shephard chats with James Treacy, Global Communications Director at Abercrombie & Kent Travel Group (AKTG). From a £300,000 Lion King-inspired safari to multi-destination private jet tours with travelling bellboys that redefine convenience, James shares how A&K delivers the extraordinary. He also reveals how they evacuated guests from Egypt in 18 hours and why their gorilla conservation project in Uganda is changing lives. Luxury, adventure, and impact, this episode has it all! Listen now for a behind-the-scenes look at the world’s most exclusive travel experiences.

    32 min
  8. Rachel Waller of Burberry

    02/06/2025

    Rachel Waller of Burberry

    In this episode of Luxury Icons, Rosie Shephard is joined by Rachel Waller, Global Vice President of Marketing at Burberry, to explore the evolving nature of luxury branding. From shaping Farfetch’s rise to IPO to leading Burberry’s digital evolution, Waller has been at the forefront of how luxury engages with the modern consumer. She reflects on the interplay between heritage and innovation, the power of storytelling in a digital-first world, and Burberry’s bold approach to platforms like TikTok and experiential retail. Offering a rare behind-the-scenes perspective, this episode is an essential listen for those shaping the future of luxury marketing.

    28 min
  9. Meet the Editors Panel: Live with Harpers Bazaar, Elle & Elle Deco

    01/22/2025

    Meet the Editors Panel: Live with Harpers Bazaar, Elle & Elle Deco

    In this special live-recorded episode of Luxury Icons by the Luxury Communications Council, host Rosie Shephard dives into the world of editorial excellence with a powerhouse panel from Hearst. Featuring Lydia Slater (Harper's Bazaar), Kenya Hunt (Elle), and Ben Spriggs (Elle Decoration), this conversation uncovers the evolving relationship between luxury audiences and media. Explore how these iconic editors are redefining storytelling, blending local and global perspectives, and creating immersive experiences, from Harper’s Women of the Year Awards to Elle's trailblazing inclusivity initiatives and Elle Decoration’s cutting-edge design events. With fresh insights on the future of editorial content, creative collaborations, and audience engagement, this episode is packed with inspiration!

    43 min
  10. James Wall of Quintessentially

    01/08/2025

    James Wall of Quintessentially

    In this episode of Luxury Icons by Luxury Communications Council, Rosie Shephard chats with James Wall, Global Marketing Director of Quintessentially, the ultimate concierge for life’s most extraordinary moments. From iceberg dinners to front-row fashion shows, James reveals the art of creating unforgettable experiences. The conversation offers a fascinating look at the intersection of opulence, service, and innovation, tracing Quintessentially's evolution over the last 25 years. James discusses the company's efforts to attract younger clients, including the launch of their new app, exclusive partnerships and how they’re using AI to elevate their signature personalised service. He also offers insights into the evolving role of the CMO, highlighting the shift towards a more commercially driven approach while balancing the ever-growing need for unique storytelling.

    31 min
  11. Chioma Nnadi of British Vogue

    12/12/2024

    Chioma Nnadi of British Vogue

    In this exclusive live recording for our second episode of LUXURY ICONS, Rosie Shephard sits down with Chioma Nnadi, Head of Editorial Content at British Vogue. Chioma shares her inspiring journey from London’s independent fashion scene to leading one of the world’s most iconic publications. She discusses the evolving definition of luxury, the power of inclusivity in fashion, and her vision for British Vogue in a fast-changing media landscape. Don’t miss this captivating episode, filled with insights into the intersection of culture and fashion, the art of storytelling, and what’s next for one of the biggest names in luxury publishing.

    47 min
  12. Paula Fitzherbert of the Maybourne Hotel Group

    11/06/2024

    Paula Fitzherbert of the Maybourne Hotel Group

    In Episode 1 of LUXURY ICONS, host Rosie Shephard sits down with Paula Fitzherbert, Global Head of Communications for the prestigious Maybourne Hotel Group. Paula shares her journey in shaping the voice and image of iconic hotels like Claridge’s, The Connaught, and The Berkeley, offering a rare glimpse into the strategies behind some of the world’s most revered luxury brands. Tune in to discover the art of storytelling in hospitality, the nuances of high-end brand communication, and Paula's insights into maintaining timeless appeal in a modern world.

    35 min
  • 12 Episodes

About

Welcome to LUXURY ICONS by the Luxury Communications Council. Host Rosie Shephard brings you face-to-face with the visionaries defining today’s luxury landscape. Each episode spotlights an industry leader who’s reshaping luxury marketing and PR, sharing exclusive insights, strategies, and captivating stories from the forefront of the field. Join us for an insider’s look at the innovations and inspirations setting the future of luxury in motion.

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