🚀 Episode Summary Black Friday is five weeks away. Most business owners will throw together a discount code at the last minute, blast it to their list, and hope. That's not a strategy. That's a fire sale. In this episode, Natasha lays out a 5-week countdown build inside GoHighLevel — one piece per week — so your entire Black Friday and Cyber Monday campaign is built, scheduled, and automated before November starts. From the waitlist page to the post-purchase upsell, every piece connects. By the time everyone else is scrambling, you're watching your dashboard. If you sell anything online and you want Black Friday to feel like a system instead of a scramble, this episode is your build plan. 🧠 What You'll Learn • How to structure a Black Friday offer that's more than a discount (bundles, bonuses, early-access pricing) • How to build a waitlist page in GHL that collects early-access contacts while you build the rest • The 3-email warm-up sequence that primes your list before the offer drops • The sales page structure and purchase workflow that tags, confirms, and removes buyers from promo • A 6-touch, 4-day launch sequence from Wednesday early access through Cyber Monday final SMS • The post-purchase upsell sequence that deepens the relationship and creates your next sale • How to close the campaign clean so your GHL account stays organized for January 📅 The 5-Week Black Friday Countdown Week 1: Lock the Offer and Build the Waitlist Page Decide the offer (bundle, bonus, or early-access pricing), build a simple waitlist opt-in in GHL, and start seeding it in your content this week. WIN: A locked offer, a live waitlist page, and a tagged pipeline stage collecting early-access contacts. Week 2: Build the Warm-Up Sequence Write and schedule a 3-email sequence that primes your list: the problem email, the proof email, and the announcement email. All scheduled before November. WIN: A 3-email warm-up sequence, written and scheduled, that primes your list before the offer drops. Week 3: Build the Sales Page and Cart Workflow Build the sales page in draft (headline, bullets, testimonials, price, FAQ) and the purchase workflow that tags, confirms, removes from promo, and routes buyers. WIN: A complete sales page in draft and a purchase workflow ready to go before November starts. Week 4: Build the Launch Sequence Write and schedule the 6-touch, 4-day campaign: Wednesday early access, Black Friday open, Saturday testimonial, Sunday FAQ, Cyber Monday last chance, and the final SMS 3 hours before close. WIN: A 6-touch launch sequence, written and scheduled, with early access for waitlist contacts and a final SMS closer. Week 5: Build the Post-Purchase Upsell and Campaign Close Build a 3-touch post-purchase sequence (welcome, check-in, upsell) and close the campaign clean: swap the sales page, remove BFCM tags, and categorize non-buyers for January follow-up. WIN: A post-purchase upsell that creates your next sale, plus a clean campaign close. 💬 Quote of the Episode "The best Black Friday offer in the world doesn't sell itself. A system sells it." 🔥 Ready to Build It — With Us? If you're thinking "I need to build this but I don't want to do it alone" — that's what the challenge is for. Join now and use what we build inside your Black Friday campaign. Five days. We build together. You walk away with a working automation. 👉 Save your challenge seat: https://challenge.techsavvymentors.com/ 🎓 Free Go High Level Made Simple™ workshop: https://workshop.techsavvymentors.com/ 📞 Book a call with our team: https://info.techsavvymentors.com/discovery 🚀 Ready to Build a Business That Runs Smarter? Stop guessing, simplify your tech, and start building systems that help your business grow. 🔥 Join Our 5-Day Challenge — Build better systems with step-by-step guidance. https://www.self-made.biz/challenge ⚙️ Explore The Hub — Your CRM, funnels, automations, and follow-up in one place. https://www.self-made.biz/thehub 🧠 Free GHL Made Simple™ Workshop — Learn how to make your tech work for you. https://www.self-made.biz/workshop 🤝 Book a Discovery Call — Get clarity on your next steps. https://www.self-made.biz/discoverycall ✨ Less hustle. Better systems. Real growth. Follow us on IG 👉 @techsavvymentors