Business Networking & Referrals with Faithann Basore

Faithann
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Learn how to network with confidence, build real business relationships, and generate more referrals—even when networking doesn't come naturally. Business networking doesn't have to feel awkward, intimidating, or salesy. Whether you're an entrepreneur, salesperson, business owner, or professional who wants to build stronger relationships and generate more referrals, this podcast gives you practical networking strategies you can use the very next time you walk into a room. Hosted by Faithann Basore, Business Networking & Referrals breaks down the invisible parts of networking that most people never teach—from creating better conversations and asking memorable questions to improving your elevator pitch, building credibility, following up naturally, reading buying signals, and turning introductions into lasting business relationships. When networking makes you nervous, you're not alone. Many episodes are designed specifically to help you feel more confident in networking rooms by giving you simple frameworks, conversation starters, and mindset shifts that make connecting with people feel more natural. You'll learn how to enter conversations with confidence, overcome networking anxiety, and become someone people genuinely enjoy talking with. You'll also hear live coaching sessions, real networking examples, referral strategies, communication tips, and interviews with successful professionals who share what's actually working to grow their businesses through relationships. Whether you're attending your first networking event or you've been networking for years, you'll discover how to: Build authentic business relationships Create conversations that lead to referrals Deliver an elevator pitch people remember Improve your follow-up without sounding pushy Build trust and credibility faster Become more confident in networking rooms Generate more referrals through genuine connection When your goal is to stop collecting business cards and start building meaningful business relationships that create real opportunities, you're in the right place. Because great networking isn't about talking more. It's about creating opportunities for others that they would not have except for you, so you have standing to ask for opportunities when you need them.

  1. 1d ago

    92: Why Successful Networkers Don't Quit When Networking Gets Discouraging

    Networking can bring referrals, relationships, opportunities, and clients into your business. It can also bring no-shows, bad referrals, awkward mistakes, criticism, and a whole lot of “no.” In this episode of Business Networking and Referrals, we’re talking about the emotional resilience required to stay in the networking game for the long haul. Because some things are simply inevitable. You’ll probably get stood up for a one-to-one. You may double-book yourself and have to apologize. Eventually, someone may send you a referral that’s a terrible fit. Someone may misunderstand you or even speak poorly about you. And when you keep putting yourself and your business out there, you’re going to hear no. But guess what? There’s another side to what’s inevitable. You’ll be mentioned in rooms you aren’t in. You could be one introduction away from one of the best clients you’ve ever had. You’ll receive messages from people telling you that your work made a difference. People will trust you enough to share what’s really going on. And along with all those no’s, you’re going to get some pretty incredible yeses. In this episode, we’ll talk about: Why expecting some networking disappointments can make them easier to handle When to give someone who stands you up a second chance The right way to handle it when you’re the one who has to reschedule How to respond when someone sends you a bad referral What to remember when you hear that someone has spoken poorly about you Why you don’t have to take sides when two networking relationships collide How to keep issuing invitations without becoming attached to the answer Why learning to forgive yourself is part of becoming a more resilient networker Networking means building relationships with humans, and humans are sometimes messy. The goal isn’t to network perfectly. It’s to keep moving your conversations, your relationships, and yourself forward. Ready to create more curiosity in your networking conversations? The Creating Curiosity Workshop begins September 4th. You’ll learn how to answer the questions you already get asked in networking conversations in ways that help people lean in, ask more, and become genuinely curious about what you do. The workshop includes four virtual trainings, an in-person practice session for those in the Oklahoma City area, and a virtual practice session the following week, so you can participate from anywhere. Join the Creating Curiosity Workshop Go and network, my friends. Keep moving forward. Keep moving your conversations forward. Keep moving your relationships forward. And practice forgiving yourself.

  2. Aug 10

    91: Networking With Imposter Syndrome - What to Say When You Feel Put on the Spot

    Have you ever been asked a question at a networking event and suddenly felt like you had to prove you belonged in the room? For newer business owners, introverts, or anyone who struggles with imposter syndrome, even common networking questions like “What sets you apart?” or “How long have you been in business?” can feel more like a quiz than the beginning of a conversation. In this episode of Business Networking and Referrals, Faithann shares a different way to approach those moments. Instead of searching for the technically perfect answer, you'll learn how to make the star of your answer something you feel comfortable and proud to say. Faithann shares two common networking questions that can trigger imposter syndrome and shows you how to answer them in a way that creates a better conversation. You'll learn: Why “What sets you apart?” can be especially difficult for newer business owners How to answer by talking about what you love about working with your clients How client feedback can help you talk confidently about the results you create The “fast forward button” approach to describing what your clients gain from working with you A better way to answer “How long have you been in business?” without making the number of months or years the star How experienced networkers can ask better questions that make conversations easier for everyone Why you can walk into a networking room as a tourist instead of feeling like you're the one being judged You don't have to tap dance your way through every networking conversation with the perfect answer. You get to decide what the star of your answer will be. Ready to feel more comfortable in networking conversations? The next Creating Curiosity Workshop begins Friday, September 4. During four weeks of virtual training plus a practice session, you'll learn how to become a better listener, give stronger answers to common networking questions, and create curiosity about your business without slipping into auto-reply. Investment: $125 Join the waitlist to be the first to know when registration opens, receive a bonus resource, and get access to the pre-workshop welcome call. Creating Curiosity Waitlist Connect with Faithann: Instagram: @thenetworkerstourguide Join Premium OKC Networking for $95 for a 1 year access to Faithann's networking calendar, community forum, and networking courses. Join the Private Community: The Networker’s Tour Guide on Facebook

  3. Aug 3

    90: Podcast SEO - How the Right Name Can Double Your Downloads with Adam Schaeuble

    What if the biggest reason your podcast isn't growing has nothing to do with your content? In this episode of Business Networking & Referrals, Faithann Basore sits down with podcast growth expert Adam Schaeuble, founder of Podcasting Business School, to uncover one of the most overlooked strategies in podcasting: making your show searchable. Adam shares how a simple name change transformed his own podcast from struggling for downloads to becoming one of the most recognized podcasting shows in his niche. You'll also hear the story behind why Faithann renamed her own podcast—and the results that followed. Whether you're just launching a podcast or looking to grow an existing one, this conversation is packed with practical, easy-to-implement strategies that can help more of the right listeners find your show. In this episode you'll learn: Why your podcast title is your most important SEO tool How the first word of your podcast name affects discoverability Why branding can sometimes hurt podcast growth The simple process for rebranding a podcast without confusing listeners How Adam grew from virtually no income to replacing his full-time business through podcasting Why newsletters often outperform traditional lead magnets A simple content strategy that turns old podcast episodes into weekly newsletters Why consistent, valuable content builds trust faster than constant promotion How networking led Faithann to one of the most influential mentors in her podcasting journey The mindset shift that helps podcasters finally see themselves as real content creators Memorable Quote "We can't have business-level goals with hobby-level effort." -Adam Schaeuble Connect with Adam: Podcasting Business School with Adam Schaeuble Episode 608 of Podcasting Business School (Podcast SEO) Skool Community  Connect with Faithann Join her free Facebook Community here. Join Premium OKC Networking for deeper networking connections and the vetted places to network in OKC. Grab Free Resources for Easier Networking at Faithann's website here.

  4. Jul 27

    89: Coaching Episode - Stop Asking for "Anyone Buying or Selling" with Michelle Spurlock

    Elevator Pitch Coaching: Stop Asking for "Anyone Buying or Selling" Episode 89 | Business Networking & Referrals Podcast How do you make your elevator pitch memorable when you're in an industry where everyone says the same thing? In this live coaching episode, Faithann Basore works with REALTOR® Michelle Spurlock of Spearhead Realty to transform a broad referral request into a clear picture of the exact client she's looking for. Instead of asking for "anyone buying or selling," Michelle discovers how to help her networking partners recognize the conversations that happen long before someone ever asks for a Realtor. You'll also hear the answer Michelle developed to one of the hardest networking questions: "What makes you different?" Whether you're in real estate or any service-based business, this coaching session will help you become easier to remember, easier to refer, and more confident in the way you talk about your business. In This Episode You'll Learn: ⭐ Why "anyone buying or selling" is one of the weakest referral asks. ⭐ How to build an elevator pitch around one star instead of a star-studded list of services. ⭐ Why your networking partners need to know what people are already saying before they realize they need you. ⭐ How to teach people to listen for referral opportunities instead of waiting for someone to ask for a recommendation. ⭐ A practical strategy for answering the question: "What makes you different?" ⭐ How setting healthy boundaries can actually make clients trust you more. ⭐ Why life changes often create better referral opportunities than asking who needs your service today. ⭐ A simple conversation strategy that naturally leads people toward talking about buying or selling a home. Connect with Michelle Spurlock 📧 mDiscovery Call to explore how a customized Pitch Strategy Session can help you confidently describe what you do, attract better referrals, and make your conversations more memorable. Connect with Faithann Basore 🌐 The Networker's Tour Guide 💬 Premium OKC Networking, Faithann's online community

  5. Jul 20

    88: One-to-One Networking vs. Discovery Calls: The Difference Every Business Owner Needs to Know

    Many business owners unintentionally damage new relationships because they confuse a networking one-to-one with a sales discovery call. In this episode of Business Networking and Referrals, Faithann Basore explains the difference between these two important conversations, why each has a different purpose, and how knowing when to use each one can strengthen your referral network instead of creating awkward sales pressure. You'll learn why one-to-one meetings are designed to build trust, uncover referral opportunities, and deepen relationships, while discovery calls are meant to determine whether your product or service is the right solution for someone's specific problem. Faithann also shares practical advice for handling uncomfortable situations when someone invites you to what sounds like a networking conversation but turns it into a sales presentation. Whether you're new to networking or you've been attending meetings for years, understanding this distinction will help you build stronger relationships, earn more referrals, and know exactly when it's appropriate to move into a sales conversation. In this episode you'll learn: The true purpose of a networking one-to-one What makes a discovery call different from a networking meeting When to invite someone to each type of conversation How one-to-ones help you become more referable Why curiosity builds stronger referral relationships than pitching What to do when a "one-to-one" unexpectedly becomes a sales presentation How to politely redirect the conversation without damaging rapport Resources Mentioned The Selling Staircase by Nikki Rausch Premium OKC Networking Connect with Faithann If you're ready to build stronger referral relationships and create more opportunities in every networking conversation, connect with Faithann Basore at The Networker's Tour Guide. Enjoying the podcast? If this episode helped you, please subscribe, leave a review, and share it with another business owner who's growing their business through referrals. Question for listeners: Have you ever shown up expecting a one-to-one, only to realize it was really a sales presentation? Share your experience in the comments!

  6. Jul 13

    87: Networking Communication - Four Phrases That Are Killing Your Conversations

    What if the biggest thing holding your networking back isn't your confidence...it's a few everyday phrases you're using without even realizing it? In this solo episode of Business Networking and Referrals, Faithann Basore shares four common phrases she's completely removed from her networking conversations, emails, and business communication—and explains what to say instead. These small language shifts create clearer invitations, stronger relationships, and more opportunities because they keep conversations moving forward instead of leaving them stuck. If you're growing your business through referrals, networking, or relationship marketing, this episode will help you communicate with greater confidence and intention. In This Episode You'll Learn: Why "Let me know if..." often stops conversations instead of starting them. A better alternative that naturally moves people toward the next step. Why "I hope..." weakens your emails more than you realize. The surprising problem with saying, "I know you're busy..." Why apologizing for asking questions can quietly undermine your confidence. Simple phrases that create momentum instead of hesitation. How to become the person who creates opportunities instead of waiting for them. One of the biggest ideas from this episode is this: Be the current that moves conversations forward—not the stagnant water that leaves opportunities waiting. Whether you're inviting someone to coffee, following up after a networking meeting, asking for a referral, or simply writing better emails, these communication shifts can change the way people respond to you. Ready to Strengthen Your Networking Communication? Would clearer, more confident communication help you create more opportunities from your networking conversations? Schedule a Discovery Call to explore how we might work together to improve your networking emails, strengthen your follow-up, and create conversations that naturally lead to more referrals.   Connect with Faithann: The Networker's Tour Guide Discovery Call Premium OKC Networking

  7. Jul 6

    86: Business Conference Networking Tips - How to Get More Referrals as an Attendee or Speaker

    Are you making the most of every conference, networking summit, or large business event you attend? Whether you're walking in as an attendee or stepping onto the stage as a speaker, conferences create some of the biggest relationship-building opportunities in business. But simply showing up isn't enough. In this solo episode of Business Networking & Referrals, Faithann Basore shares practical networking strategies that help you create meaningful conversations, build referral relationships, and leave every conference with real momentum instead of a stack of business cards you'll never use. You'll learn how to prepare before you arrive, make stronger connections throughout the event, follow up more effectively, and maximize every opportunity—whether you're sitting in the audience or speaking from the stage. In this episode you'll discover: Why conferences attract some of the most intentional business owners you'll ever meet How to prepare the night before so you arrive calm, confident, and ready to connect The Three Question Reset that prepares you for networking success before you walk through the door Why arriving early creates better networking opportunities Why you should ask speakers questions—and how it can accelerate your learning The One-Two-Three Method for deciding who to spend your networking time with How to schedule follow-up meetings before you ever leave the conference Why leaving your calendar light after a conference helps you capitalize on everything you learned Speaker tips for earning repeat invitations, creating memorable presentations, and making it easy for attendees to work with you Why lingering after your presentation often creates your best business opportunities Episodes Mentioned Episode 74 – Buying Signals with Nikki Rausch Episode 75 – The One-Two-Three Method for Networking in Large Groups Episode 76 – The Three Question Reset Episode 81 – How to Walk Into a Networking Event Alone Episode 47 – Creating Business Retreats & Community with Danielle Throckmorton Resources Mentioned Buying Signals Workshop Learn how to recognize when someone is ready for your next step—and how to confidently invite them to work with you. This live workshop includes practical teaching, guided practice, and real-world application so you can leave networking conversations knowing exactly what to listen for. Join us on July 10th, 2026, virtually.  Save your spot here.

  8. Jun 22

    85: The Story You're Not Telling Is Costing You Referrals with Kelly Harris

    Ready to Recognize When Someone Is Ready to Buy? One of the biggest takeaways from this conversation is that better conversations create better opportunities. Once you learn how to create curiosity, the next step is recognizing when someone is inviting you to take the conversation further. That's exactly what we'll be practicing in the Buying Signals Workshop, a six-week virtual experience where you'll learn how to recognize buying signals, respond naturally, and confidently move conversations toward the next step without feeling salesy. Whether you're networking, meeting with prospects, or simply having everyday business conversations, this workshop will help you stop missing opportunities that are already happening right in front of you. Learn more and reserve your spot in the Buying Signals Workshop today.   What if the reason people aren't referring you isn't because you're bad at networking... but because they don't understand your story? In this episode of the Business Networking & Referrals Podcast, Faithann sits down with messaging strategist Kelly Harris of Kelly Harris Creative for a live coaching session on refining a networking pitch. Together, they unpack why vague language makes referrals difficult, how to replace business jargon with real-life examples, and why the stories you tell (or don't tell) shape how memorable you become. Along the way, Kelly shares how networking transformed her confidence, what she learned from the Creating Curiosity Workshop, and why understanding buying signals is the next skill she's excited to develop. Whether you're trying to explain your business more clearly or make it easier for others to refer you, this episode is full of practical takeaways you can begin using at your very next networking meeting. In This Episode You'll Learn: Why broad business language makes referrals harder. The importance of removing industry jargon from your networking pitch. Why stories make your business more memorable than features. How testimonials strengthen your referral language. Questions to include in your pitch that help others recognize ideal referrals. Why every pitch needs a clear call to action. What Kelly learned from the Creating Curiosity Workshop that changed the way she networks. Why practicing conversations in a safe environment builds confidence for real networking situations. Mentioned in This Episode: Buying Signals Workshop (begins July 10) The Selling Staircase by Nikki Rausch Premium OKC Networking Kelly Harris Creative Connect with Kelly Harris If you've been struggling to explain what you do in a way that people immediately understand and remember, Kelly would love to connect with you. Website: www.kellyharriscreative.com Email: Kelly@kellyharriscreative.com Instagram: https://www.instagram.com/kellyharriscreative/ Facebook: https://www.facebook.com/Kellyharriscreative/

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Learn how to network with confidence, build real business relationships, and generate more referrals—even when networking doesn't come naturally. Business networking doesn't have to feel awkward, intimidating, or salesy. Whether you're an entrepreneur, salesperson, business owner, or professional who wants to build stronger relationships and generate more referrals, this podcast gives you practical networking strategies you can use the very next time you walk into a room. Hosted by Faithann Basore, Business Networking & Referrals breaks down the invisible parts of networking that most people never teach—from creating better conversations and asking memorable questions to improving your elevator pitch, building credibility, following up naturally, reading buying signals, and turning introductions into lasting business relationships. When networking makes you nervous, you're not alone. Many episodes are designed specifically to help you feel more confident in networking rooms by giving you simple frameworks, conversation starters, and mindset shifts that make connecting with people feel more natural. You'll learn how to enter conversations with confidence, overcome networking anxiety, and become someone people genuinely enjoy talking with. You'll also hear live coaching sessions, real networking examples, referral strategies, communication tips, and interviews with successful professionals who share what's actually working to grow their businesses through relationships. Whether you're attending your first networking event or you've been networking for years, you'll discover how to: Build authentic business relationships Create conversations that lead to referrals Deliver an elevator pitch people remember Improve your follow-up without sounding pushy Build trust and credibility faster Become more confident in networking rooms Generate more referrals through genuine connection When your goal is to stop collecting business cards and start building meaningful business relationships that create real opportunities, you're in the right place. Because great networking isn't about talking more. It's about creating opportunities for others that they would not have except for you, so you have standing to ask for opportunities when you need them.

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