Little Raps - Restaurant Strategy Insights and Ideas

Joseph Szala
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Restaurant leaders are overwhelmed with a buffet of challenges from loyalty through ordering, emerging new tech and an ever-changing market mindset. It's a constant reality of spinning plates. On Little Raps we feed leaders with new ideas and inspiration to help maximize results. Whether it's interviewing leaders for profound insights or providing best practices from the minds of our team, these Little Raps are sure to add some spice to your digital experience strategies.

  1. Aug 17

    The Hidden Cost of Cookie Consent for Restaurant Brands

    Cookie consent may protect your restaurant brand from one problem while quietly creating another. As privacy requirements change how websites track guests, restaurant marketers are losing attribution data, Google Ads signals and visibility into what actually drives digital sales. Joseph Szala explains what happens after a consent banner goes live, why a drop in reported conversions may not mean sales actually disappeared, how privacy changes can affect Performance Max and other automated advertising, and what marketers should be asking their agencies and technology partners about Consent Mode, first-party data and conversion modeling. Privacy compliance is necessary. Implementing it without understanding the marketing consequences can get expensive fast.

  2. Aug 10

    The 87% Conversion Rate That Isn’t Really Yours

    Restaurant technology platforms love a great conversion rate. 87%. 91%. Sometimes even higher. And those numbers can be completely accurate while telling you very little about how well your digital experience actually converts demand into revenue. The problem is the denominator. In this episode of Little Raps, Joseph Szala digs into how restaurant digital ordering platforms define conversion, why “engaged guests” can dramatically inflate the number you see in a QBR, and the simple question every restaurant leader should ask before celebrating a spectacular conversion rate.

  3. Aug 3

    The Napkin on the Screen Door: Where Great Restaurant UX Actually Comes From

    What if your best UX research isn't sitting in a dashboard? What if it's taped to a wall in one of your restaurants? In this episode of Little Raps, Joseph Szala shares a simple story from a hotel on Jekyll Island that reveals a bigger truth about restaurant operations and digital experience. Every handwritten sign, laminated workaround, and improvised process inside your restaurants is evidence that someone has already discovered friction—and already tested a solution. The challenge isn't finding problems. It's recognizing that your operators have already been solving them. If you lead restaurant marketing, technology, operations, product, or guest experience, this episode offers a different way to think about innovation, usability testing, and why the best ideas often start on the front lines long before they reach headquarters. Topics include UX research, customer experience, restaurant technology, usability testing, Don Norman, Jakob Nielsen, design thinking, product management, operational excellence, and digital guest experience.

  4. Jul 20

    How Restaurant Brands Can Shift Guests from Third-Party to First-Party Ordering

    Third-party delivery offers convenience and discovery, but restaurant brands pay for it through lost margin, limited guest data, and less control over the experience. In this episode, Joseph Szala explains how multi-unit restaurant brands can earn more direct orders without fighting guest behavior. He covers the role of loyalty, why restaurant websites must become commerce epicenters, and what restaurants can learn from the digital experiences built by travel and retail brands. Third party can introduce the guest. It shouldn’t own the relationship.

  5. Jul 6

    Are You Really First-Party? Why Restaurant Brands Need to Own Their Digital Ordering Experience

    Everyone talks about first-party ordering, but what does “first-party” actually mean? If your guest completes their order on a platform you don’t own, is it really your digital experience—or are you renting it? In this episode, we explore why more multi-unit restaurant brands are moving toward fully integrated web and mobile experiences instead of relying on third-party ordering platforms. We discuss how ownership affects guest data, loyalty, marketing, technology, operations, and long-term growth—and why brands making this shift often see double-digit improvements in conversion rates, average order value, and digital sales. If you’re a restaurant marketing leader, CIO, CTO, digital executive, or operations leader, this episode will help you think differently about digital ownership and what it means for your business. Topics include: First-party ordering vs. third-party orderingRestaurant digital transformationUnified web and mobile experiencesRestaurant loyalty and guest dataDigital ordering strategyRestaurant technology and integrationsConversion rate optimization for restaurant brands

  6. Jun 29

    Lucy Logan (Everybite): Why the Future of Restaurant Technology Starts With the Menu

    What if the most overlooked technology platform in your restaurant isn’t your POS, loyalty platform, or mobile app—but your menu? Joseph Szala sits down with Lucy Logan, Co-Founder and President of Everybite, to discuss how structured menu data is changing restaurant marketing, operations, personalization, AI, and guest experience. The conversation explores why food allergies are only part of the story. As restaurants invest in digital ordering and artificial intelligence, menus are evolving from static documents into dynamic sources of customer insight. From ingredient-level data to personalization, modifier analytics, and digital hospitality, this episode examines why better menu data creates better business decisions. If you’re leading marketing, technology, operations, culinary, or digital strategy for a multi-unit restaurant brand, this episode will change how you think about the menu.

  7. Jun 22

    f You Lead a Restaurant, You’re Already a UX Designer

    User experience doesn’t belong exclusively to designers. Every decision a restaurant leader makes shapes the guest experience, from menu design and ordering flows to technology platforms and operational processes. In this episode, Joseph Szala explores why UX should be viewed as a leadership responsibility rather than a design discipline. Using a simple but powerful story about an elderly man with dementia and a redesigned TV remote, Joseph demonstrates how the best solutions often come from observing where people struggle instead of adding more technology. The conversation explores how reducing friction improves guest satisfaction, operational efficiency, and restaurant growth, while challenging leaders to rethink how they evaluate every touchpoint across digital and in-store experiences. Topics include restaurant operations, customer experience, UX design, digital ordering, behavioral psychology, restaurant branding, and leadership.

  8. Jun 15

    California’s New Privacy & Allergen Laws: What Every Restaurant Brand Needs to Know

    Two California regulations are creating new challenges for restaurant brands. One focuses on website privacy and digital tracking. The other requires allergen disclosures for chain restaurants beginning July 1, 2026. Neither sounds like a growth initiative. Both have the potential to impact restaurant operations, marketing technology, guest trust, and legal risk. In this episode, Joseph Szala explores: • Why CIPA lawsuits are increasing• How website tracking technologies create unexpected exposure• Why restaurant brands outside California should still pay attention• What the Allergen Disclosure for Dining Experiences Act requires• The operational work needed to maintain accurate allergen data• How structured menu information improves visibility in AI-powered search• Why compliance can become a competitive advantage The brands that manage information well will be better positioned for evolving privacy regulations, AI search experiences, and rising guest expectations. Listen in to understand what restaurant leaders should be doing now and why this work ultimately serves guests better.

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About

Restaurant leaders are overwhelmed with a buffet of challenges from loyalty through ordering, emerging new tech and an ever-changing market mindset. It's a constant reality of spinning plates. On Little Raps we feed leaders with new ideas and inspiration to help maximize results. Whether it's interviewing leaders for profound insights or providing best practices from the minds of our team, these Little Raps are sure to add some spice to your digital experience strategies.

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