The Built For Pressure Podcast

Will Foden

This podcast is for leaders, business owners and executives to find their next 1%. This podcast will educate those who want to regain their edge, consistently perform during times that matter and turn potential into performance. - Human Optimisation - Peak Performance - Elite Mindset Strategy - Personal Development - Communication - Leadership Performance - Business Growth These are all parts of the bigger puzzle for the modern leader. This podcast is designed to connect and remodel what modern day leadership needs to become. We are placing the human at the forefront of the performance.

  1. 14H AGO

    What if the process that built you is now the very thing holding you back?

    If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 In this episode of the Built For Pressure Podcast, I go deep into a challenge that most ex-athletes, CEOs, and driven entrepreneurs quietly wrestle with: How do you know when your current way of operating is no longer serving you? For high performers, control feels safe. Structure feels powerful. Discipline feels like the answer. But control is an illusion. What you actually want is capacity. The capacity to deal with growth. The capacity to handle pressure. The capacity to perform when it matters most. I share a personal story from my professional rugby career, the moment I realised the identity that built me was no longer aligned with who I was becoming. It took a literal physical breakdown to wake me up to the reality I need a change. Old behaviours that got you here will not always get you there. We also break down: • Why most executives are stuck chasing discipline instead of clarity • The real difference between health and peak performance • Why your metrics matter, and how to interpret them properly • The mistake high achievers make when trying to move faster • How to use gut instinct without abandoning logic • What “speed” really means when it comes to evolution I also walk you through a case study of a global CEO operating across multiple countries who was pushing hard, scaling fast, but haemorrhaging energy and clarity. We rebuilt his foundation using simple but precise frameworks that allowed him to perform under pressure without burning out. This episode finishes with three powerful questions you need to ask yourself if you’re serious about evolving your performance heading into the next quarter. If you are a CEO, founder, executive or ex-athlete who feels the plateau, the friction, or the quiet frustration of knowing there is another level available to you, this episode is for you. If this resonates, subscribe and share it with someone who needs to hear it. To learn more about Built For Pressure or book a Performance Mapping Call, visit: www.builtforpressure.net 🔗 Connect with me: Linkedin: @willfoden Instagram: @willfoden

    15 min
  2. FEB 17

    This Is The Reason Why You Feel Flat & Uninspired

    Take the Grow Drivers Assesment: https://bfp-growth-drivers.scoreapp.com/ If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 You’re progressing on paper but why do you feel so bored and uninspired? Revenue is up. The team is stable. You’re in ok shape. On paper, everything looks fine. So why do you feel flat? In this video, I break down why so many six and seven figure founders, CEOs and high performers hit what I call Second Peak Syndrome heading into 2026. The game has changed. What used to motivate you at the start of your journey was proving people wrong. Building from nothing. Fighting as the underdog. Now you’ve built it. And the challenge that once fuelled you is gone. Using the evolution of Maslow’s hierarchy and how self actualisation has shifted in the modern world, I explain: • Why success no longer guarantees fulfilment • Why cruise control kills intent • Why boredom at your level is a warning sign • How high performers lose meaning without realising it Most leaders think they need more rest. Or more aggression. Or to escape to find clarity. That is not the answer. What you actually need is a calibrated challenge. In this video, I break down the three areas you must rebuild: How to personally develop and what you're avoiding that would expand your capacity? Professional impact is a huge banana skin for professionals, but asking are you still playing your game, or have you stopped building people and started protecting status? Lastly, do your physical standards and rituals reinforce your identity, or are you negotiating with yourself? Pressure is not the problem. Lack of meaningful pressure is. If you feel bored, frustrated or disconnected despite “winning”, this will give you the framework to recalibrate. And if you are serious about operating at a higher level across mind, body and leadership, the links below will show you the next step. Take the Grow Drivers Assessment: https://bfp-growth-drivers.scoreapp.com/ If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 🔗 Connect with me:LinkedIn: @willfodenInstagram: @willfodenWebsite www.builtforpressure.net #LeadershipPerformance #Highperformance #ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself#mentalclarity #peakperformance #PersonalStandards#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess  #leadershipdevelopment  #worklifebalance  #trainsmart #masteryourenergy

    12 min
  3. FEB 11

    How To Make More Effective Decisions In Times That Matter

    If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 Control Your State, Control Your Decisions  If you are a business leader making high-level decisions in high-pressure environments, this is for you. Most leaders do not lack intelligence or experience. They lack state control. What I mean by that is being able to regulate your energy to meet the demands of your situation. When you are under aroused, you drift. You delay. You avoid the hard call. When you are over aroused, everything becomes a fire. You rush. You react. You take it personally. In both states, decision quality drops. In this 15 minute workshop I break down a practical framework you can use to control your state on demand, so you can make clear decisions at the moments that matter. You will learn: What “state” actually is and why it drives your behaviour. How stress physiology influences perception and decision making The Goldilocks zone where you are calm enough to think, and energised enough to engage to act. A simple state induction process to shift gears quickly without needing hype or being over the top. How to build small rituals that help you become who you need to be, when you need to be. This is built from my experience in professional rugby and from working with high level CEOs and executives who are scaling businesses. Because the truth is simple. You cannot control the chaos. You can control how you meet it. Before your next high stakes decision, write this down. What decision am I making? Who do I need to be to make it well? Subscribe for more on performance, leadership, stress mastery, and making better decisions under pressure.

    15 min
  4. FEB 3

    10 Performance Lessons I Wish I Knew at 20

    If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 If you are running a business, leading a team, or carrying serious responsibility, this question matters more than you think. How often do you actually review your past performance rather than just pushing forward on fear and just doing more for more sake? In this video, I break down 10 performance lessons I wish I had understood in my early twenties.  Lessons that would have saved me years of frustration, reactive decision making, and wasted energy across my mind, body, and business. This is a no BS insight into what not to do.  They are principles forged through professional sport, building businesses, leading under pressure, and learning the hard way what actually sustains high performance over time. Inside this episode we cover: • Why emotional control is not about suppression but signal interpretation. • How unmanaged internal noise sabotages decision making for high achievers. • The truth about fuelling ambition and why most driven professionals are under fuelled. • Why strength is the foundation, but intent determines performance. • Why happiness is not a destination but a direction • The mistake of expecting others to understand your standards • Why elite leaders listen more than they speak • How compulsion leaks energy and destroys focus • Why you do not have a time management problem, you have an energy problem • How adopting an athlete mindset across life changes everything This conversation is for CEOs, founders, executives, former athletes, and driven professionals who refuse to coast, but also refuse to burn themselves into the ground. If you feel like you are operating at capacity but still leaving performance on the table, this will land. If something in this video resonated, leave a comment or share it with someone who needs to hear it. If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 🔗 Connect with me:Linkedin: @willfodenInstagram: @willfodenWebsite www.builtforpressure.net #LeadershipPerformance #Highperformance #ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself#mentalclarity #peakperformance #PersonalStandards#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess  #leadershipdevelopment  #worklifebalance  #trainsmart #masteryourenergy

    14 min
  5. JAN 27

    Top 10 excuses I Hear Founders Make Around Their Performance

    If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 If you are a founder, entrepreneur, CEO, or someone who genuinely values their performance, you already know this is the bottleneck. Results do not lie. Excuses do. In this episode, I do something different. Instead of giving you another list of things to add to your routine, I break down the 10 biggest excuses and stories I hear from high performers when their standards are slipping and their performance is quietly eroding. We are not looking to overhaul everything. We are looking to find the drip, fix the leak, and restore control. These are the same excuses I have made myself. The same ones I hear weekly from founders, executives, and leaders operating under serious pressure. If this lands, it is meant to. If it irritates you, it probably applies. Inside this episode, we dismantle: • Why you can't seem to get ahead with your performance  • That time isn't your bottleneck, your systems are. • Your situation isn't the reason why you're out of shape.  • Why your level of business is the reason why you are making excuses.  • The reasons why your head is so noisy and how to shut it up.  • We talk about why time is not your issue. • Why energy mismanagement is. •Why pain is not a badge of honour. •And why relentless effort without direction is just wasted energy. You can build businesses, create impact, and push your limits without burning your body, clarity, and relationships into the ground. But only if you install the right systems and stop lying to yourself about what is actually happening. If this struck a nerve, it was supposed to. If you want help fixing the leak rather than pretending it is not there read below, intake starts Feb 2nd

    12 min
  6. JAN 20

    The Real Reason Athletes Struggle After They Retire

    If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 Leaving rugby was the best thing that ever happened to my career. And I know that sentence will land hard for a lot of athletes and high performers who are either approaching the end of their sporting career or already living in the aftermath of it. In this video, I break down the real identity shift that happens when sport ends and why so many former athletes struggle to translate what made them great into their next chapter. These are actionable steps that you can take to not only see that your growth is a positive thing But how to actually relinquish control and move on.  I share the five things I consciously let go of, and the principles I kept, to move from professional rugby into business, leadership, and high performance consulting without losing who I am. I cover• Why most ex athletes feel lost, bored, or frustrated in corporate environments. • The identity mistake that keeps people stuck pretending to be someone they are not. • How to keep your athletic edge without clinging to a title. • Why professionalism is a behaviour, not a job description. • How to find a bigger mission that restores purpose and direction. I also explain why many former players either go soft or burn themselves out chasing the wrong thing, and how to redirect that aggression, competitiveness, and standard into something that actually fulfils you. If you have ever asked yourself Who am I without my sport? Why can't I keep performing now I have finished sport?  Why do I feel disconnected even though things look fine on paper? This will shine light onto what you need to action to feel free again.. High performance does not end when your career does. It evolves when you take responsibility for who you become next.

    7 min
  7. JAN 12

    Finding Freedom In Elite Performance With Adam Adshead Of Factory BJJ

    In this episode, I sit down with Adam Adshead of Factory BJJ, an elite level coach, competitor and gym owner who has built one of the most respected BJJ environments in the UK. This conversation is about finding freedom inside elite level, performance. I've worked underneath Adam and his team for the years, and Factory BJJ not only delivers a world class environment, but there is also a deep culture of improvement and leaving your ego at the door which makes this gym so effective at delivering high level coaching to those who want to compete and just learn how to be better at BJJ.  Adam breaks down what it really takes to progress in jiu-jitsu, lead a community, and keep your standards high whilst finding freedom to perform when it matters most.  There is a fine margin for those who want to succeed.  But what fascinated me about not only joining Factory but also exploring Adams's philosophy was his attitude to coaching, competing, and living on his terms. Here are some of the insights from the episode:   - Building Factory BJJ from the ground up and why culture beats everything else. - How Adam built a personal operating system to explore and enjoy building his own ethos around his athleticism, profession and coaching philosophy.  - Skill development without shortcuts and why the belt system is based around earning the right to progress. - Identity beyond the athlete and how Adam navigated the shift from competing to coaching. -Why finding a hobby is essential to regulating yourself and how Art has given Adam a new outlet to explore another side of his game.  - Balance as a performance tool for presence and long term progression. - Recovery, longevity, and why elite outcomes come from being ruthless with the basics.  - How to manage expectations without quitting BJJ and why so many struggle when they first start.  - How to periodise your week so you can push hard when it matters and stay competitive at the top level for years. - Building a facility that supports performance whilst developing a culture of improvement and exploitation of your capacity.  And more.  Adams process is about building intelligence around you, your skill set, your energy and more so knowing yourself to not rely just on external feedback to make your next move.  The best performers are not the ones who live at 100 percent. The best performers understand when to push, when to pull and know themselves on a deeper level than the average athlete or professional.  To live, lead, and perform at the highest level, it takes years to learn, but more so it's about being active in knowing yourself, backing your capabilities, and being alongside like minded people who understand where you’re trying to go.  There's so much value in Adams journey, and if you’re wired to improve, get a pen as there are some serious lessons to be learned.  Links to Adam and the gym: Adam AdsheadFactory BJJ, Stockport, south of ManchesterWebsite: factorybjj.comInstagram: @factorybjjArt Instagram: @adam.adsard If you enjoyed this episode, subscribe, like and share as the game is to grow this channel for those who truly value high performance.

    54 min
  8. JAN 6

    Why High Performers Break and How to Stop It in 2026

    Our doors close on Jan 12th. If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0 This episode sets the tone for the year ahead and makes one thing clear from the start. If you are going into this year thinking you are going to win, you will lose. Not because you lack ambition, discipline, or work ethic. But because winning at all costs is what has already stripped most high performers of their energy, clarity, and control. Their head is noisy. Their body feels like a liability. And under pressure, they no longer feel dangerous. They feel compromised. In this episode, I lay out my aim for 2026 and challenge you to rethink how you approach performance when work gets tough. We explore the real question leaders need to answer this year. Not what you need to do to get the result, but who you need to become to sustain it. I break down the big rocks of performance that I refuse to compromise when pressure rises. Presence. Decisiveness. Challenge. These are not habits or tactics. They are standards that define how you operate when it matters. I also share my word for the year. Deliberate. Why last year was about exploring and reconnecting to the mission, and why this year demands intentionality with energy, decisions, performance, and access. Finally, we zoom out to the Built For Pressure mission and what it actually means to build unbreakable leaders in today’s environment. Not aggressive. Not hardened. But regulated, clear, and steady when others unravel. This is about performing at your highest level when the stakes are at their highest. Calm when others panic. Clear when others get lost. Directed instead of distracted. Able to lead without losing yourself. This episode draws the line for how you meet it in 2026. 🔗 Connect with me: Linkedin: @willfoden Instagram: @willfoden Website www.builtforpressure.net

    15 min

About

This podcast is for leaders, business owners and executives to find their next 1%. This podcast will educate those who want to regain their edge, consistently perform during times that matter and turn potential into performance. - Human Optimisation - Peak Performance - Elite Mindset Strategy - Personal Development - Communication - Leadership Performance - Business Growth These are all parts of the bigger puzzle for the modern leader. This podcast is designed to connect and remodel what modern day leadership needs to become. We are placing the human at the forefront of the performance.