We Bought A Brand!

WeBoughtABrand.com
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We Bought A Brand!

Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).

  1. 2D AGO

    Should We Add a Third Product? Balancing Growth with Future Acquisitions

    Send us a text In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores: February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000Their growth strategy of reinvesting all profits back into the business rather than taking cash outChallenges with their main product, Reflux Essentials, including customer education and expectationsDiscussion about potentially adding a th...

    49 min

  2. FEB 27

    Simple Systems, Steady Growth: Our First Year Running Dr. Barry's

    Send us a text In this episode, we're diving into why running a "boring" business might just be the best thing that’s ever happened to us—and why it could be for you, too. Trust me, this isn’t boring in the way you think. Plus, we’re pulling back the curtain on our brand’s year-end numbers and sharing lessons from our first year of ownership. Here’s what you’ll discover in this episode: Why a “boring” business is actually the ultimate goal—and how it creates stability, predictability, and fre...

    27 min

  3. FEB 25

    Our Year In Review - 2024 Edition

    Send us a text Welcome to our 2024 wrap-up! This episode is packed with insights as we reflect on the past year, share lessons learned, and look forward to what’s next. If you’re curious about what it’s really like to acquire, grow, and navigate a business, this is the episode for you. Here’s what you’ll learn in this episode: 2024 in review: The highs, the lows, and the one word that sums up the year for each of us.Behind the scenes of buying and running a brand: What we’ve learned about wor...

    31 min

  4. FEB 20

    What Happened When We Cut Our Price 25%

    Send us a text In this episode, we tackle the unexpected challenges of running a brand on Amazon and the strategies we're using to turn setbacks into opportunities for growth. Whether you're an entrepreneur, marketer, or just curious about the behind-the-scenes of building a business, this episode is packed with actionable insights, real talk, and a $30,000 question that could change everything. Here's what you'll discover: The impact of bad reviews: How a drop in star ratings can tank perfor...

    29 min

  5. FEB 18

    November Numbers Update

    Send us a text Hey nerds, this episode is a deep dive into the numbers driving our brand. Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify)Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategyReal impact of losing our 4.5-star rating: Customer acquisition costs jumped from $13 to $41, and ROAS dropped from 3.15 to 0.94Major pricing stra...

    10 min

  6. FEB 13

    Amazon Listing: Back From The Dead!

    Send us a text In this episode, we dive into the wild ride of running an Amazon brand and share some incredible (and surprising) wins, as well as lessons learned along the way. If you’ve ever wondered how to juggle off-Amazon strategies, Facebook ads, and keeping your Amazon listing alive, this episode is for you. Stick around, because we’ve got some jaw-dropping insights that could change the way you think about growing your business. Here’s what you’ll discover in this episode: The unexpect...

    38 min

  7. JAN 27

    What Selling Your Brand Is Like

    Send us a text We want to buy MORE brands, but we're also curious what that's like for sellers. This week we're grilling Dr. Travis Ziglar on his experience going through this process. Get even more behind-the-scenes updates: We Bought A Brand official substack site - Subscriber only newsletter - Notes and micro-updates in between our episodes - Subscriber only chat access It's free. Come connect with us here.

    40 min

  8. JAN 23

    Life After Amazon, How We're Rebuilding On Shopify

    Send us a text In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you. Here’s what you’ll learn: The aftermath of being delisted from Amazon: How we recovered, what we discovered, and why it may have been a blessing in disguise.Our Shopify strategy revealed: From fear to hope, h...

    16 min
See All (18)

About

Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).

Information

  • Creator
    WeBoughtABrand.com
  • Years Active
    2024 - 2025
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © 2025 TED Fund LLC
  • Show Website
    We Bought A Brand!

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