OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

Lori Young | Offer Strategist and Holistic Business Coach
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

  1. 13H AGO

    How I’m Building a Nervous System Aware Business (And You Can Too)

    Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my body was stressed, and it was trying to regulate for me. So I made a decision: I’m building a nervous system aware business. Not a business that looks good from the outside while quietly taxing my capacity every day. In this solo episode, I walk you through five real ways I’m simplifying my business this year, and I’ll help you spot the friction points in yours too. This is not a “copy my business” episode. It’s a “find your friction” episode. We talk about: Why simplification protects ambition (it doesn’t shrink it)Consolidating tools to reduce cognitive loadUsing anchor content so marketing stops draining your creative energyDelegating beyond the basics (and what control has to do with it)Simplifying your offers so your audience feels clear, not confusedIf the friction in your business is centered around your offers, the next step is the OfferMojo 6-Pillar Offer Audit ($247). It’s a done-with-you diagnostic that gives you a scorecard + a prioritized action plan. Listen to the episode, then book the audit: https://www.onamissionbrands.com/offermojo-audit If your systems are creating friction, Ilana Morris’s Client Journey Systems Scorecard will help you fix that. You can download this free tool at: https://www.ilanamorris.com/scorecard  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    26 min

  2. 5D AGO

    5 Things to Stop Doing on Social Media in 2026 (So Your Marketing Actually Works)

    Social media in 2026 feels louder, more curated, and more exhausting than ever. If you’ve been wondering why your content isn’t landing the way it used to, this episode will help you reset with clarity. On this guest episode of The Offer Mojo Show, Lori Young is joined by social media manager and Showit designer Madelyn Furlong to break down 5 things to stop doing on social media in 2026 and what to do instead. From the rise of obvious AI-generated captions to the pressure to post constantly, we talk about what’s actually building trust and connection now, and how to create content that feels more human and sustainable. You’ll learn: Why quality matters more than posting frequency (and how to simplify your content plan)How to stop talking “at” your audience and create content that invites real engagementWhy chasing the algorithm backfires, and what to focus on insteadSimple ways to make reels more dynamic without complicated editingWhy waiting for a “less busy season” to fix your marketing keeps you stuckIf you’re ready to market with more alignment and less pressure, press play. Before you go all in on social media or any other visibility strategy, test your offer first with the AI Powered Offer Confidence Toolkit:  https://www.onamissionbrands.com/offer-checklist  Guest Information: Madelyn Furlong is a social media manager and Showit designer who helps service providers stand out online with a people-first strategy. She believes your marketing should fuel growth, not drain your energy, through strategic social media content and high-converting websites. She’s helped entrepreneurs get visible, build trust with their audience, and increase revenue by consistently attracting the right clients. Based in Wetumpka, Alabama, she’s an Enneagram One who loves hiking, reading, listening to 80s music, and spending time with family. Website: https://madelynvictoriaco.com/  Instagram: https://www.instagram.com/madelynvictoriaco/  LinkedIn: https://www.linkedin.com/in/madelyn-furlong-51b30b231/  Turn One Idea into 20+ Pieces of Content: https://madelynvictoriaco.com/content-kit  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    45 min

  3. MAR 1

    How to Share Client Results without Feeling Sleazy (Building Trust in the Age of AI)

    Trust is harder than ever to build online. Between AI-written everything, deepfakes, and “I made 500k in five minutes” screenshots, it is no wonder thoughtful buyers are skeptical. At the same time, you know your clients are getting real results and you want to talk about that without feeling like a scammy coach. In this episode of The OfferMojo Show, Lori Young shares how to navigate that tension. She breaks down why certain kinds of testimonials and client proof no longer work, offers a simple three-question framework you can send to clients, and gives you multiple ways to turn those answers into grounded stories that build trust. You will learn:  • What makes vague praise, income brags, and over-the-top stories feel unbelievable  • The belief shift that turns “sharing results is bragging” into a form of service  • Lori’s three core questions for pulling out specific, emotional client stories  • Five practical ways to repurpose those stories in your marketing with consent and care If you are ready to share client results in a way that feels aligned, ethical, and supportive of your people’s decision-making, this episode will give you clarity and a next step. Listen in, then check out the blog and case study linked in the show notes. Two examples of client case studies: Ilana Morris:  https://www.onamissionbrands.com/blog/from-offer-confusion-to-confident-6-figure-path-ilanas-offermojo-studio-journey  Bradley Mier: https://www.onamissionbrands.com/blog/from-empty-pipeline-to-steady-bookings-how-bradley-got-his-dog-training-business-humming  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    28 min

  4. FEB 20

    12 Sales Page Mistakes That Keep Coaches and Service Based Experts from Converting Clients

    Sales page not converting and you are wondering if your offer secretly sucks? In this episode of the Offer Mojo Show, Lori breaks down 12 of the most common sales page mistakes she sees for coaches, healers, and service-based experts. Instead of spiraling about your offer, you will learn how to see your page through three simple lenses: language friction, design friction, and decision friction. Lori shares how vague empowerment language, feature-heavy copy, and brochure-style pages quietly create distance for your buyers. She also walks through design choices that make your page feel like homework and the decision gaps that keep interested people from feeling ready to say yes. You will learn: The three types of friction that block sales on a pageHow to use real language, relevant outcomes, and risk reductionSimple ways to make your page more skimmable and breathableA quick audit exercise you can do in 20 minutes for one offerTune in to get practical, kind clarity on what is really happening with your sales page, then explore the OfferMojo 6-Pillar Offer Audit if you want focused support on your core offer. Book your offer audit here: https://www.onamissionbrands.com/offermojo-audit Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min

  5. FEB 15

    Aligned Visibility: A Simple Decision Filter for Strategies You’ll Actually Stick With

    Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want. In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and beyond. She breaks down what actually worked, what quietly drained her time and energy, and how she now decides which visibility strategies are worth keeping. You’ll learn: What “aligned visibility” really means (and why you can’t out-strategize misalignment).The four questions Lori asks before committing to any new visibility strategy.How to sort your current efforts into aligned, neutral, and “data plus dread” buckets.Simple ways to keep visibility alive in busy seasons without burning out.If you’ve been trying to be everywhere and still feel like visibility is a struggle, this episode will help you design a simpler, more aligned plan. Tune in, and if it lands, share this episode with a friend who’s ready for visibility that actually feels good to show up for. Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    19 min

  6. FEB 7

    Unconditional Self-Love in Business: How Loving Yourself Transforms Your Offers, Clients and Confidence

    What if the real reason your offers feel hard to sell is not your strategy, but the way you talk to yourself when things do not go as planned? In this episode of The OfferMojo Show, I am joined by emotional transformation coach Lisa Andria of Ladies Who Leap for a powerful conversation about unconditional self love and business. Lisa shares her journey from a 41 year corporate telecom career into coaching, including the wake up call from her dentist that made her rethink everything, and the NLP and timeline work that helped her uncover the belief, “I do not love myself.” We talk about how that lack of self love often hides underneath people pleasing, imposter syndrome, and the urge to burn down your offers every time sales are slow. You will hear practical examples from my own business, including a summit interview that felt off and a client who disappeared after incredible work together, and how both moments became invitations back to deeper self trust. If you are tired of letting every dip in your business turn into, “What is wrong with me,” this episode will feel like a compassionate reset. Guest Bio – Lisa Andria Lisa Andria is an emotional transformation coach and the founder of Ladies Who Leap coaching. After a 41 year career in the corporate telecom world left her physically depleted and emotionally stressed, a wake up call from her dentist pushed her to reimagine her life. Through studying NLP and mental and emotional release work, Lisa went on her own deep healing journey and discovered a core truth: she did not truly love herself. Now, through her PowerLeap program, Lisa guides women through a unique transformation process to release emotional clutter from the unconscious mind, become more self aware, and take aligned action toward their dream life. She also hosts the Ladies Who Leap podcast and leads a supportive online community of women inside her private Facebook group, Ladies Who Leap Club. Website: https://www.ladieswholeap.com  TikTok: https://www.tiktok.com/@lisaacoach  Instagram: https://www.instagram.com/ladieswholeap  Free Set of Videos: https://leapwithconfidence.com  Chapters 00:00 The Holistic Approach to Business Success 02:50 Lisa's Journey to Self-Love and Coaching 08:50 Understanding Unconditional Self-Love 11:55 The Impact of Self-Criticism on Business 17:53 Reframing Offers and Building Confidence 21:09 Navigating Lif Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    48 min

  7. JAN 30

    How Many Offers Do I Need? A Real Look at Your Offer Ecosystem

    There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need? In this episode, I invite you to put that question down and pick up a much better one. Instead of treating your business like a menu of random offers, we explore what it means to design an intentional offer ecosystem: a clear pathway that your clients walk to experience the transformation you want to be known for. You will hear why some businesses thrive with one or two offers while others do beautifully with several, and why the number is never the real problem. I talk about the role of a strong core offer as the anchor of your business, the four types of offers that can exist in a healthy ecosystem, and how to think about your current season, goals, and capacity when deciding what belongs in your business. If you are tired of creating “more offers” and are ready to design something more aligned and sustainable, this conversation will give you a fresh perspective. Chapters 00:00 Understanding the Offer Dilemma 04:42 Defining the Offer Ecosystem 11:38 Core Offer: The Anchor of Your Ecosystem 15:52 Designing Your Offer Ecosystem Want a strategic set of eyes on your ecosystem of offers and understand the strengths and opportunities for building a more sustainable and aligned business? Join the waitlist for the OfferMojo 6-Pillar Offer Audit. https://api.onamissionbrands.com/widget/form/WjkFxkHtkt270NSDxjiL  Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    20 min

  8. JAN 23

    Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving

    Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole shares her story of struggling to fill her private practice, discovering brain spotting, and healing the deeper money stories and generational beliefs that were living in her nervous system. Together, they explore how scarcity shows up as overgiving, underpricing, avoiding sales, and believing you have a “capacity problem,” when in reality your system does not yet feel safe to receive. You will learn what a true wealth mindset looks like, why having money is not the same as feeling wealthy, and how regulating your nervous system can change the way you create and sell your offers. If you are ready for selling to feel more like flow than a fight, this conversation is for you. Guest Bio  Nichole Jones is a Money Mindset Coach, licensed professional counselor, brain spotting consultant, Ayurvedic practitioner, and yogi. She helps female entrepreneurs stop stressing about money and start receiving more with ease by combining nervous system work, brain spotting, spirituality, and mindset tools. Through her Awakened Wealth program, Nichole supports women in healing generational money patterns, feeling more secure with their finances, and building businesses that honor both abundance and well being. With more than a decade of experience in therapy and coaching, she is devoted to helping women feel safe with money so they can grow their income and impact without constant anxiety. Website: www.awakened-wealth.com Instagram: https://www.instagram.com/therealnicholejones  What’s Your Money Block? Find Out What’s Keeping You From Feeling Calm and Finally Getting Ahead:  www.awakened-wealth.com/moneyinventory Chapters 00:00 Introduction to Money and Nervous Systems 03:52 Nicole's Journey to Money Mindset Coaching 10:17 The Impact of Money Mindset on Business 15:40 The Importance of Receiving and Trust 21:09 Scarcity vs. Wealth Mindset 26:45 Generational Scarcity Mindset 29:42 Wealth Mindset vs. Scarcity Mindset 33:08 The Impact of Economy on Mindset 35:58 Nervous System Regulation in Business 41:42 Aligning Of Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away. Link to toolkit: https://www.onamissionbrands.com/offer-checklist Ready to craft an aligned and profitable offer ecosystem you and your clients feel excited about? The DIY AI-Powered OfferMojo Squad will help you do that in just 30 days. Join here: https://www.onamissionbrands.com/offermojo-squad To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands Follow me on Instagram: https://www.instagram.com/offer_magician/

    53 min
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About

Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability. I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie. If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

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