Voices of Hospice Leadership Podcast

Brian Frantz

Welcome to the Voices of Hospice Leadership Podcast. On this podcast, we cover the most effective ways to grow your Hospice Agency. You will hear from professionals in the industry on what has worked for them and how you can implement the same tactics and techniques to take your practice to the next level.

  1. 5d ago

    Protecting The Heart Of Hospice: Compassion Fatigue, Boundaries, And Better Care With Helen Bauer

    Helen Bauer joins The Voices Of Hospice Leadership Podcast for a powerful conversation on compassion fatigue, professional boundaries, staff support, and what better hospice care really requires. Helen is a hospice nurse, end-of-life educator, advocate, founder of Hospice Navigation Services, and host of The Heart Of Hospice Podcast. With more than 16 years in hospice care, Helen brings a thoughtful and practical perspective on the emotional weight carried by hospice workers and the responsibility leaders have to protect their teams. In this episode, Helen and Brian discuss why hospice workers are often disenfranchised grievers, how compassion fatigue and moral fatigue differ from burnout, and why professional boundaries matter for patients, families, staff, and agencies. Helen also shares practical “atomic self-care” strategies for field staff, including small daily rituals that help hospice workers reset between visits. The conversation also explores leadership culture, staff retention, communication, caseload management, and what families should expect from a good hospice provider. This episode is a meaningful listen for hospice owners, administrators, nurses, aides, social workers, chaplains, caregivers, and anyone committed to protecting the integrity of hospice care. Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-bauer-bsn-rn-chpn-334a89123/ Hospice Navigation Services: https://www.theheartofhospice.com/services The Heart of Hospice Podcast: https://www.youtube.com/@UC6-q1LkHj5NQ5tTDO-bzccA  Learn More About Hospice Care Marketing: https://www.hospicecaremarketing.com/ Phone: (877) 959-5849 Interested in being a guest on the show? Reach out today! Get our book: https://go.hospicecaremarketing.com/book Schedule your Leadflow Acceleration Session: https://go.hospicecaremarketing.com/ Connect with us: https://www.youtube.com/@hospicecaremarketing https://www.facebook.com/hospicecaremarketing https://twitter.com/HospiceCareMktg https://www.linkedin.com/company/hospice-care-marketing/ https://www.instagram.com/hospicecaremarketing/ https://www.tiktok.com/@hospicecaremarketing Subscribe for more conversations with hospice leaders, industry experts, and professionals working to improve end-of-life care.  #HospiceCare #HospiceLeadership #CompassionFatigue #EndOfLifeCare #HospiceNurse #CaregiverSupport #HospiceEducation  #HealthcareLeadership

  2. Jun 19

    Hospice Is Not Giving Up: What Families Should Know Before Choosing Care

    In this episode of The Voices Of Hospice Leadership Podcast, Brian Frantz speaks with Shahrouz Golshani, founder and president of Healing Care Hospice, about what families should understand before choosing hospice care. Shahrouz explains hospice as a shift from curative treatment to comfort-focused support, while emphasizing that hospice is not about giving up. It is about helping patients and families make informed decisions, manage symptoms, receive emotional and spiritual support, and focus on quality of life during a deeply personal season. The conversation covers common misconceptions about hospice, when families should begin asking questions, what the Medicare hospice benefit includes, and how families can evaluate hospice providers using resources like Medicare Care Compare, reviews, response times, staffing, and visit frequency. Shahrouz also shares what makes Healing Care Hospice unique, including RN case management, physician access when needed, advanced clinical support when appropriate, Spanish-speaking care teams, and a strong focus on serving Southern California families. This episode is a helpful resource for families, caregivers, referral partners, and hospice professionals who want a clearer understanding of hospice care, patient choice, and how the right provider can shape the end-of-life experience. In This Episode, We Discuss:  What hospice care really means  Why hospice is not the same as giving up  The difference between curative care and comfort-focused care  How hospice supports both the patient and the family  What the Medicare hospice benefit may include  When families should start asking questions about hospice  Why advanced care planning matters before a crisis  How families can choose the right hospice provider  What questions to ask before selecting a hospice  Patient rights, including revoking hospice or transferring providers  What makes Healing Care Hospice different  The importance of informed decision-making at end of life Shahrouz Golshani Founder And President, Healing Care Hospice Website: healingcarehospice.com LinkedIn: https://www.linkedin.com/in/shahrouz-golshani-881075278/ Hospice Care Marketing: https://www.hospicecaremarketing.com/ | (877) 959-5849 Interested in being a guest on the show? Reach out today! If this episode encouraged you, share it with someone who may need it. #Hospice #HospiceCare #EndOfLifeCare #HealthcarePodcast

  3. May 20

    What Hospice Really is and Why Families Need to Know Sooner with Rachel Rankin

    What does good hospice care really look like? In this episode of the Voices of Hospice Leadership Podcast, I sit down with Rachel Rankin, part owner and medical director of Bosque Trails Hospice in Albuquerque, New Mexico. Rachel shares why she and her partners started Bosque Trails Hospice, how a clinician-led team changes the care experience, and why locally owned hospice can offer a more personal and individualized approach for patients and families.  We also talk about some of the biggest misconceptions surrounding hospice, why so many families are referred too late, and what signs may indicate it is time to start asking questions. Rachel explains that hospice is not about giving up. It is about comfort, dignity, support, and helping people live as well as possible in the time they have.  You will also hear: What makes Bosque Trails Hospice different How clinician-led leadership improves patient care Why caring well for employees leads to better care The role of reviews, word of mouth, and community trust Common myths about hospice Signs it may be time to ask for a hospice evaluation The rights patients and families have when choosing hospice How hospice supports loved ones before and after a loss https://www.bosquetrailshospice.com/ Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-rankin-b8927590/ Hospice Care Marketing: https://www.hospicecaremarketing.com/ | (877) 959-5849 Interested in being a guest on the show? Reach out today! If this episode encouraged you, share it with someone who may need it. #Hospice #HospiceCare #EndOfLifeCare #PalliativeCare #HealthcarePodcast

  4. May 1

    How Hospice Leaders Can Reduce Burnout and Improve Retention

    In this episode of the Voices of Hospice Leadership Podcast, Brian Frantz talks with Katie Quine, hospice leader, coach, and founder of Leaders on Edge, about one of the biggest challenges in hospice today: burnout and staff retention. Katie shares insights from her experience in hospice leadership, including why staffing stability is directly connected to census growth, how leaders can recognize early signs of disengagement, and what it really takes to build a culture where teams feel supported. If you are a hospice owner, administrator, or leader trying to improve retention, strengthen your culture, and better support your field staff, this conversation is for you. In This Episode: Why staffing stability is a growth strategy Early signs of burnout and disengagement What hospice staff need beyond pay and benefits How leaders can better support field clinicians Why relationships matter more than metrics alone Practical ways to improve retention before staff check out How to hire people who are truly called to hospice work About Katie Quine Katie Quine is a hospice leader, coach, and founder of Leaders on Edge. Her work focuses on helping healthcare leaders build the capacity to handle pressure, lead more effectively, and better support their teams. https://www.leadersonedge.com/ https://www.linkedin.com/in/leadersonedge/ Subscribe for more conversations on hospice leadership, growth, staffing, and strategy. Schedule your free strategy session today. #HospiceLeadership #HospiceCare #BurnoutPrevention #StaffRetention #HealthcareLeadership #HospicePodcast

  5. Apr 8

    Better Conversations, Better Transitions: A Home Health Nurse's Take on Hospice

    In this episode, Brian sits down with Angie Oujiri, Director of Hospice for Vivie, serving families across Minnesota, North Dakota, and Wisconsin. With over 15 years in home health and palliative care, Angie brings a rare perspective on why so many hospice appropriate patients are hiding in plain sight  inside home health caseloads. You'll learn how better conversations, earlier education, and stronger partnerships between home health and hospice teams can transform both care quality and census growth. Key Topics Why patients who are eligible for hospice often land in home health firstThe emotional barrier to hospice and how to meet families where they areHow to have informed, compassionate conversations about end-of-life optionsThe single most important question clinicians can ask every patientWhy home health teams are an underutilized referral source for hospiceBuilding a new hospice program within a larger integrated care organizationFacility partnerships, seamless care, and team communication toolsGrowing census in a new market through collaborationFeatured Guest Angie Oujiri, Director of Hospice, Vivie is a care provider offering an integrated set of care services, including home health, care management, senior living, rehabilitation, hospice, and more. With a dedicated team of over 2,300 employees, Vivie serves more than 13,000 individuals annually across Minnesota, North Dakota, and Wisconsin. Rooted in a foundation of faith and focused on transforming the way people live, age, and thrive, Vivie tailors its support to meet the unique needs of every person. By prioritizing people first and fostering a culture of excellence, compassion, and innovation, Vivie strives to deliver exceptional care. Resources & Links Vivie: https://vivie.org/Connect with Angie on LinkedInHospice Care MarketingIf your hospice is not showing up where families search, you are leaving admissions on the table. We help hospice teams strengthen Google Maps visibility, generate reviews, and turn education into referrals. Call (877) 959-5849 or visit www.hospicecaremarketing.com Schedule your free strategy session today. #Hospice #HospiceCare #HomeHealth #PalliativeCare #HospiceLeadership #EndOfLifeCare #CensusGrowth #HospiceMarketing #Minnesota #HealthcareLeadership

  6. Jan 13

    Eligibility Vs Readiness: Blue Monarch Hospice’s Approach to Care, Communication, And Census Growth

    Episode Summary In this episode, you sit down with Raphael Akobundu, NP and CEO of Blue Monarch Hospice, serving families across North County San Diego. You unpack the difference between being eligible for hospice and being emotionally ready, common myths like 24/7 in-home care, and how clear communication with families and facilities reduces crisis decisions. Raphael also shares practical playbooks for reviews, referral partnerships, and what actually drives census growth in a competitive market. Key Topics Eligibility vs readiness and how to guide families through bothWhat hospice covers vs what it does not coverTypical visit cadence and how it increases as needs changeThe 24/7 misconception and how to set expectationsSwitching hospices and discharge when patients stabilizeBuilding referral partnerships that lastWhy medication workflows between facilities and hospices need standardizationOwner insights on compliance, costs, and growthFeatured Guest Raphael Akobundu, NP, CEO, Blue Monarch Hospice Locally owned, clinician-led hospice serving North County San Diego. Emphasis on small-team communication, right-sized caseloads, and high-touch family support. Pull Quotes “Eligibility and readiness are different conversations. Your job is to meet families where they are.”“Communication and clear expectations with facilities prevent most issues before they start.”“Great care is your best marketing. Reviews and referrals follow.”Resources And Links Blue Monarch Hospice, North County San DiegoConnect with Raphael on LinkedInHospice Care Marketing: SEO, Maps, and Reviews SupportShow CTA For Hospice Providers If your hospice is not showing up where families search, you are leaving admissions on the table. We help clinician-led teams strengthen Google Maps visibility, generate reviews, and turn education into referrals. Call (877) 959-5849 or visit www.hospicecaremarketing.com Schedule your free strategy session today. #Hospice #HospiceCare #HospiceEligibility #Caregiving #PalliativeCare #NorthCounty #SanDiego #HealthcareLeadership #CensusGrowth #HospiceMarketing

  7. 11/14/2025

    Eligibility Vs. Readiness: How Samuel Powell Guides Families to Hospice with Confidence

    Why This Episode Matters for Hospice Leaders When families hesitate, your census suffers. In this episode, you’ll learn practical language and field-tested frameworks to move families from fear to clarity, earn clinician buy-in, and empower your team to follow through without getting “salesy.” What You’ll Learn (At A Glance) Eligibility Vs. Readiness: How to guide families without pressureThe “Hospice Bank Account” Analogy: A simple way to explain the Medicare benefitDemystifying Meds: Reframing morphine myths into quality daysClinician Education That Works: Micro-trainings and data points that earn buy-inLeadership & Growth: “Trust but verify,” ride-alongs, and operational follow-throughEpisode Highlights & Takeaways Understand Eligibility Vs. Readiness In Hospice Admissions Families often say “We’re not ready.” Samuel shows you how to separate readiness (emotional) from eligibility (clinical) using questions, checklists, and empathetic phrasing so decisions feel confident, not coerced. Use The Medicare “Hospice Bank Account” To Educate Families Explain that the hospice benefit is something families have already paid into. This bank-account analogy makes coverage, DME, and supplies easy to grasp and reduces cost anxiety. Replace fear-driven narratives with a clear plan for comfort and goals (e.g., attending a reunion, one last fishing trip). Families remember outcomes, not jargon. Win Clinician Buy-In With Data And Follow-Up Short, focused lunch-and-learns, readmission impact, and timely feedback loops help physicians and NPs recognize hospice-eligible patterns sooner and refer with confidence. Lead Field Marketing with Trust and Accountability “Trust but verify” your marketers. Ride along, remove operational blockers, and keep promises (equipment, supplies, weekend availability). Empowered teams deliver better experiences and more qualified referrals. Guest Bio: Samuel Powell With over 18 years in customer service and more than a decade in sales and marketing, I’ve dedicated my career to helping organizations strengthen their impact through leadership, compassion, and connection. Using both my professional experience and my personal experience, I am passionate about hospice teams and the way they can elevate their marketing, inspire their people, and create meaningful experiences for every family they serve. Connect With Samuel: Guest Links: LinkedIn: https://www.linkedin.com/in/samuel-powell-9628a6145/Company: https://www.powellmarketinginnovation.com/Resources For Hospice Owners & Administrators Family Education Toolkit Ideas: Eligibility checklist, “bank account” one-pager, DNR explainerClinician Micro-Training Topics: Eligibility indicators, readmission reduction, handoff scriptsField Marketing Framework: Visit cadence, value-based touchpoints, follow-up templatesNeed More Qualified Hospice Referrals? If your hospice isn’t showing up in Google’s Map Pack or you want more high-intent calls, our team can help, from Google Business Profile optimization and reviews to local SEO and conversion-focused websites. Hospice Care Marketing (HCM): hospice-only expertise, full-funnel strategy, and results you can measure. FAQ: Hospice Leadership & Marketing Learn More If you’re a hospice leader looking for strategies to better support families, let’s connect: Schedule a Free Strategy or call (877) 959-5849. #hospicecaremarketing #HospiceLeadership #EndOfLifeCare #FamilySupport #HospiceMarketing #VoicesOfHospice

  8. 10/07/2025

    Leading with Compassion: How Not Matching Energy Transforms Care (w/ Ashleigh Lugar, Merrill Gardens)

    RN leader Ashleigh Lugar (Merrill Gardens) shares how “not matching energy,” empowering staff, and early hospice education turn high-emotion moments into better outcomes for residents and families plus the top 5 signs it’s time to consider hospice in assisted living. Today’s guest is Ashleigh Lugar, RN, Regional Director of Health Services at Merrill Gardens. With 20 years in senior living and hospice, Ashleigh breaks down compassionate leadership, the difference between delegating and empowering, and how to reframe hospice as a layer of support, not a last resort. We cover simple language families understand, what makes a hospice a great partner to assisted living/memory care, and the top 5 indicators it’s time to talk hospice. Resources mentioned:  • Emotional Intelligence 2.0 by Travis Bradberry & Jean Greaves • Merrill Gardens (senior living; Ashleigh supports TX, MS, AL regions) Subscribe: Voice of Hospice Leadership Podcast Contact: Hospice Care Marketing for websites, SEO, and growth for hospice providers Connect with Asleigh & Her Work Learn more about Merrill Gardens: https://www.merrillgardens.com/Connect on LinkedIn: https://www.linkedin.com/in/ashleigh-lugar-rn-391b04233How This Episode Helps Hospice Professionals Ashleigh Lugar, RN is Regional Director of Health Services at Merrill Gardens, supporting assisted living and memory care communities across Texas, Mississippi, and Alabama. She’s spent 20 years in senior living and hospice with a passion for leadership, education, and family support. Learn More If you’re a hospice leader looking for strategies to better support families, let’s connect: Schedule a Free Strategy or call (877) 959-5849. #HospiceLeadership #AssistedLiving #MemoryCare #HospiceEducation #CompassionateCare #EmotionalIntelligence #HealthcareLeadership #EndOfLifeCare #HospiceSEO

About

Welcome to the Voices of Hospice Leadership Podcast. On this podcast, we cover the most effective ways to grow your Hospice Agency. You will hear from professionals in the industry on what has worked for them and how you can implement the same tactics and techniques to take your practice to the next level.

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