The Personal CFO Podcast

Guillaume Girard, CFA CFP

The Personal CFO Podcast is for Canadian business owners and high-income professionals who want to build wealth while they’re working, and live off it when they stop. Hosted by Guillaume Girard, Wealth Advisor & Financial Planner, the show breaks down investing, tax strategy, retirement planning, and insurance without hype, noise, or product-driven advice. General information only. Portfolio management through Portfolio Strategies Corporation (CIRO, CIPF). Insurance via PPI Solutions. Website: https://www.mwadvisors.ca/guillaume

  1. APR 12

    Ep.041: Your Advisor's Legal Obligations (And How They Fail)

    In this episode, litigation lawyer Matthew Taylor discusses common claims against investment advisors, the importance of understanding legal standards like best interest vs. suitability, and explores real cases highlighting risks in financial advising, private markets, and investor protection in Canada. Topics Covered in this Episode 00:00 Understanding Investment Loss Claims 02:45 The Importance of Legal Preparedness 05:23 Engaging a Lawyer: Hourly vs. Contingency 08:06 Case Study: Language Barriers and Investment Risks 10:39 Legal Obligations of Advisors 13:16 Risk Tolerance vs. Risk Capacity 16:26 The Role of Trust in Financial Advisory 19:05 Navigating Client Needs and Advisor Responsibilities 28:50 Understanding Risk and Return in Client Goals 29:42 Exploring the Growth of Private Markets 33:41 Defining Private Markets and Their Appeal 37:48 Investor Protection in Canadian Private Markets 40:17 Legal Exposure in Private Market Investments 45:55 The Importance of Informed Consent 50:08 Common Investor Mistakes Leading to Fraud 52:57 Improving Securities Regulation in Canada Subscribe to our Newsletter The Personal CFO: https://www.mwadvisors.ca/newsletter-guillaume Need Guidance? Book a private intro call today: Book it here: https://mwadvisors.as.me/GuillaumeGirard1 Connect with Guillaume Website: https://www.mwadvisors.ca/guillaume Email: guillaume@mwadvisors.ca LinkedIn: https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/ Connect with Matthew Website: https://www.sotosclassactions.com/our-team/ LinkedIn: https://www.linkedin.com/in/matthewtaylor/ Email: mtaylor@sotos.ca Keywords Investment advice, legal claims, negligence, fiduciary duty, private markets, investor protection, financial advising, litigation, fraud, Canada

    56 min
  2. APR 5

    Ep.040: Built Around You? Your Exit Just Got Harder

    In this episode, Matt Harrison, president and co-founder of Horizon Advisors, shares insights on exit planning, building valuable businesses, and overcoming founder dependencies. Discover strategies to maximize your company's value, prepare for sale, and navigate the emotional and financial journey of business exit. Topics Covered in this Episode 00:00 Introduction to Exit Planning and Founder Challenges 02:33 Understanding Founder Dependency and Its Impact 05:32 The Importance of Sales in Business Scalability 08:06 Overcoming Emotional Barriers in Delegation 10:45 Defining the North Star for Business Growth 13:34 Preparing for Business Sale and Valuation Insights 24:55 Understanding Business Valuation Gaps 27:24 Identifying Value Creation Opportunities 31:49 The Role of Advisors in Business Sales 35:06 Preparing for a Successful Exit 39:34 Navigating Generational Business Transitions 44:57 De-risking Business Ownership Subscribe to our Newsletter The Personal CFO: https://www.mwadvisors.ca/newsletter-guillaume Need Guidance? Book a private intro call today: Book it here: https://mwadvisors.as.me/GuillaumeGirard1 Connect with Guillaume Website: https://www.mwadvisors.ca/guillaume Email: guillaume@mwadvisors.ca LinkedIn: https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/ Connect with Horizon Advisors Website: https://www.withhorizon.co Email: matt@withhorizon.co LinkedIn: https://www.linkedin.com/in/matthewrobertharrison/ Keywords Exit planning, business valuation, founder dependency, M&A, business growth, succession planning, EBITDA, sale process, value creation, entrepreneurship

    51 min
  3. MAR 15

    Ep.037: Why Most Businesses Never Sell

    This episode features Gerry Lalonde, a seasoned exit planner and growth strategist, discussing the critical importance of early business exit planning. Topics include creating transferable value, avoiding deal killers, and aligning business growth with exit strategies to maximize value. Topics Covered in this Episode 00:00 The Importance of Exit Planning 02:31 Understanding Transferable Value 05:13 Valuation Misconceptions 07:01 The Value Gap and Its Implications 09:47 Deal Killers in Business Valuation 12:29 Strategic Capacity and Business Growth 14:54 The Three Dimensions of Business Growth 17:20 Identifying Value Gaps 19:59 Lifestyle Business vs. Asset Building 22:44 Closing the Value Gap 26:50 Identifying the Value Gap 28:47 The Mindset Shift for Business Owners 31:37 Empowering Employees and Delegation 33:26 The Importance of Documentation 36:10 Collaboration Between Advisors 38:57 Understanding Transferable Value 40:10 Common Mistakes in Selling a Business 42:15 Metrics for Business Owners 43:13 Personal Reflections on Business Ownership If you want to learn how we work with incorporated business owners, book a private intro call here: Book it here: https://mwadvisors.as.me/GuillaumeGirard1 Subscribe to our Newsletter The Personal CFO: https://www.mwadvisors.ca/newsletter-guillaume Millen Wealth Advisors Visit our Website: https://www.mwadvisors.ca/guillaume Connect with Guillaume Email: guillaume@mwadvisors.ca LinkedIn:https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/ Guest Information Email: glalonde@xrtp.com LinkedIn: https://www.linkedin.com/in/gerrylalonde/

    47 min
  4. MAR 8

    Ep.036: You’re Chasing the Wrong Definition of Wealth

    Guillaume Girard explores redefining wealth beyond traditional financial metrics, emphasizing holistic well-being across five key domains: financial, time, physical, social, and mental. This episode offers a framework to assess and balance these areas for a more fulfilling life. Topics Covered in this Episode 00:00 Redefining Wealth in 2026 04:26 The Global Wealth Pyramid 09:07 Understanding Wealth and Happiness 10:26 The Five Types of Wealth 15:35 Time Wealth: The Most Valuable Currency 17:06 Social Wealth: The Importance of Connections 23:28 Exploring Mental Wealth: Purpose, Growth, and Space 29:34 Physical Wealth: Health, Fitness, and Vitality 31:55 Understanding Financial Wealth: Assets, Liabilities, and Independence If you want to learn how we work with incorporated business owners, book a private intro call here: Book it here: https://mwadvisors.as.me/GuillaumeGirard1 Subscribe to our Newsletter The Personal CFO: https://www.mwadvisors.ca/newsletter-guillaume Millen Wealth Advisors Visit our Website: https://www.mwadvisors.ca/guillaume Connect with Guillaume LinkedIn: https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/ Sahil's Book: https://www.amazon.ca/Types-Wealth-Transformative-Guide-Design/dp/059372318X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.v5xpZx4f0rYA0F2W6VAkUCZkfW3LOrVB7EC52UF770E1dY2ZmYoWVYdvj0kUwmcSOfVmt7_KRN1RfUZplEvOzRlamJChfSSAFlvRTDu3okeLvdDkGfLFxTY85ZD5eWPX-_6S4UG3cxOOA9k5yjruX0UULrT_KtIL1xYcp-ry-mVzt4jczQIdcua_qKYqUz-IR5k4fZ_TrqdLyMSyJLEAYqcYBjrcFJLFTZ_gtO6mleIr9nH8ezw-G5r9Zeffb14r.IktgdKYt_xsWaVB-J8kURTWyAqSFr7ovXlpLcU4b3Tk&dib_tag=se&keywords=sahil+bloom+five+types+of+wealth&qid=1772755157&sr=8-1

    43 min
  5. MAR 1

    Ep.035: Canadian Housing Crash or Opportunity? What You Need to Know

    This episode provides a comprehensive analysis of the current state of the Canadian real estate market, exploring recent declines, regional differences, and investment strategies. Experts discuss whether now is a good time to buy, how to interpret market forecasts, and practical tools for making informed decisions. Topics Covered in this Episode 00:00 The Current State of the Canadian Real Estate Market 05:29 Understanding the Emotional and Quantitative Aspects of Real Estate Decisions 14:34 Analyzing Regional Variations in Housing Prices 21:43 Key Drivers Behind the Current Housing Correction 31:47 Navigating the Future: Is Now a Good Time to Buy? 32:41 Forecasting Housing Prices: A Comparative Analysis 35:02 Evaluating the Accuracy of Price Predictions 35:58 The Importance of Historical Data in Financial Planning 38:08 Factors Influencing Housing Market Dynamics 39:54 Navigating the Transition Phase in Real Estate 42:02 The Rent vs. Own Debate: A New Perspective 44:06 Understanding the Calculator: Investment Decisions 54:27 Risk Premiums and Real Estate Returns 01:02:17 Final Thoughts on Real Estate vs. Investment Portfolio If you want to learn how we work with incorporated business owners, book a private intro call here: Book it here: https://mwadvisors.as.me/GuillaumeGirard1 Subscribe to our Newsletter The Personal CFO: https://www.mwadvisors.ca/newsletter-guillaume Millen Wealth Advisors Visit our Website: https://www.mwadvisors.ca/guillaume Connect with Guillaume & Sam LinkedIn: https://www.linkedin.com/in/guillaume-girard-cfa-cfp-08487170/ Sam’s LinkedIn: https://www.linkedin.com/in/sam-lichtman/ Keywords Real estate Canada, housing market, investment strategies, market forecast, housing correction, mortgage rates, regional differences, buying vs renting

    1h 4m

About

The Personal CFO Podcast is for Canadian business owners and high-income professionals who want to build wealth while they’re working, and live off it when they stop. Hosted by Guillaume Girard, Wealth Advisor & Financial Planner, the show breaks down investing, tax strategy, retirement planning, and insurance without hype, noise, or product-driven advice. General information only. Portfolio management through Portfolio Strategies Corporation (CIRO, CIPF). Insurance via PPI Solutions. Website: https://www.mwadvisors.ca/guillaume