In this episode, we dive into the impactful work of Hanae Bezad, a social entrepreneur and conscious leader advancing purpose-driven change at multiple levels. Hanae discusses her role with Boann Social Impact, where she helps drive investments that support inclusive economic growth, climate solutions, social enterprise and underserved communities across Canada. She also shares her mission with Beehane, her advisory and ecosystem-building practice focused on empowering Black, Indigenous, and Women of Colour changemakers, and nurturing tech-enabled, sustainable ventures that create meaningful impact. Throughout the conversation, Hanae highlights the importance of values-aligned business, conscious leadership, and investing in people and systems that reflect the world we want to build. Hanae Bezad is an impact entrepreneur, investor, project manager, board advisor, and author of Being Other, a personal reflection on culture, gender, and identity. Her multidisciplinary work bridges government, international development, civil society, and the private sector, with a focus on technology, sustainability, inclusion, and creative, feminine leadership. Born and raised in Morocco, she has lived and worked across Europe, Africa, the Americas, and Asia, supporting impact-driven, tech-enabled, and creative ventures with diverse partners. Her work champions the leadership of Black, Indigenous, and Women of Color (BIWOC), emerging entrepreneurs, and cultural innovators driving systemic change. She currently serves as Director of Market Development at Boann Social Impact. Hanae's Facebook page @Beehane on Instagram Hanae's Website @Beehane on X Hanae on YouTube We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification We would love to hear from you! Send us an email: uptosogood@allpurpose.io or follow us on LinkedIn . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do. Website We're Up To So Good You can watch our episodes at YouTube Thank you for tuning in to another episode of Up to So Good!
