Poet Business Institute

diVERSES
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How do you turn into a professional poet, using poetry as a vehicle to financial and creative freedom? Poet Business Institute consists of talks and workshops centered around craft development, voice development, and business development focused on poetry. I'm Geoff Anderson (@geoffandersonstensentences), a Cave Canem fellow, a Callaloo fellow, and founder of a pronunciation business, Fluent American. All of the lessons I've learned from running my own business I am applying to poetry. Let me show you the paths I'm taking, the experiments I'm testing, and the lessons I'm learning.

  1. 1h ago

    What Seth Godin Taught Me About Marketing Poetry

    Are you trying to launch a poetry business or an art business but struggling to get noticed? In this episode of the Creative Companionship Book Club, we’re continuing our deep dive into Seth Godin’s "Unleashing the Ideavirus" to explore how you can spread your art, grow your audience, and build a sustainable creative career both artistically and financially.We discuss examples of marketing done right that enables companies to spread more quickly and easily, as well as the strategies behind their success. We'll also talk about how those concepts apply to my poetry business, diVERSES. Whether you’re a full-time poet or just starting out, understanding how to create an "Idea Virus" is essential for modern marketing.Are you a poet looking to get your work out into the world? In this episode of the diVERSES Creative Companionship Book Club, we dive into Seth Godin’s influential book, Unleashing the Idea Virus, and translate its core marketing principles specifically for the poetry community.Part 1 of Seth Godin's Ideavirus: https://youtu.be/OnFT-PmhhXcPart 2 of Seth Godin's Ideavirus: https://youtu.be/BfFPwvVMbp0Part 3 of Seth Godin's Ideavirus: https://youtu.be/BWQ_TMPPGhgPart 4 of Seth Godin's Ideavirus: https://youtu.be/nKcS5GkqfL4 Part 5 of Seth Godin's Ideavirus: https://youtu.be/mamxNiTg6aMGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5P?si=pGDmsZ_1T9qjWzTR7KQeYg#SethGodin #IdeaVirus #diVERSESWelcome to the Creative Companionship Book Club, where we take business texts and discuss how to use their techniques to create a poetry business we'd be proud to run. *Welcome also to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion will help inform your development in poetry🔍 What You'll Discover:The importance of questioning while reading poetry.Practical tips for asking insightful questions.How questioning enhances comprehension and appreciation.Examples of question-driven analysis applied to popular poems.Strategies for incorporating questioning into your own reading practice.The broader benefits of critical thinking fostered through poetic inquiry.🎓 Join us as we embark on a journey of discovery through the rich landscapes of poetry, where every question unlocks a new layer of meaning and understanding. Don't miss out on this opportunity to deepen your connection with literature and broaden your perspective on life.Let's embark on this poetic journey together and uncover the profound truths that lie within the lines. Share your thoughts and insights in the comments below—we'd love to hear from you!

    What Seth Godin Taught Me About Marketing Poetry

  2. 1d ago

    Why Poets Shouldn't Feel Imposter Syndrome(Or Be Poor)

    Wondering how to make a living writing poetry or creating art—even if you feel like you don’t have enough credentials, authority, or credibility? In this session from the Poet Business Institute workbook, The Semester, we break down why you don’t need decades of experience or fame to start helping others and building a livelihood on what you create.Learn how to beat imposter syndrome, leverage the "one step ahead" mindset, and establish genuine trust with your audience using 4 simple pillars of credibility:Plus, discover how pairing your poetry with another unique passion or skill creates an offer that no one else can compete with.00:00 – Overcoming Imposter Syndrome & Questioning Credentials01:08 – The One Step Ahead Mindset02:21 – 1. Awards & Recognition02:50 – 2. Certificates03:50 – Using Exact Metrics & Resume Experience04:33 – 3. Testimonials & Referrals (Leveraging Free Work)05:16 – 4. Demonstrating Knowledge & Skills Publicly06:23 – Combining Poetry With Other Passions for a Unique OfferMore from the Semester from the Poet Business InstituteSee all the videos from the Semester: https://www.youtube.com/watch?v=aq8WM0VbKq4&list=PLdlbw-VbM6baqZYsq__SRZU9AABsNUQ5CGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5P?si=pGDmsZ_1T9qjWzTR7KQeYg#poetry #PoetBusinessInstitute #diverses diVERSES was founded by poet Geoff Anderson in Columbus, Ohio to help writers achieve creative and financial independence

    Why Poets Shouldn't Feel Imposter Syndrome(Or Be Poor)

  3. 3d ago

    How To Read A Poem: Paul Laurence Dunbar's "Preparation"

    Want to become a better reader and writer of poetry? One way to begin approaching your work in a more professional way with dedication to craft is to track the movements across your poem--what lines are worldbuilding and observing, versus analyzing, versus arriving at a new conclusion. By defining these moments in a piece, it can help us find the movement in our own work and better see where to develop further.Ever feel like your poem is "good," but it hasn't quite reached its full potential? In this diVERSES Fine Print episode, we dive deep into the professional editing techniques that transform a decent draft into a powerful, resonant work of art. Whether you're a slam poet or writing for the page, these tips will help you sharpen your voice and refine your craft.We'll be using a poem written by Prince AkiNew to Fine Print? Every Wednesday at 11AM New York, we take a close look at a single poem to learn more about the craft of poetryGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5P?si=pGDmsZ_1T9qjWzTR7KQeYg00:00 - Introduction & Poem Reading00:46 - Section 1: Concrete World-Building & Setting02:00 - Section 2: Freezing Time with Sensory Description03:15 - Section 3: The Turn (Volta) & Insight04:38 - Demonstrating Speaker Expertise & Prior Knowledge05:46 - The Power of Titles For Art06:40 - Practical Application: 3 Steps for Your Own Writing07:50 - Outro & Final ThoughtsLast episode of Fine Print: how to elaborate on what you say in a poem:https://youtu.be/sG5gSoX-yhQ#diverses #fineprint #poetry

    How To Read A Poem: Paul Laurence Dunbar's "Preparation"

  4. 4d ago

    My $9/Month Art Business Pays MORE Than My Job

    If you are a poet or artist who wants to live on art and what you create, this is a discussion for you! Visual artist Gisele Muzones has crafted a living from a monthly mail club where she sends prints, stickers, and words to people for a variety of low price-points. She discusses how she made it happen, the logistics behind an art business that ships regularly, and ways artists in other disciplines, including poets, can follow her model. Let's learn more about new ways to live on art.Find more on Gisele at https://www.giselemuze.com/ and @gisele.muze on socialsGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPz00:00 - Introduction & Applying Business Lessons to Art00:23 - Meet Giselle & What is the Snail Mail Subscription Club?01:54 - From Barista to Full-Time Artist02:22 - Why Human & Handmade Art Matters More in the AI Era03:20 - Getting Started & Finding Inspiration for a Subscription Model05:14 - Moving Out, Working Coffee Jobs & Early Growth06:28 - Going Viral on TikTok & Gaining 1,000+ Subscribers Overnight07:46 - The Reality of Taking Risks & Believing in What’s Possible09:12 - Representation, Role Models & Mindset Around Artist Success11:53 - Pricing Strategy: Low-Ticket vs. High-Volume Products13:12 - Fulfillment Logistics: Packing Orders & Finding Print Shops16:11 - Delegating Tasks & Hiring a Virtual Assistant (VA)17:54 - Subscription Cycles, Shipping Deadlines & Managing Expectations19:00 - Building Scalable Systems for Tangible vs. Digital Offers22:05 - Social Media Strategy: Showing Personality & Organic Growth24:16 - Content Creation: Low-Friction Filming vs. Over-Editing26:30 - Why People Buy Stories, Not Just Art28:02 - Quantity vs. Quality for Beginner Creators29:35 - Choosing the Right Platform for Your Medium30:48 - Treating Your Art Seriously with a Dedicated Business Notebook31:37 - Overcoming the "Starving Artist" & Struggle Mindset32:36 - Debunking the "Selling Out" Myth: Business as a Service to Others37:40 - Overcoming the Fear of Making Money as a Creative39:35 - Alignment & Mindset Before the Big Breakthrough41:53 - How Subscription Models Can Work for Poets and Writers43:03 - The Power of Delusional Self-Belief46:54 - Unboxing the Snail Mail Print Club Package47:59 - Where to Find Giselle Online#poetry #poem #diversesDiverses is dedicated to promoting poetry from multi-ethnic, multi-racial, and under-represented writers.

    My $9/Month Art Business Pays MORE Than My Job

  5. Sep 27

    How To Make Money From Poetry WITHOUT Sacrifice

    Learn how to price and monetize your poetry with this step-by-step creative positioning guide from The Semester, the poetry business workbook from the diVERSES Poet Business Institute.Together, we're going to learn why traditional poetry struggles to sell (and what to do instead), how context dictates value for the people we want to engage with out art, and the simple 3-part positioning formula to define your niche as a working poet00:00 – What a bottle of water teaches us about pricing art00:43 – How to determining the value of what you create01:38 – Who determines value02:50 – How context shifts value: Water, brain surgeons & wedding photos05:21 – Why people don’t buy "traditional" poetry05:58 – Using poetry as a vehicle to solve real problems07:32 – The 3-part formula to create poetry income08:35 – Next steps & finding the best fit for your poetry More from the Semester from the Poet Business InstituteSee all the videos from the Semester: https://www.youtube.com/watch?v=aq8WM0VbKq4&list=PLdlbw-VbM6baqZYsq__SRZU9AABsNUQ5CGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5P?si=pGDmsZ_1T9qjWzTR7KQeYg#poetry #PoetBusinessInstitute #diverses diVERSES was founded by poet Geoff Anderson in Columbus, Ohio to help writers achieve creative and financial independence

    How To Make Money From Poetry WITHOUT Sacrifice

  6. Sep 27

    5 Relationship Issues That Keep Artists Poor

    Why do so many artists and poets struggle with selling their work? It usually isn't a money problem—it’s a relationship issue.In this episode of Arts and Offers, Geoff breaks down the 5 hidden mindset hurdles and relationship issues creative artists face when it comes to marketing, pricing, and selling their art. Learn how to stop viewing sales as sleazy or greedy, or having uncertainty over the price and worth of art, and start approaching marketing as a natural extension of your creative craft.📌 In This Video, We Cover:Why marketing feels like a distraction from your craft (and how to integrate the two)Shifting from the "sleazy salesman" stereotype to building genuine connectionsThe myth of accessibility: Why charging for your art actually adds valueHow to figure out what to charge without pricing purely based on timeOvercoming the fear of being seen as money-driven or "selling out"00:00 – Intro: Why Artists Hate Selling01:08 – Issue 1: Problematic Relationships With Time For Artists05:00 – Reframing Sales as Building Relationships06:42 – Issue 2: Fear of Feeling "Sleazy" or Greedy For Artists09:18 – Issue 3: The Accessibility Dilemma For Artists12:10 – Issue 4: Knowing Your Worth & What to Charge For Art15:08 – Issue 5: Fear of Being Associated with Money17:24 – Final Thoughts & Question for the AudienceWelcome to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion will help inform your development in poetry🔍 What You'll Discover:The importance of questioning while reading poetry.Practical tips for asking insightful questions.How questioning enhances comprehension and appreciation.Examples of question-driven analysis applied to popular poems.Strategies for incorporating questioning into your own reading practice.The broader benefits of critical thinking fostered through poetic inquiry.🎓 Join us as we embark on a journey of discovery through the rich landscapes of poetry, where every question unlocks a new layer of meaning and understanding. Don't miss out on this opportunity to deepen your connection with literature and broaden your perspective on life.Let's embark on this poetic journey together and uncover the profound truths that lie within the lines. Share your thoughts and insights in the comments below—we'd love to hear from you!diVERSES was founded by poet Geoff Anderson in Columbus, Ohio to help writers achieve creative and financial independence #poetry #artsANDoffers #diverses

    5 Relationship Issues That Keep Artists Poor

  7. Sep 23

    This Marketing Book's Right. I Market Poetry Wrong

    Are you trying to launch a poetry business or an art business but struggling to get noticed? In this episode of the Creative Companionship Book Club, we’re continuing our deep dive into Seth Godin’s "Unleashing the Ideavirus" to explore how you can spread your art, grow your audience, and build a sustainable creative career both artistically and financially.We discuss examples of marketing done right that enables companies to spread more quickly and easily, as well as the strategies behind their success. We'll also talk about how those concepts apply to my poetry business, diVERSES. Whether you’re a full-time poet or just starting out, understanding how to create an "Idea Virus" is essential for modern marketing.Are you a poet looking to get your work out into the world? In this episode of the diVERSES Creative Companionship Book Club, we dive into Seth Godin’s influential book, Unleashing the Idea Virus, and translate its core marketing principles specifically for the poetry community.Part 1 of Seth Godin's Ideavirus: https://youtu.be/OnFT-PmhhXcPart 2 of Seth Godin's Ideavirus: https://youtu.be/BfFPwvVMbp0Part 3 of Seth Godin's Ideavirus: https://youtu.be/BWQ_TMPPGhgPart 4 of Seth Godin's Ideavirus: https://youtu.be/nKcS5GkqfL4 #SethGodin #IdeaVirus #diVERSESWelcome to the Creative Companionship Book Club, where we take business texts and discuss how to use their techniques to create a poetry business we'd be proud to run. *Welcome also to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion will help inform your development in poetry🔍 What You'll Discover:The importance of questioning while reading poetry.Practical tips for asking insightful questions.How questioning enhances comprehension and appreciation.Examples of question-driven analysis applied to popular poems.Strategies for incorporating questioning into your own reading practice.The broader benefits of critical thinking fostered through poetic inquiry.🎓 Join us as we embark on a journey of discovery through the rich landscapes of poetry, where every question unlocks a new layer of meaning and understanding. Don't miss out on this opportunity to deepen your connection with literature and broaden your perspective on life.Let's embark on this poetic journey together and uncover the profound truths that lie within the lines. Share your thoughts and insights in the comments below—we'd love to hear from you!

    This Marketing Book's Right. I Market Poetry Wrong

  8. Sep 23

    Write A Better Poem By Staying In One Place Longer

    One reason a poem may not be as strong as it could be is how well it develops and lingers in a scene before moving on. A failure to fully create a world is a missed opportunity; let's talk about what staying longer in a place and fleshing it out can look like and how to create a scene that transcends.Ever feel like your poem is "good," but it hasn't quite reached its full potential? In this diVERSES livestream, we dive deep into the professional editing techniques that transform a decent draft into a powerful, resonant work of art. Whether you're a slam poet or writing for the page, these tips will help you sharpen your voice and refine your craft.We'll be using a poem written by Prince AkiNew to Fine Print? Every Wednesday at 11AM New York, we take a close look at a single poem to learn more about the craft of poetryGet the first 2 modules of our poetry business workbook, The Semester, for FREE: www.diversespoetry.com/instituteGet a free podcast/mp3/audio version: https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5P?si=pGDmsZ_1T9qjWzTR7KQeYgGet more help with creating loops: https://youtube.com/live/icxZMzTTEVY#diverses #fineprint #poetry

    Write A Better Poem By Staying In One Place Longer
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About

How do you turn into a professional poet, using poetry as a vehicle to financial and creative freedom? Poet Business Institute consists of talks and workshops centered around craft development, voice development, and business development focused on poetry. I'm Geoff Anderson (@geoffandersonstensentences), a Cave Canem fellow, a Callaloo fellow, and founder of a pronunciation business, Fluent American. All of the lessons I've learned from running my own business I am applying to poetry. Let me show you the paths I'm taking, the experiments I'm testing, and the lessons I'm learning.

Information

  • Creator
    diVERSES
  • Years Active
    2024 - 2026
  • Episodes
    352
  • Rating
    Clean
  • Copyright
    © diVERSES
  • Show Website
    Poet Business Institute