Pod O'Clock: How to Podcast

DEC 19

Mastering the Long Term Art of Podcasting

In this episode, Vincent A. Lanci reflects on the journey of podcasting, emphasizing the importance of a structured approach through an eight-step process. He discusses the significance of networking, preparation, and follow-up in creating a successful podcast. The conversation also delves into the global success mindset, highlighting the achievements of various guests and the lessons learned from their experiences. Finally, Lanci shares strategies for growth and monetization, encouraging podcasters to treat their content as a business asset and explore various revenue streams. As you listen: 00:00 Introduction to Podcasting and Sponsorships 02:19 The Eight-Step Journey Recap 07:31 Global Success Mindset and Guest Insights 12:39 Growth and Monetization Strategies 19:20 Long-Term Wealth and Future Plans 🚀 DEEP DIVE HERE: https://vincentalanci.com/podcasts/ "You never know who their network is." "Be present as many as possible." Takeaways: What in the eight-step journey is crucial for podcast success?This type of networking can lead to unexpected opportunities.Successful podcasters treat their content as a business asset.Affiliate marketing is a simple entry point for monetization.Crowdfunding can provide additional revenue streams.Merchandise can diversify income sources.Building a community through memberships can lead to long-term success.🚀 DOWNLOAD YOUR FREE PODCAST CHECKLIST HERE Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

22 min

DEC 12

Lessons from 960+ Episodes and the Secrets to Landing Big-Name Guests

This week on Pod O'Clock, we're honored to sit down with a true legend and pillar of the podcasting industry in Bruce Wawrzyniak! Since August 2013, he has been navigating the audio landscape, achieving an astounding milestone of hosting over 960 episodes and maintaining an unbroken weekly release streak since February 2014. As the driving force behind two successful shows, "Now Hear This Entertainment" and "Catholic Sports Radio," and the leader of the Florida Podcasters Association, his expertise is both deep and wide-reaching. Drawing from over eleven years of intense experience and countless presentations at major industry events—from Podfest Multimedia Expo to Podcast Movement Evolutions—he brings a wealth of actionable content for aspiring and growing podcasters. In this essential episode, he shares the hard-won lessons from his first show that informed the launch of his second, showcasing the power of adaptability and strategic niche focus. Exploring key questions like: The secrets to getting so many big-name guests on both a general entertainment show and a niche sports show.What he learned from Now Hear This Entertainment that was crucial for launching "Catholic Sports Radio."How to successfully find sponsors for a highly niched-down podcast.The vital logistics, like time zones to consider when uploading, and the importance of meeting people where they are in the digital space.From the technicalities of getting a show "out the door quickly" back in 2014 to the current necessity of balancing technology and content, this episode is a rare, comprehensive look inside the mind of one of podcasting's most resilient and successful figures. Click play to enjoy the show. 🚀 DOWNLOAD YOUR FREE PODCAST LAUNCH CHECKLIST Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

24 min

DEC 5

Beyond Burnout: The Factors That Keep Your Podcast Alive

Welcome to the grand finale of our 8-step masterclass! You’ve successfully executed the full Pod O'Clock playbook: Networking, Preparing, Recording, Editing, Uploading, Following Up, and Marketing. Now, host Vincent A. Lanci reveals the final step, Step 8: Rinse, Repeat, and Enjoy. This episode is dedicated to turning your hard work into a sustainable, automated machine designed for long-term success—without the burnout. We shift focus from production to perpetuation, ensuring you stay consistent and actually enjoy the journey. In this must-listen to show, we cover: The Power of Batching: How to strategically block time to eliminate inefficiency and transform your chaotic workflow into a predictable system.Workflow Automation: Simple, accessible tools and templates that automate repetitive tasks (like show notes and scheduling) so you can focus on creativity.Beating the Burnout Barrier: Strategies for setting realistic expectations and adopting a "Micro-Goal" mindset to find joy and motivation in every step of the process.The End-of-Episode Debrief: A quick, essential checklist to run after every release to ensure continuous learning and refinement.Consider this your graduation day! Listen now, lock in your sustainable podcasting cycle, and then tune in next week for our final interview of the season with Bruce Wawrzyniak (Host of the top 2% global podcast, Now Hear This Entertainment), followed by our full Season Finale, where we recap, look ahead, and discuss your next steps in growth, monetization, and partnerships. Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

15 min

NOV 28

The Secret to Launching Two Shows and Staying in the Game

We’re almost at the finish line! Before we tackle Step 8 next week, this episode is a crucial check-in on the most important factor in podcast success: endurance. You have the process down, but do you have the passion to continue? We sit down again with Kathleen D. DePrizio, the Head of the Marine Division for the world's eighth largest global container carrier and the visionary behind two successful shows, ShoreSide Operational and SSO Coaching76. Kathleen’s career is a masterclass in long-term commitment. She shares the executive-level mindset required to launch, grow, and sustain a content platform, even when managing global logistics. If you’ve ever felt like quitting your show, this is the episode that will reignite your drive. This episode also serves as a reminder that there will never be a perfect podcast episode. Tune in to learn what happened during their first recording. In this inspiring episode, we discuss the mindset and motivation required for long-term growth: The Struggle is Real: Kathleen shares the biggest struggles she has personally encountered in the podcasting world and what drives her passion to continue despite her demanding corporate role.The Power of the Pause: We tackle the tough truth: taking breaks are okay, as long as you keep going. Learn how to gracefully step away and come back without losing momentum.The Reward of Visibility: Kathleen explains the profound professional and personal reward of getting your voice out there and how building transparency through her shows has directly benefited her global business.The Two-Show Engine: We dive deeper into why she launched two distinct shows and the lessons in efficiency and audience segmentation that came from running both.Finding Your Success Metric: Why focusing on "everyone else's process is wrong" and how finding what truly works for your unique business and voice is the key to building an audience that lasts.Tune in to get the final burst of motivation you need before we close out our 8-step process next week! Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

20 min

NOV 21

Step 7 to Growth! Podcast Marketing That Actually Drives Downloads

You’ve mastered the art of creation—now it’s time to master the art of visibility! You’ve successfully completed the first six steps of our podcast system: Networking, Preparing, Recording, Editing, Uploading, and the crucial Follow-Up (which Debbie Lundberg and Barb Zant spoke to so well on The Business of Life Master Class last week!). Now, we focus on making sure all that hard work gets heard. This week on Pod O'Clock, we tackle Step 7 of 8: Marketing. This is the single most essential step for converting your polished audio into a growing subscriber base. We'll show you how to move beyond simply posting to actively drawing listeners to your feed. In this tactical, high-value episode, you will learn: What are the three pillars of Podcast Marketing?The Power of the Snippet: How to create short, addictive video clips (Audiograms) optimized for TikTok, Instagram Reels, and LinkedIn to generate "try before you buy" clicks.Internal Marketing Hacks: The simple, zero-cost Call-to-Action (CTA) strategies you must use in every episode to boost reviews and drive shares.The Guest Leverage Strategy: The most effective way to partner with your guests to instantly unlock their audience and grow your show.SEO for the Ear: How to weaponize your episode titles and descriptions with keywords to dominate search results inside podcast apps and Google.Content Repurposing: Turning one episode into five pieces of content (blog posts, emails, social graphics) to maximize your reach without burning out.Stop waiting for listeners to find you—go out and get them! Next week, we wrap up the entire system with Step 8: Rinse, Repeat, and Enjoy! Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

16 min

NOV 14

Six Seasons Strong: Podcasting Lessons Learned & Strategy

Welcome back to Pod O'Clock! We’re diving deep into the art of sustainable, high-impact podcasting with two masters of the craft: Debbie Lundberg and Barb Zant, the co-hosts of The Business Of Life Master Class Podcast (TBOL). Debbie and Barb have achieved what many dream of: a dynamic show that’s thrived for six seasons and over 250 episodes, all while keeping every single episode concise, powerful, and 25 minutes or less! This conversation is a goldmine of veteran insight, showing you how efficiency can drive massive growth. In this episode, you will learn the blueprint for their success, including: The Power of Constraint: How the less than 25-minute format and its unique "Podcast 4" question structure force excellence and drive listener retention.Lessons from Six Seasons: Their most valuable takeaways, how their show has evolved, and the "kindly direct" advice they have for new and established podcasters.Strategic Launch & Growth: What critical elements must be in place before you launch to ensure sustainable success, and how to identify your unique positioning in a crowded audio landscape.Media Veteran's Edge: Barb Zant, a 25-year media strategist, reveals the specific promotional channels that deliver the best ROI for audience growth and the common marketing mistakes that waste podcasters' time and resources.Future-Proofing Your Show: Their expert perspectives on how podcast monetization and the integration with other media platforms are changing, creating new opportunities for creators today.If you are looking to build a podcast that lasts, grows consistently, and respects your listeners' time, this episode delivers the proven strategies from the hosts who walk the walk. In case you missed the last show, Vincent A. Lanci discussed the most overlooked part of the podcast process. See you next time, right here, on Pod O'Clock. Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

25 min

OCT 24

The Most Overlooked Step: Step 6 to Growth! Mastering the Art of the Podcasting Follow-Up

You put in the work: you booked the guest, you had the conversation, and you hit "publish." But if you think your job is done, you're missing out on the biggest opportunity for growth and networking. This week on Pod O'Clock, we're diving into Step 6 of our 8-step process: The Follow Up. This is arguably the most overlooked step in podcasting, but it's where long-term partnerships, referrals, and true audience growth are forged. Following our conversation last week with Kenny Lange of "Winners Find a Way," we’re applying that winning strategy to building lasting relationships. We'll show you how to move beyond a simple "thank you" email and build an engine for continuous support. In this episode, you will learn: The 48-Hour Rule and 7-Day Rule: Why timely communication is critical to securing guest promotion and future opportunities.The "Value Stack" Follow-Up: How to provide tailored, shareable assets that make it easy (and desirable) for your guest to promote the episode.Turning Guests into Referrals: Strategies for gently asking your guests for future introductions to other high-value contacts.The Post-Publish Check-In: Why you should follow up after the episode has been live for a few weeks to solidify the relationship.Stop letting valuable connections disappear after the recording ends. Master the follow-up and unlock the next level of growth for your show! Next episode, we'll dive into the journeys of Debbie Lundberg and Barb Zant with their show, The Business of Life Masterclass, before moving on to Step 7. Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

11 min

OCT 10

How to Maximize The Interview Process

Want to stop doing surface-level interviews and start creating episodes that truly transform your listeners? This is your masterclass. In this episode, we're joined by Kenny Lange, host of the How Leaders Think podcast, a coach who has helped organizations achieve massive growth, and a leader on a mission to positively impact 10,000 kids outside of his podcast goals! Kenny's approach to leading, coaching, and hosting is all about renewing your mind and unlocking new ways of thinking—and it's a powerful lesson for every podcaster. We dive deep into his main theme of the interview process and discuss how hosts can move beyond the typical Q&A format to cultivate meaningful, growth-oriented conversations. In this episode, you will learn: The "Prep Paradox": How to research your guest effectively without over-preparing and sounding like you're just reading their bio.Kenny's Mindset Framework: The mental shift you need to make before hitting record to ensure the conversation has maximum impact on your audience.Unlocking Deeper Stories: Specific questions and listening techniques to get successful guests, like Kenny, to open up about their biggest lessons and vulnerabilities.Growth Through Service: How Kenny's powerful personal mission (impacting 10,000 kids!) fuels his show's content and why having a "why" beyond downloads is essential for long-term podcast success.Don't just talk at your guests; learn how to think with them to create truly transformative content. Send us a text Music Credits: Copyright Free Music from Adventure by MusicbyAden. For all inquiries, email Danica at podcastsbylanci@gmail.com

20 min

Pod O'Clock: How to Podcast

Mastering the Long Term Art of Podcasting

Lessons from 960+ Episodes and the Secrets to Landing Big-Name Guests

Beyond Burnout: The Factors That Keep Your Podcast Alive

The Secret to Launching Two Shows and Staying in the Game

Step 7 to Growth! Podcast Marketing That Actually Drives Downloads

Six Seasons Strong: Podcasting Lessons Learned & Strategy

The Most Overlooked Step: Step 6 to Growth! Mastering the Art of the Podcasting Follow-Up

How to Maximize The Interview Process

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