The Creatives Do Business Well Podcast

KeaShundrea Creates | Storyteller & Strategist for Creators

Come for the strategy. Stay for the shift. Your new favorite space for building a creative business that actually feels good. You’re likely wearing a lot of hats and you want to do work that matters, make money without selling your soul, and still have energy left for yourself. That’s exactly what this space is here for. A soft place to land while you build a business on your own terms and learn how to do business exceptionally well. creativesdobusinesswell.substack.com

  1. Mar 4

    The Rite of Passage Every Black Business Owner Has to Go Through

    🎙️ In this Episode: The Rite of Passage Every Black Business Owner Has to Go Through In this episode of Creatives Do Business Well, I am speaking directly to every Black business owner who has ever felt like burning it all down. The discourse around Anifa Mvuemba closing Hanifa after almost fifteen years brought up everything I live every single day as a Black creative entrepreneur in America. I share a voice memo straight from my heart. I talk about why I am not shocked by Anifa's decision, why I overstand it, and why this moment is bigger than one brand closing. It is a rite of passage that our community needs to understand. In this episode we cover: Why Black business owners face a completely different starting point than their counterparts How systemic barriers and lack of capital turn gifted creatives into burned out business owners The double standard our community holds Black businesses to while giving billion dollar brands unlimited grace Why your gift has to serve you before it serves anyone else How to prioritize your wellness, your creative freedom, and your wholeness while building a business from your gifts A love letter and a prayer for Anifa and every Black business owner choosing themselves today If your business is running you instead of you running it, let's fix that. Book a free discovery call and let's build the content and systems that keep your brand active even when you are offline and resting. Continue the conversation on Substack Join me on YouTube Connect on TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit creativesdobusinesswell.substack.com

  2. 04/23/2025

    010: Creatives Do Business By Embracing Their Multi-passionate Nature

    I talk about why being multi-passionate is actually your superpower as a creative entrepreneur - not something to overcome or "fix." If you've ever been told to "just pick one thing" or felt guilty about having multiple creative interests, this episode is for you. The “pick one thing" mentality is outdated doesn't serve creative entrepreneurs. We'll go over ways to manage your creative interests without feeling scattered, create structure, and honor your whole self - mind, body, spirit, and energy. Being multi-passionate isn't a flaw… it's a gift. You don't need to choose just one lane or fit yourself into someone else's business model. The world needs your unique combination of talents and perspectives. Join me on Substack where we continue the conversations from the podcast. Connect with me on Youtube and TikTok for more content on building a business that honors all parts of who you are. Prefer to read? Check out this post, where I get more into the “pick one thing" mentality, how outdated it is and strategies for multi-passionate entrepreneurs who want to build businesses that don't sacrifice their creativity or peace of mind. Ready to align your business with your multi-passionate nature? Get your Free Business Alignment Check and Chakra Business Report Card at subscribepage.io/CHAKRAREPORTCARD Ready to get creating and walking in your purpose? Book a Content Power Hour w/ me Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit creativesdobusinesswell.substack.com

    010: Creatives Do Business By Embracing Their Multi-passionate Nature
  3. 04/22/2025

    009: To the Creative Who Feels Numb: What to Do When Business Isn’t Fun Anymore

    In this episode of Creatives Do Business Well, we continue the ‘ Go With the Flow. Then Get To Business Series’ and talk about the Sacral Chakra. I talk about what happens when you lose that spark for your creative business. Remember when you'd lose track of time working on projects you loved? Now it feels more like a to-do list you're dragging yourself through. Today we're talking about your creative energy center (your sacral area) - where all your passion, joy, and creative flow lives. I explore how generations of Black women entrepreneurs have been pushed to suppress joy and creativity for survival, creating ancestral patterns that live in our bodies today. When your sacral chakra is depleted, no external business change will fix the problem - you need to address the energy depletion at its source. Prefer to read? Check out this post, where I go over exactly how to spot when your creative energy is blocked and simple ways to get your spark back. Feel like something's off in your business but can't put your finger on it? Take my Free Business Alignment Check and get your personalized chakra business report card. It'll show you exactly where your energy is blocked and give you simple next steps. Join me on Youtube for more ways to build a business that feels good. Connect with me on TikTok Connect with me on Substack where we continue these conversations. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit creativesdobusinesswell.substack.com

    009: To the Creative Who Feels Numb: What to Do When Business Isn’t Fun Anymore
  4. 04/17/2025

    008: Why You Keep Going Back to Hustle Culture (Even When You Know Better)

    🎙️In this Episode: Why You Keep Going Back to Hustle Culture (Even When You Know Better) In this episode of Creatives Do Business Well, we continue the ‘ Go With the Flow. Then Get To Business Series’ and talk about the Root Chakra. I talk about why so many creative entrepreneurs find themselves trapped in hustle culture despite knowing it's not sustainable. I share my personal journey of retiring the "queen of hustle" title and explain how our Root Chakra (the energy center responsible for safety, security, and survival) drives these patterns and keeps us stuck in unhealthy work cycles. I discuss how generational patterns, systemic challenges, and survival responses in our bodies create a powerful pull back to overworking, even when we intellectually know better. This episode offers understanding of why hustle culture is so hard to escape, particularly for Black women and those from marginalized communities who've had to work twice as hard for half as much. Prefer to read? Check out this post where I explore the connection between your Root Chakra and hustle culture, explaining how safety and survival instincts impact your business decisions and offering ancestral practices for healing those patterns. Take my free Chakra Business Report Card to discover exactly what's blocking your Root Chakra and get guidance on how to address it. Get your free report here Stay Connected: Meet me on Substack where we continue the conversations from the podcast: Join me on Youtube Connect With me on TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit creativesdobusinesswell.substack.com

    008: Why You Keep Going Back to Hustle Culture (Even When You Know Better)
  5. 04/16/2025

    007: Building a Business Doesn't Mean Putting Your Whole Self on Pause

    🎙️ In this Episode: What's Missing When We're in Survival Mode? In this episode of Creatives Do Business Well, I talk about what happens when we get so focused on building our businesses that we neglect other important parts of ourselves. I share my personal realization about being stuck in survival mode despite building a business meant to create freedom. I explore how we often put our other passions, interests, and creative outlets on hold while we focus solely on "making it work" in business, and that persistent feeling that "something is missing" even when we're working hard toward our dreams. Throughout the episode, I ask important questions for you to reflect on: If you didn't have a business, what would you be doing right now? What activities brought you joy as a child before you knew about bills and business plans? What parts of yourself are waiting in the wings, ready for their moment to shine? Episodes You Might Like: If you enjoyed this reflection on balancing business with your whole self, check out our new bonus series "Go With The Flow, Then Get To Business" where I explore how chakras and energy work relate to creative entrepreneurship. Prefer to read? Check out this post where I explore the struggle between survival mode and thriving as a creative entrepreneur, and how to honor all dimensions of who you are. Free Resources: Take my free Chakra Business Report Card to discover which energy centers might be holding back your success and how to create a business that doesn't sacrifice your well-being. Get your free Chakra Business Report Card here Stay Connected: Meet me here on Substack where we continue the conversations from the podcast.Join me on YoutubeConnect With me on TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit creativesdobusinesswell.substack.com

    007: Building a Business Doesn't Mean Putting Your Whole Self on Pause

Ratings & Reviews

5
out of 5
4 Ratings

About

Come for the strategy. Stay for the shift. Your new favorite space for building a creative business that actually feels good. You’re likely wearing a lot of hats and you want to do work that matters, make money without selling your soul, and still have energy left for yourself. That’s exactly what this space is here for. A soft place to land while you build a business on your own terms and learn how to do business exceptionally well. creativesdobusinesswell.substack.com