School Hours or Less: The Podcast for Mums & Moms Building Profitable Businesses Around Family Life

Kirsty Knight: Business & Life Coach for Mums & Moms
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  • Entrepreneurship
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If you are currently juggling the job of raising little humans while also trying to grow and scale your business… and you're finding it challenging to fit it all in, then this is the podcast for you. Hosted by Master Certified Coach and Melissa Tiers trained Hypnotist Kirsty Knight, this show delivers the productivity-boosting and time-leveraging strategies, sales and business growth insights, time management tips, and mindset shifts you need to grow and scale a profitable business in school hours or less, without sacrificing time with your kids and without burnout. Having coached hundreds of women over the past five years, and as a serial entrepreneur and a mum herself, Kirsty knows all too well the time and productivity challenges most mums face. She brings that expertise, along with the revenue, marketing, and business growth strategies she teaches her clients, into this show so you can build a business that actually works around family life. This podcast is part of Kirsty's wider mission to help 1,000 mums build profitable businesses in school hours or less, proving that women should never have to choose between ambition and the motherhood they want. No matter what stage of business you are in, and whether you call yourself a mum or a mom, this is the podcast for you if you are an entrepreneur, solopreneur, small business owner, coach, consultant, or an online service provider with a big heart and big ambition. Because why on earth should women have to choose? If you're looking for the answers to problems and questions like... I want a 6-figure business during School Hours Only but I'm struggling to fit it all in. I want to only be working during School Hours but want to be making more money. I can't put my baby down for even five minutes. How am I going to get any work done? I actually had the whole day free, because I had childcare for once, and I wasted the whole day. Why isn't time-blocking working for me? How can it possibly work for mums? How am I supposed to work on my business, when my kids are home sick? How do I overcome my perfectionism? I know it is slowing me down and making me procrastinate. Why can't I make myself take action? Even when I know what I should be doing, I don't do it. I feel like I'm not good enough yet to raise my prices but I'm not earning enough and I don't have more hours to work. I'm snowed under so think I need to hire a VA, but I had a bad experience once and my income also isn't consistent, what should I do? How can I stop procrastinating? I think I'm self-sabotaging my business success. What can I do? I'm worried about my kid at school, which means I can't focus on work. I feel like I'm always on my phone for my business — and my kids are seeing me on it all the time. Even when I say I will stop working to play with the kids, I find myself squeezing one more task in. I always feel behind. Even when I have a productive day, I still feel like I haven't done enough. I get such bad mum-guilt if I have to work on my business instead of being fully available for my kids. I am terrible at managing my time. I waste so much time on my emails and social media, even though I don't have time to waste. How do I stop? I want to be earning more, but I don't have any more hours to work. What can I do? I know my work-life balance isn't good. I'm always having to tell my kids no. I only work when the kids are at school but I am not making the money I want to be making with those hours. What can I do? I find it so hard to stay motivated and accountable to what I said I would do working for myself. I hate planning but know that I am more productive when I do. How can I overcome the resistance to planning my week? I can't stop saying yes, even though I don't have time for it. There just aren't enough hours in the day. Should I be getting up at 4am? How do other mums juggle it all? I can't get anything done when the kids are home — they interrupt me constantly. If you're ready to learn ninj

  1. 2d ago

    197 - 10 lessons I learned from running my first big event for women in business

    What does it really take to turn a big idea into a room full of women in business — and what do you learn when you're the person responsible for making it happen? In this episode, I'm sharing 10 of the biggest business and personal lessons I learned from organising and running my first large-scale event for women in business: the Pembrokeshire Women in Business Summit. From having the courage to act on an idea before you feel completely ready, to selling tickets, building partnerships, creating genuine value, dealing with setbacks and learning that the fortune really is in the follow-up — this episode is about far more than event planning. I talk about why fortune favours the brave, why you can't build a business trying to please everybody, the importance of having the right business coach or mentor in your corner, and why there is nearly always another route when the original plan doesn't work. I also share something I think many female founders and women entrepreneurs will recognise: how easy it is to sabotage your own success, count yourself out before you've even started, or avoid taking the risks that could create the growth you actually want. And perhaps most importantly, we talk about learning to be on your own side while you build — celebrating what worked, learning from what didn't, and actually allowing yourself to enjoy what you're creating. Whether you're growing a small business, building your personal brand, organising a business event, networking locally, growing a community, or simply sitting on an idea you're not quite brave enough to act on yet, there's something in this episode for you. In this episode: acting on great business ideas quickly; courage and calculated risk in entrepreneurship; creating value before thinking about what you'll get back; the power of follow-up; handling criticism and differing opinions; finding another way when plans go wrong; choosing supportive coaches and mentors; avoiding self-sabotage as your business grows; becoming comfortable with failure; and celebrating yourself while still looking for ways to improve. If you're a woman in business, female entrepreneur, small business owner or mum in business who wants to grow a successful business without losing yourself in the process, have a listen.

    197 - 10 lessons I learned from running my first big event for women in business

  2. Sep 14

    196 - What to do when your employees won't leave you alone

    You hired employees or built a team because you thought it would give you more time — so why does it feel like managing them has become another full-time job? If your team is constantly asking questions, interrupting you, checking decisions, needing approval or coming back to you to solve problems, this episode is for you. I'm talking about one of the most frustrating stages of scaling a business: when you've delegated the work, but somehow you're still involved in everything. We'll look at how to train employees effectively, improve delegation, create better systems and SOPs, set clear expectations, and give your team the confidence to work independently without sacrificing the quality of your business. I'll also walk you through my three simple communication filters for questions, ideas and decisions — designed to reduce interruptions while teaching your employees how to think, problem-solve and make decisions more like you. Because if your team can do the work without you but can't make a decision without you, you haven't removed yourself from the work — you've just become the bottleneck. If you're a founder or small business owner who wants to scale your business, manage your team more effectively, delegate without micromanaging and build a business that doesn't depend on you for every decision, this episode will show you where to start.

    196 - What to do when your employees won't leave you alone

  3. Aug 31

    195 - Why time efficient is not always the best strategy

    What if the most time-efficient strategy isn't actually the most effective one? When you're trying to grow a business in limited hours, it's easy to become obsessed with efficiency: doing things faster, automating more, using AI, squeezing more into less time and constantly asking, "How can I do this with the least amount of effort?" But sometimes, the thing that creates the biggest result requires you to put some time, money or courage on the line first. In this episode, I'm talking about the difference between time-efficient strategies and high-impact strategies — and why being willing to take a calculated gamble with your time and money can sometimes create a disproportionately bigger return. I share how thousands of social media posts never led to TEDx finding me — but investing £2,500 in a local business summit, showing up to an in-person networking event, having an awkward conversation with someone I didn't know, submitting an application and following up ultimately led to me being booked to give a TEDx talk. We'll talk about why business growth isn't always about finding the quickest route, why opportunities often come through chains of events you could never have predicted, and why courage, proximity, relationships and putting yourself in the room can sometimes outperform another hundred perfectly optimised pieces of content. Because when your hours are limited, the goal isn't necessarily to spend the least amount of time. It's to make the hours you do spend capable of creating a much bigger impact.

    195 - Why time efficient is not always the best strategy

  4. Aug 17

    194 - Your Business Shouldn't Need More Hours: How to Diagnose What's Actually Wrong

    If your business is taking more hours than you want to give it, your first instinct might be to get more organised, become more productive, hire some help — or simply work more. But what if you're trying to solve the wrong problem? In this episode, I introduce the philosophy behind my School Hours Only Method and a simple three-circle diagnostic for working out what's actually stopping your business from creating the money AND life you want. We'll look at the three roles every founder needs to play: the Adventurer, who decides where you're going and how you want to experience the journey; the Architect, who designs a business capable of getting you there; and the Leader, who develops the self-leadership required to actually drive it. You'll learn how to recognise whether you have a Journey, Vehicle or Driver problem, why productivity can't compensate for a business model whose maths doesn't work, and how my 5 S's — Strategy, Systems, Schedule, Support and Self-concept — help you identify what actually needs to change. Most importantly, I'll help you answer one question: What should I fix first? Because when your business needs more hours than you're willing to give it, the answer isn't automatically to give it more of you. Diagnose first. Then redesign. And if you'd like my eyes on your business, I also explain how you can work with me through a Business Diagnostic Audit to identify your biggest constraints and create your personalised Business Redesign Roadmap. DM me AUDIT here when you are ready.

    194 - Your Business Shouldn't Need More Hours: How to Diagnose What's Actually Wrong

  5. Aug 3

    193 - How to map out a smart, valuable and sustainable offer

    In this episode I take you through the process I took my client through today, to help her map out a smart, valuable and sustainable offer, that is likely to help her make more sales, more revenue, higher profits and feel good for her to deliver as her business grows.  Too many business owners only take themselves, their business, or their customers or clients into consideration when thinking about their offers - and really all three need to be taken into consideration in order to build a sustainable, and enjoyable business that gives great value to it's customers.

    193 - How to map out a smart, valuable and sustainable offer

  6. Jul 20

    192 - How I got here...

    In case you are new to my world, I thought I'd share a little bit of my story - the highs and lows of the journey I've been on in the last 11 years - how I started in business, what went wrong, what happened after I hit my goal, and where I am right now.  If you are sick of seeing the highlight reel of other business owners, and want some real moments of the ups and downs that make you feel a little bit more human on your own journey, this episode is for you.

    192 - How I got here...

  7. Jul 6

    191 - School Hours Only Audit Breakdown: Getting off the path to burnout

    She thought she had a time problem. What she actually had was a business that depended too heavily on her. In this episode, I break down a real coaching conversation with a business owner who was feeling overwhelmed, constantly busy, and struggling to see how the business could grow without demanding more of her time. Together, we uncovered some of the key bottlenecks holding her back, including: • Spending too much time on low-value tasks like admin and cleaning • A lack of clarity around where her time was actually going • No clear marketing plan, creating decision fatigue and inconsistency • Difficulty setting boundaries with clients • Undercharging and feeling guilty about raising prices • A business that relied heavily on her to keep everything moving • The mindset patterns making it harder to delegate, sell and grow confidently These are exactly the kinds of challenges we work through inside the School Hours Only Mastermind. Because most women think they need more time. What they often need is more clarity, better systems, stronger boundaries, and a business model that can support the life they're trying to build. If you've ever felt like you're working hard but still not making the progress you want, this episode will help you identify what might actually be standing in your way. ❤️

    191 - School Hours Only Audit Breakdown: Getting off the path to burnout

  8. Jun 22

    190 - Not all revenue tasks are equal: Building a business in School Hours Only

    Last week, I was coaching one of my clients, a second-hand bookshop owner, on how to grow her business without sacrificing more of her time. On the surface, one of her ideas seemed brilliant: upload more stock to her website so she could generate sales during the quieter winter months. But when we looked closer, we uncovered a lesson that applies to almost every business owner: Not all revenue-generating tasks are equal. Just because a task makes money doesn't automatically make it the best use of your limited time. In this episode, I share the coaching conversation we had, the concept of opportunity cost, and the mistake I made for years in my own glamping business that kept me working far harder than necessary. If you're trying to grow your business within school hours (or simply without working every evening and weekend), this episode will help you identify where your time creates the biggest return.

    190 - Not all revenue tasks are equal: Building a business in School Hours Only
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About

If you are currently juggling the job of raising little humans while also trying to grow and scale your business… and you're finding it challenging to fit it all in, then this is the podcast for you. Hosted by Master Certified Coach and Melissa Tiers trained Hypnotist Kirsty Knight, this show delivers the productivity-boosting and time-leveraging strategies, sales and business growth insights, time management tips, and mindset shifts you need to grow and scale a profitable business in school hours or less, without sacrificing time with your kids and without burnout. Having coached hundreds of women over the past five years, and as a serial entrepreneur and a mum herself, Kirsty knows all too well the time and productivity challenges most mums face. She brings that expertise, along with the revenue, marketing, and business growth strategies she teaches her clients, into this show so you can build a business that actually works around family life. This podcast is part of Kirsty's wider mission to help 1,000 mums build profitable businesses in school hours or less, proving that women should never have to choose between ambition and the motherhood they want. No matter what stage of business you are in, and whether you call yourself a mum or a mom, this is the podcast for you if you are an entrepreneur, solopreneur, small business owner, coach, consultant, or an online service provider with a big heart and big ambition. Because why on earth should women have to choose? If you're looking for the answers to problems and questions like... I want a 6-figure business during School Hours Only but I'm struggling to fit it all in. I want to only be working during School Hours but want to be making more money. I can't put my baby down for even five minutes. How am I going to get any work done? I actually had the whole day free, because I had childcare for once, and I wasted the whole day. Why isn't time-blocking working for me? How can it possibly work for mums? How am I supposed to work on my business, when my kids are home sick? How do I overcome my perfectionism? I know it is slowing me down and making me procrastinate. Why can't I make myself take action? Even when I know what I should be doing, I don't do it. I feel like I'm not good enough yet to raise my prices but I'm not earning enough and I don't have more hours to work. I'm snowed under so think I need to hire a VA, but I had a bad experience once and my income also isn't consistent, what should I do? How can I stop procrastinating? I think I'm self-sabotaging my business success. What can I do? I'm worried about my kid at school, which means I can't focus on work. I feel like I'm always on my phone for my business — and my kids are seeing me on it all the time. Even when I say I will stop working to play with the kids, I find myself squeezing one more task in. I always feel behind. Even when I have a productive day, I still feel like I haven't done enough. I get such bad mum-guilt if I have to work on my business instead of being fully available for my kids. I am terrible at managing my time. I waste so much time on my emails and social media, even though I don't have time to waste. How do I stop? I want to be earning more, but I don't have any more hours to work. What can I do? I know my work-life balance isn't good. I'm always having to tell my kids no. I only work when the kids are at school but I am not making the money I want to be making with those hours. What can I do? I find it so hard to stay motivated and accountable to what I said I would do working for myself. I hate planning but know that I am more productive when I do. How can I overcome the resistance to planning my week? I can't stop saying yes, even though I don't have time for it. There just aren't enough hours in the day. Should I be getting up at 4am? How do other mums juggle it all? I can't get anything done when the kids are home — they interrupt me constantly. If you're ready to learn ninj

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