Curious Business: The B2B Growth Podcast

Stephen Morris | B2B Growth Podcast Host
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Curious Business brings founders, leaders and marketers ideas and insights to help you different your thinking - about your business, its challenges and opportunities. B2B marketing firestarter Stephen Morris talks to entrepreneurs, owners and experts to uncover B2B business inspiration, marketing insights and growth ideas that you can apply in your business.

  1. Aug 12

    Building a Business with Meaning | Nish Sharma's founder story

    Is what you're building actually connected to who you are? And would you know if it wasn't? Nish Sharma knew. He had the banking career, the best car, the best house, four holidays a year - and a question he couldn't shake: what am I actually doing?  The answer arrived at his grandmother's funeral. In the grief that followed, he found a 100-year-old family story nobody had ever finished: a bootlegger great-grandfather who started an alcohol enterprise with a Scottish army officer in 1940. Nish decided to finish it — in Edinburgh, with a Scottish gin and rum that carries both worlds in, and on, the bottle. What followed was anything but straightforward. Near-bankruptcy. A wall of silence from UK retailers despite offering to pay for the shelf space himself. He survived a heart attack and put it in an email to a buyer who kept saying no. He chased one contract for five years and felt flat when it finally landed. The private jet he always dreamed of? There's a model one on his desk. Now he drives a van. Listen to this episode to find out: What he actually wrote in an email to a buyer who'd repeatedly rejected him How a bootlegger, a Scottish army officer, Indian passport holograms and the Gaelic word for tea ended up encoded in his bottles Why angel investors who demand revenue proof before investing have got it backwards Why his philosophy is "it has not worked, it is working just now" and what it means if you're building for the long term What shaking hands with seven or eight billionaires taught him about wealth, success and what you actually need Connect with Nish: Rutland Square: https://www.rutlandsquarespirits.com/ On LinkedIn: https://www.linkedin.com/in/nishantsharma08/ Chapters: 00:55 — The business, the products, the team 02:25 — "Who am I?" Assam, Punjab, Edinburgh 04:59 — Banking: paid the bills, didn't serve a purpose 07:13 — Four businesses that failed before this one 08:44 — "It has not worked, it is working now" 10:43 — What a decade in banking actually gave him 14:15 — The global palate argument 16:41 — The shelf space offer retailers turned down 18:08 — The funeral and the 100-year legacy 19:28 — "Stories live forever. Products don't." 20:03 — The bottle: passports, tartan, 1940 and 2020 23:13 — Near-bankruptcy and the angel paradox 25:14 — Why Scotch whisky is a generational business 26:36 — How tech broke investor psychology 27:07 — The bigger plan 30:57 — "Elon Musk is going to Mars. I'm just building on Earth." 31:31 — The van, the model jet, the payroll 34:53 — The one thing he'd do differently -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Building a Business with Meaning | Nish Sharma's founder story

  2. Jul 29

    What is an Entrepreneur in Residence and B2B2B with Andrew Allen

    What exactly is an entrepreneur in residence, and why would one of the UK’s largest food distributors deliberately plant a founder inside its business? What experience do you need, what is the host looking to achieve, and what do you actually do day-to-day? In this episode of Curious Business, Stephen Morris sits down with Andrew Allen, a founder who built, bootstrapped and burned out through two food startups, and now bridges the gap between founder insights and enterprise strategy. Discover how a single advocate inside a large distributor joins dots, shapes go-to-market decisions, and reveals what actually works in B2B relationships when you're embedded in the system. Whether you’re a founder trying to find growth, a leader pondering how to keep your organisation curious and creative, or simply fascinated by how big food can be a force for change, this episode explores how entrepreneurial thinking can influence the levers of scale. Listen to this episode to find out: Why getting your margin structure right on day one guarantees your product never sells What "low barriers and high hurdles" really costs a founder  What an entrepreneur in residence actually does all day Why "what's in it for me?" is a stupid question in a startup but a completely valid one inside a corporate The one-seat-one-vote system that lets a risk-averse business place more bets on new products and suppliers  The overlooked kind of waste that Andrew says is bleeding food startups dry — and the two-hours-a-week fix Links: Andrew Allen on LinkedIn: https://www.linkedin.com/in/andrewmichaelallen/ Bidfood's Open Doors accelerator: https://www.bidfood.co.uk/about-us/open-doors/   Related episode: Getting a Business Through the Messy Middle with Jane Hales: https://podcast.curiousbusiness.co.uk/e/co-founder-conflicts-jane-hales/ Chapters: 02:20 — First meal to last meal: the channel nobody thinks about 03:26 — "Start from stupid" (and why you need to) 04:39 — Am I done founding? The honest answer 06:20 — The margin paradox that kills good products 07:00 — Snuffling Pig, Biffs, and low barriers / high hurdles 08:21 — The Selfridges trap 12:08 — What an entrepreneur in residence actually does 17:47 — The supplement that almost died on the shelf 20:35 — Why the big players man-marking the shelf isn't winning 23:45 — The corporate question startups never ask 28:49 — One seat, one vote: how to bet 50:50 on purpose 30:05 — Reframing a failed launch as validated feedback 31:27 — Bold Bean, and the power of joining the dots 37:21 — The real waste in food isn't food waste 39:51 — Two hours a week that would change the game 40:49 — Should every company have one of me? -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

  3. Jul 15

    Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales

    Two-thirds of co-founded businesses will lose a founder at some point. Sometimes it's dramatic, maybe even existential - businesses sold amid conflict go for circa 40% less. However, the personal toll - the sleepless nights, the stress - rarely gets mentioned because of the NDAs... Jane Hales is trying to stop it getting to that point. After stepping out of a three-founder business herself, Jane now works with founding teams in what she calls the "messy middle" — the point where the original excitement has faded, something feels off, and nobody's quite sure why. You might call it marriage guidance counselling for co-founders. The more she explains it, the more obvious it becomes that this is a gap nobody else is filling. In this conversation, Jane makes the case that most co-founder conflict isn't a strategy problem. It's an emotional problem — and most of us make it worse by trying to treat it with business tools. Listen to this episode to find out: What the Partner Hype Cycle is, and why the "trough of disillusionment" is normal — not a sign things have gone wrong Why 50/50 equity feels fair, but can become a structural time bomb  Which three legal documents every founding team should have — and what the crucial fourth one is Why VCs treat a co-founder departure as a red flag, and what it does to your valuation What a "conflict entrepreneur" is — and why you should be wary of them How to tell the difference between good and bad conflict Why the most important meeting in your co-founder calendar has nothing to do with the business Chapters: 1:44 — Marriage guidance for co-founders and the Partner Hype Cycle 4:42 — The symptoms: unmet needs, poor communication, somatic signs 6:30 — The business prenup: worst-case questions and the 50/50 trap 9:32 — Three legal documents and the fourth emotional contract 11:20 — When friendships aren't enough: the funeral story 12:49 — Good conflict vs. bad conflict: trust, dissent and psychological safety 14:31 — Jane's own story: "I tried to solve an emotional problem with business tools" 17:26 — Beware conflict entrepreneurs 22:36 — Early warning signs and the checklist 27:18 — War stories: the £7m bankruptcy and the dropped trousers 29:42 — What to put in place: the prenup questions and the alignment rhythm Get in touch with Jane: Website: https://janehales.com/ LinkedIn: https://www.linkedin.com/in/jane-hales/ Grab Jane's co-founder conflict early-warning checklist: https://janehales.com/executive-alignment-gap-checklist-form/ Join the waitlist for Jane's book (working title) 'From Dream Team to Divorce?': https://docs.google.com/forms/d/e/1FAIpQLScH972r9KhOB6UUGV2Bd6sxM9iHI-uFbbyln1Gw7h3kWoZ16w/viewform   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Co-Founder Conflicts | Getting a Business Through the Messy Middle | Jane Hales

  4. Jun 30

    Lean Teams & Freelance Workforces | Matthew Knight, The Independency Company

    Work is fragmenting - but are B2B leaders ready? Matthew Knight has spent a decade studying lean teams and project-based freelance workforces. In this episode, we explore the real gaps between theory and practice: the hidden skills, processes, and mindset shifts companies overlook. If your business is going lean, you need to hear this. Matthew Knight has spent the last decade studying exactly that question. He's an independent strategist, founder of the Independency Company, and through his research organisation Leapers he's worked with over 250,000 people navigating life outside permanent employment. He knows this world from the inside - and he has a few things to say about how most organisations are getting it wrong. Matthew tells a human story: why people step into self-employment for control, flexibility and purpose, but how the reality often brings isolation, financial stress and a brutal learning curve. He shares how a Slack channel that became a community, and then Leapers research that has reached hundreds of thousands of freelancers. He argues the smartest companies are those that design for relationship, not just transaction - and that this design yields commercial as well as moral returns. Listen to this episode to find out: Why the biggest barrier to effective freelance relationships isn't contracts or money - it's something most organisations already struggle with What "the Tinder-fication of talent" means, why it happened, and why it might be unwinding What "lean core plus extended network" looks like as a deliberate operating model rather than an emergency stopgap The difference between outcomes and outputs - and why it matters more when teams are assembled per project What's happens to mentoring when senior talent ages out of agencies and junior roles started disappearing References and links Matthew Knight on LinkedIn: https://www.linkedin.com/in/thinkplaymake The Independency Company: https://the.independency.co/ Leapers annual research and resources for people working independently: https://www.leapers.co/ Related Curious Business episodes: #27: Matt Ballantine on randomness and how organisations adapt https://podcast.curiousbusiness.co.uk/e/matt-ballantine-random-the-book/ #24: Neil Mullarkey on improv as a frame for how people work together https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Chapter list 0:01:00 — From developer to independent strategist 0:03:08 — The trigger: one job, one Slack channel, one gap nobody was filling 0:06:15 — From community to research to advocacy 0:07:03 — Something like a union? Why one model can't solve it 0:08:10 — What stops agencies and freelancers working well together 0:10:41 — Why freelancers are better at navigating uncertainty 0:12:31 — Why people choose to freelance: control, flexibility, and necessity 0:15:09 — The lean core and the extended network 0:15:53 — Does the Chief Freelance Office already exist? 0:16:56 — The three Cs of contingent workforces 0:19:52 — From cost-minimisation to ROI: a new mindset 0:21:19 — Should freelancers push back on being told where to work? 0:22:13 — Outcomes vs. outputs: what freelancers can and can't control 0:24:17 — How the freelance market has changed in 10 years 0:25:06 — Tinder-fication of talent: platforms, commoditisation, and what next 0:26:03 — Accessibility, oversupply, and the changing freelancer demographic 0:27:23 — The Leapers survey: what the data actually shows 0:29:15 — Isolation, loneliness, and the knowledge gap 0:32:04 — A holistic approach: L&D, mentoring, mental health for everyone 0:32:48 — AI and the junior talent problem 0:33:38 — Are freelancers being used as mentors? What's actually happening 0:35:34 — "It has to be designed" — and why that's harder than it sounds 0:35:40 — The skills warning: 10, 12, 15 years until nobody has any 0:37:30 — Policy, the DCMS and the long game    -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Lean Teams & Freelance Workforces | Matthew Knight, The Independency Company

  5. Jun 10

    Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine

    How many of the companies or people you admire got where they are by following a process? And how many took advantage of a lucky break or serendipitous pivot? We almost never think about the influence of chance on business strategy  — the randomness in the path to every success. What if the biggest competitive advantage isn't better planning - it's embracing randomness? Looking for the serendipity in business? Matt Ballantine, sociologist and co-author of 'Random: How to Thrive in an Unpredictable World,' reveals why the business strategy playbooks overlook the chance encounters that actually shape breakthrough growth. Matt has spent thirty years helping organisations try to change. In this conversation, he explains why organisational barriers tend to have deeply entrenched roots, why best practice is almost always survivorship bias in disguise, why the most exciting sports tend to have randomness built into the rules, and why pattern-spotting is both an asset and a blind spot for us humans. Listen to this episode to learn: Why the laminated notices in a company toilet tell you so much about its values Why best practice is something you think you can install - and good practice is something you have to arrive at What German researchers found when they studied the coin toss in penalty shootouts  Why LLMs give you a different answer every time The first act of randomness leaders should embrace   Links Order Random the book: https://securityblendbooks.com/products/random Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattballantine/ Related episode: #24 with Neil Mullarkey: https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Related episode: #6 with Dan Klein: https://podcast.curiousbusiness.co.uk/e/dan-klein-gen-ai-curiosity/   Chapters 00:54 — Sociologist or technologist? Why the distinction matters 01:56 — Baudrillard, McLuhan and the blurring of reality 04:15 — Why change keeps failing 05:26 — What grows back when you only deal with the surface 07:31 — The toilet test: reading company values in laminated notices 11:46 — Why Matt isn't a fan of best practice 13:08 — How a book about Random-ness came about 14:28 — Cards as a facilitation tool 16:48 — Apophenia: the compulsion to find patterns where none exist 18:34 — Who is the book for? Why is the book for? 19:12 — The format: why it's not really a book 25:03 — How the book can be used 25:56 — The five meanings of "random" 27:56 — Three reasons randomness is useful 28:34 — Facebook, Friends Reunited and survivorship bias in tech 30:06 — Businesses ofter don't like uncertainty — but they should 31:48 — The ovoid spheroid and randomness in sport 33:39 — Does randomness fly in the face of AI? 35:54 — The Watford employment agency: October 1993 38:15 — The first act of randomness every leader should embrace    -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine

  6. May 27

    The Price is Wrong: Redesigning B2B SaaS Pricing Strategy with Roee Hartuv

    Most B2B software companies are leaving serious money on the table — not because the product isn't good enough, not because the sales team needs more training. It's the pricing strategy. It's not the number you choose, it's everything that comes before it. Roee Hartuv is the founder of Willingness to Pay, a consultancy that helps B2B SaaS companies redesign product pricing and packaging from first principles. His philosophy is simple: stop pricing the product, start pricing the customer. B2B SaaS pricing strategy is the silent revenue multiplier most founders ignore. Discover how value-based pricing and packaging can transform your go-to-market strategy.   In this conversation, we get into: Why the actual price you charge is probably the least important pricing decision you'll make How the shift from SaaS to AI is destroying gross margins in ways most businesses aren't tracking What 'operational debt' looks like and why bad pricing makes it harder to manage renewals Why value selling as a sales methodology needs the right packaging to support it What the shift from seat-based to usage-based pricing means for finance, investors and customers Who's most likely to be getting pricing wrong Whether you're setting prices for the first time or running a mature product business that hasn't revisited its model in years, this episode will make you think differently.   Connect with Roee: On LinkedIn: https://www.linkedin.com/in/roeehartuv/ Willingness to Pay YouTube channel: https://www.youtube.com/@SaaSPricing/videos   Chapters: 00:58 — What is Willingness to Pay, and why does the name matter? 03:12 — When should a company start thinking seriously about pricing? 03:58 — Is changing your pricing as risky as it feels? 09:43 — What triggers companies to seek help with pricing? 14:20 — Is there a "right" price — or is pricing always a moving target? 18:14 — How AI is collapsing gross margins in real time 20:32 — The pricing stack: packaging → metric → structure → number 24:36 — Why value selling doesn't work without the right packaging 28:27 — 5x revenue in 18 months: what actually changed? 31:29 — The most counterintuitive thing about B2B pricing 37:01 — The one thing to do if you're moving into AI   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    The Price is Wrong: Redesigning B2B SaaS Pricing Strategy with Roee Hartuv

  7. May 13

    Predicting Startup Success | Measuring Team Dynamics with Soma Pirityi

    We Invest In People is the oldest principle in venture capital. It's also, Soma Pirityi argues, the industry's longest-running paradox. 65% of startups fail due to team-related issues, not because they can't sell or find product market fit. So why can't we better measure, predict and guide startup teams to success?  Soma is the founder of ETA Technologies, the Cambridge-based company that's on a mission to measure, model and inform team dynamics. They've analysed over 10,000 startup teams and built mathematical models to spot the patterns of success - and failure - and realised that the team is the soul of the company. In this episode, we get into the data behind startup failure, the sometimes counterintuitive dimensions of what makes a great founding team, and why the single most predictive factor in startup survival is something most founders have never heard of. Listen to find out: Why VCs are beaten by a stock-picking algorithm when it comes to early-stage investing What the team slide in a pitch deck actually tells investors Why too much resilience can kill a company as surely as too little What is the single most predictive factor in founding team survival The one story that proves why ignoring a data model can cost you everything Chapters: 0:00:54 — The founding paradox: investing in people you cannot measure 0:04:07 — From VC to founder: what crossing the table teaches you 0:05:59 — The negotiation nobody teaches founders 0:09:17 — Building ETA and why Cambridge beat Silicon Valley 0:12:35 — 65%: the startup killer nobody talks about 0:16:00 — The lone genius myth and the teams behind the icons 0:19:45 — Survivorship bias: why ETA studies failure, not success 0:26:29 — The Big 20: what ETA actually measures 0:32:37 — Synergistic support: the most predictive factor nobody has heard of 0:35:50 — Jim Simons: the mathematician who changed finance 0:41:12 — The death of the pitch deck 0:44:50 — The Frankenstein moment: testing their own team Links: ETA Technologies: https://eta-technologies.com/ Connect with Soma on LinkedIn: https://www.linkedin.com/in/soma-benedek-pirityi/ Book recommendations: Peter Thiel with Blake Masters 'Zero to One'  https://uk.bookshop.org/a/15792/9780753555200 (affiliate links) Gregory Zuckerman 'The Man Who Solved the Market' (Biography of Jim Simons and Renaissance Technologies) https://uk.bookshop.org/a/15792/9780241309735 Ashlee Vance 'Elon Musk' https://uk.bookshop.org/a/15792/9780753555644   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Predicting Startup Success | Measuring Team Dynamics with Soma Pirityi

  8. Apr 29

    Thinking On Your Feet: Improv Skills for Business Growth with Neil Mullarkey

    You couldn't make it up. But Neil Mullarkey does. He co-founded the World Famous Comedy Store Players with Mike Myers, appeared in the Austin Powers films, and has spent 40 years making things up in front of live audiences. For the last 27 years, he's been sharing those skills in boardrooms, with teams, and even with cybersecurity experts. In this episode, discover why thinking on your feet isn't a party trick - it's a critical business strategy for leaders managing complex teams and uncertain moments. His book In the Moment makes the case that the ability to listen, adapt, and build on what you're given isn't just good stagecraft. It's the most urgently needed skill in business. What's more, it's one that many teams and organisations struggle with. He argues, with warmth and hard‑won experience, that the same instincts that keep an improvised scene alive - listening, accepting an offer, and building on what’s been given - are the skills businesses desperately need to foster. In this conversation, I learn about Neil's journey into improv and we get into mistakes, blame, trust, failure, permission, laughter, silos, scripts, chaos, a soda syphon, and the surprising thing a room full of cardiologists taught Neil about improvising at the sharp end. Listen to find out: Why laughter matters and 'mistakes' are rich creative material Why the optimal team size is six, and what that has to do with improv What a cybersecurity crisis has in common with a night at the Comedy Store What cardiologists told Neil that changed his mind about improv in business Why AI is making this deeply human skill more valuable, not less   Links: Neil's book 'In the Moment': https://uk.bookshop.org/a/15792/9781398610767 More about Neil and ImprovYourBusiness: https://neilmullarkey.com/ Connect with Neil on LinkedIn: https://www.linkedin.com/in/neilmullarkey/ A rare appearance by Neil with the Comedy Store Players on Sunday May 10th:  https://www.comedystoreplayers.com/events/comedy-store-10052026   Chapters: 0:01:44 - More than a jolly: when to use improv and when not to 0:05:28 - How do you make it stick? 0:08:09 - Hackathons and the improv vs. structure tension 0:12:20 - The meetings chapter: tell, decide or implement? 0:13:21 - Permission, leaders and curating questions 0:15:08 - Origin story: from soda siphon to Comedy Store Players 0:19:32 - Confidence, failure and the improv stage 0:22:07 - Do you rehearse improvisation? 0:30:11 - What business pain does improv training address? 0:33:42 - Improv and cybersecurity crisis management 0:36:23 - The show must go on: mistakes, blame and Miles Davis 0:39:21 - Two pizza teams and the optimal team size 0:46:22 - Has anything changed in 27 years? AI and the human element 0:48:55 - Silos, shadowing and equifinality 0:53:05 - Improv or Best Practice? The cardiologists story   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    Thinking On Your Feet: Improv Skills for Business Growth with Neil Mullarkey
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Curious Business brings founders, leaders and marketers ideas and insights to help you different your thinking - about your business, its challenges and opportunities. B2B marketing firestarter Stephen Morris talks to entrepreneurs, owners and experts to uncover B2B business inspiration, marketing insights and growth ideas that you can apply in your business.

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