Strategies to Win: Digital Marketing for Small Businesses

Christopher Mazurk
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Welcome to *Strategies to Win*, the podcast that gives small business owners time-saving tips to build a powerful, scalable marketing engine to fuel growth without sacrificing quality. Join us as we dive into practical strategies to attract and convert your ideal customers. We’ll demystify data-driven decision-making to help you measure success and stay aligned with your long-term goals. Whether you’re looking to deepen your sales and operations balance, streamline lead generation, or future-proof your marketing, *Strategies to Win* is your guide to sustainable business growth.

  1. The Ultimate Marketing Glossary for Small Business Owners

    06/09/2025

    The Ultimate Marketing Glossary for Small Business Owners

    In this episode, we break down the jargon of digital marketing with a no-nonsense glossary built for business owners, marketers, and curious learners alike. Whether you're just getting started or want a refresher, this episode gives you plain-English definitions for over 60 common marketing terms—from SEO and CTR to MQLs and WIGs. We cover essential concepts across paid ads, analytics, content marketing, and customer engagement so you can finally make sense of the acronyms and buzzwords flying around in marketing meetings. You’ll hear clear, easy-to-understand explanations that help you navigate the digital marketing landscape without needing a dictionary or a degree in jargon. This episode is a great reference for small business owners looking to gain clarity, train their teams, or feel more confident speaking with marketing vendors. Keep this glossary handy—because understanding the language is the first step to making smarter marketing decisions.

    10 min
  2. The Content Marketing Flywheel: How to Build Momentum That Converts

    06/02/2025

    The Content Marketing Flywheel: How to Build Momentum That Converts

    In this episode, we break down the Content Marketing Flywheel—a powerful, compounding system that small businesses can use to build momentum across channels. It starts with publishing high-quality content, which drives engagement on social media and builds a loyal following. That social proof then strengthens your website performance and search engine rankings, generating consistent organic traffic. When your site is optimized to convert, that traffic turns into real results—growing your email list and customer base. As the flywheel turns, your marketing becomes more efficient and self-sustaining. We also walk through the practical side of campaign execution. From building a strong marketing plan to setting up a structured calendar, we explain how consistency and testing are key to long-term growth. You'll learn how to adjust your approach with weekly, monthly, and quarterly reviews—making sure your strategy stays aligned with your goals. Whether you're just starting or ready to scale, this episode helps you turn marketing into a system that works for you. Are you ready to set your flywheel in motion?

    6 min
  3. The Power of Reporting: Make Your Marketing Count

    05/26/2025

    The Power of Reporting: Make Your Marketing Count

    In this episode, we break down the importance of marketing reports for small business owners who want to make smarter decisions with their marketing spend. You'll learn why reporting is more than just numbers—it’s about understanding what’s working, what’s not, and how to adjust your strategy to improve your ROI. From tracking traffic sources to measuring conversions and analyzing customer behavior, we explain how to turn raw data into actionable insights. Whether you're new to marketing or trying to bring more structure to your efforts, this episode offers a clear framework for building effective reports without getting lost in the weeds. We also walk through the essential components of a good marketing report—like setting clear objectives, segmenting data, using visuals, and benchmarking results over time. Plus, we dive into how Google Analytics can power your reporting efforts, from goal tracking to behavior flow analysis and UTM campaign tracking. If you’ve ever felt overwhelmed by the idea of reporting or unsure how to use the data you’re collecting, this episode will give you the tools and confidence to create reports that truly support your business growth.

    9 min
  4. From Clicks to Clients: Making Sense of Your Metrics

    05/19/2025

    From Clicks to Clients: Making Sense of Your Metrics

    In this episode, we tackle a tough truth in marketing: not all results are created equal. We break down the shady promises small business owners often hear from marketers and provide a real-world look at how results actually show up across different channels. From direct sales to passive "window shoppers," we explain how to interpret each type of engagement and, more importantly, how to nurture those early interactions into loyal customers. You’ll learn how to measure ROI from paid media, track meaningful SEO performance, and use your content to build a sustainable, long-term funnel. We also dive into the gritty details of social media and podcast marketing. Not every channel delivers instant returns—and that’s okay. Instagram and TikTok help you stay visible. LinkedIn and Twitter/X build credibility. Podcasts amplify your authority. And while each channel plays a different role, they all serve a greater purpose: attracting attention, building trust, and growing your marketing machine. If you've ever wondered which results matter most—or how to make sense of your traffic—this episode will give you the clarity you need.

    9 min
  5. Set It and Convert: How to Turn Emails into Sales

    05/12/2025

    Set It and Convert: How to Turn Emails into Sales

    In this episode, we break down the power of email drip campaigns and why they're a game-changer for small businesses. You'll learn how these pre-scheduled sequences of emails help guide potential customers toward taking action - whether it’s making a purchase, signing up for a service, or simply getting to know your brand. We explore the differences between bulk email blasts and drip marketing, and explain how automation can save time while still delivering personalized, timely content that builds lasting customer relationships. We also walk through a practical five-step drip sequence that any small business can use—starting with a warm welcome and ending with a compelling call to action. Along the way, we cover real-world examples, best practices, and answers to frequently asked questions like how many emails to send and how long your campaign should last. Whether you're new to email marketing or looking to optimize your current approach, this episode offers a roadmap for using email drip campaigns to drive more conversions and grow your business with less manual effort.

    11 min
  6. Email Marketing Essentials: How to Nurture, Engage, and Convert

    05/05/2025

    Email Marketing Essentials: How to Nurture, Engage, and Convert

    In this episode, we dive deep into the essential role nurturing emails play in building lasting customer relationships. You’ll learn the differences between email newsletters and drip campaigns, how each serves a unique purpose in your marketing strategy, and why combining both approaches leads to stronger engagement and higher conversions. We break down what makes a newsletter truly valuable — from offering helpful content and using engaging subject lines to maintaining a consistent schedule and clear calls to action. You’ll also discover why automation, personalization, and a mobile-friendly design are must-haves for creating successful email campaigns that connect directly with your audience. We also explore the pitfalls that cause many newsletters to fail and share practical advice on how to avoid them. Plus, we’ll walk you through choosing the best email marketing platform for your business, setting up your mailing list, and promoting your newsletter across different channels. Whether you’re just starting or looking to improve your existing email strategy, this episode provides actionable insights to help you turn your newsletter into one of your business’s most profitable marketing assets.

    14 min
  7. From Blog to Podcast: How to Repurpose Your Content

    04/28/2025

    From Blog to Podcast: How to Repurpose Your Content

    In this episode we explore how small business owners can launch a podcast without starting from scratch. If you already have blogs, videos, or other content, you’re halfway there. We walk you through how to turn that content into compelling podcast episodes that boost visibility, build authority, and engage your audience. You’ll learn the basics of affordable podcast setup, how to automate episodes using your existing material, and how to distribute your podcast across major platforms like Spotify, Apple, and Amazon. Whether you're short on time or unsure where to start, this episode gives you a clear roadmap to repurpose what you’ve already created into something your audience can listen to anytime, anywhere.

    11 min
  8. Affordable Social Media Marketing for Small Business Owner

    04/21/2025

    Affordable Social Media Marketing for Small Business Owner

    Social media can feel overwhelming for small business owners—but it doesn’t have to be. In this episode, we walk through simple, affordable strategies to help you build a strong social media presence without spending a fortune. From setting up polished profiles to creating engaging content, you’ll learn how to make the most of platforms like Instagram, Facebook, LinkedIn, and X to reach your ideal audience. We also cover tools to streamline your content, tips for consistent posting, and when it might make sense to bring in a marketing agency. Whether you're just getting started or looking to level up your current strategy, this episode offers actionable advice to grow your brand, drive engagement, and turn followers into loyal customers.

    10 min
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About

Welcome to *Strategies to Win*, the podcast that gives small business owners time-saving tips to build a powerful, scalable marketing engine to fuel growth without sacrificing quality. Join us as we dive into practical strategies to attract and convert your ideal customers. We’ll demystify data-driven decision-making to help you measure success and stay aligned with your long-term goals. Whether you’re looking to deepen your sales and operations balance, streamline lead generation, or future-proof your marketing, *Strategies to Win* is your guide to sustainable business growth.

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