Alliances

Maxime Imbert
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Alliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights. These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations. Why Listen to Alliances? Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you. It delivers practical answers and actionable tools to help you: Understand why and how strategic partnerships can accelerate your growth and revenue. Identify high-impact collaboration opportunities for your organization. Set up effective processes to manage and sustain your alliances. Avoid common pitfalls and maximize the value of professional relationships. Insightful, Action-Oriented Conversations We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations. Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as: Finding the right partners. Negotiating and structuring agreements. Integrating partnerships into the company’s overall strategy. Measuring performance and refining the relationship over time. From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored. Authentic insights & diverse topics From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration. We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships. A Podcast for every Partnership Leader Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level. Ready to transform the way you collaborate and turn your alliances into a true growth engine? Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy. Together, let’s build partnerships that create real value. Available on all major podcast platforms and on YouTube. https://www.youtube.com/@Alliancespodcast Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. How to partner with a VC?

    4D AGO

    How to partner with a VC?

    In this episode, I sit down with two people who've lived on both sides of the VC partnership game. Abhishek Lahoti, Head of Platform at Highland Europe, and Roman Lobas, former VC platform operator and now co-founder of Icebreaker. Abhishek spent 6+ years at Dropbox, then moved into VC at Sapphire Ventures before landing at Highland Europe, where he runs the full platform operation from talent and events to partnerships and enablement. Roman has led partnerships at growth-stage companies specifically targeting the VC channel, and has made every mistake in the book so you don't have to. The VC partner motion is massively underestimated. A lot of companies either never touch it or blow it in the first call. Done right, 10 solid VC relationships can generate a sustainable, high-quality revenue stream with better close rates, faster sales cycles, and lower CAC than almost any other channel. No fluff, just the raw, honest playbook for how to actually crack this channel. Here's what they break down: The right timing to contact a VC and Who to contact in the firm The discount conversation: 15% minimum, 20-25% sweet spot, 50%+ kills your pricing credibility Never kick back revenue to a VC: give them deal flow and senior introductions instead Pipeline is the real KPI, not number of VCs signed and don't expect anything in month one The biggest mistakes: sending a hit list on call one, expecting a 30-min intro to generate 50 warm leads overnight Be a sniper, not a machine gun: 5 deeply researched targets beat 200 cold blasts every time This episode is a straight shot of reality for any partnerships person who wants to build a VC motion that actually drives revenue. Did you enjoy this episode? 👉 Like, comment, subscribe and rate 5 stars Watch at the episode on youtube: ▬▬▬▬▬▬▬▬▬▬ Abhishek's LinkedIn profile: https://www.linkedin.com/in/alahoti/ Roman's LinkedIn profile: https://www.linkedin.com/in/roman-lobas/ Maxime's LinkedIn profile: https://www.linkedin.com/in/maximeimbert-partnerships #partnerships #venturecapital #VC #b2bsaas #partnermotion #ecosystem #growth #alliances #startups I'm Maxime Imbert, Fractional Head of Partnerships. I help B2B SaaS and Fintech generate revenue by leveraging strategic partnerships. Strategy call: https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    56 min
  2. How Stablecoins are reshaping payments? - Charlotte Thoumy (Fipto)

    JAN 22

    How Stablecoins are reshaping payments? - Charlotte Thoumy (Fipto)

    In this new episode of Alliances, I welcome Charlotte Thoumy, Head of Partnerships at Fipto, for a deep dive into how stablecoins are revolutionizing and reshaping the entire payment ecosystem. Charlotte has been in the blockchain and crypto space since 2018. She built her expertise through partnerships roles at Paymium, FTX, and now leads partnerships at Fipto, a bridge making stablecoins accessible, safe, and compliant for B2B players. Fipto is dually licensed (Payment Institution in France + VASP licenses) and spent 3 years building an API-native platform connecting traditional finance with the crypto world. At Fipto, Charlotte has signed major partnerships with payment giants like Worldline, TeraPay, and Kyriba, proving that stablecoins are moving from experimentation to mainstream adoption. With Bridge's $1B acquisition by Stripe signaling massive market validation, PSPs are racing to integrate stablecoin rails and Charlotte is at the forefront of this transformation. In this episode, she shares: The two core flows: stablecoin sandwich vs. stablecoin payments (native rails) How Fipto bridges traditional finance and crypto: payment accounts, wallets, custody, and deep liquidity Why it took 3 years to build: banking partnerships, crypto custody, liquidity engines, security, compliance Worldline partnership: settling merchants in stablecoins - TeraPay partnership: 18-month journey from testing to holding everything in stablecoins Kyriba partnership: launching with stablecoin sandwich, evolving to native stablecoin payments for corporate treasuries Why PSPs are forced to adopt stablecoins The gap between closing partnerships and activating them How to create demand with PSPs: evangelization, mapping teams, building use cases Working cross-functionally: aligning product, compliance, sales, partnerships, marketing, and tech A transformative episode on building partnerships in the stablecoin revolution and bridging traditional finance with the future of payments. Did you enjoy this episode? 👉 Like, comment, subscribe and rate 5 stars on all platforms Watch at the episode on Youtube: https://youtu.be/F7JAqdq8kWk ▬▬▬▬▬▬▬▬▬▬ Charlotte: https://www.linkedin.com/in/charlotte-2b683a81/ Maxime: https://www.linkedin.com/in/maximeimbert-partnerships Fipto: https://www.fipto.com/ ▬▬▬▬▬▬▬▬▬▬ #partnerships #stablecoins #fintech #payments #crypto #blockchain #crossborder #fipto #worldline #terapay #kyriba ▬▬▬▬▬▬▬▬▬▬ I'm Maxime Imbert, Fractional Head of Partnerships. I help B2B SaaS and Fintech build partnership strategies for Go-to-Market success. Contact me and book a call: https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    53 min
  3. Ecosystem, AI and the new economics of B2B SaaS - Peter Lorant (HubSpot)

    12/10/2025

    Ecosystem, AI and the new economics of B2B SaaS - Peter Lorant (HubSpot)

    In this strategic episode, I welcome Peter Lorant, Global VP of Partner Business Development at HubSpot, for a masterclass on building partner ecosystems in the AI era for B2B SaaS. Peter has a unique 35-year career through IBM, Google, Workday, Zendesk from sales to marketing, partnerships, and COO. After leading alliances at Workday, he became COO at Zendesk before returning to partnerships at HubSpot. Peter leads a 6,000+ partner ecosystem, their number one channel in LTV to CAC. With 250,000+ customers, HubSpot scales through partners. Growing 20%+ annually as a $3B company, partner-first wins. In this tactical episode, Peter shares: Change management when he joined HubSpot Partner-sourced deals trump all attribution sources Training 2,500+ reps on co-selling Using AI to detect rep infractions before they happen The shift to AI era B2B SaaS HubSpot's AI training: crowdsource, vote, codify, scale Best customer context wins AI + consumption pricing challenge Future: consolidation and AI-native companies Trust through transparency during major changes Career wisdom: collect skills, manage your manager A transformative episode on building Partner Led Growth while navigating B2B SaaS's biggest shift. Did you enjoy this episode? 👉 Like, comment, subscribe and rate 5 stars 📹 Watch the episode on Youtube: https://youtu.be/vplR85bI8No Thank you for your support! ▬▬▬▬▬▬▬▬▬▬ Where to find Peter: https://www.linkedin.com/in/palorant/ Where to find Maxime: https://www.linkedin.com/in/maximeimbert-partnerships To discover HubSpot's Partner Program: https://www.hubspot.com/partners ▬▬▬▬▬▬▬▬▬▬ Find a new episode of Alliances every month to get the best techniques for developing your alliances and partnerships. #partnerships #alliances #hubspot #ecosystem #AI #b2bsaas #partnersales #coselling #attribution #changemanagement #leadership ▬▬▬▬▬▬▬▬▬▬ I'm Maxime Imbert, Fractional Head of Partnerships. I help B2B SaaS and Fintech companies build and implement their partnership strategy to succeed in their Go-to-Market and generate substantial revenue in the medium term. Building your ecosystem is a tremendous lever for exponentially increasing your revenues. I've made this my profession to help as many Fintech and B2B SaaS companies as possible. Evaluate your strategy: https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 11m
  4. How Lemlist generates $3.8M ARR through partnerships - Lilibeth Acuña (Lemlist)

    11/13/2025

    How Lemlist generates $3.8M ARR through partnerships - Lilibeth Acuña (Lemlist)

    In this new episode of Alliances, I welcome Lilibeth Acuña, Partnership Manager at Lemlist, who has built a true revenue-generating partnership machine in less than two years. Lilibeth joined Lemlist in March 2023 to launch their partnership program with absolutely no prior experience in this field. Yet, thanks to her listening skills, strategic approach, and flawless execution, she has transformed partnerships into a major growth lever for Lemlist. Today, partnerships represent nearly 12% of the company's annual recurring revenue ($3.8M ARR) and 15% of new acquisitions. With her unique background combining video production, PR, and SaaS, I wanted to understand how she built this multi-tier partnership strategy and what lessons she can share with the partnerships community. In this strategic episode on B2B partnerships, Lilibeth shares: How she identified and capitalized on agency inbound leads from day one, Her method for convincing leadership to invest in partnerships by proving ROI, Building a two-tier program: Service Partners (agencies) and Affiliates, Why she started with non-monetary benefits before adding revenue share, Her influencer strategy: 20-80k followers, authentic content, upfront payment, and annual deals, How to measure influencer ROI without UTMs through a data-based formula, Key metrics: higher conversion rate, lower churn, and higher LTV than PLG, How to involve the product team in partnership strategy, A tactical episode that reveals how to transform partnerships into a growth machine in less than 2 years, with concrete and measurable results. Did you enjoy this episode? 👉 Like, comment and subscribe so you don't miss anything 👉 Share it with your sales and partnerships network 👉 Rate the podcast 5 stars to support us 🎧 Watch at the video on Youtube: https://youtu.be/PitAMXU6asw Thank you for your support! ▬▬▬▬▬▬▬▬▬▬ Where to find Lilibeth: https://www.linkedin.com/in/lilibethacuna To discover Lemlist: https://www.lemlist.com/service-partners?r=0 Where to find Maxime: https://www.linkedin.com/in/maximeimbert-partnerships ▬▬▬▬▬▬▬▬▬▬ Find a new episode of Alliances every month to get the best techniques for developing your alliances and partnerships ▬▬▬▬▬▬▬▬▬▬ I'm Maxime Imbert, Fractional Head of Partnerships. I help B2B SaaS and Fintech companies build and implement their partnership strategy to succeed in their Go-to-Market and generate substantial revenue in the medium term. Building your ecosystem is a tremendous lever for exponentially increasing your revenues. I've made this my missionn to help as many Fintech and B2B SaaS companies as possible. Evaluate your strategy: https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    56 min
  5. B2B Sales & Partnerships - Insights de la reine de la vente B2B - Laetitia Fall (Vendue.fr)

    10/22/2025

    B2B Sales & Partnerships - Insights de la reine de la vente B2B - Laetitia Fall (Vendue.fr)

    Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B. Laetitia a co-fondé Seekube, qu'elle a développée avant de la revendre à Hellowork. Avec plus de 10 ans d'expérience en vente B2B, elle accompagne aujourd'hui des entreprises early stage à scale-up sur l'amélioration de leur taux de closing. Créatrice de son podcast Vendue et de sa propre chaîne YouTube (Liens en bas), Laetitia partage son expertise à travers des reviews de calls commerciaux, des interviews et des analyses précises pour décrypter les techniques de vente B2B. Grâce à son expérience unique combinant vente directe et partenariats stratégiques, j'ai voulu comprendre comment les commerciaux peuvent exploiter les partenariats pour transformer leur approche de closing et accélérer leurs deals. Dans cet épisode orienté vente et partenariats stratégiques, Laetitia partage : Son retour d'expérience sur la construction de partenariats chez Seekube (écoles, entreprises, modèle B2B/B2C) Pourquoi les partenariats sont devenus son canal d'acquisition principal sur sa mission actuelle en IA prédictive Les différentes typologies de partenaires : intégrateurs, hébergeurs, pôles de compétitivité, consultants, apporteurs d'affaires Sa méthodologie pour catégoriser et prioriser les partenariats selon l'impact et le timing La dimension humaine des partenariats : patience, rigueur, loyauté vs l'urgence du closing direct L'importance de l'influence dans les deals complexes : comment les partenaires débloquent les opportunités stagnantes L'art d'utiliser les partenaires pour obtenir des informations critiques : antagonistes, critères de décision, culture d'entreprise Pourquoi l'attribution est devenue secondaire : focus sur l'influence globale et les objectifs revenue team Un épisode stratégique qui révèle comment la vente et les partenariats doivent travailler main dans la main pour débloquer les deals complexes. Vous avez aimé cet épisode ? ` 👉 Likez, commentez et abonnez-vous pour ne rien manquer 👉 Partagez-le à votre réseau sales et partenariats 👉 Notez le podcast 5 étoiles pour nous soutenir 🎧 Regardez cet épisode : https://youtu.be/0YVTbjXfylk ▬▬▬▬▬▬▬▬▬▬ Où retrouver Laetitia : https://www.linkedin.com/in/laetitiafall/ Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships Pour découvrir Vendue.fr : https://www.vendue.fr La chaîne YouTube de Laetitia : https://www.youtube.com/@UCQMewWAC5KRC86sJkAdziKw ▬▬▬▬▬▬▬▬▬▬ Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats. Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 20m
  6. Ecosystem Marketing - How to really engage with your buyers? - Will Taylor (AudienceLed.com)

    10/08/2025

    Ecosystem Marketing - How to really engage with your buyers? - Will Taylor (AudienceLed.com)

    In this new episode of Alliances, I welcome Will Taylor, co-founder of AudienceLed, an ecosystem marketing agency that's redefining how B2B companies approach marketing. Will has an impressive track record in the partnerships ecosystem. He helped launch, scale, and successfully exit a media company focused on partnerships, which was acquired by Reveal and later by Crossbeam. After consulting on partner revenue operations, Will discovered that partnerships is ideally suited for marketing functions—a perspective that led him to co-found AudienceLed, where he helps Series A+ tech companies go to market with their market through third-party expertise. Thanks to Will's unique expertise in ecosystem marketing and his deep understanding of how buyers actually make purchasing decisions, I wanted to explore how companies can leverage their ecosystem to create more impactful marketing that resonates with buyers. In this episode focused on ecosystem marketing and strategic partnerships, Will shares: The fundamental difference between traditional marketing and ecosystem marketing Why buyers only engage directly with vendors at 4 of the 28 touchpoints in their journey (Jay McBain's research) His method for identifying which third-party experts influence your buyers (influencers, brands, communities) How to start ecosystem marketing by simply asking your customers who influences them The competencies required: people & project management skills vs traditional marketing expertise How to measure ecosystem marketing impact using existing revenue metrics (volume, conversion, velocity) Three primary ways to track influence: organic mention capture, sales call questions, and correlate analysis The modern customer journey with partners embedded at every stage: 2x marketing power for 50% of the effort His framework for choosing the right influencers: analyze engagement quality over follower count The critical mistakes companies make: focusing on vanity metrics and not reusing content across campaigns Recommended tech stack: HiveSite, Limelight, Clay for sophisticated influencer intelligence A strategic episode that reveals how to transform your marketing from shouting into the void to having meaningful conversations where your buyers already spend their time—through the voices they already trust. Did you enjoy this episode? 👉 Like, comment and subscribe so you don't miss anything 👉 Share it with your network to help them with their ecosystem marketing strategy 👉 Rate the podcast 5 stars to support Alliances To view the episode on YouTube: https://youtu.be/tqJihERe_aw Thank you for your support! ▬▬▬▬▬▬▬▬▬▬ Where to find Will: https://www.linkedin.com/in/willtaylorled Where to find Maxime:https://www.linkedin.com/in/maximeimbert-partnerships To discover AudienceLed: https://www.audienceled.com ▬▬▬▬▬▬▬▬▬▬ Find a new episode of Alliances every month to get the best techniques for developing your alliances and partnerships. #partnerships #alliances #ecosystemmarketing #B2Bmarketing #GTM #influencermarketing #revenue #business Hosted on Ausha. See ausha.co/privacy-policy for more information.

    58 min
  7. Réussir son GTM EMEA grâce aux partenariats pour un SaaS B2B

    09/17/2025

    Réussir son GTM EMEA grâce aux partenariats pour un SaaS B2B

    Dans ce nouvel épisode d'Alliances, je reçois Thomas Dussarat, fondateur de VIVAGTM. Thomas a plus de 20 ans d'expérience dans l'accompagnement d'entreprises françaises et internationales pour leur expansion européenne. Il a notamment dirigé le développement de toute l'Europe du Sud chez Dataiku, leader de la Data Science et du Machine Learning. Thomas maîtrise les subtilités culturelles et linguistiques essentielles à la réussite en EMEA. Grâce à son expertise unique sur les partenariats stratégiques à l'international et sa compréhension approfondie des marchés européens, j'ai voulu comprendre comment transformer les partenariats en véritable levier de croissance pour réussir son expansion en EMEA. Dans cet épisode orienté stratégie internationale et partenariats, Thomas partage : Sa méthode pour définir le bon ICP (Ideal Customer Profile) et analyser les marchés européens L'importance de l'approche "Target Account" vs l'analyse macro du marché Comment identifier et prioriser les bons pays selon la répartition des comptes G2K (2000 plus grandes entreprises mondiales) Les 28 "moments de vérité" dans le parcours d'achat B2B et pourquoi 24 d'entre eux impliquent des partenaires Comment "influencer les influenceurs" : sa technique pour identifier et activer les bons partenaires (GSI, hyperscalers, consultants) L'art du storytelling et de la transformation de chaque membre d'équipe en commercial puissance 10 Les erreurs culturelles à éviter et l'importance de l'intelligence émotionnelle Comment structurer une équipe internationale et recruter les bons "champions" Les pièges du marketing international et l'importance de la localisation Un épisode stratégique qui révèle les clés pour transformer les partenariats en moteur de croissance internationale et réussir son expansion en EMEA sans brûler des millions d'euros. Vous avez aimé cet épisode ? 👉 Likez, commentez et abonnez-vous pour ne rien manquer 👉 Partagez-le à votre réseau pour les aider dans leur expansion internationale 👉 Notez le podcast 5 étoiles pour me soutenir 🎧 Pour voir l'épisode sur Youtube Merci pour votre soutien ! ▬▬▬▬▬▬▬▬▬▬ Où retrouver Thomas : https://www.linkedin.com/in/thomas-dussarat Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships Pour découvrir VIVAGTM : https://www.viva-gtm.com ▬▬▬▬▬▬▬▬▬▬ Retrouvez tous les mois un nouvel épisode d'Alliances afin d'obtenir les meilleures techniques pour développer vos alliances et partenariats. #partnerships #alliances #EMEA #GTM #international #expansion #business #revenue ▬▬▬▬▬▬▬▬▬▬ Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats pour réussir leur Go-to-Market et générer des revenus conséquents sur le moyen terme. La construction de son écosystème est un levier formidable pour augmenter ses revenus de façon exponentielle. J'en fais donc mon métier afin d'aider un maximum de Fintech et SaaS B2B à réussir cette nouvelle étape de leur croissance. Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 9m
  8. Accélérer son impact marché grâce aux partenariats stratégiques - Kevin Bessat (OneStock)

    09/03/2025

    Accélérer son impact marché grâce aux partenariats stratégiques - Kevin Bessat (OneStock)

    Dans ce neuvième épisode d'Alliances, je reçois Kevin Bessat, Head of Channel & Partnerships chez Onestock. Onestock est un OMS (Order Management System) qui révolutionne la gestion des stocks pour les marques e-commerce. Cette société profitable et internationale, très présente en Europe et aux États-Unis, vient de lever 72 millions de dollars. Des marques reconnues comme Intersport, Petit Bateau, Bash ou Alain Figaret font confiance à Onestock pour optimiser leur gestion des stocks et faciliter leur développement omnicanal. Grâce à l'expertise de Kevin sur les partenariats stratégiques dans l'e-commerce et sa vision sur l'impact de ces alliances, j'ai voulu comprendre comment Onestock a structuré sa croissance autour des partenariats. Dans cet épisode orienté e-commerce et partenariats stratégiques, Kevin partage : - Le changement de stratégie d'Onestock : du modèle d'implémentation directe à la délégation aux System Integrators (SI) - Sa méthode pour travailler efficacement avec les tech partners - La structuration de l'équipe partenariats : de 1 à 4 Partnership Managers en seulement 2 ans - L'impact de la levée de fonds de 72 millions USD sur la stratégie partenariats - réussir son GTM aux Etats-Unis - Les spécificités des partenariats dans l'univers de l'e-commerce et de l'OMS - Ses conseils pour réussir ses alliances - Sa vision sur l'avenir des partenariats dans le retail et l'omnicanalité Un épisode riche qui explore les coulisses d'une success story française dans l'e-commerce international et révèle les stratégies gagnantes pour développer ses partenariats dans ce secteur. Vous avez aimé cet épisode ? 👉 Abonnez-vous pour ne rien manquer 👉 Partagez-le à votre réseau pour les aider dans leurs partenariats 👉 Notez le podcast 5 étoiles pour me soutenir 🎧 Pour voir la vidéo sur Youtube : https://youtu.be/M4L_FRj_fEo ▬▬▬▬▬▬▬▬▬▬ Où retrouver Kevin : https://www.linkedin.com/in/kevin-bessat/ Où retrouver Maxime : https://www.linkedin.com/in/maximeimbert-partnerships Pour devenir partenaire d'Onestock : https://www.onestock-retail.com/fr/devenir-partenaire/ ▬▬▬▬▬▬▬▬▬▬ Retrouvez tous les mois un nouvel épisode d'Alliances afin d'obtenir les meilleures techniques pour développer vos alliances et partenariats. #partnerships #alliances #ecommerce #retail #revenue #business ▬▬▬▬▬▬▬▬▬▬ Je suis Maxime Imbert, Fractional Head of Partnerships, j'aide les SaaS B2B et les Fintech à construire et appliquer leur stratégie autour des partenariats pour réussir leur Go-to-Market et générer des revenus conséquents sur le moyen terme. La construction de son écosystème est un levier formidable pour augmenter ses revenus de façon exponentielle. J'en fais donc mon métier afin d'aider un maximum de Fintech et SaaS B2B. Évaluez votre stratégie : https://calendly.com/maxime_imbert/30min Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1h 18m
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About

Alliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights. These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations. Why Listen to Alliances? Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you. It delivers practical answers and actionable tools to help you: Understand why and how strategic partnerships can accelerate your growth and revenue. Identify high-impact collaboration opportunities for your organization. Set up effective processes to manage and sustain your alliances. Avoid common pitfalls and maximize the value of professional relationships. Insightful, Action-Oriented Conversations We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations. Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as: Finding the right partners. Negotiating and structuring agreements. Integrating partnerships into the company’s overall strategy. Measuring performance and refining the relationship over time. From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored. Authentic insights & diverse topics From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration. We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships. A Podcast for every Partnership Leader Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level. Ready to transform the way you collaborate and turn your alliances into a true growth engine? Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy. Together, let’s build partnerships that create real value. Available on all major podcast platforms and on YouTube. https://www.youtube.com/@Alliancespodcast Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Maxime Imbert
  • Years Active
    2024 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Maxime Imbert
  • Show Website
    Alliances