There's a BIG difference between looking like you're running a successful business and actually building one that's profitable, sustainable, and supports the life you want to live. And sometimes the things keeping you from making more money have a whole lot less to do with your actual numbers than you think 👀 This week I'm joined by Allie Blair Dorman, Bookkeeper, Business Consultant, and self-proclaimed cool accountant, for a conversation that goes WAY beyond bookkeeping. We're talking money, pricing, branding, boundaries, breaking old patterns, and why owning a business might just be one of the biggest personal growth journeys you'll ever go on. Because your finances, your mindset, your messaging, and the way you show up in your business are a whole lot more connected than you might realize. In this episode, we talk about: Allie's unconventional journey into bookkeeping, learning finances the hard way, and eventually building her own business How COVID became a turning point for her health, family, and entrepreneurship Why so many of us grow up knowing absolutely nothing about money, taxes, debt, or investing Learning to charge more, stop overworking, pay off debt, and build a business that actually makes money The difference between looking successful and actually being profitable Why Allie's approach is "bookkeeping AND" - supporting clients with the bigger business decisions and challenges behind their numbers Understanding the difference between being able to afford something and whether it's actually a smart investment for your business Why rebranding isn't just about getting a new logo - and why new visuals won't magically fix your positioning, messaging, or sales problems What happens when you finally start charging prices that reflect the value of your work How underpricing impacts your confidence, workload, and the kinds of clients you attract Why Allie charges for discovery calls and how to decide whether that approach makes sense for your business The difference between how we show up for low-ticket versus high-ticket investments How entrepreneurship forces us to confront old patterns around money, relationships, boundaries, and self-worth Letting go of feeling responsible for your clients' actions and results Unlearning the roles we've taken on throughout our lives and breaking negative financial cycles Why having support can help you separate emotions from business decisions Why you shouldn't have to CONVINCE someone to work with you - and how your positioning + messaging should be doing the heavy lifting before they ever inquire Sharing your pricing upfront so fear, shame, or old undercharging habits don't take over the sales conversation Why your own business shouldn't always be the last thing on your to-do list The importance of community over competition and building genuine relationships within your industry Getting your business foundations in place BEFORE you feel like you can afford to Why people buy from PEOPLE - and how being relatable, approachable, and judgment-free helps attract the right clients Our thoughts on fear-based marketing tactics and why you don't need to scare people into working with you The difference between pain-point marketing and dream-creation marketing - and how to communicate the actual TRANSFORMATION your work creates Connect with Allie on Instagram, Facebook, and her website SPECIAL 34th BIRTHDAY OFFERS $134 Website + Sales Page Audit: For the founder getting website traffic but not enough inquiries or sales (or gearing up for a big launch), I'll give you a private video audit of one page with expert feedback on your positioning, messaging, copy + design, and the top 3 changes I'd make to help turn more visitors into clients 🔥 10 audits available. $340 Clarity + Strategy Session: Your business. My brain. Let's figure some shit out! Whether you're navigating an offer, business decision, messaging, visibility, or a bigger shift in how you're showing up, we'll spend 60 private minutes getting strategic, seeing things differently, and making some f*****g moves ✨ 5 sessions available. $3,400 3-Month Private Mentorship: For the woman ready to make some big moves and have me IN her corner while she does it, this 3-month mentorship combines monthly private coaching calls, ongoing Telegram support, and personalized strategy + identity work to help you lead, grow, and actually implement what's next 🦋 Only 2 spots available. All three birthday offers are available through October 30th or until spots sell out!🥳 WAYS TO WORK TOGETHER THE SHIFT 30-Day Private Mentorship: For the woman who can feel something shifting in her business or life and is ready to get clear on what comes next, this 30-day private mentorship combines strategy, identity + embodiment to align who you’re being and what you’re building with where you actually want to go - and start f*****g moving toward it ❤️🔥 Magnetic By Nature Business Mastermind: For the woman who's done everything she's "supposed" to do but knows she's capable of more, this mastermind blends identity, embodiment, visibility, and business strategy to help you own what already makes you magnetic and build a sustainable 6-figure business because of it 🦋 Private Mentorship: For the female founder who's built something incredible and is ready to lead at an even higher level, this intimate 1:1 partnership combines deep strategic guidance with identity and embodiment work to help you close the gap between where you are and where you know you're capable of going 🔥 Brand, Copy, & Web Design: For the woman whose online presence no longer reflects the depth of her work or the vision she's building, we'll create a brand and website that communicates your value clearly, builds trust instantly, and finally feels like you💫 Payment plans + Affirm available for all offers. → Check out my website for more ways to work together and connect! 2027 RETREATS Aligned Momentum Winter Retreat — January 14-17, 2027 | Estes Park, CO: For the woman who wants to start the year aligned instead of forcing herself into New Year hustle mode, this intimate 4-day retreat blends identity + vision work, business strategy, masterminding, coaching, embodiment, content creation, connection, and winter FUN so you can get clear on what you actually want and create momentum that feels natural ❄️ Limited to 7 total spots. re: treat with Abby x Nina — May 19–23, 2027 | Wilmington, NC: A five-day beach house experience for women who know life isn't something to arrive at - it's something to LIVE. Think ocean swims, deep conversations, dance parties, creative breakthroughs, and plenty of space to reconnect with yourself, your desires, and the parts of you that have gotten lost in all the doing 🌊 2 founding spots left before price increases. Embodied Expansion Retreat — September 23-26 2027 | Colorado mountains: For the woman who's ready to expand her business without leaving herself behind, this 4-day immersive experience brings together strategy, identity, embodiment, visibility, genuine sisterhood, and a whole lot of FUN so you can reconnect with yourself, own your leadership, and create what’s next from who you are NOW 🏔️ 4 early bird spots available. FREE RESOURCES Website Hero Copy Prompts - Your no-BS guide to writing a website header that hooks in less than 7 seconds — complete with fill-in-the-blank prompts, click-worthy CTA ideas, and a quick vibe check so your home page feels like you (not some cookie-cutter template). Sign up for my Newsletter - Where you’ll get first access to any other new resources and opportunities to work with me, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good. Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻 → Connect with me on Insta: @abbybradetich for alllll the juicy things @theunfilteredceopod for the podcast!
