BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Ashley Conway | Marketing Strategist for Women Entrepreneurs
  • 5.0 (11)
  • Marketing
  • Updated Weekly

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else. The goal isn’t more ideas. It’s better decisions. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  1. 8h ago

    71. How to Get More Leads When the Rules Keep Changing

    How do you get more leads to your offers? It's the question every business owner is asking — and one that even marketers struggle to answer, because the answer keeps changing. What worked in 2019 isn't working as well today. What worked before social media is unrecognizable now. And with AI reshaping everything again, it's easy to feel like you're always starting over. You're not. You just need a better process. In this episode, Ashley digs into a listener question that never gets old and walks through a framework she learned her freshman year at Murray State that still holds up today: RACE — Research, Action, Communication, Evaluation. In this episode we cover: Why the goal isn't to find the one lead generation method that works forever — it's to build a process that tells you what works right now How marketing has shifted from phone books and door-to-door to internet, social media, and AI — all within the last 30 years The RACE framework and how to apply it to your lead generation problem today Ashley's exact method for using Claude to build a research prompt and Perplexity to run it — and why these two tools do different jobs Why you don't take AI research output and run — and what to hold it up against before you build your plan How to build a focused 30-day action plan from your research instead of a six-month overhaul The evaluation step most people skip — and why deciding your 3-5 success metrics in advance changes everything How this ties directly back to the Better Questions series: CEOs measure what moves the business, not what makes them feel good If you've been shooting from the hip on lead generation, this episode gives you the process to stop guessing and start building something that actually works. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing show at beweirdmarketingpodcast.com Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com Connect with me on Instagram or LinkedIn

  2. Jul 21

    70. How to Market Two Offers Without Confusing Anyone

    Today's episode starts with a listener question — and a confession about something teenage Ashley did that she's not totally proud of. It involves Armageddon, a Dodge Neon with racing stripes, and a story about telling different people very different versions of the truth. The lying part? Not the move. But the instinct underneath it — telling different people different things — is actually the foundation of smart marketing strategy. Here's the listener question: "How do I keep from muddying the waters when I'm involved in two separate things I want to market and sell? How do I keep my audience clear and not confused?" The answer is segmentation. And in this episode, we break it all the way down. In this episode we cover: Why confusion doesn't come from having two offers — it comes from promoting both to everyone at the same time When two completely different businesses need two completely separate audiences (and when they don't) The bucket method: how to sort your audience by offer fit without overcomplicating it The questions that help you segment — life stage, business stage, budget, urgency, trust level, geography, and content engagement What to do when someone fits both buckets (hint: it's all about timing) Why segmentation isn't gatekeeping — it's relevance If you've been throwing both offers at your whole audience and wondering why it feels chaotic, this episode will give you a clear framework to fix it. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  3. Jul 14

    69. Marketing vs. Positioning: Not The Same Thing

    Got a marketing question? So did one of your fellow listeners — and it's a good one. What's the actual difference between marketing and positioning? People use these words interchangeably all the time. They're not the same thing. One comes before the other, and skipping it makes everything harder than it needs to be. In this episode we cover: Why positioning is a foundational marketing piece — and why you build it before anything else The U.S. state analogy that instantly clarifies what positioning actually means (and why Florida is doing it right) How marketing and positioning work together using a real example with audience, goal, and relationship-building layers 4 questions to identify your positioning and build your marketing around it If your marketing sounds like everyone else in your world, there's a good chance your positioning isn't as clear as you think. This episode will show you where to start.   Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  4. Jul 7

    68. What Happens If You Get Hit by a Bus

    I joke with my family all the time that they better hope I never get hit by a bus. I'm the one who knows where everything is in the pantry, when every appointment is, how the laundry gets done. I am the glue. And if you're being honest — you're probably the glue in your marketing too. This is episode five of the Better Questions series, and it's the most personal one yet. Because the question we're asking today doesn't have a comfortable answer for most established business owners: could your marketing run without you holding it together? In this episode we cover: Why women are incredible system builders — and the critical distinction between building systems to get things done vs. building systems that remove you from the doing What it actually means for marketing to run without you — and why having a team or using AI doesn't automatically answer that question The four questions that reveal whether you're the system or whether you have one A real client story: a business owner with her hands in every marketing touchpoint — emails, social approvals, web copy — who knew she was in the weeds, had made peace with it, and what that model was quietly costing her at the leadership level Why being the glue isn't a badge of honor in a CEO-run business — and what to build instead If your marketing only moves when you're personally pushing it, this episode will name exactly what that's costing you — and what a different model looks like. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  5. Jun 30

    67. The Marketing You Should Stop Doing. Yesterday.

    Most marketing advice tells you to do more. Post more. Show up more. Add another platform. Build another funnel. But what if the most powerful marketing move you can make right now is to stop something? This is episode four of the Better Questions series, and it might be the most uncomfortable one yet — because it asks you to look at everything on your marketing list and ask: does this actually belong there? In this episode we cover: How Ashley's decision to ditch manual bookkeeping, upgrade her system, and hire a bookkeeper reveals exactly how marketing dead weight works — it's not just the time it costs, it's the mental load it carries even when you're not doing it A real client story: a business that dropped professional blog writing, switched to AI-generated posts, kept publishing on schedule, and got the exact same result — nothing. Because the channel was never working to begin with. How to tell the difference between something that needs more time and something that needs to go Why CEOs protect capacity by cutting strategically — and why subtraction is just as important as strategy If your marketing list keeps growing but your results aren't, this episode will help you figure out what to cut — and why stopping something is sometimes the most CEO move you can make. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  6. Jun 23

    66. Likes Don't Pay Bills: Measuring What Actually Matters

    Your follower count is up. Your open rates look decent. A post went viral last month. And yet — you can't point to where your last three clients actually came from. Sound familiar? That's not a marketing problem. That's a measurement problem. This is episode three of the Better Questions series, and we're asking the question most business owners are afraid to answer honestly: do you know what's actually working? In this episode we cover: The doctor's lab work analogy — what it means when everything looks normal on paper but something still feels off, and why your marketing dashboard can work exactly the same way A real client story: an Instagram post that went viral, generated thousands of shares and new followers, and produced zero inquiries, zero sales, and zero conversations The difference between vanity metrics and the leading indicators that actually connect to revenue What CEO-level measurement looks like — and the specific shift from tracking reach to tracking movement toward a decision If your marketing numbers look fine but your pipeline doesn't match, this episode will show you exactly what you're measuring — and what you should be measuring instead. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  7. Jun 16

    65. You're Promoting the Wrong Thing and Don't Know It

    You have content going out consistently. Your team is posting, emailing, showing up. But here's the uncomfortable question: is any of it pointed at the offer that actually needs to move right now? This is episode two of the Better Questions series, and we're talking about one of the most common — and most invisible — problems in established business owner marketing. Not bad marketing. Misdirected marketing. In this episode we cover: The restaurant analogy that instantly reveals whether your promotion strategy is aimed at the right thing A real client example: a business owner promoting her mid-ticket offer 70% of the time — one of her least profitable and most time-consuming to deliver — while her high-value offer barely gets mentioned Why the offer that feels hardest to talk about is usually the one that needs the most visibility How CEOs build their content calendar — and why they always start with revenue goals, not content ideas If your marketing feels active but your most important offer isn't filling, this episode will show you exactly why — and the one question that repoints everything. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

  8. Jun 9

    64. Your Marketing Is Working Hard — But Is It Going Anywhere?

    You have a team. You have content going out. You have contractors, maybe even a social media manager. And you're still not getting the client leads you should be getting. Here's the question nobody is asking: what is all of this actually pointed at? This is episode one of the Better Questions series, and we're starting with the most foundational CEO marketing question there is — because without a clear answer to this one, nothing else works. In this episode we cover: The spin class vs. outdoor biking analogy — and why it perfectly captures what most business owner marketing actually looks like A real example from Ashley's copywriting days: a client paying multiple contractors for blogs, emails, and social posts who still couldn't generate new client leads — and exactly why Why "grow my business" is not a marketing goal — and what a real answer to this question actually sounds like How to know if your team is creating content in a vacuum — and the one question that fixes it If your marketing feels busy but not productive, this episode will show you exactly where the disconnect is — and the question that closes it. Want to keep the conversation going? Listen to more episodes of the BeWeird Marketing podcast Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

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About

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right place. This podcast mirrors how I work with clients: thoughtful, discerning conversations that prioritize clarity over tactics and perspective over constant action. We’ll talk about what actually matters at this stage of business, what doesn’t, and how to stop chasing what’s working for everyone else. The goal isn’t more ideas. It’s better decisions. Want to keep the conversation going? 🎧 Listen to more episodes of BeWeird Marketing 🤍 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

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