Blunt On Business

Blunt On Business
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Welcome to Blunt On Business: the🚫fluff revenue webinar for serious CEOs. If you're the CEO of a📈 $5-50M B2B company and you're tired of being your team's #1 salesperson, you're in the right place. I'm Rich Laster, a Fractional CRO with 28 years and $500M+ in closed deals. Here, we don't just talk about sales theory. We break down the practical systems and strategic shifts you need to: 🏎️Replace chaos with a predictable revenue engine. 🧙🏼‍♂️Fire yourself as the chief sales problem-solver. 🧑🏼‍🚒Build a company that scales without the constant firefighting. Subscribe and hit the bell!

  1. 4d ago

    Vision Without RevOps Is An Expensive Hobby

    🏆You can have a great vision, a great product, and a great market opportunity but, it isn't enough! In this episode of Blunt On Business, Rich Laster 🧙🏽‍♂️ breaks down why growing companies need more than strategy and ambition. They need the Revenue Operations infrastructure to turn vision into execution and execution into scalable revenue.The 3 things 🦾 serious CEOs need to understand if they want their vision to produce measurable revenue:📈 Vision without an operating system creates execution chaos. A CEO can establish the direction, but the organization needs a repeatable way to turn that direction into revenue. Sales, marketing, operations, customer success, processes, technology, and data cannot operate as disconnected functions. Gartner defines RevOps as an end-to-end model that integrates people, processes, and technology to create greater efficiency and predictability across the revenue process.📈 RevOps turns strategy into accountability.A revenue strategy is only useful when everyone knows what needs to happen, who owns it, how it gets measured, and what happens when performance falls off track. That means establishing shared revenue milestones, clear workflows, reliable data, defined metrics, and an operating rhythm that allows leadership to see problems before they become missed targets. Gartner's research emphasizes aligning GTM stakeholders around revenue-generating milestones, integrating data, and establishing workflows that support the customer lifecycle.📈 Your technology should support the revenue system, not become the system. Buying another CRM, adding another AI tool, or layering on another sales platform does not create RevOps. The technology has to reflect the way your company actually sells and serves customers. That is why Fractional Revenue Operations, customized CRM architecture, clean data, documented processes, and disciplined management matter. Gartner specifically notes that RevOps requires data consolidation and integration, but does not require a particular technology to make it work.Your vision tells the company where you're going.🎯 RevOps builds the infrastructure that helps the company actually get there.Blunt On Business is brought to you by https://EDGEgtm.ai/

    Vision Without RevOps Is An Expensive Hobby

  2. Sep 9

    Your Pipeline Is An Illusion

    You can't🚫 expect a serious sales organization if it's run by gut feel, spreadsheets, or what your salespeople 'say' is going to close. In this episode of Blunt On Business, Rich Laster 🧙🏽‍♂️ breaks down why CRM data quality, and daily pipeline management are critical to building predictable revenue.The 3 things 🦾legacy building CEOs need to understand if they want their pipeline to become a reliable revenue management system:📈 Bad CRM data creates fake pipeline confidence.A pipeline filled with stale opportunities, missing information, unrealistic close dates, and deals that have not actually advanced can make the pipeline look healthier than it is. Examine why pipeline volume means very little if the underlying opportunity data cannot be trusted.📈 CRM management is a daily operating discipline, not an administrative task.A CRM cannot become the company's source of truth if information is only updated before the weekly sales meeting! Stage progression, next steps, close dates, qualification, activity, and deal movement need daily standards and management.📈 Your CRM should tell leadership what is happening before the number misses.A properly designed CRM should expose stalled deals, pipeline slippage, weak qualification, missing next steps, conversion problems, and revenue risk early enough to act. That requires more than buying CRM software but, the right sales process, data structure, management cadence, accountability, and customized workflows built around how your company actually sells.🎯 The question isn't, "How much pipeline do we have?" but, "How much of our pipeline can we actually trust?"Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    Your Pipeline Is An Illusion

  3. Sep 2

    You CAN'T SCALE What You're Still Selling Personally

    At $5M, $10M, or $20M in revenue, being the CEO who can close deals feels like an advantage... until you realize your company's growth is still😵‍💫 dependent on your calendar.In this episode of Blunt On Business, Rich Laster 🧙🏽‍♂️breaks down why CEO-led selling becomes a hidden revenue constraint as companies scale.The 3 things 🦾serious CEOs need to change if they want revenue to grow without personally carrying the sales process:📈 Your sales ability can become your company's bottleneck.When prospects need the CEO to validate the solution, negotiate the deal, or create confidence, every opportunity competes for the CEO's time. We examine the difference between being an effective rainmaker and having a revenue system that produces results without you.📈 Scaling requires transferring judgment, not just tasks.Hiring salespeople does not solve founder or CEO dependency if the team still needs you to make the critical decisions. The real work is documenting the sales process, defining qualification standards, clarifying the value proposition, establishing decision rules, and building a CRM that gives the team visibility and accountability.📈 The CEO's job must evolve from salesperson to revenue architect.The goal is not to stop selling completely. It is to stop being required for every sale. Rich explains how CEOs can move from personally creating revenue to having the system, people, process, and operating rhythm designed to create consistency.If your company cannot generate revenue without you personally moving deals forward, you do not have a scalable revenue engine yet.🎯The question isn't, "How do I sell more" but, "How do I build a company that sells without depending on me?!"Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    You CAN'T SCALE What You're Still Selling Personally

  4. Aug 26

    The Metrics That Expose Hidden Revenue Leakage

    Your company has a revenue leakage problem.💦 For CEOs of $5M to $50M technology and professional services companies, millions can disappear through small operational gaps that never show up as a line called "revenue leakage." 😩Missed expansions, unnecessary discounts, stalled renewals, billing errors, unbilled work, weak sales-to-delivery handoffs, and poor pipeline qualification can quietly erode revenue and margin while the top-line still looks healthy. In this episode of Blunt On Business,🧙🏽‍♂️ Rich Laster identifies the metrics CEOs should watch to expose where revenue is escaping before throwing more money at sales and marketing. The uncomfortable question for every CEO is simple:📈How much more revenue could you generate without acquiring a single new customer? If you don't know the answer, you may not need more pipeline. You may need to stop the leaks. Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    The Metrics That Expose Hidden Revenue Leakage

  5. Aug 19

    The Difference Between Growth and Controlled Growth

    Revenue growth sounds good until the business starts breaking 💔underneath it.For CEOs of $5M to $50M companies, the real challenge is not simply generating more revenue. It is growing at a rate the organization can actually absorb, support, forecast, and profit from.In this episode of Blunt On Business,🧙🏽‍♂️ Rich Laster breaks down the difference between growth and controlled growth, and why chasing the next revenue milestone without the right operating infrastructure can create more complexity, margin pressure, customer risk, and leadership dependency than enterprise value.3 Key Points💰📈 Growth without control creates operational debt.More customers, more deals, and more revenue can expose weaknesses in sales process, delivery capacity, customer success, forecasting, hiring, and cash management. The question CEOs need to ask is not "How fast can we grow?" but "What breaks if we grow this fast?"📈 Controlled growth connects revenue ambition to organizational capacity.Controlled growth means aligning sales capacity, delivery capability, talent, cash, technology, customer experience, and Revenue Operations before pushing the accelerator. Research from Harvard Business School reinforces that sustainable growth depends on the rate, direction, and method of growth, not simply the pursuit of more revenue.📈 The goal is predictable growth, not maximum growth.Companies that consistently grow tend to build an integrated growth system rather than relying on episodic wins. That means knowing where revenue will come from, which customers are profitable, which capabilities create leverage, and when to invest versus when to stabilize.If your company is growing but every new dollar creates another problem 😵‍💫to solve, this episode will help you determine whether you have a growth problem or a growth-control problem.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    The Difference Between Growth and Controlled Growth

  6. Aug 12

    Why Your Next Hire Should Not Be Another Rainmaker

    The instinct is understandable...Revenue slows, the forecast gets📉 shaky, and the first solution that comes to mind is "Let's hire a rainmaker" but, a high-performing salesperson is rarely the solution for a broken revenue system. Without clear positioning, disciplined Revenue Operations, consistent lead generation, and a repeatable sales process-even 💪🏽elite sales talent becomes another expensive variable instead of a scalable growth engine.In this episode of Blunt On Business, Rich Laster 🧙🏽‍♂️explains why your next competitive advantage is probably not another rainmaker. It is a revenue operating system that enables even average performers to consistently hit goal and allows great salespeople to become exceptional.3 Key Takeaways📈 Why rainmakers rarely fix structural revenue problems.📈 Build a system that scales instead of relying on heroes.📈 Know when your next hire should be RevOps, Sales Operations, or Customer Success instead.If your company keeps missing growth targets despite hiring talented salespeople, this episode will help you identify whether your real constraint is talent or the operating system supporting it.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    Why Your Next Hire Should Not Be Another Rainmaker

  7. Aug 5

    How to Build a Sales Process Your Team Will Actually Use

    Most sales processes 📉fail because they were designed for management, not for the salespeople expected to use them!As companies scale from $5M to $50M, CXOs often respond to inconsistent results by adding more CRM fields, more approvals, and more documentation. Instead, you should be improving execution versus creating friction that slows deals and drives low adoption. Research consistently shows that successful sales organizations win by building repeatable, buyer-centric processes that help sellers make better decisions, not by increasing administrative work.In this episode of Blunt On Business, Rich Laster explains how CEOs can build a sales process their team actually follows because it makes selling easier, forecasting more accurate, and revenue more predictable:📈 Build your process around buyer decisions 📈 Create clear milestones, exit criteria, and next steps📈 Create a process your team wants to use.Rich 🧙🏽‍♂️shares practical ways to simplify execution, reduce administrative burden, improve coaching, and make your CRM a revenue tool instead of a reporting tool. Whether you're leading a founder-led sales team or building a professional revenue organization, this episode will show you how to create a sales process that drives consistency, accountability, and scalable growth.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    How to Build a Sales Process Your Team Will Actually Use

  8. Jul 29

    Why $10M Companies Hit a Revenue Ceiling

    Most companies do not stall at $10 million because they run out of opportunities but, because the revenue operations that created early success were never designed to support the next stage of growth.📉The founder becomes the bottleneck, forecasting becomes unreliable, and every new customer adds complexity instead of profitability. Research consistently shows that companies that successfully scale replace heroic execution with repeatable operating systems and disciplined Revenue Operations.In this episode of Blunt On Business, Rich Laster 🧙🏽‍♂️breaks down why so many tech and professional services companies hit a revenue ceiling between $10M and $50M, and the leadership decisions required to break through it:📈 the signs that your company needs to onboard expert sales help.📈 the keys to an effective, scalable revenue engine.If your company is approaching or⚠️ stuck between $10M and $50M in annual revenue, this episode will help you identify what is really limiting growth, and what must change before hiring more salespeople, increasing marketing spend, or adding another technology platform.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

    Why $10M Companies Hit a Revenue Ceiling
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About

Welcome to Blunt On Business: the🚫fluff revenue webinar for serious CEOs. If you're the CEO of a📈 $5-50M B2B company and you're tired of being your team's #1 salesperson, you're in the right place. I'm Rich Laster, a Fractional CRO with 28 years and $500M+ in closed deals. Here, we don't just talk about sales theory. We break down the practical systems and strategic shifts you need to: 🏎️Replace chaos with a predictable revenue engine. 🧙🏼‍♂️Fire yourself as the chief sales problem-solver. 🧑🏼‍🚒Build a company that scales without the constant firefighting. Subscribe and hit the bell!

Information

  • Creator
    Blunt On Business
  • Years Active
    2024 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Blunt On Business
  • Show Website
    Blunt On Business