The Spa Coach

Jamie Martin
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach. Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

  1. 10/22/2025

    The Spa Coach #025: Culture is the Soul of your Spa Business

    Thespa.coach spa culture, core values, communication, accountability, hiring, client experience, culture code, spa business, leadership, team dynamics In this episode of the Spa Coach podcast, Jamie discusses the importance of cultivating a positive spa culture. She emphasizes that culture is not just about superficial elements but is deeply rooted in daily behaviors and interactions. Jamie outlines how to define core values, establish healthy communication, and ensure accountability within the team. She also highlights the significance of onboarding and training new hires to align with the spa's culture, the necessity of hiring for cultural fit, and the impact of a positive culture on client experiences. Finally, she provides actionable steps to create a Spa Culture Code that can guide the business towards sustainable success.takeaways Culture is how your business feels to staff and guests.A toxic culture undermines even the best business practices.Core values should guide decisions when leaders are not present.Healthy communication fosters a supportive work environment.Accountability is about clarity, not punishment.Onboarding should instill cultural values from day one.Hiring for culture fit is crucial for team dynamics.Positive internal culture translates to positive client experiences.Daily moments reinforce a sense of belonging in the workplace.It's never too late to redefine your spa's culture. Homework: you already know it, sis. write that culture code! let me know how it goes!~Jamie

    20 min

  2. 10/21/2025

    The Spa Coach #024: Holiday Profits start NOW

    Keywords spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth Connect with Jamie and the community at thespa.coach In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the importance of planning ahead, engaging with the community, and utilizing gift cards and retail sales to enhance the client experience. Jamie also highlights the need for a positive mindset and proactive approaches to ensure a successful holiday season and set the stage for the new year. Takeaways Use the holidays to retain your best clients with purpose. Plan your holiday strategy starting in October. Create a sanctuary for clients during the chaotic holiday season. Engage with your community through events to attract new clients. Gift cards should be presented beautifully to entice usage. Retail products should be marketed as solutions to client needs. Utilize social media for promoting gift cards and retail sales. Encourage rebooking during the holiday season for January. Collaborate with local businesses for mutual support during the holidays. Adopt a positive mindset to view the holiday season as an opportunity. 00:00 Embracing the Holiday Spirit 03:20 Strategizing for Holiday Success 10:08 Maximizing Gift Card Sales 13:56 Client Retention and New Year Planning 14:52 Wrapping Up the Holiday Strategy 16:33 Maximizing Holiday Client Retention 17:53 Building Community Connections 18:12 Event Planning for Success

    19 min

  3. 10/21/2025

    The Spa Coach #023: Spa and Beauty Branding

    Connect one-on-one with Jamie at thespa.coach Homework: Define your purpose At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit) Example: At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they can experience glowing results in less time. Is this podcast helping generate new passion and ideas? Share it, and please write a Google review for The Spa Coach. Thank you for listening! Jamie

    30 min

  4. 09/30/2025

    The Spa Coach #022: Sneaky Profit Killers

    Visit ⁠https://www.thespa.coach⁠ to connect with Jamie and the Spa Owner community of women leveling up daily in their spa entrepreneurship. Summary: Jamie discusses the critical issue of money leaks in the spa business. She identifies seven common profit killers that spa owners face, including discounting without strategy, underpricing services, overstocking inventory, idle staff time, wasteful supplies, lack of rebooking systems, and ignoring financial reports. Jamie provides actionable steps to address each leak, emphasizing the importance of strategic pricing, effective inventory management, and maintaining a productive work environment. The episode concludes with a call to action for spa owners to take control of their finances and ensure they are compensated fairly for their work. Awareness is POWER Homework: send me a message through Facebook, Instagram, or the website and introduce yourself and what you will be focusing on this month Keywords spa business, money leaks, profit margins, pricing strategy, inventory management, staff productivity, rebooking system, financial awareness, standard operating procedures, spa coaching Facebook The Spa Coach -page The Spa Coach- Spa Owner's Support Group Instagram + Threads @jamiethespacoach

    31 min

  5. 09/16/2025

    The Spa Coach #021: Retail Strategies, Tips, and Tricks

    The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways Retail should be viewed as an extension of service.Clients appreciate personalized product recommendations.Overwhelming clients with choices can hinder sales.Training staff on product knowledge is essential.Tracking performance metrics helps identify areas for improvement.Building relationships with clients enhances loyalty.Simplifying product offerings can lead to better sales.Subscription boxes can be an effective retail strategy.Follow up with clients on product recommendations.Creating a standard operating procedure for retailing is beneficial. Visit thespa.coach for one-on-one mentorships. Homework: Find a key product to focus on this month, and carve out 2 hours of CEO time on the schedule every month on a set day for doing numbers.

    36 min

  6. 09/03/2025

    The Spa Coach #020: Top 5 Money Mistakes and Creating Healthy Financial Management Habits

    In this episode of the Spa Coach podcast, Jamie discusses common financial mistakes made by new aesthetician business owners and how to build smart systems for managing money. She emphasizes the importance of separating personal and business finances, understanding cash flow, budgeting for taxes, correctly classifying employees, and regularly reviewing financial reports. Jamie also highlights the significance of client retention and proactive financial management to ensure business growth and sustainability.takeaways Mixing personal and business finances can lead to complications.Understanding cash flow is crucial for business health.Budgeting for taxes should not be overlooked.Misclassifying employees can result in severe penalties.Regular profit and loss reports are essential for tracking success.Client retention is a major factor in business longevity.Setting aside a portion of income for taxes is wise.Implementing financial systems can save time and reduce errors.Monthly financial reviews are necessary for accountability.Proactive financial management can prevent future issues.homework: create an auto transfer from business checking to a tax account $, schedule your CEO financial check in day with yourself

    32 min
  7. The Spa Coach #019: Part Two Client Connection: Forms

    06/19/2025

    The Spa Coach #019: Part Two Client Connection: Forms

    In the last episode, we explored how using forms can calibrate the way you treat your guest in so many ways. This part two goes into more detail on Skin Forms, Waxing forms, questions to ask. Capture client trustBuild a treatment planEstablish home care and use forms as a sales toolSegway to memberships and packagesAlways be sure to discuss forms with your insurance company, attorney, or other trusted professional depending on your location and business structure and type.

    37 min

  8. 05/22/2025

    The Spa Coach #018: Client Connections

    Visit thespa.coach for more resources Homework: Revamp your intake form in your voice, ask your team feedback and client feedback on the new one. In this episode of the Spa Coach Podcast, Jamie discusses the significance of using intake forms to enhance client hospitality before, during, and after spa services. She emphasizes the importance of personalizing the client experience through effective communication and understanding client preferences. Jamie shares insights on how to build strong relationships with clients, celebrate their milestones, and leverage intake forms for business growth. The episode concludes with a call to action for spa professionals to create a welcoming environment and make clients feel special. Takeaways Using intake forms can enhance client hospitality. Personalization is key to making clients feel special. Understanding client preferences leads to better service. Building relationships through communication is essential. Celebrating client milestones fosters loyalty. Creating a welcoming environment is crucial for client retention. Intake forms can be a tool for business growth. Special touches can significantly enhance the client experience. Effective follow-up can lead to repeat business. Spa professionals have the power to impact clients' lives. Keywords spa coaching, hospitality, intake forms, client experience, personalized service, business growth, client relationships, spa events, customer service, wellness

    37 min
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About

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach. Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

Information

  • Creator
    Jamie Martin
  • Years Active
    2024 - 2025
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Jamie Martin
  • Show Website
    The Spa Coach