The Expert's Journey: Helping Speakers & Authors Succeed!

Dixie Maria Carlton Brad Hauck

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Free resources: https://theexpertsjourney.com Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.

  1. 4d ago

    Can Podcasting Help You To Build Your Business?

    Talk To Us Directly Should you start your own podcast or become a guest on someone else’s? For authors and speakers, the answer starts with who you want to reach and what you want podcasting to achieve.  We've also launched our new website with all the episodes and activities to help you grow your business: https://www.theexpertsjourney.com In this episode of The Expert’s Journey, Dixie  and Brad  explore the pros and cons of hosting versus guesting, how to find podcasts your ideal audience already listens to, and what makes you an interesting guest beyond having a book or keynote to promote. Discover how to pitch yourself as a podcast guest, prepare for a memorable interview and share stories that demonstrate your expertise. We also discuss how to turn podcast appearances into reusable content, stronger relationships and opportunities for speaking bookings. You’ll leave with a simple action: identify three relevant podcasts and draft one pitch that makes the value to their listeners clear. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

  2. Oct 14

    Becoming THE AI Recommended Expert | The Latest Strategies & Tips

    Talk To Us Directly When someone asks ChatGPT, Claude or Gemini to recommend a speaker or a book in your field, does your name come up? You’ve spent years building your expertise, but being good at what you do doesn’t automatically make you easy to find. In this episode, Brad and Dixie explore AI visibility for speakers, authors and experts, and the practical changes that can help potential clients, readers and event organisers discover your work. From what your website says about you to the valuable ideas sitting inside your existing talks, podcasts and books, discover how to give your expertise a stronger online presence. Brad explains how to check whether you’re appearing in AI searches, why your unique stories and frameworks matter, and where to focus your efforts first. If you want to make your knowledge easier to find and turn more of your existing content into opportunities, this conversation is for you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

  3. Oct 7

    Magnificently Unforgettable: Insights from Andrew Griffiths | Author Speaker

    Talk To Us Directly How do you stand out as a speaker, author or business expert when everyone sounds the same?  In this episode of The Expert’s Journey, Brad and Dixie chat with bestselling business author and entrepreneurial futurist Andrew Griffiths about building a memorable personal brand, charging premium prices and becoming “magnificently unforgettable”. Andrew explores why original stories, clear positioning and a distinctive message matter as AI makes more business content look and sound alike. Discover how to turn your business book into opportunities for paid speaking, coaching, workshops and consulting. Andrew shares how he uses books to attract clients, why a signature framework strengthens your expert business, and how to choose between self-publishing and traditional publishing. Whether you’re writing your first book or growing your professional speaking career, this conversation will challenge you to think beyond book sales and build a business around your expertise. Andrew Griffiths Web: https://www.andrewgriffiths.com Amazon: https://www.amazon.com.au/stores/Andrew-Griffiths/author/B001JP0X34 The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

  4. Sep 17

    Relationships Before Revenue with Speaking Legend, Lindsay Adams OAM

    Talk To Us Directly What does it really take to build a successful speaking career that lasts? In this episode, Brad and Dixie interview Lindsay Adams OAM, “The Relationships Guy”, who shares the lessons he’s learned across more than 25 years as a professional speaker, author, consultant and industry leader. Lindsay reveals why relationships win more business than speaking talent alone, when speaking for free can lead to valuable paid work, and why very few speakers can survive on keynotes alone. He also explores personal branding, strategic networking, books and lead magnets, multiple income streams, assessment tools and turning a single presentation into long-term client work.  This is an honest, practical conversation for speakers who want to build more than a great presentation. They want to build a sustainable speaking business. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

  5. Aug 26

    #71 Ep6. How to Build a Signature Framework People Remember

    Talk To Us Directly Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong signature framework takes what you know and gives it a clear structure, helping your audience move from confusion to action. In this episode of The Expert’s Journey, we explore what makes a signature framework useful, memorable and commercially valuable. We’ll look at how the right framework can become more than a diagram in your book, forming the foundation of your keynotes, workshops, courses and consulting offers. link: https://www.indieexpertsacademy.com/tejpodcast/ The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

  6. Aug 19

    Your Lead Magnet Isn't Your Funnel

    Talk To Us Directly In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may attract subscribers, but it won’t grow your business unless it connects clearly to your book, core message and the problem your audience wants to solve. Discover how to create a lead magnet that helps people understand, decide, diagnose or take action, then build an email follow-up journey that earns trust and leads naturally towards a paid offer. If you’re an author, speaker or expert looking to generate leads, build authority and turn readers into clients, this episode will help you see what needs to happen after the download. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

About

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Free resources: https://theexpertsjourney.com Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.