The F Word : A Whyfield Podcast

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Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.   Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

  1. Aug 26

    39 - Facilitation: the free and confidential service helping Cornwall stay in work and thrive

    In this episode of The F Word, we sit down with Jessie Leigh from WorkWell Cornwall and Isles of Scilly, a government-funded service helping people stay in work, or get back to work, when health is making it a struggle.   WorkWell started as an 18-month pilot in Cornwall and the Isles of Scilly, one of just 15 areas chosen to trial the program. The feedback was so strong that the government has now committed to rolling it out nationally until at least 2029. It's now expanding into Devon too!  We talk about:  Why people that fall out of work due to ill health are often three times less likely to ever return to the labour market. Everything that WorkWell supports, from mental health and musculoskeletal pain to neurodiversity and menopause. Why the service is entirely confidential, and why that changes everything for employees afraid to bring it up.  How to access support in 72 hours with no waiting lists, no GP referral needed, and no diagnosis required. The WorkWell mental health app, providing clinically proven improvements in anxiety and depression, available anytime, anywhere (for anyone). Why small business owners and sole traders can access this too, it's not just for employees. The Workwell Employer Champions network, and how businesses like Whyfield are helping spread the word. Why the conversation around work and health needs to be normalised, and how Jessie is helping make that happen. And, the ripple effect: how supporting one person in a family can help everyone around them. "It's impossible to get to midlife without having had health either directly affect your own ability to work for a short or a longer period of time, or to affect someone you love."    Jessie's passion for this service is infectious, and with good reason. WorkWell is an absolutely fantastic resource, so please take a listen (or watch) and check out the links below to see the service for yourself.   "Follow your joy. It's going to take you to the thing that enables you to contribute to the world in a way that feeds your soul."  Enjoy episode 39 of The F Word.  ---  Find out more and get involved  WorkWell Cornwall and Isles of Scilly (including a link to download the app): cios.icb.nhs.uk/workwell-cornwall-and-isles-of-scilly  Download the WorkWell app from the App Store or Google Play.  App Store: https://apps.apple.com/app/id6746168445  Google Play: https://play.google.com/store/apps/details?id=co.workwell.app&referrer=utm_source%3Dgoogle%26utm_medium%3Dorganic%26utm_term%3Dworkwell+mental+health+playstore+app&pcampaignid=APPU_1_LGVuaNCEI5jh1e8Pz46juAM&pli=1   Connect with Jessie on LinkedIn: linkedin.com/in/jessie-leigh-206596177  To become a WorkWell Employer Champion: https://cios.icb.nhs.uk/workwell-cornwall-and-isles-of-scilly/become-a-workwell-champion/ To access the service from a search engine, just search "WorkWell Cornwall."

  2. Aug 12

    38 - Finding Your People: The support network for solo marketers and micro teams that Cornwall has been waiting for

    In this episode of The F Word, we’re joined by Florence Davies-Kirsop and Maeve Jarret, the duo behind Cornwall Marketers, a community born out of a LinkedIn post, a two-hour coffee chat, and a shared frustration that there just wasn’t enough out there for marketers in Cornwall to connect and learn outside of a networking circuit.  From freelancers and in-house soloists, to thirty-year veterans, Cornwall Marketers has quietly become the safe space that so many didn’t know they needed, with real conversation about stuff that matters to marketers.  We talk about:   How a LinkedIn post turned into a sell-out community event, and kept growing from there.   Why marketers in Cornwall were crying out for something local, intimate, and free from the noise of bigger networking events.   The pressure on small businesses to be everywhere online, and why doing one platform really well beats five platforms done badly.   AI: where it genuinely helps, where it absolutely doesn’t, and why it might be doing brands a quiet disservice (and why the hype will come full circle and what that means for copywriters, designers, and creatives).  Customer personas: how getting granular (even down to their morning commute) helps anchor real business decisions.   The one tip every business owner needs to hear about valuing their own time.   Remembering your ‘why’ and why that’s the foundation of everything when it comes to marketing.     This is a conversation full of warmth, honesty, and the kind of marketing insight you’d only get from two people who genuinely love what they do… and who love holding the space for others to do it better, too.  "A safe space where no one's gonna sell to you, no one's gonna think that's a stupid question. We can all just support each other."    Enjoy episode 38 of The F Word.     Find your people and connect with Florence, Maeve, and the Cornwall Marketers community.   Maeve  LinkedIn: https://www.linkedin.com/in/maeve-jarret-ba-ma/  Instagram: https://www.instagram.com/marketingwithmaeve/  Facebook: https://www.facebook.com/profile.php?id=100093442723825  Flo:   LinkedIn: https://www.linkedin.com/in/florencedavieskirsop/    Cornwall Marketers private group: https://www.linkedin.com/groups/13301499/  Connect with Flo and Maeve to see when to book the next meet-up!

  3. Jul 29

    37 - Finance: equity, debt, and angel investment in Cornwall

    In this episode of The F Word, we tackle the OG ‘F Word’ itself: Finance… finally!  We sit down with Dennis Lucan, Investment Portfolio Management at Falmouth University and lead on the Cornwall Angel Network (CAN).   Dennis has spent his career helping early-stage companies raise capital, from angel investors through to venture capital funds. That expertise led naturally to Cornwall Angel Network, a collaboration between Falmouth University, British Business Bank, Cornwall Chamber of Commerce, and the UK Business Angels Association – home for high-net-worth and sophisticated investors backing businesses with a connection to Cornwall.   We talk about:  How Cornwall Angel Network went from a network with “little to no expectations” to facilitative £189,000 in direct investment and £1.2 million in leveraged capital, in just its first 18 months (with no success fees and no membership fees). The application process, and what CAN looks for before a company gets in front of investors.  Debt vs equity vs public funding: which one is actually the cheapest, and why most people guess wrong. The First Ticket: why the first investor to say “yes” carries the most risk, and how that early commitment leverages further venture capital investment.  Why founders and the founding team matter more to investors than the numbers on the page.  The current Cornish market trend: fewer deals, but larger amounts, as investors favour maturity and recurring revenue over “taking a punt”. The risk of public funding dependency, and why Dennis says grant money should enhance a business, not be the business. Dennis is refreshingly honest about finance, and says it doesn’t have to be intimidating. It’s about understanding which type of funding fits which stage of your business, and being upfront about what you can offer and what you need in return.   "It's easy to spot without saying any words, just by looking at the body language of the people in the room."   Enjoy episode 37 of The F Word.   Find out more about The Cornwall Angel Network: cornwallangels.co.uk  Connect with Dennis  LinkedIn: linkedin.com/in/dennislucan  Falmouth University: falmouth.ac.uk  For more episodes, head to whyfield.co.uk/podcasts  And… for more from us, find us on all socials at @whyfield

  4. Jul 15

    36 - F(ph)ilanthropy: Connecting givers with communities for 25 years, and why you don't need a big cheque to make a big difference

    In this episode of The F Word, we’re joined by Amy and Tamara from Cornwall Community Foundation, the organisation connecting people who want to give with communities that need it most. Over the last 25 years, they’ve given away £23 million to over 9,000 groups and projects across Cornwall and the Isles of Scilly. But, as you’ll here in this episode, philanthropy isn’t just about the big numbers. It’s about collectively giving to make up bigger pots, and community connections from dropping off archery equipment to a Girl Guides group to a business connection that unlocked a planning application, and a £3,000 acorn fund that’s grown to half a million pounds!  We talk about: • What Cornwall Community Foundation does, and why they think of themselves as a bridge • How the Business Club works, and why collective giving creates far more impact than going it alone • The Vital Signs report: the stark statistics behind Cornwall's challenges, including a 45% higher suicide rate and one in three children living in poverty after housing costs • Why philanthropy doesn't require a big cheque, and how skills, time, and connections are just as valuable • Food insecurity, the housing crisis, and the frontline organisations holding communities together right now • Why multi-year, unrestricted funding is a game changer for small volunteer-led groups • The hidden burnout crisis in the charity sector, and why supporting the supporters matters • How families are using philanthropy to pass values, not just wealth, down through generations We also asked Amy and Tamara who they most admire, a question from a previous podcast guest, and their answers, rooted in the real people and projects they see every week, are worth a listen! "It started from a fairly small donation. That's the collective power." Enjoy episode 36 of The F Word.   Find out more and get involved Website: cornwallcommunityfoundation.com Donate: cornwallcommunityfoundation.com/ways-to-give/donate-now Crisis Appeal: cornwallcommunityfoundation.com/ways-to-give/crisis-appeal Connect with CCF on their socials: Instagram: @cornwallcommunityfoundation LinkedIn: Cornwall Community Foundation

  5. Jul 1

    35 - Foresight: The psychology of stepping back, seeing clearly, and serving yourself better

    In this episode of The F Word, we sit down with Adele Stickland, organisational psychologist, ICF-accredited coach, TEDx speaker, and international bestselling author! We talk about the power of foresight, and why the busiest people are often the ones that need to stop the most.  From a high-flying corporate career in communications and marketing, to a ten o’clock phone call that changed everything, to retraining, writing a number one bestselling book, and building a practice rooted in mind-body connection… Adele has lived the very transformation she now helps others through.  We talk about:  • The last-night phone call that made her walk away from a great salary, a full pension, and what looked like ‘success’ from the outside.  • Her best-selling book, Gorgeous!  • The mind-body connection and why your posture affects your thinking… including the Grey’s Anatomy power pose. • Foresight as a practice and how to step out of firefighting mode. • Information overload, blurred boundaries, and why burnout is at 44% globally since the pandemic. • Why success looks different for everyone. • Startup culture, team dynamics, and what gets lost when great team members become managers. • The difference between therapy and coaching, and why “fix me, quickly” rarely works the way we hope. • And generational communication, ancestral patterns, and quiet habits we inherit without ever choosing them.   Adele brings warmth, depth, and a rare ability to hold the whole picture, the psychological and the professional, all at once.  This episode will definitely make you pause and ask yourself “Is this still serving me?” “You know what you need to do to perform well at work. You know what to do to perform well at home… but do we do it? No.”  Enjoy episode 35 of The F Word.    Connect with Adele 🔗 LinkedIn: linkedin.com/in/adelestickland 🌐 Website: adelestickland.com 🎤 TEDx Talk: Generational Communication in the Workplace: Watch here 📖 Book (currently 99p on Amazon): get-gorgeous.com/book 🌴 Kerala Pilates & Wellbeing Retreat 2026: get-gorgeous.com/kerala-pilates-retreat-2026 Adele is offering a complimentary coaching taster session to anyone who connects with her on LinkedIn and mentions The F Word! Connect with her via the link above.   For more episodes, head to whyfield.co.uk/podcasts And… for more from us, find us on all socials at @whyfield

  6. 12/03/2025

    34 - Foundations: Building beautiful websites, businesses, and cultures that last

    In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts. From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of their team. We chat about:  • Why your website is your hardest-working employee, showing up 24/7, 365 days a year  • What really makes a strong digital Foundation to build on  • The balance between design, SEO, and storytelling to build websites that work • Why environment matters – how Solve’s calm, welcoming office reflects their ethos • B Corp values: putting people and planet First, From green hosting to client partnerships • Managing expectations: the difference between “page one of Google tomorrow” vs. long-term sustainable growth • The role of AI in digital marketing (something we’re all talking about) a tool for support, not replacement • Why sometimes outsourcing to true experts can be the most liberating decision for a business Sophie reminds us that digital marketing isn’t one-size-Fits-all:  "It’s about creating the right foundation, so your business can keep building and growing – floor by floor – without having to constantly repair the base." And she leaves us with a favourite quote:  "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad." Enjoy episode 34 of The F Word. Find out more:  Solve solve.co.uk  B Corporation  ⬅️ link - https://bcorporation.uk/ Instagram: @solvewebmedia ⬅️ link  https://www.instagram.com/solvewebmedia/ LinkedIn: www.linkedin.com/in/sophie-palmer-stowell-a89228102 For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

  7. 11/19/2025

    33 - Fly: Facing Fears, Finding Freedom, and the power of positive change

    In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life. What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing in my life that I actually could do?” Today, Adam works with individuals and groups to help people relax, reframe, and rise beyond phobias and anxieties that hold them back, and in this conversation we explore what it really means to Fly, both literally and metaphorically. We Focus on:  • The hidden cost of phobias and why so many people never seek treatment  • Why phobias are reversible, and how overcoming one Fear can unlock wider growth  • Adam’s I RISE Framework: simple, powerful steps to calm the nervous system and expand your potential  • The science of positivity, pro-noia, and why reframing your story really matters  • How small shifts in language and Focus can ripple into better health, business, and relationships  • Adam’s mission to make effective tools for overcoming Fear accessible to thousands more people Whether it’s Fear of Flying, public speaking, or the quiet anxieties that hold you back day-to-day, this episode is a reminder that problems don’t need to be permanent or complicated. "They don’t need to be that way. Problems can seem complex, but solutions don’t need to be."  Enjoy episode 33 of The F Word. Find out more:  adampearson.com  Sign up for Adam’s weekly newsletter for tips, tools, and prompts to help you rise (you’ll find the link on his website) Instagram: @newquayhypnotherapy ⬅️ link  www.instagram.com/newquayhypnotherapy/ LinkedIn: www.linkedin.com/in/adamgpearson For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

  8. 11/12/2025

    32 - Finality: Future-proofing your legacy and the power of planning ahead

    In this heartfelt and thought-provoking episode of The F Word, Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare for the Future, and why the way we leave things behind can say just as much as how we lived. Trevor shares the story of launching Portcullis back in 1988, long before approachable legal services were the norm. From driving “Wills on Wheels” to homes across the region, to introducing the UK’s first permanent 4-day work week (which went viral worldwide!), Trevor has always believed in doing things differently, For the right reasons. Listen for: Why Finality isn’t just about endings, but about clarity, kindness, and intentionHow planning for the Future can ease the emotional toll on your loved onesThe unseen risks of DIY wills and why legal planning is too important to just wing itThe legacy of leadership, from community impact to supporting your teamHow personal service is becoming the greatest USP in a digital worldWhat the 4-day week really means for teams, clients, and company cultureWith powerful stories, practical insights, and some wise (and witty!) analogies, this conversation reminds us that thinking about the end isn’t morbid, it’s one of the most generous and thoughtful things we can do. "If it’s not in black and white, it’s not done. It’s like booking a holiday – if you don’t put it in your diary, it’s not going to happen." Enjoy episode 32 of The F Word. Find out more Portcullis Legals portcullislegals.co.uk Instagram: @trevorworth1 ⬅️ link  https://www.instagram.com/trevorworth1/ LinkedIn: www.linkedin.com/in/trevorworth1 📝 If you haven’t looked at your will in a while – or don’t have one yet – this is your sign. For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

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About

Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.   Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

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