The Digital Shift™

SELF-MADE
  • 4.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

  1. Podcast Episode 69 - Why Smart Entrepreneurs Are Investing in Backend Before Branding

    7H AGO

    Podcast Episode 69 - Why Smart Entrepreneurs Are Investing in Backend Before Branding

    Everyone online is telling you to “build your brand.” Better photos. Better colors. Better content. Better messaging. But here’s the uncomfortable truth: If your backend is broken, your brand won’t save you. In this episode of The Digital Shift™, Natasha Roberson breaks down why serious entrepreneurs in 2026 are shifting their focus from aesthetics to infrastructure — and how backend systems are now the true competitive advantage. We’re living in what we call the Trust Recession. Buyers are slower, more skeptical, and more intentional. That means brand awareness alone isn’t enough. You need nurture. You need follow-up. You need systems that build credibility at scale. If you’ve been focusing on looking like a business instead of operating like one, this episode will shift everything. You’ll learn: ✅ Why brand awareness alone doesn’t convert in 2026 ✅ The rise of the “Trust Recession” and how it changes buying behavior ✅ Why backend systems create credibility and buyer confidence ✅ The difference between attracting attention and converting attention ✅ What your CRM, automation, and nurture sequence should actually include ✅ How segmentation and behavior-based messaging increase trust ✅ The invisible systems that make businesses feel “established” What Your Backend Should Include If you want to scale this year, you need: • A CRM that tracks behavior and intent • A 14-touch nurture system that builds trust • Segmentation that personalizes messaging • Automated follow-up that doesn’t feel robotic • A clear customer journey from lead → buyer → repeat buyer Because brand builds visibility. But backend builds revenue. “Brand creates interest. Infrastructure creates income.” If this episode made you realize your backend needs work — we don’t just teach this… we build it with you. Inside LAB, we help you: ✔ Build your CRM properly ✔ Install your nurture and automation systems ✔ Create segmentation that converts ✔ Engineer the revenue machine behind your brand 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    11 min
  2. Podcast Episode 68 — What Happened in Atlanta: Why the Room Changes Everything

    MAR 19

    Podcast Episode 68 — What Happened in Atlanta: Why the Room Changes Everything

    We just wrapped The Digital Shift LIVE in Atlanta — and what happened in that room was bigger than an event. It was clarity. It was momentum. It was infrastructure getting built in real time. In this episode of The Digital Shift™, Jessica Green shares what truly made the Atlanta experience so powerful — and why live implementation spaces are becoming essential for entrepreneurs heading into 2026. This wasn’t about motivation. It wasn’t about hype. It was about simplifying systems, mapping offers, cleaning up tech, and building real structure that scales. From whiteboard breakthroughs to live troubleshooting sessions, attendees didn’t leave with inspiration — they left with direction. If you’ve been consuming content but not seeing movement… this episode is your reminder that information doesn’t build businesses — implementation does. You’ll learn: ✅ Why live rooms accelerate clarity faster than online content ✅ The difference between learning and building ✅ What actually creates momentum inside an in-person event ✅ Why simplifying your tech stack unlocks growth ✅ The power of mentorship + machine working together ✅ The biggest lesson Atlanta revealed about scaling in 2026 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall “2026 isn’t about doing more — it’s about building better.” Ready to take action instead of just listenin 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    22 min
  3. Podcast Episode 67 — Stop Ghosting Your Leads: How to Build a Follow-Up Engine That Sells

    MAR 12

    Podcast Episode 67 — Stop Ghosting Your Leads: How to Build a Follow-Up Engine That Sells

    Too many entrepreneurs are blaming their funnels, their content, or their audience for low sales… when the real problem is this: you’re ghosting your leads. In this episode, Natasha dives deep into what she calls the Follow-Up Engine™ — the 3-part system that bridges the gap between interest and income. If you’ve ever had someone comment “info” and then disappear, this one’s for you. You’ll learn: Why most leads don’t ghost you — you ghosted them first 👻The exact 3 systems that create consistent, trust-based follow-upHow to implement DM automations, 14-touch nurture flows, and smart lead tracking without burning out Grab your free seat to our next GHL Made Simple Workshop and start building your follow-up engine now: 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    13 min
  4. Podcast Episode 66 — What Running Free Workshops Taught Us About Real Scale

    MAR 5

    Podcast Episode 66 — What Running Free Workshops Taught Us About Real Scale

    In this episode of The Digital Shift™, Jessica Green pulls back the curtain on what happened after Self Made committed to running free one-hour workshops multiple times per month—consistently, intentionally, and with the right systems behind them. Since October, workshops have become one of the most powerful growth levers inside Self Made—creating trust faster, stabilizing sales, and removing the emotional rollercoaster that so many entrepreneurs experience with sporadic launches. Jessica breaks down why workshops outperform passive content in a trust recession, how live teaching builds belief faster than posts or emails, and why predictable cadence creates predictable revenue. This episode is a must-listen if you want to scale with clarity, confidence, and systems—not chaos. 🧠 Key Topics Covered ✅ Why workshops are a trust accelerator in 2026 ✅ How live teaching creates proximity that content can’t ✅ What running 3 workshops a month did for lead quality and sales consistency ✅ Why rhythm stabilizes cash flow, team energy, and marketing ✅ The top 3 do’s and don’ts of running free workshops ✅ Why workshops need systems, automation, and strategy to truly scale ✅ How workshops became a core pillar of Self Made’s 2026 growth plan 💬 Quote of the Episode “Consistency builds confidence—for you and your audience.” If this episode sparked something and you’re ready to use workshops to generate leads, build trust, and sell without pressure… We’re launching a 4-Week Workshop Lab where we teach you our entire workshop strategy—from concept to tech to automation—so you can build it once and run it on repeat. 👉 Get on the waitlist or join the next live Lab at www.self-made.biz/workshop-lab ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    19 min

  5. FEB 26

    Podcast Episode 65 — Member Spotlight: From Overwhelmed to Organized with Tammy Carter

    In this special testimonial interview episode of The Digital Shift™, Tami Russaz sits down with Tammy Carter, founder of All Squared Away, for a real, honest conversation about business growth, confidence, and building systems that finally make things feel manageable. Tammy shares how she went from manually answering DMs, juggling multiple platforms, and feeling scattered… to running automated follow-up, hosting challenges, building a thriving community, and watching her engagement and sales triple — all while still working a 9–5 in healthcare. You’ll hear how Tammy discovered her true zone of genius as a professional organizer, why in-person work led her to scalable virtual offers, and how Self Made Hub helped her move from duct-taped tools to one connected system that actually supports her life. This episode is a powerful reminder that clarity comes from systems, confidence comes from consistency, and growth doesn’t have to feel chaotic. 🎯 Who This Episode Is For ✅ Entrepreneurs juggling too many tools ✅ Business owners still doing everything manually ✅ Service providers ready to scale beyond 1:1 ✅ Anyone craving calm, clarity, and confidence in their business 🧠 Key Topics Covered How Tammy identified her real business superpowerWhy automation changed everything for her follow-up and salesWhat the Black Friday Lab + Tech Savvy School unlocked for herHow challenges and email nurture helped triple engagementWhy community became her biggest assetThe moment things finally “clicked” and stopped feeling overwhelming 💬 Quote from the Episode “Everything was a 20-step process before. Now my business actually works with me — not against me.” If Tammy’s story resonated with you and you’re ready to stop doing everything manually, explore how we help entrepreneurs build systems that scale inside the Self Made Hub. ✨ Start your free 14-day trial: 👉 www.self-made.biz/thehub 🎓 Learn live inside an upcoming workshop: 👉 www.self-made.biz/workshop 📌 Interested in building systems like Tammy did? Check out our Labs and Tech Savvy School for guided, done-with-you support. Want 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    38 min
  6. Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026

    FEB 19

    Episode 64 — The Trust Recession: Why Your Audience Isn’t Buying—And How to Rebuild Trust in 2026

    If your audience is watching, engaging, and nodding along—but not buying—you’re not doing anything wrong. We’re officially in what many experts are calling the Trust Recession. In this episode of The Digital Shift™, Jessica Green breaks down why trust has matured (not disappeared), why traditional marketing tactics are failing faster than ever, and what entrepreneurs must do in 2026 to rebuild confidence, credibility, and conversions. Jessica explains why trust is no longer built by what you say—but by how your business behaves. From inconsistent follow-up and unclear pathways to missing nurture systems and fragile backends, she reveals the hidden trust leaks costing entrepreneurs sales every single day. You’ll walk away understanding how to rebuild trust through systems, automation, and consistency—so your business feels reliable, professional, and scalable in this new era of buyer discernment. 🧠 Key Topics Covered ✅ What the “Trust Recession” really means for entrepreneurs in 2026 ✅ Why more content doesn’t equal more trust ✅ How business behavior now matters more than marketing promises ✅ The systems that rebuild trust automatically ✅ Why consistency and process beat personality and hype ✅ How to create predictable confidence without burning out 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    18 min
  7. Episode 63: Love Your Business Again: Reignite Momentum Before Q1 Slips Away

    FEB 12

    Episode 63: Love Your Business Again: Reignite Momentum Before Q1 Slips Away

    It’s mid-February — and let’s be honest, that New Year energy is wearing off. The vision board is collecting dust, the calendar is chaotic, and you’re wondering, “Didn’t I promise myself this year would feel different?” In this episode of The Digital Shift™, Natasha Roberson helps you hit the reset button — without scrapping everything. She walks you through how to pause, assess, and rebuild your momentum using the 4 Systems Quadrant™ method that helps entrepreneurs clean up the chaos and simplify their next steps. If you’re already feeling behind in 2026, this is your signal to slow down, re-align, and get back in control of your business — before Q1 ends and burnout begins. 🧠 Key Topics Covered ✅ Why momentum fades mid-February (and how to fix it fast) ✅ The 3-step Anti-Burnout Business Check-In ✅ How to identify your real growth bottleneck using systems ✅ Why “more goals” = more chaos if you’re missing infrastructure ✅ The #1 mindset shift to finish Q1 strong ✅ How to build a 30-day Quick Win Plan that actually moves the needle 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    16 min
  8. Episode 62: Stop Guessing Your Way Through Business — Build a System That Makes You Money While You Live Your Life

    FEB 5

    Episode 62: Stop Guessing Your Way Through Business — Build a System That Makes You Money While You Live Your Life

    If your business only works when you remember everything — following up, replying to DMs, tracking leads, and holding it all together — this episode is for you. In this episode of The Digital Shift™, Jessica Green breaks down one of the most common (and costly) problems entrepreneurs face: guessing. Guessing what to post. Guessing who to follow up with. Guessing why sales feel inconsistent. Guessing instead of operating from systems. Jessica explains why guessing feels productive but actually keeps businesses fragile, reactive, and emotionally driven — and why scalable businesses don’t run on memory, hustle, or hope. You’ll learn why your business needs a “brain” — a clear Communication System that knows what to do next every time someone raises their hand — and how fixing this one system can immediately reduce chaos, missed leads, and burnout. This episode introduces the Four Quadrants of Scale, with a deep focus on Quadrant 1: Communication — the foundation that stops guessing and creates predictable follow-up, trust, and conversion. If you’re ready to stop reacting and start operating like a CEO, this episode will change how you think about your business. 🚀 Ready to Build This For Real? Here’s How We Can Help If today’s episode sparked something—and you’re ready to stop duct-taping your business together—here are a few simple ways to take your next step with us. No pressure. Just options. 🧠 Just Getting Started? Free GHL Made Simple™ Workshop See how Go High Level actually works without the overwhelm. 👉 www.self-made.biz/workshop ⚙️ Want Your Business in One Place? Start Your Free Trial of The Hub Funnels, email, SMS, automations, CRM—one login, one system. 👉 www.self-made.biz/thehub 🛠️ Ready to Build With Guidance? 4-Week GHL Systems Lab Done-with-you support to build clean, scalable systems fast. 👉 www.self-made.biz/lab 🎓 Want Deep Training + Scale? Tech Savvy School™ Master systems, automation, and offers with mentorship. 👉 www.techsavvyschool.com 🤝 Not Sure What You Need? Book a quick 15-min discovery call. 👉 www.self-made.biz/discoverycall ✨ Start where you are. Systems create momentum. Follow us on IG 👉 @techsavvymentors

    14 min
See All (69)

Ratings & Reviews

4
out of 5
4 Ratings

About

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

Information

  • Creator
    SELF-MADE
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © 2026 The Digital Shift™
  • Show Website
    The Digital Shift™