The After Brief: A Lucky Girl Social Podcast

Lucky Girl Social
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

  1. 20h ago

    Building an Agency on My Lunch Break w. Andie Harris

    Andie Harris started her business on a school morning, from her classroom.  She was in her third year of teaching, her husband was still in school, and she was the only paycheck in the house. She gave herself one school year to make it work. Three years later, Cali & Ko has 15 clients, a team, and a new hire on the way. On this episode of The After Brief, Andie talks through the year she spent working every lunch break and every night until midnight. She also gets into the imposter syndrome that showed up after the business started working, and what changed once she had a real sales system behind her. In this episode: How Andie signed her first five clients while teaching full timeThe moment "Am I even an agency?" turned into hiringThe weekly check-in she uses to read team capacity before she's maxed outLetting her team problem solve, even when she wants controlSaying no to clients, and how they reactedIf you're building your agency on lunch breaks and late nights, wondering when it'll be enough to leave, this one's for you. For more conversations like this:  The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

  2. Sep 29

    From $600 Retainers to an $18K Deal: The Mindset Gap w. Micaela Stevens

    Micaela Stevens joined Lucky Girl Social in June 2025 charging $600 a month for retainers. She just signed an $18,000 deal. On this episode of The After Brief, Lucy sits down with the founder of Stevens Media House, Micaela Stevens. Micaela has 12 years in social, marketing and PR, and she walks through how she went from freelancer to agency CEO. She estimates she left $150K on the table over three years because she didn't ask for more. She explains why she stopped negotiating her packages down, how long it took her to let go of a VA she loved, and what she noticed at the Boardroom retreat about the women already hitting $50K months. In this episode: Why a $600 client took more convincing than an $18K clientThe "energetic exchange" reframe that changed how she pitchesWhy keeping the wrong hire holds back the rest of your teamEmotional regulation and detachment as a sales skillHer plan to hit $500K next year, then $1M, then $5MFollow along and join the conversation: The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

  3. Aug 4

    The Science Under the 'Woo': What Quantum Physics Actually Proves with Marci Baron

    This isn't going to sound like your typical mindset episode.  Marci Baron, our mindset coach inside Charm Collective, sits down with Lucy Vincent, Host of The Afterbrief and Founder + CEO of Lucky Girl Social, to break down the actual research behind identity-level growth: quantum entanglement, observation theory, and the reason 95% of your 60,000 daily thoughts are just repeats of yesterday's.  Lucy and Marci get into what it really means to operate as the CEO you're building toward, instead of waiting for the revenue to prove you're allowed to. Dr. Joe Dispenza's retreats, the leaf experiment, and the exact question Marci asks every client stuck at a ceiling... all backed by data, not vibes. Follow along and join the conversation: The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

  4. Jul 28

    Hire Slow, Fire Fast: The Leadership Rule Nobody Wants to Follow w. Nikki King

    Hiring isn't the hard part. Keeping the wrong people on your team is. In this episode of The After Brief, Lucy sits down with Lucky Girl Social's Director of Growth & Ops, Nikki King, to unpack one of the hardest leadership lessons every business owner eventually faces: hiring slowly, making difficult decisions quickly, and building a team that actually supports your growth. They share honest stories from scaling Lucky Girl Social, the costly mistakes they made hiring too fast, why underperforming team members hurt your best employees, and how clear systems, expectations, and leadership make difficult conversations easier. If you've ever delayed firing someone because you hoped things would improve, or you're afraid of making the wrong decision, this episode is for you. Inside this episode: Why "hire slow, fire fast" actually worksThe real cost of keeping the wrong hireLeadership vs. people pleasingHow company values simplify difficult decisionsWhy your best employees suffer when you tolerate poor performanceThe systems every growing business needs before scalingLetting go of control as a CEOBecause protecting your business isn't about avoiding hard conversations. It's about having the right ones. Follow along and join the conversation: Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

  5. Jul 21

    The Real Reason You Keep Undercharging: A Money Mindset Audit with Marci Baron

    One of our members came in at about $60K months. When we asked her profit margin during onboarding, she said, "I'm the creative. I'm not the numbers person." Three months later, she was at $85K months. The shift didn't start with a new offer or a new funnel. It started with her money mindset. This week, Lucy sits down with Marci Baron, LGS's mindset coach, for one of our most requested conversations: money. They break down the two things to examine before you touch your pricing again: 1. what you actually believe about money 2. your attachment style around it (secure, anxious, avoidant, or the anxious-avoidant combo most agency owners default to). Plus the weekly money date that keeps your business, and your nervous system, regulated. If you've hit $20K, $30K, or $50K months and it still doesn't feel like enough, this one's for you. Join the conversation: Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along: https://www.instagram.com/itsluckygirlsocial/#

  6. Jul 14

    The Lazy Marketer Is Dead: Using AI Without Losing Your Brain w. Leanne Gelish

    Claude didn't kill the social media manager. It killed the marketer who never had a strategy to begin with. This week, Lucy sits down with Leanne Gelish, Client Success Specialist at Lucky Girl Social, to talk about the line between using AI as an amplifier and using it as a crutch. Leanne shares how she uses AI to review client Slack channels, analyze Fathom call recordings, and track KPIs every week, without outsourcing the critical thinking that makes her a great coach. We're diving into:  Why Parkinson's Law explains half your team's productivity problemsWhy a $70K coaching investment still made sense for a team that already lives inside AI toolsWhy the agencies charging premium rates right now are the ones positioning themselves as the bridge between AI and their clients, not the ones racing to automate everythingIf you've ever wondered whether you're using AI to get better or just to go faster, this one's for you. Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

  7. Jul 7

    Facts Over Feelings: How to Prove Your ROI as a Marketer w. Nikki King

    Nobody is lying in bed at night wishing their marketer would post more stories. They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose. In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Social, to break down exactly how to calculate, track, and communicate ROI as a marketer: the discovery questions that position you as an authoritythe data you need access to from day one, andthe simple math that proves your retainer pays for itself many times over.With a decade of delivering marketing services and six years of hiring marketers on the other side of the table, Lucy and Nikki know exactly what clients are looking for when they invest in you, and how to give it to them. The math is easier than you think. And it's the secret sauce that separates you from every other marketer in your client's inbox. In this episode: Why discovery is where ROI starts, plus the baseline numbers you need before you build a single strategyHow to get access to your client's data (and what to say when they hesitate)Why every strategy is a hypothesis, and how that one word takes the pressure off perfectionismThe real math: how an ads specialist and a social media manager each prove their value in dollarsHow clearly communicating ROI protects you from surprise cancellations and sets up your next upsell Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

  8. Jun 30

    How to Identify, Handle, & Prevent Red Flag Clients w. Presli Jenkins & Kaitlyn Ash

    Not every client is a good client, and most agency owners don't figure that out until they're three months deep in scope creep and self-doubt.  This week, on The After Brief, Client Success Specialists Presli Jenkins and Kaitlyn Ash take over the mic (Lucy's sitting this one out) to break down exactly how to spot a red flag client on the discovery call, before they sign, before the boundaries get crossed, before you start questioning your own skillset. Presli and Kaitlyn are inside hundreds of agency owners' businesses every month, and they're naming the patterns most of us miss:  The client who says "I know everything" on the call, the one negotiating before they've even signedThe scope creep that starts with one "small favor." They also get into the part nobody talks about: How to reverse a red flag relationship you've already created,What the "a*****e fee" actually is, andWhy setting a boundary is the easy part and upholding it is where most agency owners lose the thread.If you've ever ended a client relationship wondering if the problem was them or you, this episode answers that question. Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

See All (61)

5
out of 5
15 Ratings

About

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

Information

You Might Also Like