The Boost with Greg Rollett

Grommet & Affiliate Summit
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.  Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The podcast is brought to you by Grommet, Affiliate Summit and GiddyUp. 

  1. Why Is AI Highlighting Your Competitors (And What to Do About It)

    JAN 9

    Why Is AI Highlighting Your Competitors (And What to Do About It)

    AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough. Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews. We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs, YouTube, Reddit, and third-party editorial — now plays a critical role in AI trust, citations, and brand authority. Ewen explains why focusing on a single channel is a losing strategy, how Reddit can amplify (or damage) brand perception at scale, and why outdated org charts are holding brands back in the AI era. You’ll also hear why high-signal, original content matters more than ever, how brands should audit their AI visibility today, and where the next big opportunities are emerging for publishers and marketers. This episode is presented by Affiliate Summit and Grommet.  🎟️ Join us at Affiliate Summit West in Las Vegas (Jan 12–14) and get 15% off your ticket with code BOOST15. Head to https://www.affiliatesummit.com/west and register today! Learn more about Grommet at https://thegrommet.com

    21 min
  2. The New York Post Is Winning In Search, Social & AI In Spite Of The Algorithm Apocalypse

    12/05/2025

    The New York Post Is Winning In Search, Social & AI In Spite Of The Algorithm Apocalypse

    Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen. In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to uncover how their team is winning across search, social, and AI—and why the Post remains one of the most resilient media brands in the world. From building a powerhouse commerce operation inside a 200-year-old newsroom to creating headlines that “kick you in the eyeballs” while still driving performance for partners, Jackie breaks down the exact strategies her team is using to stay ahead. 🧠 What You’ll Learn: • How the NY Post is thriving in search despite algorithm volatility and AI disruption • Why leaning into AI (not fighting it) is giving them a competitive edge • The secret behind their punchy, unapologetic headline style—and how it still works for commerce • Commerce inside a legacy newsroom: CPC, CPA, and flat-fee models that power massive revenue • How social listening + rapid content creation turn cultural moments into shoppable wins • The Post’s 2024–2025 playbook for gift guides, distribution, and Q4 domination • How they balance editorial integrity with partner needs in performance-driven content • The systems and cross-team collaboration that eliminate silos between sales, editorial, and partnerships Whether you’re a publisher navigating AI, a brand looking to understand modern commerce strategies, or a marketer trying to survive the “algorithm apocalypse,” this episode is your blueprint for thriving in a shifting landscape. 🎁 The Boost Is Presented by Grommet Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what’s trending → https://thegrommet.com 💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.

    25 min
  3. Why Publishers & Affiliates Are Losing Traffic (And What Forbes Is Doing About It)

    10/03/2025

    Why Publishers & Affiliates Are Losing Traffic (And What Forbes Is Doing About It)

    🎯 Affiliate Summit West is happening January 12-14 in Las Vegas! Network with top publishers, affiliates, and media buyers. Use code "BOOST15" for 15% off tickets: https://www.affiliatesummit.com/west Publishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes. In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google. This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape. 🧠 What You'll Learn: The real numbers: How much organic search traffic publishers are actually losing and why it matters Price drop notifications: A simple email capture strategy that turns browsers into buyers The 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategy Revenue diversification: How to reduce Google dependence without losing affiliate commissions Content evolution: Moving beyond listicles to build audience loyalty and repeat traffic Video commerce: Making YouTube and social content actually profitable for publishers Whether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch. 🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.  ✨ Explore what's trending → https://thegrommet.com.  💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.

    24 min
  4. How to Coordinate PR & Affiliate Launches That Drive Real Sales with Jenna Lee Scott

    09/19/2025

    How to Coordinate PR & Affiliate Launches That Drive Real Sales with Jenna Lee Scott

    🎯 Affiliate Summit East is happening January 12-14 in Las Vegas! Use code "BOOST15" for 15% off your ticket and join the biggest affiliate marketing event in the world. Network with top publishers, affiliates, and media buyers at https://www.affiliatesummit.com/east Ready to transform your product launches from simple press releases into revenue-generating machines? This episode reveals exactly how to coordinate PR and affiliate marketing for maximum impact. In this episode of The Boost, host Greg Rollett sits down with Jenna Lee Scott, founder of JLS PR (soon to be Great Scott), to break down her proven strategy for combining traditional earned media with performance-driven affiliate marketing. Jenna shares real case studies from brands like Chill House and Clear Stem, showing exactly how coordinated PR-affiliate campaigns can drive both editorial coverage and measurable sales. You'll discover why the most successful product launches require a synchronized approach between PR teams and affiliate managers, and how to set up the technical infrastructure needed to track and optimize your results across multiple publisher partnerships. 🧠 What You'll Learn: • The 6-week launch timeline that gets editors excited and affiliates ready to convert  • How to host product seeding events that build relationships with key media contacts while setting up affiliate partnerships  • The technical setup brands need before launching (skim links, Impact, commission structures, and attribution)  • Why editorial coverage drives the strongest initial sales compared to other affiliate partners  • How to leverage PR coverage for licensing badges, social proof, and ongoing marketing assets  • The biggest mistakes brands make when entering affiliate marketing and how to avoid them  • Emerging trends in AI and search that are reshaping how publishers discover and promote products Whether you're a publisher, brand, commerce director, or affiliate manager—this episode is your masterclass in building revenue-driving media relationships that benefit both sides of the partnership. 🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.  ✨ Explore what's trending → https://thegrommet.com.  💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.

    26 min
  5. The Data-Driven Review Formula That Outperforms AI-Generated Content with Amro Naddy

    09/05/2025

    The Data-Driven Review Formula That Outperforms AI-Generated Content with Amro Naddy

    🚀 Affiliate Summit West is coming January 12-14 to Las Vegas! Join the biggest names in affiliate marketing at Caesars Forum and network with top publishers, traffic buyers, and affiliates.  Use code BOOST15 for 15% off your ticket → https://www.affiliatesummit.com/west While everyone's worried about AI replacing content creators, some publishers are using data-driven methodologies to create review content that AI simply can't match. US News & World Report has cracked the code and their formula is beating both AI-generated reviews and pay-to-play competitors. In this episode of The Boost, host Greg Rollett sits down with Amro Naddy, VP & General Manager of 360 Reviews at US News & World Report, to reveal the exact data-driven formula that's helping them dominate competitive review categories.  From leveraging third-party data and consumer surveys to building methodological transparency that Google's algorithms love, Amro breaks down why their approach consistently outperforms AI-generated content—and how other publishers can adopt similar strategies. This isn't just theory. US News has scaled this formula across 60+ categories, from $2,000 mattress reviews to auto insurance, proving that rigorous methodology beats artificial intelligence when it comes to building trust and driving conversions. 🧠 In this episode you'll discover: • The third-party data sources and consumer survey strategies that create AI-proof content differentiation  • How to build methodology-first review processes that satisfy both Google's E-A-T requirements and user trust  • The 4-persona conversion framework (rational/emotional + fast/slow) for optimizing review pages that actually convert  • Category expansion strategies for scaling data-driven reviews from 1 to 60+ verticals while maintaining quality  • Why "showing your work" with transparent methodologies creates competitive advantages AI can't replicate  • Expert reviewer sourcing and vetting processes that build real authority in any vertical Whether you're a publisher, commerce director, or content creator looking to future-proof your review content against AI disruption, this episode shows you exactly how data-driven methodologies create sustainable competitive advantages that drive real revenue. 🎁 The Boost Is Presented by Grommet.  Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.  ✨ Explore what's trending → https://thegrommet.com.  💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.

    23 min
  6. The Publisher Partnership Playbook: How Money Group Works With 200+ Publishers

    06/06/2025

    The Publisher Partnership Playbook: How Money Group Works With 200+ Publishers

    Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com Want the exact playbook for building and managing 200+ publisher partnerships? Cooper Schwartz from Money Group breaks down their entire system that generates millions in revenue. In this episode of The Boost, host Greg Rollett sits down with Cooper Schwartz, Head of New Business & Growth at Money Group (Money.com), to reveal the complete publisher partnership playbook that powers their 200+ partner network. From working with Forbes and Fortune to managing hundreds of unique deal structures, Cooper shares the systems, strategies, and relationship management tactics that make it all possible. 🧠 What You’ll Learn: • The complete publisher partnership playbook: how to identify, approach, and onboard partners at scale  • Systems for managing 200+ unique publisher relationships with different deal structures  • The “white glove service” model that keeps partners happy and performing • How to turn competitors into profitable collaborators (Forbes, Fortune, NerdWallet strategy)  • Technology and processes needed to scale partnership programs beyond 50+ partners  • Revenue ascension model: moving partners from affiliate to major brand deals  • The content hub strategy that creates win-win value for all parties Whether you’re a publisher looking to build partnerships, a business development professional scaling relationship programs, or a media company wanting to expand beyond traditional monetization—this episode is your complete playbook for partnership success. 🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. ✨ Explore what’s trending → https://thegrommet.com. 💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program. 🔗 Resources & Links: • Connect with Cooper Schwartz: cooper@money.com Cooper on LinkedIn: https://www.linkedin.com/in/cooperschwartz/ • Money Group: https://money.com • • Affiliate Summit East: https://www.affiliatesummit.com/east (Use code BOOST15 to save 15% on your ticket) → Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

    23 min
  7. B2C Marketing Tactics That B2B Brands Should Steal (With Revenue Boost’s Kerry Curran)

    05/30/2025

    B2C Marketing Tactics That B2B Brands Should Steal (With Revenue Boost’s Kerry Curran)

    🎟️ Don’t miss Affiliate Summit East in New York City, August 4-5! Join the biggest affiliate marketing event on the East Coast and use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east Discover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded markets.  In this episode of The Boost, host Greg Rollett sits down with Kerry Curran, host of Revenue Boost Marketing Podcast, to explore the converging worlds of B2B and B2C marketing tactics. Kerry shares incredible insights on how B2B marketing is evolving as buyers increasingly research solutions independently before ever talking to sales teams—creating an opportunity for brands that provide value through content and community. 🧠 You’ll learn:  • How B2B buyers now research solutions like consumers shopping for major purchases  • Why social listening tools provide critical competitive intelligence for B2B brands  • How to extract actionable customer insights from discovery calls and turn them into content  • The power of featuring your customers in authentic content to attract similar brands  • Why “founder-led growth” through video content is winning in the B2B space  • How to identify and communicate your true differentiator in a “sea of sameness” Whether you’re a publisher, media professional, or B2B marketer—this episode is your masterclass in adopting consumer brand marketing tactics to stay ahead of the competition while building more authentic connections with your audience. 🎁 The Boost Is Presented by Grommet.  Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.  ✨  Explore what’s trending → https://thegrommet.com.  💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program. → Connect with Kerry Curran:  LinkedIn: https://www.linkedin.com/in/kerrycurran  Revenue Boost Podcast: https://revenuebasemarketing.com/podcast  → Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

    24 min
  8. How Fanatics Turns Sports Fans Into Revenue Generating SUPER AFFILIATES

    05/09/2025

    How Fanatics Turns Sports Fans Into Revenue Generating SUPER AFFILIATES

    🏆 Affiliate Summit East is coming to New York City! Join us August 4-5 at the Marriott Marquee and use code BOOST15 for 15% off your ticket: https://www.affiliatesummit.com/east Discover how Fanatics grew from $175 million to $5 billion in revenue by building authentic partnerships with creators, publishers, and even first-time affiliates in the sports merchandise space. In this episode of The Boost, host Greg Rollett sits down with Wade Tonkin, Global Director of Affiliate Marketing at Fanatics, to uncover the affiliate strategies that have powered Fanatics' explosive growth over the past 14 years.  Wade shares how training new creators, leveraging cultural moments, and building genuine connections with sports fans has created a robust affiliate ecosystem that drives significant revenue. 🧠 You'll learn:  • Why Fanatics invests in training first-time affiliates instead of just chasing big publishers  • How to help creators craft authentic calls-to-action that convert their engaged audiences  • The impact of cultural moments (like Taylor Swift attending NFL games) on merchandise sales  • Why media publishers can be powerful partners during time-sensitive sports events  • Strategies for working with niche communities from card collectors to WWE fans  • How to coach creators to give audiences "the why" behind affiliate promotions Whether you're a publisher, brand, creator, or sports merchandise retailer—this episode is your masterclass in building an affiliate program that scales from passionate micro-influencers to major media partnerships. 🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.  ✨ Explore what's trending → https://thegrommet.com.  💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program. → Connect with Wade Tonkin on LinkedIn: https://www.linkedin.com/in/wadetonkin/  → Fanatics Affiliate Program: https://fanatics.com (click the affiliate program link)  → Subscribe to The Boost: https://www.youtube.com/playlist?list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

    26 min
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About

The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce.  Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce.The podcast is brought to you by Grommet, Affiliate Summit and GiddyUp. 

Information

  • Creator
    Grommet & Affiliate Summit
  • Years Active
    2024 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2026 GiddyUp
  • Show Website
    The Boost with Greg Rollett