Up to So Good: The Purpose of Business

All Purpose

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

  1. Many Paths, One Purpose: Madeleine Shaw on Social Entrepreneurship and Sustainable Business

    FEB 6

    Many Paths, One Purpose: Madeleine Shaw on Social Entrepreneurship and Sustainable Business

    In this episode, we chat with Madeleine Shaw, a serial social entrepreneur, author, and changemaker whose work spans sustainable menstrual products, upcycled fashion, and community driven initiatives. Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world. Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work. Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other. I am a serial social entrepreneur, designer and author based on unceded traditional Coast Salish territory. I have founded and co-founded multiple for-profit and charitable organizations, most notably Aisle (formerly Lunapads), a groundbreaking B Corporation that was one of the first companies worldwide to champion sustainable menstrual health and equity. In 2025 I re-launched everyware designs, the fashion label that I originally founded in 1993. Lunapads were among hundreds of products, accessories and garments that I designed and made until 2000, when I elected to dedicate myself to Lunapads' development. Following the sale of the company in 2023, I felt called to revisit my former creative passion, this time through upcycling. My first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, was published in October 2021. (she calls herself a textile alchemist) @everywaredesigns on Instagram Madeleine's Website Madeleine on YouTube We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast,...

    1h 3m
  2. Unraveling Fast Fashion; A Conversation with Threading Change on Sustainability in Fashion

    JAN 23 · BONUS

    Unraveling Fast Fashion; A Conversation with Threading Change on Sustainability in Fashion

    Threading Change is on a mission to take the fashion industry from “fast and furious” to “slow and sustainable.” This youth-led powerhouse is all about stitching together a world where your clothes don’t cost the Earth (literally). They champion circular economies, climate justice, and feminism while calling out the fashion faux pas of the fast fashion industry. By empowering brands, policymakers, and everyday shoppers to rethink what they wear, Threading Change is proving that ethical fashion isn’t just trendy—it’s the future. Sophia Yang Sophia is the Founder & Executive Director of Threading Change, the world's leading youth-led ethical fashion and circular economy organization. Threading Change specializes in facilitating creative events, convening unlikely allies, and initiating valuable industry and citizen connections to co-create a fashion industry that is equitable, youth-driven, and climate-resilient. Sophia also dedicates her time to working as a Corporate Campaigner at Canopy Planet, collaborating alongside the world's leading fashion and consumer packaged goods brands to ensure that ancient forests are kept out of supply chains. Sophia is the recipient of the City of Vancouver's Greenest City Leadership Award in 2022, Corporate Knights’ Top 30 Under 30 Sustainability Leaders in Canada list in 2021, Starfish Canada’s Top 25 Under 25 Environmentalists award in 2017 and 2018, has attended the United Nations Climate Change Conference four times, and DJs as 'KALEIDO' in her spare time. Sophia's Facebook page @threadingchange on Instagram Sophia's Website Sophia's Website @threadingchange on X Sophia on YouTube We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: a...

    50 min
  3. The Psychedelic CEO: an existential crisis led to the transformative powers of Ayahuasca

    JAN 9 · BONUS

    The Psychedelic CEO: an existential crisis led to the transformative powers of Ayahuasca

    An existential crisis prompted Murray Rodgers, an Alberta oilman, to seek answers at a spiritual retreat in Costa Rica. There, he discovered the transformative power of Ayahuasca, a plant medicine that helped him heal old wounds and grow as a leader. Inspired by this journey, Rodgers wrote The Psychedelic CEO, where he explores how psychedelics like Ayahuasca can unlock individuals’ full potential, not just personally but professionally as well. This life-changing experience ultimately led him to leave the oil industry and transition into starting cleaner sustainable initiatives, specifically in Hydrogen Energy. In addition to being the author of 'The Psychedelic CEO', Murray Rodgers is currently a co-founder of Kingfisher Energy, a hydrogen exploration company, and is a co-producer of a pilot for new docuseries entitled “The Alpha Myth”. He also hosts retreats in Alberta and Costa Rica for business leaders. Murray's Facebook page Murray's Website Purchase 'The Psychedelic CEO' https://bit.ly/3ZweNaK. https://bit.ly/4idvChT We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver...

    1h 5m
  4. 12/30/2025 · BONUS

    Taking a holiday break and will be back January 30th 2026!

    We're taking a little recording break for December, but don’t worry, we’ll be back January 30th, 2026. In the meantime, catch up on our most popular episodes dropping on our regular schedule. Thank you again for tuning in! We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do. Website We're Up To So Good You can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!

    29 sec
  5. Capitalism With a Conscience

    12/12/2025

    Capitalism With a Conscience

    In this episode, we dive into the impactful work of Hanae Bezad, a social entrepreneur and conscious leader advancing purpose-driven change at multiple levels. Hanae discusses her role with Boann Social Impact, where she helps drive investments that support inclusive economic growth, climate solutions, social enterprise and underserved communities across Canada. She also shares her mission with Beehane, her advisory and ecosystem-building practice focused on empowering Black, Indigenous, and Women of Colour changemakers, and nurturing tech-enabled, sustainable ventures that create meaningful impact. Throughout the conversation, Hanae highlights the importance of values-aligned business, conscious leadership, and investing in people and systems that reflect the world we want to build. Hanae Bezad is an impact entrepreneur, investor, project manager, board advisor, and author of Being Other, a personal reflection on culture, gender, and identity. Her multidisciplinary work bridges government, international development, civil society, and the private sector, with a focus on technology, sustainability, inclusion, and creative, feminine leadership. Born and raised in Morocco, she has lived and worked across Europe, Africa, the Americas, and Asia, supporting impact-driven, tech-enabled, and creative ventures with diverse partners. Her work champions the leadership of Black, Indigenous, and Women of Color (BIWOC), emerging entrepreneurs, and cultural innovators driving systemic change. She currently serves as Director of Market Development at Boann Social Impact. Hanae's Facebook page @Beehane on Instagram Hanae's Website @Beehane on X Hanae on YouTube We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: a...

    46 min
  6. The Green Behind the Scenes: From Sets to Stadiums

    11/21/2025

    The Green Behind the Scenes: From Sets to Stadiums

    In this episode we sit down with Zena Harris, Founder and President of Green Spark Group, a sustainability consultancy dedicated to helping the entertainment, production and corporate worlds reshape how they operate. From film and television to live events, they design strategies, train teams and support productions to cut waste, lower emissions, and spark real behaviour change. Zena shares how the Green Spark Group is greening the screen and reimagining what it means to tell stories, run sets, and do business in a climate-conscious world. Zena Harris is a sustainability leader, committed to "Changing the Climate of Entertainment!" In 2024, she founded Green Spark Group, a firm focused on advancing eco-friendly practices across the U.S. and Canada. Zena and her team are dedicated to improving production strategies, developing sustainable practices, and reducing carbon footprints within the industry. She established the Sustainable Production Forum, now a nonprofit event aimed at enhancing knowledge sharing, and helped develop SPEC, the Sustainable Production for Entertainment Certification. Zena collaborates with major studios to implement sustainable practices and actively engages with industry alliances to drive change. She holds a master’s degree in Sustainability and Environmental Management from Harvard University and brings over 15 years of experience across various sectors to the entertainment field. @greensparkgroup on Instagram @greensparkgroup on X Zena on YouTube Zena's Website Zena's Facebook page Zena's Facebook group We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: a href="mailto:uptosogood@allpurpose.io" rel="noopener noreferrer"...

    25 min
  7. Turning Gas Guzzlers into Green Machines

    11/07/2025

    Turning Gas Guzzlers into Green Machines

    In this episode we’re joined by Jayde Zhou, Executive Vice President at Vancouver based BlueForce Energy. Transportation accounts for nearly a quarter of Canada’s greenhouse gas emissions and gas-powered vehicles aren’t helping. BlueForce Energy is changing the game by converting trucks and commercial vehicles into electric powerhouses, offering innovative energy solutions that reduce emissions and operating costs. Tune in to hear how BlueForce Energy is making sustainable transportation not just possible, but practical, and proving that one company’s vision can have a real impact on the planet. Jayde Zhou is a multidisciplinary strategist with over 15 years of experience across the arts, education, non-profit leadership, and international business. Her work focuses on translating complex ideas into coherent strategy, with particular strengths in brand development, design thinking, and cross-cultural communication. In the past Jayde managed gallery operations, curated international exhibitions, and led public art initiatives in partnership with cultural institutions. She has served as Vice President of a private post-secondary institution, where she was responsible for institutional development and creative planning. She also led a branding and advertising consultancy as CEO. At BlueForce, Jayde contributes board-level insight on strategic positioning, brand architecture, and innovation planning. Her cross-sector experience helps the company connect technology with cultural relevance, ensuring that its electrification solutions resonate across industries and communities. Jayde's Website @blueforceenergy on Instagram We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you...

    35 min
  8. UnTours: When Travel Gives it all Back

    10/24/2025

    UnTours: When Travel Gives it all Back

    Untours doesn’t just lead in travel experiences, it leads in purpose. In fact, UnTours holds the distinction of being the world’s first Certified B Corporation, certified back in 2007. This unique travel company offers a deeper, more authentic way to explore travel destinations. Instead of rushing from city to city on a packed itinerary, UnTours invites travellers to slow down, unpack once, and live like a local. They create immersive travel experiences where you stay in your own apartment and explore the surrounding region at your own pace. They also provide a local “UnGuide” to share insider tips and help you discover the area. But what really makes UnTours stand out is their purpose. Since 1993, UnTours has donated 100% of its profits to the UnTours Foundation, which uses the money to invest in fair and sustainable enterprises around the world. It’s travel that feels authentic, does good, and supports communities long after you’ve come home. Sarah Payne is the Senior Director of Impact & Operations at the UnTours Foundation, which has spent over 30 years investing its entire endowment into changemaking businesses around the world. The UnTours Foundation is also the proud owner of the world’s first Certified B Corporation, UnTours, a slow travel company that donates 100% of its profits to the foundation. Joining the team in 2023, Sarah leads the management of the foundation's investment portfolio with a focus on providing flexible, affordable capital to impact-driven businesses. Sarah has an interdisciplinary background history, business, and economic development which led her to study social entrepreneurship while earning her Master of Business Administration in Economic Development from Eastern University. She spent her early career consulting with businesses to improve their social and environmental impact, believing passionately in the power of people to use business as a force for good. Sarah on YouTube @untoursfoundation on Instagram Sarah's Facebook page Sarah's Website Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the...

    41 min

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We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.