The Path Less Promoted: Because Your Business, Your Rules

Cathy Ghita
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  • Entrepreneurship
  • Updated Weekly

"how do I choose between doing good and doing well?" That's the question I kept asking myself, searching for role models who stayed kind to a fault while building real power... role models who stayed honest while building influence... role models who stayed human while making a fortune... I could not find many. And of those, none looked like me. So I decided to become one. Welcome to The Path Less Promoted - where we're documenting the chaotic, creative journey of building a business that serves both our soul's definition of success (for me that's community + truth + freedom) and society's approved metrics (money + power + status). Because social approval is fodder. And we need fodder to fuel lasting change. Each episode, we're pulling back the curtain on what it really takes to stay human while building this social approval. No sanitized success stories. No "wait until I've figured it all out." Just real-time insights, unexpected revelations, as we experiment with ways to win without losing yourself. Because maybe the path to changing the system starts with refusing to let it change us. New episodes every Friday. If you like me and my guests, you'll love more of us. Come join me and a whole community of rebels, dreamers, and deep thinkers in the Business Safety Net, where we're all unlearning the shoulds, making space for ease, and writing new rules for what it means to thrive in business—together. Your spot is waiting at https://safetynet.group.app/plan-subscription.

Episodes

  1. 11/07/2024

    #1# face & embody your business purpose

    Today we tap into our body’s sensations to remember our initial business purpose, a lifeline that usually goes unnoticed under layers upon layers of daily operations and chores. Remember: No need to strain or force anything - simply allow your mind to wander freely as we attune to the subtle currents flowing through your body as you contemplate your business. If you're ready to tap into that bone-deep sense of resonance, come join me on this reflective expedition. Let's turn down the volume on the external noise and tune into the quiet, guiding light of our business purpose. Your spot on this journey is waiting - all you have to do is close your eyes and begin. P.S. If you want to join me in sharing our experiences with this practice (plus weekly marketing Q&As & other resources), the Business Safety Net is a donation-based community (and yes, your donation can be $0). You will find your way to it by clicking here: https://safetynet.group.app/plan-subscription. I can't wait to chat with you there. ______LEGAL______ Song: Bring Me the Ski License: Creative Commons (CC BY 3.0) https://creativecommons.org/licenses/by/3.0 https://youtube.com/user/musicbyscottb Music powered by BreakingCopyright: https://breakingcopyright.com

    #1# face & embody your business purpose
  • 1 Episode

About

"how do I choose between doing good and doing well?" That's the question I kept asking myself, searching for role models who stayed kind to a fault while building real power... role models who stayed honest while building influence... role models who stayed human while making a fortune... I could not find many. And of those, none looked like me. So I decided to become one. Welcome to The Path Less Promoted - where we're documenting the chaotic, creative journey of building a business that serves both our soul's definition of success (for me that's community + truth + freedom) and society's approved metrics (money + power + status). Because social approval is fodder. And we need fodder to fuel lasting change. Each episode, we're pulling back the curtain on what it really takes to stay human while building this social approval. No sanitized success stories. No "wait until I've figured it all out." Just real-time insights, unexpected revelations, as we experiment with ways to win without losing yourself. Because maybe the path to changing the system starts with refusing to let it change us. New episodes every Friday. If you like me and my guests, you'll love more of us. Come join me and a whole community of rebels, dreamers, and deep thinkers in the Business Safety Net, where we're all unlearning the shoulds, making space for ease, and writing new rules for what it means to thrive in business—together. Your spot is waiting at https://safetynet.group.app/plan-subscription.

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