The Average White Guys

A Squared
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Average White Guys podcast, your go-to resource for navigating the first five years of running a business. We dive into the art and science of building success—covering everything from networking strategies to managing growth, leveraging the BANK personality system, and overcoming early challenges. Whether you’re looking for practical tips, fresh insights, or just some relatable stories from fellow business owners, we’ve got you covered. Tune in and let’s make those first five years the foundation of something incredible!

  1. 5d ago

    The Choices You Make Today Follow You

    Every day, we make thousands of choices. Some seem insignificant in the moment, while others can completely change the direction of our lives. In this episode of Average White Guys, Alex and Justin talk about the choices we make, the consequences that follow, and why taking responsibility for what happens next can be harder than it sounds. The conversation starts with a real situation inside their BNI group and a difficult question about accountability, standards, and whether making an exception for someone creates problems for everyone else. From there, the conversation gets much more personal. Alex opens up about a period when he was dealing with severe health problems and was told to prepare for a future defined by pain. He talks about choosing not to give up, making better decisions, and the long process that eventually helped change his life. They also talk about Justin's decision to prioritize his health, the choices that compound over time, the influence of friends and your environment, and Justin's recent obstacle race that pushed him far outside his comfort zone. Some choices are easy. Some are incredibly difficult. But the choices we make today can shape what comes next. WHAT YOU’LL HEAR • The BNI situation that sparked this entire conversation • Why accountability becomes difficult when exceptions are made • The difference between making a choice and accepting the consequences • Alex's personal story about being told his health problems could be permanent • Choosing to keep going when the circumstances are difficult • How friends, habits, and your environment can influence your decisions • Why healthy choices compound over time • Justin's journey toward a healthier lifestyle • The obstacle race that pushed Justin to test his limits • Why good choices don't always produce immediate results • How today's choices can affect your future

    The Choices You Make Today Follow You

  2. Sep 21

    The Words You Say to Yourself Are Changing Your Life

    The words you use every day might be shaping how you think, how you act, and even how you see yourself. In this episode of Average White Guys, Alex and Justin dig into the power of positive and negative words, inspired by Tony Robbins’ book Awakening the Giant Within. What starts as a conversation about saying “magnificent” instead of “good” turns into a much deeper discussion about confidence, self-doubt, business, relationships, and the stories we tell ourselves. Justin opens up about something he rarely talks about: why he sometimes feels unintelligent, even while knowing he has built a successful business and family. Alex shares his own experience of feeling behind other highly accomplished people and how that mindset can distort the way you see yourself. They also talk about Alex nearly giving up on the studio after only two months, how changing the way he looked at the situation completely shifted his mindset, and why surrounding yourself with positive people can make such a difference. WHAT YOU’LL HEAR How a single word can change the way you approach your day Why your past can change the meaning a word has for you Justin opens up about struggling with his confidence and intelligence Why smart people can sometimes feel like they aren't smart enough How negative self-talk can create a cycle that reinforces itself Alex talks about nearly shutting down the studio The realization that you aren't supposed to be great at something you've only done for two months How “I'm chasing excellence” changed Justin's mindset Why your environment and the people around you matter How to recognize when you're surrounded by negativity The importance of choosing the words you use with yourself If you've ever been way harder on yourself than you would be on someone else, this one is for you. What is one positive thing you need to start telling yourself?

    The Words You Say to Yourself Are Changing Your Life

  3. Sep 14

    One of Us Finished. One of Us Made Excuses

    Justin was supposed to take on a Spartan Race with Alex. Then he bailed. Alex went through with his first Spartan Race and quickly found out how demanding it really was. Between the obstacles, the distance, the exhaustion, and being less prepared than he thought, the race pushed him to his limits. Justin explains why he decided not to go after getting sick, dealing with the Money Pit, and choosing his wife and mental health over forcing himself through the event. Was Justin making excuses, or did he make the right call? This episode gets into the reality of doing hard things, being honest about your limits, preparation, and knowing when to push through versus when to walk away. WHAT YOU’LL HEAR Alex’s first Spartan Race experience Why Justin skipped the race What the race was actually like How Alex handled the obstacles and distance The moment Alex realized he was underprepared Why Justin chose to stay home The difference between quitting and making a healthy decision Why preparation matters Learning to embrace the suck Why showing up matters, even when you are bad at something new

    One of Us Finished. One of Us Made Excuses

  4. Sep 7

    Are There Really Stupid Questions?

    Are there really stupid questions? Or are some people just too lazy to look for the answer themselves? In this episode of Average White Guys, Alex and Justin take a humorous look at the questions that make customer service, IT, and business owners want to pull their hair out. From people asking where the lumber is while standing in front of the lumber aisle to forgetting their own passwords, we explore the difference between a genuinely difficult question and one that could have been answered with a quick Google search. Alex shares his experiences with technology, AI, and the assumption that knowing how to use AI means you can fix every computer problem. Justin brings his own stories from HOA management, including the repeated questions that come up in town hall meetings and the challenges of helping people navigate portals, passwords, and basic technology. But the conversation isn't just about making fun of people. We also talk about why some questions are actually worth asking, how technology is moving faster than people can keep up with, and why it's important to have patience when someone genuinely doesn't know something. We share stories about customer service, business, technology, and the ridiculous things people ask when they haven't tried the obvious first. Along the way, we also discuss why sometimes the smartest thing you can do is admit you don't know something and ask for help. WHAT YOU'LL HEAR: Why some questions are genuinely frustrating The difference between a stupid question and a question that needs an answer Why people ask questions they could answer themselves The most ridiculous customer-service questions we've heard Why technology makes some people feel stupid The challenges of helping people with passwords and portals Why AI and Google have changed how we solve problems The importance of asking questions when you don't know something Why sometimes the obvious answer is the right one How business owners deal with repeated questions Why patience matters when helping customers The difference between being smart and being intelligent What is the most ridiculous question you've ever been asked?

    Are There Really Stupid Questions?

  5. Aug 31

    The Good to Great Debate: What We Get Wrong

    What does it actually mean to be great? In this episode of Average White Guys, we take a deeper look at the difference between being good and being great, inspired by the book Good to Great and our own experiences as entrepreneurs. We discuss what separates great companies from good ones, why legacy matters, and why truly great leaders think beyond themselves and prepare the people who come after them to succeed. But the conversation quickly becomes more personal. We talk about what greatness actually means on an individual level and whether success should be measured by money, business growth, family, personal beliefs, or something else entirely. We also get into the legacy we want to leave for our families. Is leaving money behind really the most important thing you can give your children, or is teaching them how to work hard, make smart decisions, and survive on their own a more meaningful legacy? As entrepreneurs, we also discuss the pressure to build something bigger, the temptation to compare yourself to people who have already achieved massive success, and the reality that most business owners will never build a billion-dollar company. Most importantly, we talk about the struggle of defining greatness for yourself. Sometimes saying you want to be great is much easier than figuring out what that actually means and what steps you need to take to get there. WHAT YOU'LL HEAR: The difference between being good and being great Lessons from the book Good to Great Why great companies think about the next generation of leadership What legacy really means Whether money is the most important measure of success The kind of legacy we want to leave our children Why entrepreneurs shouldn't compare themselves to billion-dollar companies How personal beliefs shape your definition of greatness Why taking action can matter more than having the perfect plan The struggle of defining what greatness means for yourself Why your mind naturally wants to take the easiest path How to recognize that there is something better ahead Greatness isn't just about how much you accomplish. It's about deciding what "great" actually means to you and then having the courage to move toward it.

    The Good to Great Debate: What We Get Wrong

  6. Aug 24

    You Don't Have to Be Okay All the Time

    What happens when everything in your life seems to be going right, but you still don't feel okay? In this episode of Average White Guys, Justin opens up about experiencing an anxiety attack that lasted almost an entire day. He talks about the confusion of feeling overwhelmed when his health, family, marriage, and business were all doing well, and why recognizing the difference between everyday stress and something more serious matters. The conversation goes beyond one difficult day. We talk about anxiety, depression, stress, men's mental health, vulnerability, and the pressure many men feel to always appear confident and in control. Justin shares how meditation helped him through a previous period of depression, why he eventually told his wife what he was experiencing, and how having someone close to you who knows what you're going through can make a difference. We also talk about the pressures that come with growing a business, the unrealistic expectations we can put on ourselves, and why sometimes you have to stop and recognize how far you've actually come. Most importantly, this conversation is about accepting your emotions instead of being ashamed of them. Sometimes the strongest thing you can do is admit that you're struggling and let someone you trust know. WHAT YOU'LL HEAR: The difference between everyday stress and anxietyWhat it feels like when anxiety lasts all day Why anxiety can happen even when life is going well The pressure men feel to hide negative emotions Why vulnerability can be difficult for men How meditation helped during a period of depression Why talking to someone you trust matters How business growth can create unexpected stress The importance of accepting your emotions Why you don't have to go through difficult moments alone If you're going through something right now, you're not necessarily weak because you're struggling. Sometimes recognizing what you're feeling is the first step toward getting through it.

    You Don't Have to Be Okay All the Time

  7. Aug 17

    Who Decides What Becomes a Holiday?

    Who actually decides what we celebrate? In this episode, we take a look at the strange world of holidays and national days, from Christmas and Valentine's Day to National Donut Day, National Slurpee Day, and some of the ridiculous celebrations you've probably never heard of. We explore where these holidays come from, who gets to create them, and why some of them may have more to do with advertising and business than tradition. Along the way, we question why certain holidays become deeply meaningful parts of our culture while others seem to exist mainly to sell something. But the conversation gets more personal as we talk about what holidays actually mean to us. Christmas, family traditions, childhood memories, giving, charity, and the way holidays can change after losing someone we love all become part of the discussion. Sometimes the holiday itself isn't what matters. It's the memories and the people connected to it. We also debate Valentine's Day, the pressure and expense surrounding holidays, and whether we really need a special day to celebrate the people we love. And, because this is Average White Guys, we couldn't resist coming up with a few national holidays of our own. WHAT YOU'LL HEAR: Who actually creates national holidays Why some holidays are connected to advertising The strange world of National Donut Day and other made-up celebrations Why Christmas can be both generous and incredibly commercial How holidays bring families and communities together Why childhood holiday memories stay with us How losing loved ones can change the way we experience holidays The debate over Valentine's Day Why some holidays feel meaningful while others feel completely made up The national holidays we think should exist

    Who Decides What Becomes a Holiday?

  8. Aug 10

    Why You Should Do Hard Things on Purpose

    Why You Should Do Hard Things on Purpose Why would anyone voluntarily crawl through mud, climb walls, carry heavy objects, and push themselves to the point of exhaustion? In this episode, we break down our experience preparing for a Spartan Race and explore why challenging yourself physically can transform your mindset far beyond the finish line. What started as a conversation about obstacle racing quickly became a discussion about discipline, discomfort, resilience, and the value of doing things that force you to grow. We share our expectations, training strategies, concerns, and the lessons we hope to learn by stepping outside our comfort zones. Along the way, we discuss fitness, mental toughness, accountability, and why embracing difficult challenges can change the way you approach business, relationships, and everyday life. Whether you've completed a Spartan Race, are training for your first event, or simply want to become more resilient, this episode is about far more than running through mud. It's about becoming the kind of person who doesn't back down from hard things. WHAT YOU'LL HEAR: Why we signed up for a Spartan Race The mental side of physical challenges Training, preparation, and overcoming fear What obstacle races teach about resilience The connection between fitness and mindset How discomfort builds confidence Why doing difficult things changes your perspective Lessons that apply far beyond the race Growth rarely happens inside your comfort zone. CHAPTERS: 00:00 Introduction 01:18 Why We Signed Up for a Spartan Race 05:42 Preparing for the Unknown 10:35 The Mental Battle Before the Race 15:11 Training, Fitness, and Accountability 20:07 Why We Choose Difficult Challenges 25:30 Lessons Beyond the Finish Line 30:46 Building Mental Toughness 35:12 Overcoming Fear and Self-Doubt 40:05 Final Thoughts

    Why You Should Do Hard Things on Purpose
See All (88)

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Average White Guys podcast, your go-to resource for navigating the first five years of running a business. We dive into the art and science of building success—covering everything from networking strategies to managing growth, leveraging the BANK personality system, and overcoming early challenges. Whether you’re looking for practical tips, fresh insights, or just some relatable stories from fellow business owners, we’ve got you covered. Tune in and let’s make those first five years the foundation of something incredible!

Information

  • Creator
    A Squared
  • Years Active
    2024 - 2026
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Average White Guys