In this episode, Brian sits down with Angie Oujiri, Director of Hospice for Vivie, serving families across Minnesota, North Dakota, and Wisconsin. With over 15 years in home health and palliative care, Angie brings a rare perspective on why so many hospice appropriate patients are hiding in plain sight inside home health caseloads. You'll learn how better conversations, earlier education, and stronger partnerships between home health and hospice teams can transform both care quality and census growth. Key Topics Why patients who are eligible for hospice often land in home health firstThe emotional barrier to hospice and how to meet families where they areHow to have informed, compassionate conversations about end-of-life optionsThe single most important question clinicians can ask every patientWhy home health teams are an underutilized referral source for hospiceBuilding a new hospice program within a larger integrated care organizationFacility partnerships, seamless care, and team communication toolsGrowing census in a new market through collaborationFeatured Guest Angie Oujiri, Director of Hospice, Vivie is a care provider offering an integrated set of care services, including home health, care management, senior living, rehabilitation, hospice, and more. With a dedicated team of over 2,300 employees, Vivie serves more than 13,000 individuals annually across Minnesota, North Dakota, and Wisconsin. Rooted in a foundation of faith and focused on transforming the way people live, age, and thrive, Vivie tailors its support to meet the unique needs of every person. By prioritizing people first and fostering a culture of excellence, compassion, and innovation, Vivie strives to deliver exceptional care. Resources & Links Vivie: https://vivie.org/Connect with Angie on LinkedInHospice Care MarketingIf your hospice is not showing up where families search, you are leaving admissions on the table. We help hospice teams strengthen Google Maps visibility, generate reviews, and turn education into referrals. Call (877) 959-5849 or visit www.hospicecaremarketing.com Schedule your free strategy session today. #Hospice #HospiceCare #HomeHealth #PalliativeCare #HospiceLeadership #EndOfLifeCare #CensusGrowth #HospiceMarketing #Minnesota #HealthcareLeadership