Digital Marketing Unpacked

Scott Sweeney
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers. Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog

Episodes

  1. 12/13/2024

    2025 Incoming. What's Ahead?

    This episode we take a look at what lies ahead in 2025, taken from a survey of over 11,000 marketers. Also, we dive in to SEO specific insights for 2025, and what the Google Search Console update means for you.

    25 min

  2. 12/12/2024

    The Downfall of Kodak

    This weeks case study covers Kodak and their downfall by not adapting quickly enough to digital. Understanding when to pivot is crucial in marketing, and Kodak failed to do so, leading to their bankruptcy in 2012.

    15 min

  3. 12/08/2024

    Conversations About Digital Marketing With Leadership

    In this episode, we break down how to have conversations about digital marketing with your leadership team.

    22 min

  4. 12/01/2024

    Marketing Fundamentals

    The episode breaks down the fundamentals of marketing. Think of it as a deep dive primer for a marketing career. Sometimes, you just need the fundamentals!

    26 min

  5. 12/01/2024

    Solo Stove Case Study

    The first episode covers the Solo Stove and Snoop Dogg collaboration of 2023 and 2024. Additionally, we briefly touch on the Temu and Shein PPC bidding war during Black Friday 2024.

    11 min
  • 5 Episodes

5
out of 5
2 Ratings

About

New podcasWelcome to Digital Marketing Unpacked, the podcast that pulls back the curtain on the most fascinating, complex, and sometimes bizarre world of marketing. Hosted by Scott Sweeney, we dive deep into the strategies, innovations, and untold stories that shape how businesses connect with consumers. Each week, we break down the latest trends, decode marketing mysteries, and provide actionable insights for marketers, entrepreneurs, and business leaders.t weblog

Information

  • Creator
    Scott Sweeney
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Stratus Analytics, LLC All rights reserved.
  • Show Website
    Digital Marketing Unpacked