The Elevate Collection Podcast

Alexandria Reed & Jordan Hawkins

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.

  1. 4d ago

    Pressure is a Privilege + The Cost of Ambition with Marina Middleton, CEO of Create & Cultivate

    Send us Fan Mail The shiny version of ambition is easy to post. The real version shows up when you’re 24 hours out from opening the doors to 4,000 attendees and your brain is doing math on ticket sales, expectations, investors, and everything that could go wrong. We sit down with Marina Middleton at Create & Cultivate Festival in Los Angeles and go deep on the cost of ambition for women in business. Marina shares what she had to change to scale: a new leadership style, stronger emotional boundaries, and the kind of self-trust that holds steady even when results are delayed. We also talk about why she takes “no” personally, then how she flips rejection into a sales and messaging skill: when someone doesn’t buy, they often don’t see the value yet, and it’s our job to communicate it better. From there, we get honest about the parts people don’t see on social media: family sacrifices, parenting decisions, and the push-pull of sharing your life while still protecting what matters. Marina opens up about burnout signals, tying self-worth to work, and why “failure is data” can be a lifeline for founders. As a first-generation Egyptian American, she reflects on legacy, identity, and what it means to carry influence ethically, reminding us that pressure can be a privilege when you choose to lead with morals intact. If you’re building a business, leading a team, or trying to grow without losing yourself, this conversation will land. Subscribe for more, share this with a friend who’s in the thick of it, and leave a review telling us what part of ambition you’re learning to navigate right now. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  2. Sep 22

    Know Yourself First: Self-Awareness, Boundaries & Personal Power | Tia Buckham-White, Notre Internationale

    Send us Fan Mail What if becoming a better leader, partner, parent, or friend starts with understanding yourself? In Part One of this conversation, Jordan and Alexandria sit down with Tia Buckham-White, Founder & CEO of Notre Internationale, leadership strategist, executive coach, trained futurist, and self-awareness expert, for a conversation about the human side of leadership and influence. Tia shares the personal experiences that led her to build a career around self-awareness and why understanding ourselves can fundamentally change the way we lead, communicate, set boundaries, and connect with other people. In this episode: • Tia’s journey from corporate sales to building a business around self-awareness • Why “not knowing what you don’t know” can create conflict at work and at home • How culture shapes communication, boundaries, and what we consider “normal” • The bridge from self-awareness to self-understanding and belonging • Triggers, projection, and taking responsibility for our reactions • Why “love is a contact sport” • Burnout, conditioning, personal power, and learning to say no • How self-awareness eventually becomes unconscious competence And we’re not done. We’ll be gathering questions from our listeners and bringing Tia back for Part Two. Where Influence Meets Legacy™ Check out Notre Internationale at https://notreinternationale.com/ or on instagram at: @notreinternationale Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  3. Sep 15

    From Welfare to Whatnot: Joe Hollywood on Grit, Grief, and Becoming the #1 Sports Card Streamer

    Send us Fan Mail The moment you want to quit might be the moment before everything changes. Joe Hollywood grew up on welfare and food stamps in Queens. His grandfather gave him his first pack of sports cards when he was eight years old, unknowingly starting a passion that would come full circle nearly four decades later. But getting there wasn't glamorous. When Joe started live selling sports cards on Whatnot, some nights there were only five or ten people watching. He streamed next to a hot water heater. Then from his son's train table. Then a ping pong table. Months into the journey, after another disappointing show, Joe found himself in his basement cutting out shipping labels by hand and using his kid's glue stick to attach them to packages. He remembers asking himself: “What am I doing?” He almost quit. Instead, he kept going. Today, Joe operates from a 12,000-square-foot studio, has become the most-followed sports seller on Whatnot, is expanding internationally, and during this conversation exclusively announces his first co-branded product with Fanatics. Joe joins Jordan and Alex for an incredibly candid conversation about what happened between those two realities. He shares why he believes hard work creates luck, why he'd rather bet on someone who has failed 100 times than someone who has never failed, how he chooses the people around him, the role faith plays in his life, and why entrepreneurs need to keep learning no matter how successful they become. We also dive into the world of sports-card collecting, building community through live commerce, creating experiences people can't simply buy, the $10M+ Steph Curry card that has never surfaced, and the lessons Joe has learned building one of the biggest audiences in sports live selling. And when Jordan and Alex admit they've recently had their own conversations about whether it's time to pull the plug on something they're building, Joe leaves them with one final piece of advice: When life punches you in the gut, punch back harder. Because the breakthrough might be closer than you think. Where Influence Meets Legacy™ Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  4. Sep 8

    What Golf Teaches Women About Confidence, Failure & Success | Anya Alvarez & Ellen Ceresko

    Send us Fan Mail When you're used to being good at what you do, being a beginner can feel incredibly uncomfortable. Golf has a way of forcing you to get comfortable with exactly that. Jordan and Alex sit down with Anya Alvarez and Ellen Ceresko of DriveHer Network for a conversation that starts with golf but quickly becomes something much bigger: perfectionism, identity, resilience, business, community and learning to give yourself permission to not have everything figured out. Anya and Ellen share their experiences competing at an elite level, where every shot could mean making money, paying for the next tournament, getting recruited or letting down a team. Today, both have developed a very different relationship with the game. Because golf is something you can never perfect. You can practice every day and still make a bad swing. You can make the wrong decision. You can have a bad round. What matters is how quickly you adjust and what you do next. They also break down what new golfers actually need to know, how quickly women can become comfortable on the course, why beginners should get out and play sooner than they think, and why community can make entering a traditionally male-dominated sport feel a whole lot less intimidating. Plus, we get into building DriveHer Network, choosing the right business partners, operating from shared core values, and their mission to help more women say yes, show up and bring another woman with them. This one is about golf. But it's also about being willing to be a beginner again. Where Influence Meets Legacy™ Follow DriveHer Network on IG at @driverher.network Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  5. Sep 4

    Plug Talk | Welcome to Admin Social Club

    Send us Fan Mail A to do list can feel like a private battle, especially when you’re juggling business, family, and the invisible work of life maintenance. We wanted to change that, so we tried something new: Admin Social Club, a low pressure meetup where we sit together in a beautiful local space, order great coffee, and finally handle the tasks we keep avoiding. No hustle vibe, no forced networking, just real people showing up and getting things done. We talk about why this works so well for us as neurodivergent founders with professionally diagnosed ADHD, and how body doubling makes the “mundane but necessary” feel achievable. You’ll hear a real example of what this looks like, from scheduling a long delayed mammogram to knocking out small admin that has been endlessly movable on the list. The surprising part is what happens around the work: natural conversations, quick moments of support, and the kind of connection that builds community without trying to manufacture it. We also share what we learned from hosting in partnership with a local business, why we care so much about creating more third places, and where we think Admin Social Club could go next, from monthly meetups to bigger life maintenance resets that support mind, body, and business. If you’ve been craving accountability plus community, hit play, then subscribe, share this with a friend who’s overwhelmed, and leave us a review so more people can find the space we’re building. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  6. Sep 1

    You Can't Build a Consumer Brand Behind a Laptop | Goodwipes Co-Founder Sam Nebel

    Send us Fan Mail What does it actually take to build a consumer brand people don't just buy, but want to be part of? This week, Jordan and Alex sit down at Goodwipes HQ with co-founder and Chief Commercial Officer Sam Nebel to talk about the unlikely journey from becoming the “baby wipe dealers” of their college campus to building a national consumer brand. Sam gets into the 8-to-10-year validation cycle behind Goodwipes, why founders can't build consumer brands from behind a laptop, and how staying close to your customer can create the kind of loyalty normally reserved for sports teams. They also unpack the strategy behind Goodwipes' collaborations with brands like OLIPOP and Liquid Death, why the best partnerships go far beyond putting two logos together, and the founder lessons Sam wishes more entrepreneurs understood about operations, finance, content and playing the long game. Plus, Sam opens up about navigating a long-term co-founder relationship, protecting his time and energy differently as the company grows, and rediscovering who he is outside of the business. It's business, branding, butts and a surprisingly good amount of life advice. Where Influence Meets Legacy™ Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  7. Aug 25

    You're More Than the Game | NBA's Grant Williams on Impact Beyond Basketball

    Send us Fan Mail What does it look like to win at life when the world is grading you on a scoreboard? Live from Hamptons Tech Week at the Montauk Yacht Club, we sit down with NBA forward Grant Williams for a straight talk conversation about influence, community, and the kind of legacy that outlasts any season. Grant shares how he thinks about impact beyond basketball, including the work he leads through the Grant Williams Family Foundation. We dig into mentorship and literacy programs in North Carolina, why partnerships like the Charlotte Mecklenburg Library matter, and how computer literacy initiatives can help close the access gap for communities that have been left behind. If you care about athlete philanthropy, nonprofit collaboration, or simply doing more with the platform you have, this conversation gives you a clear, grounded blueprint. Then it gets fun and surprisingly insightful: Grant opens up about getting into Pilates and realizing it can humble even a pro who is used to moving heavy weight. We talk about embracing weakness, finding challenges that make you more well rounded, and why strength training paired with mobility work can be a game changer for performance and health. Grant also leaves advice for young athletes who feel defined by one role, reminding them their value is bigger than the sport they play. If this resonated, subscribe for more interviews on leadership and impact, share this episode with a friend who’s building their own legacy, and leave a review so more listeners can find the show. Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

  8. Aug 18

    How to Turn 50 Million Followers Into a Real Business | Austin Sprinz

    Send us Fan Mail A billion views a month sounds like magic until you hear the routine behind it. We’re live at Hampton Tech Week with Austin Sprinz, a creator who’s spent 10 years building an audience that now totals around 50 million followers across platforms, and he’s refreshingly honest about what it took to get there: years of posting with little payoff, tiny improvements every day, and a mindset that refuses to quit when the numbers don’t move. We also go deeper than content. Austin walks us through the leap from influencer to founder with two passion projects he’s going all-in on. One is Memento, a screenless digital camera that feels like a disposable, keeps you present while you shoot, and delivers retro, vintage-style photos when you upload later. The other is Pulse Drones, a drone show company that can “draw” art in the sky for festivals and events, turning creativity into a shareable real-world moment people can’t look away from. Then we get practical: how he finds fresh ideas (quiet mornings, meditation, breathwork, and avoiding early phone stimulation), what “consistency is king” actually looks like over multiple years, and how a big enough why becomes the North Star that keeps you moving. We close with hot takes, including the belief that there is no failure, only feedback. If you like creator strategy, TikTok growth, social media marketing, and building businesses from a personal brand, hit play. Subscribe, share this with a creator friend, and leave a review, then tell us: what’s the one habit you’d start tomorrow? Support the show Before you go - here are three ways to continue elevating your legacy & connect: 1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co 2. Subscribe to never miss an episode and get exclusive content 3. Share this trailer with three people who need to hear it Remember: Your influence is just the beginning. Your legacy is the destination. See you soon, where influence meets legacy.

Trailers

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About

The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.