For the Road Forward - Autotrader and Kelley Blue Book B2B

Cox Automotive
  • 5.0 (4)
  • MARKETING
  • UPDATED MONTHLY

Relevant Discussions on Automotive Trends for a More Successful Road Forward: Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern automotive dealer’s radar. To see full videos of each episode, b2b.autotrader.com/unjadedfortheroadforward

  1. FEB 3

    Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

    Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they're hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.

    27 min

  2. JAN 20

    Omnichannel Everything: The New Standard for Personalization and Lifetime Value

    Noah Lee, Director of Product Consulting at Cox Automotive, joins Jade Terreberry to unpack what true omnichannel retailing looks like in 2026 and why the gap between dealership “thrivers” and “strugglers” is widening fast.

    21 min

  3. JAN 12

    Rethinking ROI: How Dealers Win in a Margin‑Compressed Market

    Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.

    17 min

  4. 12/30/2025

    Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026

    Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026.

    9 min

  5. 12/23/2025

    The ROI Revolution: AI, Leads, and a Culture That Converts

    Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail.

    18 min

  6. 12/16/2025

    Show Up with AI: Visibility, Authority, and the Shopper’s Choice

    Tessa Nadik, AVP of Product Management at Cox Automotive, joins Jade Terreberry to clarify the real impact of AI in automotive retail. Tessa explains what AI is—and isn’t—for dealers, highlighting how it streamlines workflows, enhances consumer experiences, and accelerates shifts in buyer behavior.

    23 min

  7. 12/10/2025

    Always‑On Engagement: How AI and CDPs Elevate Shopper Experience

    Yuriy Demidko, Chief Information Officer at Fox Motors, joins Jade Terreberry to demystify how AI and Customer Data Platforms (CDPs) are transforming automotive retail.

    22 min

  8. 12/02/2025

    Start Small, Scale Smart: A Practical Path to AI for Modern Dealerships

    Guest Expert: Amy Anderson, Senior Director of Market & Consumer Research at Cox Automotive, joins Jade Terreberry to share powerful insights from the latest AI Readiness Study.

    11 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Relevant Discussions on Automotive Trends for a More Successful Road Forward: Join host Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern automotive dealer’s radar. To see full videos of each episode, b2b.autotrader.com/unjadedfortheroadforward

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