The After Brief: A Lucky Girl Social Podcast

Lucky Girl Social
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

  1. 6d ago

    Facts Over Feelings: How to Prove Your ROI as a Marketer w. Nikki King

    Nobody is lying in bed at night wishing their marketer would post more stories. They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose. In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Social, to break down exactly how to calculate, track, and communicate ROI as a marketer: the discovery questions that position you as an authoritythe data you need access to from day one, andthe simple math that proves your retainer pays for itself many times over.With a decade of delivering marketing services and six years of hiring marketers on the other side of the table, Lucy and Nikki know exactly what clients are looking for when they invest in you, and how to give it to them. The math is easier than you think. And it's the secret sauce that separates you from every other marketer in your client's inbox. In this episode: Why discovery is where ROI starts, plus the baseline numbers you need before you build a single strategyHow to get access to your client's data (and what to say when they hesitate)Why every strategy is a hypothesis, and how that one word takes the pressure off perfectionismThe real math: how an ads specialist and a social media manager each prove their value in dollarsHow clearly communicating ROI protects you from surprise cancellations and sets up your next upsell Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

    44 min

  2. Jun 30

    How to Identify, Handle, & Prevent Red Flag Clients w. Presli Jenkins & Kaitlyn Ash

    Not every client is a good client, and most agency owners don't figure that out until they're three months deep in scope creep and self-doubt.  This week, on The After Brief, Client Success Specialists Presli Jenkins and Kaitlyn Ash take over the mic (Lucy's sitting this one out) to break down exactly how to spot a red flag client on the discovery call, before they sign, before the boundaries get crossed, before you start questioning your own skillset. Presli and Kaitlyn are inside hundreds of agency owners' businesses every month, and they're naming the patterns most of us miss:  The client who says "I know everything" on the call, the one negotiating before they've even signedThe scope creep that starts with one "small favor." They also get into the part nobody talks about: How to reverse a red flag relationship you've already created,What the "a*****e fee" actually is, andWhy setting a boundary is the easy part and upholding it is where most agency owners lose the thread.If you've ever ended a client relationship wondering if the problem was them or you, this episode answers that question. Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

    25 min

  3. Jun 23

    From Laid Off to CEO: Building a 6-Figure Agency Without Quitting w. Anastasia Rogers

    What happens when your “worst day ever” becomes the catalyst for everything you were meant to build? In this episode of The After Brief, Lucy sits down with Anastasia Rogers, CEO + Founder of Wander Socials, for the raw, unfiltered story of building a social media agency from the ground up. After being laid off from corporate marketing, Anastasia found herself moving back home, working restaurant shifts, and building her business on the side, starting with clients paying just $250/month. Fast forward two years later: she’s running a thriving agency, hiring her first team member, refining her client standards, and stepping into the CEO role she always knew she was meant for. Anastasia shares the mindset shifts that changed everything: from overcoming people-pleasing and the need for external validation, to learning how to bounce back faster, choose better-fit clients, and stop letting fear make decisions for her. In this episode, we’re talking: Turning a layoff into your biggest opportunityThe reality of building a business from scratchWhy bad-fit clients can hold your growth hostageHow to create boundaries and become the CEO of your own companyWhy your clients are your greatest marketing assetBuilding a business around impact (not just revenue)A must-listen for any entrepreneur who’s building something bigger and learning how to trust themselves along the way. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

    41 min

  4. Jun 16

    How to Lead Clients Instead of Reacting to Them w. Presli Jenkins

    If your clients are dictating your stress levels, your calendar, and your emotions, that's not a client problem. That's a leadership problem. In this episode, Lucy sits down with Presli Jenkins, Client Success Specialist at Lucky Girl Social, for a conversation four and a half years in the making. Presli has coached hundreds of agency owners through exactly this pattern: the people-pleasing, the panic replies, the scope creep that quietly eats your profit and your authority. She's not holding back. We get into the difference between reacting and responding, why "fast replies" are a self-soothing strategy (not client service), and what it actually looks like to lead a high-ticket client relationship with confidence, boundaries, and zero martyrdom. This one hits different if you're charging $5K–$15K/month and still feel like you're the one getting managed. In this episode: Why scope creep is a leadership issue, not a client issueThe Harvard pause (and why you need to practice it before your next difficult client call)How to hold a boundary that actually makes clients trust you more"Coach the person, not the problem" - what that means for your client relationships and your teamWhy fast replies and immediate solutions are self-soothing strategies, not client serviceThe one question to ask yourself the moment you feel reactive: "Why do I feel this way?" If you've ever dropped everything for a client who wasn't actually in a crisis, let scope creep slide because you were scared to say something, or you're charging good money and still feel like you're the one getting managed, this episode's for you. Yes you.  The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

    26 min

  5. Jun 9

    Budget Avoidance Is Costing You More Than You Think w. Kaitlyn Ash

    You said you started your business for freedom. So why are you avoiding the one thing that creates it? In this episode of The After Brief, Lucy sits down with Kaitlyn Ash, Client Success Coach at Lucky Girl Social, to talk about why budget avoidance isn't just a money problem, it's a decision-making problem. When you don't know your numbers, every choice you make in your business is running on fear: taking on clients you hate, keeping them longer than you should, undercharging, over-delivering, and waking up every morning feeling like there's never enough, even at $30-$50K months. What you'll hear in this episode: Why you're operating in scarcity at $30K months and what's actually driving itThe "swipe and pray" budget trap and how to get out of itHow your money story (from your parents, your grandparents, even your country's economy) is quietly running your business decisionsSmart debt vs. avoidance debt: how billionaires think about leverage and why it matters to agency ownersThe "money date" framework: how to romanticize your finances until you stop fearing themLifestyle creep: how to enjoy your income without accidentally spending everything you make"Debt is bad when you have the avoidance. But when you're aware and you strategically make decisions, that is smart debt." — Kaitlyn Ash If you've hit a revenue number you're proud of and still feel like you're barely keeping your head above water, this episode is for you. Join the Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow us on Instagram: https://www.instagram.com/itsluckygirlsocial/#

    31 min

  6. Jun 2

    Building a Business With Three Kids Under 5: Reyleigh McKay Hit 8K Months in 90 Days Doing It

    Reyleigh McKay soft launched her agency in July from her living room playroom in Maine with no marketing degree, no corporate background, and a newborn climbing her leg during coaching calls.  By month one she'd hit her 6-month goal of $5K. By month three she was at $8K months with a base package between $1,800 and $2,400 (up from her previous $500 base package). In this episode, Reyleigh and Lucy get into the real version of building a business with three kids under five: what it looked like to raise her prices without losing the clients she cared about, how she set boundaries with a friend-client who was texting her same-day content requests, and why she kept her investment in Charm Collective secret from her family for months. She also talks about the moment she stopped saying "when I'm rich and famous, I'll..." and started acting like she already was. What we cover: How she went from $20/hour to $1,800 packages in under six monthsThe mindset shift that finally made "I can be a business lady" feel realSetting boundaries with a client who's also your friendBuilding systems (and actually using them) with three kids in the roomWhat her 90-day roadmap looked like inside Charm CollectiveWhy she booked a solo hotel room before this podcast and what that meant to herIf you've ever said "I'm just a girl" about your business, this episode is for you. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

    35 min

  7. May 26

    You Hired a Team. So Why Does Everything Feel Harder? ft. Kaitlyn Ash

    There's a specific window in agency growth — somewhere between $10K and $30K months — where the business starts to break under its own weight.  Not because you're doing something wrong. Because the infrastructure that got you here wasn't built for where you're going. LGS coach Kaitlyn Ash has worked with hundreds of agency owners scaling past this level, and she sees the same three cracks show up every single time:  A leadership gap that nobody talks aboutA budget situation that's quietly bleeding the business dry, and Systems that worked when it was just you but can't survive a teamIn this episode, Lucy and Kaitlyn pull back the curtain on what's actually breaking and what to fix first. You'll walk away knowing exactly where to look when your agency feels like it's stalling, and what to do about it. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

    32 min

  8. May 19

    Be Delusional, Make It Work Before You're Ready w/ Taylor Wilson of Moonwater Media

    Taylor Wilson, CEO and founder of Moonwater Media, was making six figures at a Fortune 500 beauty brand — company car, company credit card, dream job on paper. Her life looked perfect on the outside. Her gut was telling her something different. So she took six weeks of medical leave with no plan, stumbled into a volleyball coaching gig, and somehow turned it into a $28K/month video marketing agency with a team of three. In this episode, Taylor and Lucy get into the real story:  Working four jobs at onceCutting her salary in half to follow what felt alignedInvesting $6K she didn't have when her parents said noAnd going from $4–5K months to $28K in under two yearsThey also talk about what happens when your team gets so good that you're bored, why collegiate athletes make great entrepreneurs, the identity work that has to come before the revenue does, and why "be delusional" is actually the most practical advice anyone can give you. If you've ever felt trapped in a job that looks great on the outside, this one's for you. The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    47 min
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5
out of 5
15 Ratings

About

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

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