Small Business Marketing

Small Biz Marketing
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Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress.In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to creating customer-focused strategies, this podcast offers practical advice that speaks directly to your business needs. Whether you're just starting out or looking to scale, Small Biz Marketing will give you the tools to connect with your customers, grow your business, and do it all with confidence and ease.Connect with us:Website: https://smallbizmarketing.agency/Email: info@smallbizmarketing.agency

  1. Why You Need Exit Strategy In Your Business with Prati Kaufman | Small Business Marketing Strategies

    05/31/2025

    Why You Need Exit Strategy In Your Business with Prati Kaufman | Small Business Marketing Strategies

    Send us a text Most small business owners never think about how they’ll exit their business until it’s too late. But having an exit strategy isn't just for big companies or people planning to sell. It’s a smart move that shapes every decision you make today. In this episode, marketing strategist Prati Kaufman breaks down why your business needs an exit plan right from the start. She explains how it helps you grow with purpose, market more effectively, and increase the value of what you are building even if you never plan to sell. Whether you are a solo entrepreneur, a small business owner, or running a growing team, this episode will help you see your business through a sharper lens. In this podcast episode we discuss: – Why an exit strategy matters for small businesses – How it helps with smarter marketing and branding decisions – The hidden cost of not planning your business exit – Practical tips to start building your strategy today Social Details Website: https://smallbizmarketing.agency/ LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ Email: info@smallbizmarketing.agency

    8 min
  2. Why Intuition Is the Most Underrated Marketing Skill | Prati Kaufman | Small Business Marketing Tips

    05/09/2025

    Why Intuition Is the Most Underrated Marketing Skill | Prati Kaufman | Small Business Marketing Tips

    Send us a text In this episode, we explore a side of marketing that's rarely measured but often makes the biggest impact - intuition. While data, analytics, and performance metrics dominate the headlines, most breakthrough campaigns, trend-spotting, and brand decisions often come down to one thing: a gut feeling. Whether you are a marketer, content creator, or entrepreneur, understanding how to use intuition with strategy can be your edge in a noisy market.  I'll break down when to trust your instincts, how to sharpen your intuitive thinking, and why some of the best marketers in the world swear by it.

    11 min
  3. What It Takes To Become Successful with Suzanne McColl

    04/22/2025

    What It Takes To Become Successful with Suzanne McColl

    Send us a text In this episode, we talk with Suzanne McColl about the real side of entrepreneurship - What it take to become successful? We begin with the importance of self-worth, how it impacts confidence, decision-making, and your ability to handle the ups and downs of business. Suzanne shares her personal journey of starting and running a business, and the mindset shifts she had to make along the way. This episode covers: The journey of entrepreneurship and what no one tells you Real challenges of running a business and staying consistent Redefining success and ROI beyond just revenue Making clear and confident decisions as a business owner Understanding the bottom line of true business success How to balance daily operations with long-term growth Using community and resources to scale smartly Why your mindset and personal development matter more than any tactic How to overcome limiting beliefs that hold you back Marketing strategies that are aligned, ethical, and effective Whether you're building from scratch or growing something you love, this episode will give you clarity and a new way to look at success. Subscribe for more grounded conversations on how small businesses can grow. Social Details Website: https://smallbizmarketing.agency/ LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ Email: info@smallbizmarketing.agency

    35 min
  4. Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |

    03/31/2025

    Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |

    Send us a text Most small businesses think they need fancy logos, viral ads, or complex messaging to stand out. But the biggest brands in the world - like McDonald’s, Dove, and Tiffany & Co., keep it simple. And that’s exactly why they win.   In this episode, we talk about:   - The biggest mistake small businesses make: trying to be too creative   - Why repetition and consistency make a brand stronger   - Examples of brands that succeed by keeping things simple   Why Overcomplicated Marketing Fails   Small businesses often try too hard to be unique, but customers don’t want to decode your message. They just want to know what you offer.   - McDonald’s doesn’t change its promise: fast, affordable, and consistent food.   - Dove’s message about real beauty stays the same across all their ads.   - Tiffany & Co. built a legacy around a single color and timeless luxury.   The Power of Repetition   - People don’t remember a message the first time. Seeing it again and again builds trust.   - Simple branding makes a business easy to recall.   - Haldiram’s has stuck to its bestselling snacks for years, creating consistency across all outlets.   The Bottom Line   The best brands don’t chase trends. They stick to what works - clear, simple, and repeatable marketing.   Are you making it too complicated for your customers? If so, simplify your message and see the difference. Social Details Website: https://smallbizmarketing.agency/ LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ Email: info@smallbizmarketing.agency

    6 min
  5. Why Viral Marketing Strategy is Overrated? | Prati Kaufman | Small Business Marketing

    03/11/2025

    Why Viral Marketing Strategy is Overrated? | Prati Kaufman | Small Business Marketing

    Send us a text We hear about businesses going viral all the time. But is that really the goal? In this episode, we talk about why small businesses shouldn’t focus on chasing trends and quick spikes in attention. Viral success can bring a flood of visitors, but most of them won’t turn into loyal customers. Instead, we’ll explore how businesses that focus on long-term relationships and strong communities see real, lasting growth. You will learn: Why viral moments often don’t lead to sustainable successHow one-on-one engagement can be more powerful than big ad campaignsExamples of brands that grew quietly but became industry leadersSimple ways to build a loyal customer base without relying on trends If you are a business owner, take a step back and ask yourself - are you chasing short-term attention, or are you building something that will last?  Tune in to find out how to create a marketing strategy that truly works for you. Social Details Website: https://smallbizmarketing.agency/ LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ Email: info@smallbizmarketing.agency

    10 min
  6. How To Build A Very Strong Financial Foundation For Business Success with Jaye Subramanian- CPA, CA, Founder- Consult Vera

    02/27/2025

    How To Build A Very Strong Financial Foundation For Business Success with Jaye Subramanian- CPA, CA, Founder- Consult Vera

    Send us a text A thriving business isn’t just about great ideas, it’s about financial discipline, strategic planning, and smart decision-making. In this episode, I had a pleasure to talk with Jaye Subramanian - CPA, CA & Founder- Consult Vera, an expert in business finance, to break down the key steps entrepreneurs need to take to build a strong financial foundation that supports long-term growth. We covered following broad topics: - Introduction to Financial Myths In Business - Understanding Cash Flow and Financial Habits - The Role of CPA's in Business Growth - Identifying Financial Blind Spots for Business Success - Unlocking Financial Growth Opportunities - Building Strong Banking Relationships - Navigating the scaling Dilemma - Understanding Financial Reports for Growth - The importance of Loans and Investments - Crafting an exit strategy for longevity Connect with Jaye at : LinkedIn: https://www.linkedin.com/in/jayesubramanian Website: https://consultvera.com/ Connect with Prati Kaufman or Small Biz Marketing at: Website: https://smallbizmarketing.agency/ Linkedin: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ E-mail: nfo@smallbizmarketing.agency

    32 min
  7. How to scale your business with existing customer with Prati Kaufman

    02/14/2025

    How to scale your business with existing customer with Prati Kaufman

    Send us a text Most businesses focus so much on acquiring new customers that they forget the goldmine sitting right in front of them—their existing customers. Growth doesn’t always mean chasing new leads; sometimes, it’s about deepening the relationships you already have. In this episode, we scrabble around into the Power of One Customer—how a single satisfied customer can open doors to exponential growth. We break down what it truly means to build loyalty, strengthen relationships, and create a customer-centric strategy that naturally leads to scaling. If you’ve been wondering how to increase revenue without burning resources on endless marketing campaigns, this conversation is for you. Real, practical, and actionable insights that you can start implementing today. Let’s build businesses that scale from the inside out and I will make marketing stress-free for you. Social Details: Website: https://smallbizmarketing.agency/ Linkedin: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ Youtube: https://www.youtube.com/@SmallBizMarketingAgency/ info@smallbizmarketing.agency

    7 min
  8. How To Build A High Converting Marketing Funnel with Prati Kaufman

    02/07/2025

    How To Build A High Converting Marketing Funnel with Prati Kaufman

    Send us a text Struggling to convert leads into paying customers? A high-converting marketing funnel is the backbone of any successful business, helping you attract the right audience, nurture leads, and drive consistent sales. In this video, I'll walk you through the exact process of building a results-driven sales funnel that works on autopilot. What you will learn: - Understanding the marketing funnel - Engagement strategies in the funnel - Converting leads into customers Do let me know your struggles with attracting right set of customers so that I can help you with my small business marketing strategies which makes marketing stress free. Social Details: Website: https://smallbizmarketing.agency/ LinkedIn: https://www.linkedin.com/company/making-marketing-stressfree/ Instagram: https://www.instagram.com/smallbiz__marketing/ YouTube: https://www.youtube.com/@SmallBizMarketingAgency/ info@smallbizmarketing.agency

    8 min
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About

Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress.In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to creating customer-focused strategies, this podcast offers practical advice that speaks directly to your business needs. Whether you're just starting out or looking to scale, Small Biz Marketing will give you the tools to connect with your customers, grow your business, and do it all with confidence and ease.Connect with us:Website: https://smallbizmarketing.agency/Email: info@smallbizmarketing.agency

Information

  • Creator
    Small Biz Marketing
  • Years Active
    2024 - 2025
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2025 Small Business Marketing
  • Show Website
    Small Business Marketing