The Elevate Collection Podcast

Alexandria Reed & Jordan Hawkins

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.

  1. MAR 27

    How A Complex Executive Builds Value At The Culture Commerce Intersection

    Marketing can either borrow from culture or build with it, and the difference shows immediately. We’re joined by Kirsten Atkinson, SVP of Brand Partnerships and Sales at Complex (West Coast), to talk about what brand partnerships really are when you stop treating them like a transaction and start treating them like long-term brand stewardship. Kirsten walks us through her journey from studying mass media and PR to running huge media budgets at top agencies, then stepping into entertainment and client partnerships before landing at Complex. We dig into the practical side of partnership strategy: starting with the problem a brand is trying to solve, using insight as the connective tissue, and designing campaigns that earn attention through storytelling. She breaks down early partnership thinking with Nissan and Complex, including a Mark Ecko apparel collaboration launched in a fashion context, plus the mindset behind culture-first integrations like the Lexus Black Panther partnership. We also get tactical about how leaders stay relevant in youth culture and the creator economy: scanning social for sentiment, reading comments, getting outside, and building proactive ideas that actually fit the moment. Kirsten shares three simple filters that keep partnership marketing sharp: first to market, innovation, and technology. Finally, we talk legacy, opening doors for creators, and why reaching back to students and young professionals matters if we want this industry to change. If you got value from this conversation, subscribe, share it with someone building partnerships, and leave a review. What’s the best brand collaboration you’ve seen recently, and why did it work? Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    42 min
  2. MAR 20

    Building A Legacy Through Service And Sports Marketing with Ashley S. Green

    Some people climb by getting louder. Ashley S. Green climbs by getting clearer. Ashley is a sports, entertainment, and lifestyle marketing consultant based in Atlanta, and her approach flips the usual playbook: lead with service, protect your identity, and let your work speak before your pitch ever does. We talk about what it really means to be a disruptor in sports marketing and community impact, and why “to thine own self be true” is more than a motto, it’s a career decision you make again and again.  Ashley traces her commitment to service back to Mississippi roots and a family legacy of collective survival and community care, then shares how her years in education and a defining experience student teaching in England shaped her leadership style. From helping families navigate real needs to guiding athletes beyond one-off drives, she explains how impact grows when it’s strategic, relationship-based, and built for the long term.  We also dig into networking in powerful rooms, including why “early pitching” can backfire and how listening, observing, and offering real value creates connections that last. Finally, Ashley calls out a system she’s actively disrupting: the way industries reward logos and big names over independent talent and proven skill. If you care about sports philanthropy, athlete branding, social impact strategy, and building an ecosystem that protects athletes and entertainers from being taken advantage of, you’ll leave with a sharper mindset and practical moves.  Subscribe for more conversations like this, share this with a friend who’s building in sports or entertainment, and leave a review with the biggest takeaway you’re applying next. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    27 min
  3. MAR 16

    Tamika Carlton on Real Connection, Reciprocity, and Happiness

    What if the quality of your relationships is shaping more of your life than your strategy ever could? In this episode of _Elevate Collection_, Tamika Carlton joins us for a powerful conversation on connection, reciprocity, grief, boundaries, presence, and why meaningful relationships are one of the greatest drivers of happiness, growth, and long-term success. In this episode: How grief sharpened Tamika’s awareness of others Why networking often stays too transactional What makes relationships sustainable over time The role of reciprocity in healthy connection How quality relationships impact income and opportunity Why presence matters more than performance Protecting your energy with real boundaries Connection with self before connection with others About Tamika Carlton: Tamika Carlton is a relationship and communications expert, founder of Couples Experience and Tamika Carlton Collective, and host of _The Real Connect_, which launched in January 2025. Her work centers on helping people build stronger personal and professional relationships, and she has been featured by Oprah, Black Enterprise, Hello Seven, and Authority Magazine. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    28 min
  4. 11/20/2025

    Maximizing LinkedIn for Personal Branding

    In this episode, Alexandria Reed and Jordan Hawkins sit down with Jon Lyndon, a personal branding strategist and former LinkedIn executive, to explore how LinkedIn can become one of the most powerful tools for your professional and personal growth. Jon breaks down the mindset and mechanics of showing up authentically online — not just as a résumé, but as a relationship builder. He shares how professionals, athletes, and creatives alike can leverage LinkedIn in the right way to amplify everything they’re doing off the platform — from partnerships to philanthropic work — while also strengthening their digital reputation. You’ll learn why becoming a leading voice on LinkedIn creates a ripple effect: when your audience sees what you’re building, they start to look deeper, to engage, to collaborate, and to connect with your story. Key theme: Build your personal brand not as a vanity project, but as a credibility amplifier that uplifts every partnership, every initiative, and every brand you touch. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    23 min
  5. 11/17/2025

    Seasons, Systems, and Showing Up: How We Work + Live

    What happens when a heated customer call turns into a decade-long partnership? In this candid founders’ episode, Alexandria Reed and Jordan Hawkins trace the true origin of Elevate Collection—from a Kendra Scott color bar in Denver to a multi-line business serving athletes, brands, and families. In this episode, you’ll hear: The day we met (yep, that phone call) and why values set the toneHow motherhood, therapy, and seasons—not “balance”—shape our calendarWhy “integration” beats “transaction” in real estate and relocationThe leap from hospitality/healthcare into real estate—and passing the 168-hour testBuilding a network flywheel: philanthropy, suites, sidelines, and storytellingWhy we reinvest profits into media (podcast) and community experiencesThe moment our kids called themselves “Elevate babies” (and why that matters)elevate collection, alexandria reed, jordan hawkins, real estate relocation, athlete relocation, integration not transaction, hospitality to real estate, motherhood and entrepreneurship, seasons not balance, building community, brand partnerships, sports and entertainment real estate, podcast founders episode, origin story elevate, business flywheel, philanthropy driven business, lifestyle integration, denver to atlanta move, color bar story, kendra scott origin Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    20 min
  6. 11/06/2025

    What Do You Do for Fun? Kelly Chase on Rediscovering Yourself After Reality TV

    Kelly Chase opens up about stepping off the hamster wheel—trading burnout, binge-weekends, and people-pleasing for personal development, boundaries, and a soul-led business. We talk healing after reality TV edits, turning a sudden audience into actual impact, choosing gratitude daily, and building community at home in Atlanta. Key Takeaways Healing is iterative. Growth pre-show didn’t prevent old patterns resurfacing—coaching created deeper shifts.Gratitude is active. Choose it daily, even while you audit whether “good” activities are masking avoidance.Protect your peace. Turn notifications off; curate who (and what) gets access to your energy.Audience ≠ alignment. Let the drama-seekers leave; serve the community that’s here for you.IRL matters. After global visibility, local connection (Atlanta) is the next frontier.Process > outcome. “Enjoy the journey” is the five-year plan—and that’s allowed.Memorable Quotes “I realized I was numbing—productive all week, binge-drinking on weekends.”“Gratitude isn’t passive—I sit in it.”“Sometimes healing work becomes a distraction—I had to check myself.”“Let the followers go if they’re only here for the TV drama.”“My plan? Keep going and do what lights me up. Kelly: IG @chaselifewithkelly • Podcast: Chase Life with Kelly • Programs linked in bio Elevate Collection: Subscribe, rate & review; follow for upcoming ATL collabs Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    24 min

Trailers

5
out of 5
12 Ratings

About

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.