The After Brief: A Lucky Girl Social Podcast

Lucky Girl Social
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

  1. FEB 4

    The MAGNET Framework: Find Your Business Gaps & Scale Without the Guesswork

    If your revenue feels inconsistent, growth feels harder than it should, or you’re unsure what’s actually holding your business back, this episode is your diagnostic tool. After working with thousands of freelancers and agency owners scaling to multi-six and seven figures, Lucy breaks down the MAGNET Framework: a simple but powerful system designed to help you identify bottlenecks, eliminate guesswork, and create a clear path to your next level of growth. Inside this episode, you’ll learn the six core business components every successful agency must master: Mastery of MindsetAuthority Activation (positioning, messaging, and visibility)Genuine Lead Generation that builds real relationshipsNext-Level Client Relationships that increase retention and referralsExceptional Scaling Systems that support sustainable growthTrust-Based Sales that feel aligned and convert consistentlyInstead of throwing strategies at random problems, this framework helps you identify exactly where your gaps are so you can scale faster, with more clarity and less overwhelm. Lucy also shares how to use the Red, Yellow, Green diagnostic method to audit your business and prioritize what actually moves the needle. If you’re ready to stop spinning your wheels and start scaling strategically, this episode is for you. Want the MAGNET Framework audit handout? Head to @ItsLuckyGirlSocial and comment “MAGNET Framework” to receive it. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

    23 min

  2. JAN 27

    The Identity Shift Behind $30K Months

    In this episode of The After Brief, Lucy is pulling back the curtain on one of the most misunderstood truths in business growth. Your next level does not require another strategy, certification, or skill stack. It requires a new identity. After working with thousands of female freelancers and agency owners, one thing has become crystal clear. The women scaling to $30K-$50K months and beyond are not always the most technically skilled. They are the ones who own who they are. They lead like CEOs. They make grounded decisions. They operate from conviction instead of overthinking. In this episode, Lucy breaks down: Why working more hours does not equal more moneyThe real reason women stay stuck at the same income levelHow high-earning CEOs actually prepare for their dayThe habits that support next-level leadershipWhy “needing more experience” is often fear in disguiseHow identity shifts create fast results before strategy ever kicks in This is not about bypassing real work or ignoring skill development. It’s about recognizing that your identity sets the ceiling for your income. If you’ve been waiting to feel “ready,” this episode is your reminder that you already are. The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    23 min

  3. JAN 13

    Your Morning Routine: An Underrated Leadership Strategy

    Entrepreneurship isn’t just a business game. It’s the biggest personal development experience you’ll ever have. In this episode of The After Brief, Lucy sits down with her right hand, Nikki King, for a raw, honest conversation about mindset, routines, grief, growth, and what it actually takes to operate at your highest level as a founder. This isn’t about competing with anyone else. It’s about getting 1% better than who you were yesterday. We talk about: Why your morning routine sets the tone for your leadershipHow habit stacking builds real confidenceThe hidden reason imposter syndrome sticks aroundWhy keeping promises to yourself matters more than motivationHow grief, loss, and hard seasons can sharpen your characterWhat it really means to “run your life like a professional athlete”The difference between wanting an easy life vs an excellent one The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    37 min

  4. 12/16/2025

    Stop Undercharging: How to Price Your Services Like a CEO

    Everyone tells you to raise your prices, but no one tells you how to actually hold higher rates without fear, guilt, or self-sabotage. In this episode of The After Brief, we break down what it really means to price your services like a CEO, not a service provider stuck undercharging and overdelivering. You’ll learn why undercharging isn’t a confidence issue, but a nervous system one, how fear of being seen and trying to be the “good girl” keeps prices low, and why higher pricing creates better boundaries, stronger authority, and better client results. We're breaking down: Why undercharging attracts micromanaging clientsHow CEO-level pricing shifts your identity and leadershipHow to price the transformation, not the tasksWhy higher prices lead to higher commitmentThe Pricing Upgrade Exercise to help you add a zero with confidenceIf you’re ready to stop undercharging and start pricing from authority, this episode will show you how. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#

    31 min

  5. 12/09/2025

    The Power of Connection: Why You’ll Never Build a Big Vision Alone w. Nikki King

    Connection is not a nice to have. It’s the heartbeat of a thriving business, and a thriving life. In today’s episode of The After Brief, Lucy sits down with Nikki King, Director of Operations & Growth Strategy at Lucky Girl Social, to talk about something entrepreneurs chronically overlook but absolutely cannot grow without: real human connection. In this deeply personal and powerful conversation, Lucy and Nikki break down: Why connection isn’t a luxury, it’s an essential growth strategyHow your network truly is your most valuable assetThe science-backed reasons loneliness tanks performance (and happiness)Why community can accelerate your business far more than “going it alone”The behind-the-scenes story of how Lucy and Nikki reconnected after a decade, and how that connection reshaped the companyHow in-person retreats and human interaction exploded the growth of Lucky Girl SocialReal stories of friendships, partnerships, referrals, and even new businesses formed inside the Charm Collective communityHow to build a network you can rely on for life: clients, collaborators, and business bestiesThe mindset shifts that turn competition into collaborationIf you’ve ever felt lonely building your business, if you’ve struggled to find “your people,” or if you’ve been trying to scale from behind a screen, this episode will land deeply.  Tune in and learn how to leverage community, relationships, and real human support to become unstoppable. The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

    38 min

  6. 12/02/2025

    The Data-Driven SMM: 5 Weekly Metrics that Keep Your Clients Obsessed with You

    In this episode of The After Brief, Lucy breaks down the real reason hardworking, creative social media managers and agency owners still get replaced by a client’s niece or front desk girl.  Spoiler: it is not your talent. It is your data. She explains why relying on vibes and vanity metrics keeps you underpaid and replaceable, and shows you how to become a true strategic partner by making data driven decisions that clearly tie your work to revenue. You will hear exactly which five metrics to track every week, how to run analytics and ROI reports that build massive trust, and how to talk to clients about followers, funnels and goals in a way that protects your retainers and sets you up for easy upsells, even in a recession. The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    33 min

  7. 11/25/2025

    Artistry, Expertise & Experience: How to Build a High-End Brand with Twah Dougherty

    In this episode of The After Brief, Lucy sits down with Vogue-recognized wedding photographer Twah Dougherty to break down how she built a truly high-end brand that serves the 1% of the 1%. Twah shares how she went from fashion designer and picky bride-to-be, to photographing her very first wedding at the Boston Public Library: a wedding that landed on the cover of The Boston Globe. She talks through the exact high-end framework she now teaches wedding photographers and applies to business owners across industries. You’ll hear how she moved past a long-time income ceiling, positioned herself for Fortune 500 CEO dads, billionaire founders, and socialites, and did the mindset work required to feel like she actually belonged in those rooms. The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    41 min

  8. 11/18/2025

    Podcasting as a Funnel Move: How The After Brief Fits Into Our Funnel

    Launching a podcast wasn’t about chasing downloads or adding one more thing to our to-do list. It was a strategic funnel decision. In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth and Ops for Lucky Girl Social, to break down exactly how podcasting fits into their marketing ecosystem, and why it’s become one of the strongest consideration-phase tools in the entire business. They talk about the intentional shift from personal brand to company brand, the power of long-form content in building trust, and why Lucy truly wouldn’t care if only seven people listened each week… as long as those seven were the right ones. If you’ve wondered whether a podcast is worth adding to your business or pitching to clients, this conversation gives you the real strategy behind their decision, what they learned from launching imperfectly, and why “the space is too saturated” is actually a myth. The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs The Lucky Girl Social Instagram: https://www.instagram.com/itsluckygirlsocial/#

    41 min
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5
out of 5
8 Ratings

About

Welcome to The Lucky Girl Podcast—where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new level of freedom and growth. Tune in and create your own luck today.

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