The Elevate Collection Podcast

Alexandria Reed & Jordan Hawkins
  • 5.0 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.

  1. DEC 22

    Storytelling as Impact: Media Strategy Meets Motherhood and Advocacy

    What if the shift from fear to family isn’t just personal—it’s cultural? In this episode of The Elevate Collection Podcast, we sit with Deborah Olivia Farmer—media strategist, founder, and foster care/adoption advocate—on faith-led leadership, discernment for natural givers, and why foster care deserves a louder conversation. In this episode, we cover: How Deborah’s roots shaped her strength and purposeThe gift of “sight,” discernment, and learning to slow downWhy rejection can feel physical—and how to respond with graceThe motherhood thread behind her advocacy and mentorshipThe foster care narrative she’s disrupting (400,000 kids deserve more)Why teens are overlooked—and what support can look likeA corporate blueprint: brand awareness + giving campaigns + resourcesHow to move someone from “considering” to actually startingAbout Deborah Olivia Farmer: Founder/President of Brown Farmer Media Group, a Chicago & Atlanta-based communications firm established in 2014, with prior leadership roles including NBC5-TV Chicago.

    29 min

  2. DEC 18

    Behind the Scenes of Entertainment Booking, with Matt Altman

    Summary In this episode of the Elevate Collection podcast, Matt Altman shares his journey in the entertainment booking industry, discussing how he started, the joy of creating memorable experiences, and the intricacies of budgeting and logistics for events. He emphasizes the importance of client satisfaction and artist comfort, while also sharing anecdotes about unique rider requests and the lifestyle benefits of his job. Matt reflects on his legacy and the artists he hopes to work with in the future, inviting listeners to connect with him for their event needs.

    31 min

  3. DEC 8

    More Than Music: Syleena Johnson on Motherhood, Mastery & Moving Forward

    In this episode of the Elevate Collection podcast, Selena Johnson shares her journey as a Grammy-nominated artist, discussing the evolution of her identity, the challenges of the music industry, and the importance of having a supportive team. She emphasizes the need to define personal success and winning on one's own terms, while also looking forward to future projects and growth. https://www.syleenamusic.com/

    30 min

  4. NOV 24

    Where Sound Meets Legacy: J Rich on Engineering the Future of Music

    What We Cover in This Episode J Rich’s Origin StoryGrowing up influenced by his father’s time at MotownInterning under the bestHow serving others opened the door into engineeringGoing from rapper → engineer → entrepreneurThe moment he engineered Gucci Mane without knowing how to engineer (and how it changed everything)The Craft of Engineering: Hits, Credit, & ValueWhy being an artist first helped him become a better engineerHow credit = currency in the music industryThe concept of “Cash or Credit” and why engineers must understand itThe turning point of working with Lil Yachty from apartment closets to global stardomWhy undervaluation is rampant and the uncomfortable truth about payment conversationsThe Business of Music (What Most People Don’t Know)Why engineers often miss out on royaltiesHow the Music Modernization Act changed the gameThe truth about publishing splits, LODs, and non-featured artist fundsWhy ad-libs = background vocals (and why most artists are leaving money on the table)The dreaded black box and billions of dollars artists unknowingly loseVenture Capital, Events & Legacy BuildingJ Rich’s role as VP of Strategic Partnerships for Pop Star VenturesHow the fund supports founders in sports and entertainmentGuiding talent into investing + equityThe joy of hosting high-level, curated connection events (including ours!)Why generational wealth planning is the real end gameArtists J Rich Has Worked WithIncluding (but not limited to): OffsetCardi BLil BabyYeat (first manager)Lil Yachty (first engineer)JTTrippie ReddPure Cocaine eraPlus more…And yes — his Grammy nomination came from “Clout” by Offset ft. Cardi B”. Big AskWhen asked what would move the needle for him right now: “Join the Elevate community.”We love a twin who understands alignment. Bonus: His Dream Artist to Work WithDrake (and specifically 40)The Bobby Althoff–Drake interview lives rent-free in our mindsDrake’s song “Elevate” remains a foundational inspiration for The Elevate CollectionKey Terms Mentioned (Listener Dictionary)To deepen industry understanding, we recommend listeners explore: PRO (ASCAP/BMI)SoundExchangeNon-Featured Artist FundLOD (Letter of Direction)Black Box royaltiesPre-release complianceFactoringMetadataPublishing splitsConnect with J RichIG LinkedIn

    27 min

  5. NOV 20

    Maximizing LinkedIn for Personal Branding

    In this episode, Alexandria Reed and Jordan Hawkins sit down with Jon Lyndon, a personal branding strategist and former LinkedIn executive, to explore how LinkedIn can become one of the most powerful tools for your professional and personal growth. Jon breaks down the mindset and mechanics of showing up authentically online — not just as a résumé, but as a relationship builder. He shares how professionals, athletes, and creatives alike can leverage LinkedIn in the right way to amplify everything they’re doing off the platform — from partnerships to philanthropic work — while also strengthening their digital reputation. You’ll learn why becoming a leading voice on LinkedIn creates a ripple effect: when your audience sees what you’re building, they start to look deeper, to engage, to collaborate, and to connect with your story. Key theme: Build your personal brand not as a vanity project, but as a credibility amplifier that uplifts every partnership, every initiative, and every brand you touch. Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    23 min

  6. NOV 17

    Seasons, Systems, and Showing Up: How We Work + Live

    What happens when a heated customer call turns into a decade-long partnership? In this candid founders’ episode, Alexandria Reed and Jordan Hawkins trace the true origin of Elevate Collection—from a Kendra Scott color bar in Denver to a multi-line business serving athletes, brands, and families. In this episode, you’ll hear: The day we met (yep, that phone call) and why values set the toneHow motherhood, therapy, and seasons—not “balance”—shape our calendarWhy “integration” beats “transaction” in real estate and relocationThe leap from hospitality/healthcare into real estate—and passing the 168-hour testBuilding a network flywheel: philanthropy, suites, sidelines, and storytellingWhy we reinvest profits into media (podcast) and community experiencesThe moment our kids called themselves “Elevate babies” (and why that matters)elevate collection, alexandria reed, jordan hawkins, real estate relocation, athlete relocation, integration not transaction, hospitality to real estate, motherhood and entrepreneurship, seasons not balance, building community, brand partnerships, sports and entertainment real estate, podcast founders episode, origin story elevate, business flywheel, philanthropy driven business, lifestyle integration, denver to atlanta move, color bar story, kendra scott origin Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    20 min

  7. NOV 13

    Work-Life Integration: Nick Green’s Playbook

    What happens when a relationship-first operator runs three markets at once? Meet Nick Green—aka “New York Nick”—a connector who turns lifestyle into deal flow across NYC, Boston, and Miami. In this episode, you’ll hear: How to operate in multiple markets without burning out“Collaborate without ego”: why 50/50 splits can create moreSeasonality math: aligning New York, Boston, Miami cyclesWork-life integration (not balance) and why golf worksTurning introductions into social capital—and long-term clientsInvesting beyond sales: Airbnb strategy and brand plays (ROAM)Practical outreach: DMs, coffees, and being valuable on day oneAbout Nick Green Nick Green is a Compass real-estate pro connecting NYC, Boston, and Miami, known for precision, discretion, and a deep referral network. (Compass profile; personal site). Compass+1 Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    24 min

  8. NOV 10

    Doing Dope Sh*t Since 2021: The Fabric of Elevate

    What started as a real-estate brand is now becoming a lifestyle—and a movement. In this episode, founders Alexandria Reed and Jordan Hawkins pull back the curtain on “the fabric of Elevate”: how their 888 philosophy, dopamine-driven creativity, and love for community turned a business into a brand people can wear. In this episode you’ll hear: The story behind the new Elevate Lifestyle Collection and the meaning of 888Why merch isn’t merch—it’s messaging rooted in abundance and legacyThe origin of their “doing dope sh*t since 2021” mantraHow ADHD creativity fuels their matchmaking, content, and connection workWhy each drop gives back to nonprofits and youth programsHow they turned branding, purpose, and giving into one unified flywheelWhy movement > marketing—and what Elevate means beyond real estate Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

    12 min
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Trailers

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About

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.

Information

  • Creator
    Alexandria Reed & Jordan Hawkins
  • Years Active
    2024 - 2025
  • Episodes
    49
  • Rating
    Explicit
  • Copyright
    © 2025 Alexandria Reed & Jordan Hawkins
  • Show Website
    The Elevate Collection Podcast