What You Don't Know

Teresa Nichols

What You Don't Know Podcast

  1. 03/27/2025

    Empathy: The Heart of Business Success | With Greg Russak | What You Don't Know

    In this episode of the What You Don't Know podcast, Teresa Nichols interviews Greg Russek, a principal consultant at Conscientious Capitalists, LLC. They discuss the concept of conscientious capitalism, emphasizing the importance of trust, empathy, and long-term thinking in business. Greg shares insights on how leadership influences organizational culture and the shift from selling to solving problems for customers. He advocates for ethical practices in business and the need for a more equitable distribution of wealth, highlighting the role of empathy in creating a better world. In this conversation, Greg Russak and Teresa Nichols explore the complexities of sales ethics, the impact of high ticket sales strategies, and the importance of establishing value in pricing. They discuss the challenges faced by B2B companies in navigating market fit and the significance of understanding target markets and buyer personas. The conversation emphasizes the role of organizational culture in shaping sales practices and the systemic issues within corporate leadership that prioritize shareholder value over ethical considerations. Ultimately, they highlight the necessity of building trust and long-term relationships with customers as a foundation for sustainable business success. We hope you enjoyed!The What You Don't Know podcast team :) #multimedia, #storytelling #trust #videocontent #digitalmarketing #clientfeedback #entrepreneurship #innovation #production  #communication #design #branding #videoproduction #teamwork #projectmanagement #clientrelations #attentiontodetail #qualityproducts #communication #respect

    51 min
  2. 02/14/2025

    The Lasting Impact of Video Content on Business | With Les Fultz | What You Don't Know

    In this episode of the No Like Trust podcast, Teresa Nichols interviews multimedia innovator Les Foltz, who shares insights on storytelling, building trust in high-stakes projects, and the importance of feedback in the creative process. Les discusses his approach to helping clients communicate effectively and the lasting impact of video content. He emphasizes the need for patience and understanding in client relationships and the role of feedback in personal and professional growth. In this conversation, LES shares insights on the importance of experience in design and branding, emphasizing how learning through feedback and critiques shapes a professional's growth. He discusses the dynamics of teamwork, project management, and the significance of attention to detail in video production. The conversation also highlights the value of gaining respect through honest communication and the impact of quality in products and services, particularly in the context of Home City Ice. The discussion concludes with reflections on connecting with the audience and the importance of supportive team environments. We hope you enjoyed!The What You Don't Know podcast team :) #multimedia, #storytelling #trust #videocontent #digitalmarketing #clientfeedback #entrepreneurship #innovation #production  #communication #design #branding #videoproduction #teamwork #projectmanagement #clientrelations #attentiontodetail #qualityproducts #communication #respect

    43 min

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What You Don't Know Podcast