Sessions: The Event Marketing Podcast

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Sessions: The Event Marketing Podcast

Each week, we sit down with the leading minds and innovators in event marketing to learn how they are creating unparalleled experiences for their audience and driving growth for their business and industry. 

Episodes

  1. The Agenda Is The Manifesto with Jody Tropeano

    1 DAY AGO

    The Agenda Is The Manifesto with Jody Tropeano

    Jody Tropeano, Head of Content at HLTH, is in charge of content research and speaker selection for the most innovative event in digital health. HLTH’s program is the framework that helps lead the dialogue for cutting edge transformation to shape the future of healthcare. For Jody, the event content has to culminate in HLTH’s point of view and statement they are making about the future of the industry. So, how does she get there? In this live conversation with Jody, she is going be...

    29 min
  2. Driving Business Growth with an Event Content Strategy with Bryan Funk

    FEB 12

    Driving Business Growth with an Event Content Strategy with Bryan Funk

    Incorporating events into your GTM strategy not only enhances your marketing efforts but also accelerates sales cycles and strengthens customer relationships to drive revenue growth. Events create opportunities for meaningful interactions, to gather real-time feedback, and go to ground-zero to understand customer pain points. These immersive experiences are a chance to delight prospects and customers, and drive significant pipeline growth. So, how do we ensure that events are a cornerst...

    47 min
  3. The Magic Behind Google Cloud’s Speaker Training and Readiness Approach with Mark Ferrone and Allison Pearce

    FEB 12

    The Magic Behind Google Cloud’s Speaker Training and Readiness Approach with Mark Ferrone and Allison Pearce

    What is the experience you are creating for your speakers from story development to the moment they step on stage? The event content and speaker training teams at Google Cloud put deep intention, precision, and touch of magic into their speaker training process to enable speakers to shine and deliver the highest quality content to the audience. A speaker's stage presence and content delivery is directly correlated with how they feel and are showing up in the final moments before stepping on s...

    47 min
  4. 7 Ways Event Organizers Create More Value From Stage with Rachel Morrissey

    12/03/2024

    7 Ways Event Organizers Create More Value From Stage with Rachel Morrissey

    Did you know that most people start to tune out after just 10 minutes of a presentation? That's why Rachel Morrissey, Head of Content at Money 20/20, views stage time as a precious resource, limiting speakers to a maximum of 15 minutes to ensure the delivery of high-impact content. It's not about the amount of time on stage; it's about delivering a powerful message that resonates. Rachel join the Sessions Podcast to share her insights on training speakers to maximize content value in limited ...

    41 min

  5. SEASON 1, EPISODE 1 TRAILER

    Trailer: A Theory on The Value of your Speaker Network

    Welcome to Sessions: The Event Marketing Podcast. This first episode is our trailer episode and serves as the introduction to everything that we're going to be cooking up here on the show. In this episode, you'll learn about: An introduction to your host Our theory on the value of your speaker network Topics we'll explore under the umbrella of event content A sneak peek at speakers we've interviewed This episode was brought to you by Sessionboard, the next gen...

    11 min

Trailer

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Each week, we sit down with the leading minds and innovators in event marketing to learn how they are creating unparalleled experiences for their audience and driving growth for their business and industry. 

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