The F Word : A Whyfield Podcast

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Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.   Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

  1. 12/03/2025

    34 - Foundations: Building beautiful websites, businesses, and cultures that last

    In this episode of The F Word, we’re joined by Sophie Palmers, Client Success Manager at Solve – a Cornwall-based B Corp digital agency that builds what lasts. From beautiful websites and smart SEO strategies to thoughtful design and social content, Solve helps businesses create strong digital Foundations that can grow and evolve for years to come. Sophie’s role is all about relationships: understanding client goals, challenges, and ambitions, and making sure Solve Feels like an extension of their team. We chat about:  • Why your website is your hardest-working employee, showing up 24/7, 365 days a year  • What really makes a strong digital Foundation to build on  • The balance between design, SEO, and storytelling to build websites that work • Why environment matters – how Solve’s calm, welcoming office reflects their ethos • B Corp values: putting people and planet First, From green hosting to client partnerships • Managing expectations: the difference between “page one of Google tomorrow” vs. long-term sustainable growth • The role of AI in digital marketing (something we’re all talking about) a tool for support, not replacement • Why sometimes outsourcing to true experts can be the most liberating decision for a business Sophie reminds us that digital marketing isn’t one-size-Fits-all:  "It’s about creating the right foundation, so your business can keep building and growing – floor by floor – without having to constantly repair the base." And she leaves us with a favourite quote:  "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad." Enjoy episode 34 of The F Word. Find out more:  Solve solve.co.uk  B Corporation  ⬅️ link - https://bcorporation.uk/ Instagram: @solvewebmedia ⬅️ link  https://www.instagram.com/solvewebmedia/ LinkedIn: www.linkedin.com/in/sophie-palmer-stowell-a89228102 For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    30 min

  2. 11/19/2025

    33 - Fly: Facing Fears, Finding Freedom, and the power of positive change

    In this episode of The F Word, hypnotherapist and wellbeing creator Adam Pearson returns to the podcast for even more calming yet empowering chatting about the changes you can make to get the most out of your life. What started 15 years ago as Adam overcoming his own confidence challenges quickly led to helping someone else conquer their Fear of Flying. That breakthrough moment didn’t just get a client onto a plane, it sparked a much bigger question for her: “What else have I not been doing in my life that I actually could do?” Today, Adam works with individuals and groups to help people relax, reframe, and rise beyond phobias and anxieties that hold them back, and in this conversation we explore what it really means to Fly, both literally and metaphorically. We Focus on:  • The hidden cost of phobias and why so many people never seek treatment  • Why phobias are reversible, and how overcoming one Fear can unlock wider growth  • Adam’s I RISE Framework: simple, powerful steps to calm the nervous system and expand your potential  • The science of positivity, pro-noia, and why reframing your story really matters  • How small shifts in language and Focus can ripple into better health, business, and relationships  • Adam’s mission to make effective tools for overcoming Fear accessible to thousands more people Whether it’s Fear of Flying, public speaking, or the quiet anxieties that hold you back day-to-day, this episode is a reminder that problems don’t need to be permanent or complicated. "They don’t need to be that way. Problems can seem complex, but solutions don’t need to be."  Enjoy episode 33 of The F Word. Find out more:  adampearson.com  Sign up for Adam’s weekly newsletter for tips, tools, and prompts to help you rise (you’ll find the link on his website) Instagram: @newquayhypnotherapy ⬅️ link  www.instagram.com/newquayhypnotherapy/ LinkedIn: www.linkedin.com/in/adamgpearson For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    31 min

  3. 11/12/2025

    32 - Finality: Future-proofing your legacy and the power of planning ahead

    In this heartfelt and thought-provoking episode of The F Word, Laura is joined by long-time Friend and business inspiration, Trevor Worth – Founder and CEO of Portcullis Legals – to talk about Finality, what it means to truly prepare for the Future, and why the way we leave things behind can say just as much as how we lived. Trevor shares the story of launching Portcullis back in 1988, long before approachable legal services were the norm. From driving “Wills on Wheels” to homes across the region, to introducing the UK’s first permanent 4-day work week (which went viral worldwide!), Trevor has always believed in doing things differently, For the right reasons. Listen for: Why Finality isn’t just about endings, but about clarity, kindness, and intentionHow planning for the Future can ease the emotional toll on your loved onesThe unseen risks of DIY wills and why legal planning is too important to just wing itThe legacy of leadership, from community impact to supporting your teamHow personal service is becoming the greatest USP in a digital worldWhat the 4-day week really means for teams, clients, and company cultureWith powerful stories, practical insights, and some wise (and witty!) analogies, this conversation reminds us that thinking about the end isn’t morbid, it’s one of the most generous and thoughtful things we can do. "If it’s not in black and white, it’s not done. It’s like booking a holiday – if you don’t put it in your diary, it’s not going to happen." Enjoy episode 32 of The F Word. Find out more Portcullis Legals portcullislegals.co.uk Instagram: @trevorworth1 ⬅️ link  https://www.instagram.com/trevorworth1/ LinkedIn: www.linkedin.com/in/trevorworth1 📝 If you haven’t looked at your will in a while – or don’t have one yet – this is your sign. For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    38 min

  4. 10/29/2025

    31 - Freedom: Tackling workplace harassment, law changes, and building safer cultures

    Trigger warning: This episode discusses sexual harassment, sexual assault, and related experiences in the workplace. In this episode of The F Word, we sit down with Joe Nicholls, Partner and Employment Lawyer at Stephens Scown, to talk about Freedom, specifically, Freedom from sexual harassment at work. With over 15 years’ experience in employment law, Joe leads on employment tribunals and disputes, helping both businesses and individuals navigate some of the most challenging issues in the workplace. He explains recent and upcoming legal changes, why they matter, and how employers can take meaningful steps to create safer, Fairer environments. Here's what you can listen to (or watch) in this ep:  • What the law currently says about harassment and discrimination under the Equality Act 2010  • The new proactive duty for employers to prevent sexual harassment – and what ‘reasonable steps’ really mean  • The controversial return of employer liability for harassment by third parties (e.g. customers, suppliers, guests)  • Extended time limits for bringing harassment claims, and what that means in practice  • How businesses can proactively assess risk, update policies, and Foster a culture of safety and respect  • Why prevention is better than tribunal, for people, reputation, and long-term business health Joe reminds us that this isn’t just about compliance:  "It is about fundamentally trying to protect your people and protect your culture. The consequence of that is a good news story for you: it’s about reputation, retention, and the ability to recruit." Enjoy episode 31 of The F Word. Find out more Stephens Scown LLP stephens-scown.co.uk Instagram: @stephens_scown ⬅️ https://www.instagram.com/stephens_scown/ LinkedIn: www.linkedin.com/in/josephcnicholls   The Fawcett Society – Sexual Harassment Research   ⬅️ https://www.fawcettsociety.org.uk/tackling-sexual-harassment-in-the-workplace  For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    33 min

  5. 10/15/2025

    30 – Friction: From challenge to change, sustainable growth, and the spark behind innovation

    In this episode of The F Word, we’re joined by Lyssa-Feê Crump, marketer, sustainability advocate, and self-confessed all-round nerd – as we talk about Friction: how the tough stuff often pushes us toward something better. Currently Head of Marketing at Hiyield (an employee-owned, B Corp certified digital agency with a big Focus on sustainability), Lyssa shares her personal and professional journey, including how a moment of Friction during the pandemic led her to launch her own business, and how Friction continues to spark new ideas, solutions, and opportunities today. We dive into: • The real meaning of Friction, and why it’s not the same as conflict • Why being uncomfortable can be the launchpad for creativity and innovation • How digital tech and marketing still carry environmental impact, and what businesses can do about it • Why sustainability isn’t about perfection, but progress • Employee ownership, inclusive design, and how to build better From day one • Web accessibility and why it matters (plus advice on how to get started) Whether you’re growing a business, building a team, or Figuring out how to be “just that little bit better”, this episode is packed with honest reflections, useful insights, and a whole lot of spark. "Friction isn’t the problem – it’s the spark. Comfort might feel nice, but it rarely changes the world." Enjoy episode 30 of The F Word. Find out more HiYield www.hiyield.co.uk Instagram: @lyssacrump ⬅️ link https://www.instagram.com/lyssacrump/ LinkedIn: www.linkedin.com/in/lyssafeecrump 📚 Books mentioned: – Radical Candor by Kim Scott ⬅️ link - https://www.radicalcandor.com/   For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    21 min

  6. 10/01/2025

    29 – Flowscape: ‘Where Trees Meet Seas’ – restoring Cornwall’s landscapes, one woodland at a time

    In this episode of The F Word, we talk ‘where trees meet seas’ with Carl Rowlinson, Founder of Plant One Cornwall, a lifelong tree lover, and passionate advocate for biodiversity and community-led conservation. From his beginnings as a tree surgeon to launching a mission that blends business, community, and environmental action, Carl shares how Plant One is working to restore Cornwall’s woodlands. We talk about: • Why Cornwall is the most deforested region in Europe, and how history has shaped its landscapes • The ambition to restore 3,000 hectares of woodland in the next 25 years • Agroforestry: how Food, Farming, and trees can thrive together • The surprising role of Jays in planting oak Forests! • Flowscape: the unseen connections between land and sea, and how reforestation upland impacts kelp and seagrass on the coast • Why businesses are the secret to scaling conservation, and how they can get involved • The joy (and challenge) of planting trees in Cornish weather Carl reminds us that this work is about more than carbon offsetting or numbers of trees. It’s about creating living, breathing woodlands, reconnecting people with nature, and leaving something Future generations can look at and say: “I helped make that.”   "It’s a really good way to connect. Connect back to the earth.”   Enjoy episode 29 of The F Word.   Find out more and get involved Plant One Cornwall plantonecornwall.com No Trees No Seas campaign – live now!  - https://www.crowdfunder.co.uk/p/no-trees-no-seas Instagram: @plant_one_cic  https://www.instagram.com/plant_one_cic/ LinkedIn: www.linkedin.com/in/carl-rowlinson-2607a3b3     For more episodes, head to whyfield.co.uk/podcasts And… For more From us, Find us on all socials at @whyfield

    24 min

  7. 02/14/2025

    28 - Fun: building bold businesses, embracing adventure, and chasing your passion

    In this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her experiences of building businesses (sometimes without a strategy) and how she discovered her true passion. Becky has an infectious energy that really gives you the hope that you can achieve anything you want to, but with a caveat that not every day is going to be a good day in business and that’s okay too. It’s how we draw a line under it and pick ourselves up again that’s important…not Forgetting to have FUN! You’re going to love hearing Becky’s story, and we hope it brings you that spark to ignite your ideas or passion projects, or reignite your Fire for something that you might have put on the back burner.  Enjoy episode 28 of The F Word.   Becky offers VIP 1:1 strategy days, group strategy days, 1:1 mentoring, workshops and you can hire her as an inspirational speaker for her event. Connect with her on LinkedIn to chat: https://www.linkedin.com/in/rebecca-loto-certified-business-strategist-and-mentor/   Dive into Tides Business on Instagram: https://www.instagram.com/tidesbusiness/     To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield And… For more From us, Find us on all socials at @whyfield and  www.whyfield.co.uk

    23 min

  8. 02/07/2025

    27 – Fast growth: how a kitchen startup became a million-pound brand

    In this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company.  We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… yet!  We start at the beginning, how The Cornish Company was founded just over four years ago, during the pandemic lockdown, with Tom and his brother, James. Having always had the idea of creating a Cornish ecommerce company, they knew they had to go for it while online shopping was booming.  From their dad’s kitchen, to the lounge, to the garage, they grew and grew in such a short space of time. Now, they’ve settled into their 18,000 square foot warehouse, ready to deliver more Cornish goodness to your door! But how did they start this hugely successful business from scratch? What were the challenges? And what are the highlights in building such a fast-growing business in this beautiful part of the world? You’ll have to listen to find out!  Enjoy episode 27 of The F Word.   Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-woodley/ Check out The Cornish Company: https://www.instagram.com/thecornishcompany/   To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield And… For more From us, Find us on all socials at @whyfield and  www.whyfield.co.uk

    26 min
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About

Welcome to The F Word: A Whyfield Podcast We’re switching up the Whyfield ‘W’ to something fresh… because Why the ‘F’ not? If you weren’t already aware, Whyfield is an accountants, but fear not, you’re not about to embark on a journey all about numbers! Join us each week as host Laura Whyte – a business mogul in her own right – chats to an amazing roster of guests about their business journey, lessons learned along the way, and tips for success.   Did you know that the south west has around 45,000 registered businesses on Companies House, and that’s just the Limited Companies, so that’s not even counting the Sole Traders and Partnerships outside of that. Cornwall is a hub for business, so we want to share some of that creative and innovative business juice with you, by inviting some amazing minds to hopefully inspire and empower you on your own business journey.

Information

  • Creator
    Whyfield
  • Years Active
    2024 - 2025
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © 2026 The F Word : A Whyfield Podcast
  • Show Website
    The F Word : A Whyfield Podcast