Jeremy on Marketing Podcast

Jeremy Dupont
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations. Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.

  1. 4d ago

    Your Leads Didn't Ghost You. They Went to Nantucket.

    The Labor Day Reactivation Window: How to Recover Lost Summer Leads Every summer, physical therapy leads disappear. They fill out a form, book a discovery call, come in for an evaluation, or finish a plan of care… and then summer gets in the way. Jeremy's point in this episode is simple: They didn't reject you. They deferred you. And the weeks around Labor Day are one of the best opportunities of the entire year to bring those people back. 📌 Episode Topics Why summer creates so many lost and deferred leads The 4 groups you should reactivate after Labor Day Why one follow-up message isn't enough How to turn your existing CRM into new revenue How AI can automate the entire reactivation process 🧠 Summer Leads Aren't Dead Leads Summer makes committing to physical therapy harder. Vacations, kids being out of school, travel, and inconsistent schedules cause people to delay care even when their problem hasn't gone away. After Labor Day, routines return. That makes late August through September a perfect time to reconnect. 🎯 The 4 Lost Lead Groups Form, No Call: They filled out a form but never booked. Call, No Eval: They completed a discovery call but never scheduled an evaluation. Eval, No Follow-Up: They came in once but never continued care. Finished Plan, No Continuity: They completed treatment but never moved into an ongoing plan. All four groups already know your clinic. That makes them much easier to convert than brand-new leads. 📲 Follow Up More Than Once Jeremy recommends reaching out 3 to 4 times over several weeks. Keep it personal. Reference what they originally came in for, when you last spoke, or something you remember about them. The first message often gets ignored. The third or fourth is often where the response happens. 💰 The Revenue Opportunity If you have 100 lost leads and reactivate just 10% of them at a $2,500 plan of care, that's: $25,000 in potential revenue from leads you already paid to generate. No new ad campaign required. 🤖 Let AI Run the Reactivation Patch uses AI SMS to segment lost leads, personalize the follow-up based on why they disappeared, continue the conversation, and book qualified patients back onto your calendar. 👉 Watch the Free AI Admin Training You can also learn more about Patch AI and how it can automate new lead and lost patient follow-up. 📈 The Takeaway Your summer ghosts probably didn't say no. They said not right now. Labor Day changes the timing. Pull the list, follow up consistently, and collect the demand already sitting inside your CRM. 🎥 More Free Resources Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, SEO, patient acquisition, CRM systems, and clinic growth. ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit 📍 Free Local SEO Audit

  2. Aug 11

    Ep90 | Reviews That Get Your GBP Banned

    Google Just Changed the Rules for Reviews (And Most Clinics Don't Know It) Clinic owners across the country recently noticed something alarming: Real Google reviews started disappearing overnight. Not fake reviews. Real five-star reviews from actual patients. In this episode, Jeremy breaks down Google's newest review policies, why AI is now policing your Google Business Profile, and what every physical therapy clinic needs to change immediately. 📌 Episode Topics Why Google reviews are disappearing How Google's AI now evaluates review quality The review tactics that can now get your profile penalized Why authentic reviews are becoming your biggest SEO asset How AI search is changing local rankings 🤖 Google Is Reading Your Reviews Now Google's AI doesn't just count reviews anymore. It reads them. That means detailed, authentic patient stories now influence whether your clinic appears in Google Maps, AI search results, and local recommendations. Generic five-star reviews carry far less value than they used to. ⚠️ The Old Playbook No Longer Works Many review strategies that worked for years now violate Google's policies, including: Review contests or incentives Asking patients to mention a specific provider by name Only requesting reviews from happy patients ("review gating") Creating unusual review patterns that appear manipulated Google's AI is looking for unnatural behavior—not just fake reviews. ✅ What Clinics Should Do Instead Ask every patient for an honest review Focus on authentic patient experiences Keep your Google Business Profile fully optimized Let your reviews naturally describe the conditions you treat Those reviews now become part of the information Google uses to recommend your clinic. 📈 The Takeaway Reviews are no longer just social proof. They're training data for Google's AI. The clinics that consistently earn authentic, detailed patient reviews will have a significant advantage in local search over the next several years. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, Local SEO, AI, patient acquisition, CRM systems, and practice growth. 📍 Free Local SEO Audit ⭐ Google Business Profile Review Policy 🤖 Free AI Admin Training ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit

  3. Aug 4

    Ep89 | Even Hormozi Gets PT Wrong

    The Biggest Opportunity in Physical Therapy Isn't Escaping Insurance Alex Hormozi recently answered a question from a physical therapy clinic owner generating $1.2 million in revenue while keeping just 10% in profit. His advice? Either run the clinic like Walmart by cutting costs relentlessly, or escape the insurance model altogether. Jeremy agrees with most of that advice—but believes there's an even bigger opportunity that almost everyone misses. 📌 Episode Topics Jeremy's biggest takeaway from Alex Hormozi's PT workshop Why insurance demand is actually your greatest asset How cash-based clinics should think about insurance callers The three-part system for converting insurance leads into cash patients Why discovery calls are one of the highest ROI activities in your clinic 🎥 Watch the Original Hormozi Clip The discussion that inspired this episode comes from one of Alex Hormozi's live workshops with a physical therapy clinic owner. 👉 Watch the full Alex Hormozi clip here 🧠 Insurance Demand Isn't the Enemy Most people searching for physical therapy start with one question: "Do you take my insurance?" Jeremy argues that this isn't a problem to avoid. It's the beginning of the sales process. The best cash-based clinics don't avoid insurance callers. They convert them. 📞 The Three-Part Conversion System Successful cash practices consistently focus on three things: Automating communication before the first visit Running high-quality discovery calls Selling outcomes instead of appointments When patients understand the value of your care before discussing price, the conversation changes dramatically. 🚀 Discovery Calls Matter Jeremy explains why discovery calls shouldn't be delegated too early. These conversations build trust, uncover goals, and give patients a clear understanding of why your approach differs from traditional insurance-based care. For many clinics, improving discovery calls creates a bigger impact than increasing ad spend. 📈 The Takeaway The goal isn't escaping insurance demand. The goal is building a system that converts insurance-driven inquiries into cash-paying patients through education, trust, and great communication. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth. If you're building a stronger patient acquisition system, these free resources can help: 🤖 Free AI Admin Training ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit

  4. Jul 28

    Ep88 | Why You Can't Scale Your Ads

    Your Google Ads Aren't the Problem. Your Phones Are. Most clinic owners think their Google Ads stop working because they need better keywords, more budget, or stronger ad copy. Jeremy shares data from over 10,000 paid phone calls across 261 physical therapy clinics that tells a very different story. The real bottleneck isn't Google. It's what happens after the phone starts ringing. 📌 Episode Topics What 10,000+ Google Ads phone calls revealed Why clinics struggle to scale their ad budgets The hidden cost of missed calls from paid traffic How AI phone agents improve Google Ads ROI Why answering the phone is your biggest growth lever 📊 The Data Behind the Problem Across 261 physical therapy clinics, Google Ads generated over 10,500 phone calls. More than 2,200 of those calls lasted less than 10 seconds—meaning many prospective patients simply hung up before anyone answered. For roughly one-third of clinics, more than 30% of paid phone calls went unanswered. Every missed call represents a patient your marketing already paid to generate. 📈 Why Ad Budgets Plateau Many clinic owners assume they need better ads when growth slows. In reality, Google is often doing its job. The ads generate phone calls. The phone simply isn't getting answered. Until that problem is solved, increasing your ad budget usually creates more missed opportunities—not more patients. 🤖 AI Phone Agents Increase ROI An AI phone agent answers every call your staff can't. Answers calls 24/7 Books discovery calls automatically Handles after-hours inquiries Captures messages and follow-up requests Helps your front desk instead of replacing it The result is more booked evaluations and significantly better returns on every advertising dollar you spend. 📈 The Takeaway If you're investing in Google Ads, your first priority shouldn't be increasing your budget. It should be making sure every call gets answered. Fixing your phones is often the fastest way to improve your marketing ROI. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, SEO, AI, patient acquisition, CRM systems, and practice growth. If you're ready to generate more patients and improve your marketing systems, these free resources are a great place to start: ☎️ Get a Free AI Phone Agent Built for Your Clinic 🤖 Free AI Admin Training 📈 Free Google Ads Audit

  5. Jul 21

    Ep87 | Thoughts On Staying Focused

    The Biggest Mistake Clinic Owners Make When They Plateau Every clinic owner eventually hits a plateau. Maybe it's at $15K per month. Maybe it's $50K. Maybe it's $100K. The number doesn't matter. What matters is what you do next. In this episode, Jeremy explains why most clinic owners mistake a plateau for a sign to pivot, when it's actually a sign to double down. 📌 Episode Topics Why every clinic eventually plateaus The dangerous temptation of "shiny object syndrome" The mindset shift that separates growing clinics from stagnant ones Jeremy's biggest business regret A simple framework for deciding whether to pivot or stay focused 🧠 Plateaus Aren't the Problem When growth slows down, most entrepreneurs immediately look for something new: An online course A new revenue stream Passive income The next exciting opportunity Jeremy argues that's usually the wrong move. A plateau isn't a signal to change businesses. It's a signal to execute better. 🚀 Growth Usually Looks Boring The next level of growth rarely comes from a brand-new idea. It usually comes from doing more of what already works: Hiring your next staff PT Improving your systems Adding another location Becoming a better leader Those aren't flashy. But they're what build valuable businesses. 📖 Jeremy's Biggest Business Lesson Jeremy shares a personal story about building Ripple into a successful multi-provider clinic before shifting his attention toward marketing. While that decision eventually led to Patch, he also reflects on what staying fully focused on the clinic could have become. His takeaway: Focus compounds. Distractions divide momentum. ✅ The Plateau Test Before chasing your next idea, ask yourself three questions: Does this grow the business I already have, or compete with it? Am I pursuing this because it's the right move, or because the real work is hard? What happens if I simply keep executing this same business for the next five years? Most of the time, the boring answer is the right one. 📈 The Takeaway If your clinic is working, don't abandon it because growth slowed down. Double down. Build the team. Improve the systems. Stay focused long enough for compounding to do its job. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth. If one of your growth goals is building better systems instead of chasing new opportunities, these free resources are a great place to start: 🤖 Free AI Admin Training ☎️ Get a Free AI Phone Agent Built for Your Clinic 📈 Free Google Ads Audit

  6. Jul 14

    Ep86 | The One Trick That Books 95% of 'I Need to Check My Insurance' Calls

    How to Handle the "I Need to Check My Insurance" Objection If you're a cash-based physical therapy clinic owner, you've heard it before: "Everything sounds great... I just want to check my insurance first." Most clinic owners hear that as a "no." Jeremy explains why it's actually one of the easiest objections to overcome when you know how to remove the friction instead of trying to sell harder. 📌 Episode Topics Why "I need to check my insurance" usually isn't about money The biggest mistake clinic owners make on discovery calls How to remove friction instead of overcoming objections Why discovery calls should stay with the clinic owner The simple system Jeremy used to book 95% of discovery calls 🧠 It's Not Really About Insurance When patients say they need to check their insurance, they usually aren't rejecting your services. They're looking for an easy way to pause the conversation. Jeremy explains that most people never actually call their insurance company. They get busy, put it off, and often delay treatment for months. ✅ Remove the Friction Instead of asking patients to do more work, Jeremy recommends doing the work for them. Using tools like Reimbursify (or similar insurance verification platforms), clinics can estimate a patient's benefits and explain their options before the first appointment. The conversation shifts from: "Go check your insurance." to: "We'll take care of that for you." That simple shift dramatically increases booked evaluations. 📞 Why Discovery Calls Matter Jeremy shares that discovery calls are some of the highest-leverage conversations inside a cash practice. Rather than delegating them too early, clinic owners should master these conversations themselves before handing them off. Great marketing gets people to book the call. Great discovery calls turn those leads into patients. 📈 The Takeaway Objections aren't always rejections. Most of the time they're simply friction. The clinics that remove friction instead of increasing pressure consistently convert more evaluations and build more trust with prospective patients. 🤖 Let AI Book More Discovery Calls Patch's AI employees automatically follow up with new and lost leads, answer common questions, and help schedule more discovery calls for your clinic. 👉 Learn more about Patch AI Or watch the free AI Admin training to see exactly how clinics are using AI to automate follow-up and book more patients. 🎥 More Free Resources Want more free marketing strategies for cash-based physical therapy clinics? Subscribe to our Physical Therapy Marketing YouTube Channel for weekly videos covering Google Ads, AI, patient acquisition, CRM systems, and practice growth.

  7. Jul 7

    Ep85 | I looked at 100+ PT Clinics Phone Metrics -- it was ugly

    Why Your Clinic Is Missing Half of Its Phone Calls What if one of the biggest growth opportunities in your clinic wasn't marketing? It was simply answering the phone. In this episode, Jeremy shares data from more than 100 physical therapy clinics and uncovers a problem that most owners don't even realize they have: missed phone calls. 📌 Episode Topics What call data from 100+ PT clinics revealed Why even large clinics miss a surprising number of calls The hidden cost of unanswered inbound leads Why hiring more front desk staff doesn't completely solve the problem How AI phone agents are changing patient acquisition 📊 The Data Is Eye Opening After reviewing real call logs from more than 100 clinics, Jeremy found that many practices miss roughly 40% of their inbound phone calls. That includes solo owners, multi-provider clinics, and even practices with full-time front desk staff. Most callers never leave a voicemail. They simply call the next clinic they find on Google. ☎️ Why It Happens Missed calls usually aren't caused by poor customer service. They're caused by busy clinics. Providers are treating patients, front desk staff are helping other visitors, and phones continue ringing throughout the day, especially during evenings and weekends when many prospective patients finally have time to call. 🤖 AI Phone Agents Fill the Gap Instead of replacing your front desk, AI phone agents answer the calls your team physically can't. They can: Answer every inbound call Respond to common questions Schedule appointments Capture leads outside business hours Support your existing front desk team The result is fewer missed opportunities and a better experience for prospective patients. ✅ The Takeaway If you're investing in SEO, Google Ads, referrals, or local marketing, every unanswered phone call represents a lead you've already paid to generate. Understanding your missed call rate may be one of the fastest ways to uncover hidden revenue inside your clinic. 🎧 Get Your Free AI Phone Agent Demo Want to hear what an AI phone agent would sound like for your clinic? Patch will build a customized demo that answers questions about your practice so you can experience it before making any decisions. 👉 Request your free AI Phone Agent demo You can also watch the free AI Admin training to see how AI is helping clinics automate phone calls, lead follow-up, scheduling, reviews, and more.

  8. Jun 30

    Ep84 | My Calendar Strategy for Crushing the Quarter

    How I Plan Every Quarter (Using Only Google Calendar) We're officially into Q3, which means you have a fresh opportunity to reset, refocus, and execute. In this episode, Jeremy shares the exact quarterly planning system he uses to stay focused without complicated spreadsheets or project management software. Everything runs directly from Google Calendar. 📌 Episode Topics Why Q3 is where most business owners lose momentum How to break yearly goals into quarterly, monthly, weekly, and daily actions The "3 systems" framework for making consistent progress How to use deep work blocks to eliminate distractions The Google Calendar planning system Jeremy uses every week 🎯 Start With the Revenue Goal Quarterly planning starts with one clear number. Instead of vague goals like "grow the business," define exactly what revenue you want to generate this quarter. From there, break it down into monthly, weekly, and daily targets so you always know what success looks like. ⚙️ Choose Three Systems Once your revenue goal is set, identify the three biggest levers that will help you reach it. Examples include: Increasing patient visits Running local workshops Hiring a new staff PT Improving paid advertising If hiring is one of your Q3 priorities, check out Jeremy's Staff PT Ramp-Up Framework, which walks through the exact system for getting a new clinician to 25 visits per week in eight weeks. 📅 Plan Your Week Before It Starts Each Sunday, review your quarterly goals and decide the three most important outcomes for the upcoming week. Then break those into daily actions so you never waste time wondering what to work on next. 🧠 Protect Deep Work Jeremy believes every business owner needs dedicated blocks of uninterrupted deep work. During these sessions, focus only on the projects that move the business forward instead of reacting to emails, messages, or day-to-day distractions. ✅ The Takeaway Big goals are accomplished through small, consistent actions. When you know exactly what needs to happen this quarter, this month, this week, and today, execution becomes dramatically easier. A simple planning system you'll actually follow will always outperform a complicated one you abandon after two weeks. If you're working on improving your clinic's systems this quarter, these free resources may also help: 🤖 Free AI Admin Training to see how AI can automate lead follow-up, scheduling, and patient communication. 📈 Free Google Ads Audit if generating more qualified leads is one of your quarterly goals.

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About

Jeremy on Marketing Podcast is your go-to resource for actionable strategies and insights on growing and scaling your business, with a focus on digital marketing and entrepreneurship in the healthcare and wellness space. Hosted by Jeremy Dupont, a successful clinic owner-turned-digital marketing expert, this podcast dives into proven methods for building thriving businesses—from Google Ads and SEO to leveraging AI and streamlining operations. Each week, Jeremy shares lessons learned from his own journey founding, scaling, and exiting a cash-based physical therapy clinic, along with expert interviews and real-world advice you can apply today. Whether you're a solo practitioner, a clinic owner looking to scale, or an entrepreneur with a growth mindset, this podcast is here to help you create more time, location, and financial freedom.

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