Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

Carli LeBlanc | Content Creator & Social Media Marketing Strategist
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

  1. 1D AGO

    59. Social Media Audit: How to Position Your Instagram for Brand Partnerships

    Send a text If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure. In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work with her. You’ll learn: How to choose niches that fit your real life (and make consistency easier)What to change in your Instagram name to improve search + discoverabilityHow to rewrite your bio with a clear value statement, location, and collab emailWhy you need a portfolio/media kit link so brands don’t have to digHow to create experience content that flows (10–15 clips + storytelling + voiceover)How to tag brands in posts and stories to increase your chances of getting noticedIf you’re a new content creator, lifestyle creator, or someone trying to land brand partnerships, this episode will give you clear next steps you can apply immediately. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    37 min

  2. FEB 10

    58. 5 Content Mistakes That Are Killing Your Sales

    Send a text If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you. In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy. These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action. In this episode, we cover: Why relying too heavily on graphics makes your brand feel disconnectedHow AI-only content impacts trust in today’s online spaceWhy talking head content builds authority faster than trendsHow social proof content influences buying decisionsWhy clear, visible links are essential for conversionsIf you’re ready to stop creating content “just to post” and start creating content that drives sales, this episode will help you make immediate, practical changes. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    31 min

  3. FEB 3

    57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales)

    Send us a text In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients. We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you. In this episode, you’ll learn: How Instagram SEO helps potential clients find you through searchWhy your posting cadence affects reach, engagement, and growthHow to use trial reels to reach new audiences without burning outWhat your link in bio should actually look like to drive actionHow DM automations streamline lead generation and conversionsWhy highlights and social proof accelerate trust and buying decisionsIf you’re tired of creating content “just for fun” and ready to make social media a revenue-driving tool, this episode will help you reset your strategy and move forward with intention. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    34 min

  4. 12/30/2025

    56. How to Position Your Local Business on Instagram to Get Booked

    Send us a text In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit. Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on what actually helps convert followers into inquiries. I break down how to optimize your name, bio, highlights, and content so your page clearly communicates what you do, who you serve, and how people can work with you — especially if you’re a local business owner trying to get booked. In this episode, we discussed: How to optimize your Instagram name and bio for SEO so the right people can find youHow to structure your content so it supports one clear business goal at a timeHow to turn followers into customers with clearer calls-to-action and focused campaignsIf you’re a service provider who feels like you’re posting consistently but not seeing results, this episode will help you simplify your strategy and start marketing with intention instead of guessing. Make sure you’re following @kabsykreations if you’re in Houston — and if this episode helped you, send it to a business owner who needs it. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    50 min

  5. 12/23/2025

    55. How I Tripled My Revenue (My Real Numbers + 2026 Strategy)

    Send us a text In this episode, I’m getting very real about my business journey and sharing my actual numbers. I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or like everyone else has it all figured out. So instead of sugar coating things, I decided to break down what really happened in my business over the last two years, what worked, what didn’t, and how I was able to triple my revenue this year. I walk you through my revenue from 2023, 2024, and 2025, how I went from barely being profitable to tripling my revenue in 2025, and the hard lessons I learned along the way especially around pricing, capacity, and paying myself. I also break down the four revenue streams that made up my income this year, why my highest-earning offer, and how I’m restructuring my business to build something more sustainable moving into 2026. In this episode, I talk about: How much I actually made in 2023, 2024, and 2025Why understanding your numbers is non-negotiable as a business ownerThe mistakes I made with pricing and business debtWhat I did during slow seasons instead of giving upThe promotion that helped catapult my businessThe four income streams that contributed to my growthWhy revenue doesn’t always mean profitMy 2026 plan to hit my first $100K year without burning outThe new financial structure I’m implementing in my businessIf you’re building a business and trying to figure it out as you go, this episode is for you. I hope it gives you clarity, perspective, and a reminder that growth doesn’t happen overnight, but it is possible. If this episode resonates, tag me on Instagram (@cd.creative or @thesidehustlherpodcast) while you’re listening or send me a DM — I’d love to hear your biggest takeaway. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    37 min

  6. 12/16/2025

    54. How to Create a Promotion that Converts for Your Business

    Send us a text Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event. We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clarity, structure, and a campaign that moves the needle. I’m giving you my exact framework I use for Content Days, my in-person events, virtual classes — everything. By the end, you’ll understand what a campaign actually is, how to build one from scratch, how to track your results, and how to turn your marketing into a repeatable, predictable system. In this episode, we discuss: How to create a strategic marketing campaign around ONE goal so your content actually convertsThe six-step blueprint I use to plan every campaign in my businessHow to track results + build a marketing system you can reuse every timeIf you want your 2026 launches, offers, and events to actually perform… start here. ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    33 min

  7. 12/09/2025

    53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit

    Send us a text This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be. But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge hasn’t been helping her clients… it’s been putting herself out there so her coaching clients can find her. This episode is literally a live coaching session + social media audit rolled into one. We walked through her Instagram page piece by piece and built a clear roadmap for how she can market herself online with more intention, clarity, and confidence. If you’re a coach, service provider, or expert who struggles to show up because you’re used to playing the background… this one is for you. In this episode, we discussed: How to build a social media presence when you’re terrified of being “seen”How to position your coaching brand so your ideal client immediately understands who you help and howThe exact changes to make on your Instagram (bio, highlights, links, content) so your audience can actually FIND youConnect with Theresa: Instagram: @withgraceandgritcoaching ____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    38 min

  8. 12/02/2025

    52. How to Get Clients in Your Business Fast (Even If You’re Starting From Zero)

    Send us a text WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026. I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide. So yeah… it lowkey feels like starting over. In this episode, I’m walking you through the exact moves I’d make if I was: Pivoting my offers or starting from scratchRebranding or revamping my businessOr launching something brand new in 2026You’ll learn: How to create an offer that actually solves a clear problemWhat to do if you don’t have proof or testimonials yetThe difference between a random freebie and a strategic lead magnetHow to pitch yourself without feeling desperateWhat I did with my money early on (and what I still do now)____________________________ 🔗 Let’s Connect! Instagram: @cd.creativeco | @thesidehustlherpodcast Threads: @carlidorlynn Website: www.cdcreativecoagency.com ✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here! 📸 Ready to simplify your content? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com and be the first to know when we launch in your city! 📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE: www.cdcreativecoagency.com/flodesk 📱Try ManyChat: Get 30% off for 3 Months for DM Automations: www.cdcreativecoagency.com/manychat 📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it Here: www.cdcreat...

    34 min
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5
out of 5
18 Ratings

About

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence. Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time. Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.

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