Growthbites by GrowthRocks

Theo Moulos (GrowthRocks)
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share. We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.

  1. S01E33 • The Core Reality and Your Hero Diagram

    DEC 17

    S01E33 • The Core Reality and Your Hero Diagram

    In this episode “AI Overviews: The Core Reality and Your Hero Diagram,” breaks down the seismic shift in the search landscape where impressions are no longer the ultimate metric and Click-Through Rate (CTR) has become the new survival skill. Instead of mourning the death of traditional SEO, this piece reframes Google’s AI-driven evolution as a call to arms for marketers to reclaim visibility in a "zero-click" world. It covers: The "Position Negative" phenomenon: Why ranking #1 in the classic blue links no longer guarantees traffic when AI blocks push organic results below the fold;The evolution of Position 0: How AI Overviews differ from traditional featured snippets and why they are cannibalizing user intent by answering queries directly on the SERP;The new CTR benchmarks: A data-driven look at how SGE is slashing organic clicks and what "success" looks like in a post-AI search environment;The CTR Boost Playbook: A prioritized list of high-impact tactics, from advanced Title Tag optimization and Schema markup to capturing "People Also Ask" real estate;Beyond Google: How to track and leverage "invisible" organic traffic coming from LLMs like ChatGPT, Perplexity, and Gemini that Google Search Console won't show you.In essence, this isn't just an SEO update it’s a strategic survival guide for the AI-search era. It provides growth teams and digital marketers with a practical framework to stop losing clicks to algorithms and start building a resilient, multi-channel presence that converts even when the search engine tries to keep the user for itself.

    4 min
  2. S01E32 • Grow Fast, Stay Safe: The Startup Guide to Security That Scales

    DEC 10

    S01E32 • Grow Fast, Stay Safe: The Startup Guide to Security That Scales

    This article, “Startup Security: How to Protect Your Data, Your Users, and Your Future,” breaks down the often-ignored but absolutely critical security foundations every startup needs from day one. Instead of treating security as a late-stage checkbox or a “we’ll fix it after launch” problem, the piece reframes it as a strategic advantage one that protects reputation, builds user trust, and prevents costly disasters before they happen. It covers: why early-stage companies are prime targets for attacks despite their size;the essential security layers founders must implement immediately from access control and encryption to secure workflows and infrastructure hygiene;how to introduce smart processes that scale with the team, including employee training, password policies, threat modeling, and least-privilege principles;the tools and frameworks startups can adopt without slowing down product velocity;real examples showing how early vulnerabilities can escalate into revenue-threatening failures if left untreated.In essence, this isn’t just another “cybersecurity tips” article it’s a practical, founder-friendly security playbook for the high-speed startup era. It shows growth teams, tech leads, and early founders how to move fast without breaking things, safeguard user trust, and build companies that scale securely from the ground up.

    4 min
  3. S01E31 • Turning AI Designs into Branded Elements

    NOV 4

    S01E31 • Turning AI Designs into Branded Elements

    This article, “Turning AI Designs into Branded Elements”, explores how brands can move beyond simply generating visuals with AI and instead transform those raw outputs into meaningful, on-brand assets. Instead of scattered image prompts and generic results, the piece shows how to layer story, consistency, identity and adaptation so that AI-driven visuals become one unified brand system.  It breaks down: how to treat AI-generated visuals as raw material, not final output; how to weave in brand guidelines, tone, identity and storytelling to shape those visuals;how to adapt the resulting elements into usable branded assets from marketing visuals, UI elements, product mockups to social content;real-world examples of how brands shift from “cool AI image” to “on-brand design ecosystem”.In essence, it’s not just another “use AI to design” article it’s a brand design playbook for the AI era, for teams who want to generate faster and maintain brand coherence, scale visual content smartly and make every design experiment feed back into the brand identity.

    3 min
  4. S01E30 • The War of (Mood) Boards

    OCT 24

    S01E30 • The War of (Mood) Boards

    This article, Mixboard: The Ultimate Startup Dashboard for Growth Teams, explores how startups can centralize their growth data, experiments, and insights in one powerful visual hub. Instead of scattered spreadsheets and disconnected tools, Mixboard helps founders see what drives real impact across acquisition, activation, retention, and revenue. It breaks down how to track metrics that matter, align marketing and product teams, and turn raw data into actionable growth loops. With real examples and a clear structure, the piece shows how Mixboard transforms chaotic analytics into clarity and focus. In essence, it’s not just another dashboard it’s a growth command center for modern startups that want to measure smarter, move faster, and make every experiment count.

    4 min
  5. S01E29 • Growth Hacking: The Playbook for Non-Tech Founders

    SEP 18

    S01E29 • Growth Hacking: The Playbook for Non-Tech Founders

    This article Growth Hacking: The Playbook for Non-Tech Founders turns the spotlight away from fancy growth-hacker jargon and toward something more vital: how non-technical founders can actually build growth ethically, systematically, and without a developer for every experiment. In a landscape full of quick-fix hacks and tool overload, it argues the biggest wins come from process, curiosity, and experimentation not magic tricks. We unpack what it means to run a true growth strategy: defining what “must-have product” really means, mapping your funnel (acquisition, activation, retention, monetization), then using simple no-code tools and frequent tests to validate ideas. Whether you’re just starting or scaling up, the article shows how to build a team, choose the right metrics, then iterate with discipline. You’ll see examples, frameworks, and tactical tips for non-technical founders: how to spot growth levers, measure what matters, run experiments fast, and importantly, kill off what doesn’t work. The focus is on sustainability: growth that compounds, not bursts that burn out. In short: this isn’t about shortcuts or hacks alone it’s about building a growth mindset, structure, and discipline. The article ultimately claims that the founders who win don’t just chase traffic—they engineer a system, test relentlessly, and scale what proves itself. Growth isn’t discovered by luck—it’s built layer by layer.

    4 min
  6. S01E28 • Branded vs. Non-Branded Keywords: Why It Matters More Than You Think

    SEP 14

    S01E28 • Branded vs. Non-Branded Keywords: Why It Matters More Than You Think

    This episode, inspired by Branded vs Non-Branded Keywords: Why It Matters More, dives into how the tug-of-war between branded and non-branded search terms defines modern growth strategies. In an online world where visibility doesn’t always mean attention, understanding which keywords speak to recognition  and which ones open doors to discovery  is essential. We explore what distinguishes branded from non-branded keywords: metrics like intent, cost, and where the conversion happens in the funnel. Branded keywords tell you how many people already know and trust your name; non-branded keywords tell you how many could come to know it. Both play different but complementary roles in search, SEO, and paid marketing. We look at why chasing only branded searches can inflate stats but limit growth, and why leaning too hard on generic terms can leave you spending a fortune with little loyalty. There are case studies, benchmarks, and rules of thumb: what mix gives you both efficiency and reach. We also unpack how branded keywords act as both shield and spotlight  protecting your reputation (from competitors bidding on your name) while helping you convert more efficiently. Meanwhile, non-branded traffic is the front door for new audiences, awareness, and long-term scale.  Lastly, this episode argues that a well-rounded keyword strategy isn’t about choosing sides it’s about harmonizing both. When done right, the brands that win are the ones that balance discovery and recognition: showing up everywhere, but being chosen when it matters.

    4 min
  7. S01E27 • Welcome to the Era of Story-Driven Brands

    JUL 14

    S01E27 • Welcome to the Era of Story-Driven Brands

    This episode, inspired by The Rise of Story-Driven Brands, explores why story—not strategy decks or feature lists—is becoming the most powerful asset in modern branding. In a market flooded with noise, data, and disruption, the brands that rise above aren’t the ones shouting the loudest—they’re the ones telling the most compelling stories. We dive into what makes a story-driven brand different: clarity of purpose, emotional resonance, and the ability to connect across platforms without losing coherence. From iconic examples like Nike and Airbnb to emerging challengers, the episode looks at how narrative creates consistency, builds trust, and drives loyalty in a fragmented digital landscape. We also explore how storytelling shapes internal culture, hiring, and marketing alignment—ensuring that the story you tell externally is the one you actually live internally. In essence, this show argues that the strongest brands aren’t built on positioning—they’re built on plot. And the brands that win aren’t just found—they’re followed, remembered, and retold.

    3 min
  8. S01E26 • The 3 Growth Forces: Why Some Scale and Others Stall

    JUL 14

    S01E26 • The 3 Growth Forces: Why Some Scale and Others Stall

    This episode, inspired by The 3 Growth Forces: Why Some Scale and Others Stall, unpacks the deeper mechanics behind business growth—and why momentum alone isn’t enough. In a world full of rapid launches and overnight hype, sustainable growth comes down to three forces: market pull, product power, and distribution strength. We explore how these forces interact, where most companies hit friction, and why even great products can fail without the right alignment. From misreading market signals to leaning too hard on virality, this episode breaks down the silent killers of scale—and how to overcome them. We also dive into the tension between short-term wins and long-term traction, and why startups that endure are the ones that constantly rebalance their growth drivers as they evolve. In essence, this show argues that growth isn’t magic—it’s physics. And the companies that truly scale aren’t the loudest or fastest, but the ones that understand how to harness the forces already working in their favor.

    4 min
See All (36)

About

Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share. We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.

Information

  • Creator
    Theo Moulos (GrowthRocks)
  • Years Active
    2024 - 2025
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © 2025 GrowthRocks
  • Show Website
    Growthbites by GrowthRocks