Help Before You Sell: Authentic Business Marketing

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Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.

  1. 06/12/2025 · BONUS

    An Update from Pete, Rob & Matt

    If you're interested in our personal projects: Peter Daly-Dickson "The Wealthy Artist": https://thewealthyartist.com/patreon Rob Drummond "Wise Echoes": https://WiseEchoes.com Matthew Bliss "RE:Thinking Podcasting": https://rethinkingpodcasting.captivate.fm/listen Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    2 min
  2. How To Interview Like a Pro! (feat. Royce Blake)

    06/05/2025

    How To Interview Like a Pro! (feat. Royce Blake)

    What if your next great podcast episode could cut through the noise AND show your authentic self? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss sit down with Royce Blake, a seasoned radio broadcaster turned copywriter and marketing strategist. With decades behind the mic and hundreds of interviews under his belt, Royce shares his insights on how to engage listeners, ask better questions, and avoid "puking" (it's a radio thing, have a listen!). The conversation flows through everything from why authenticity outperforms overly-polished content, to why “helping people buy” beats traditional selling every time. This is a masterclass in authentic communication and a reminder that the best marketing helps first, sells second. Get in touch with Royce Blake: LinkedIn: https://www.linkedin.com/in/royce-the-writer/ Grab Royce’s free ebook on Interview Skills: voiceofroyce.com Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    1h 11m
  3. Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)

    05/29/2025

    Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)

    What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way? In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consultants and creatives get clear on the real problems their audience is facing, and how to talk about those problems in a way that cuts through the noise and builds real trust. Katie also shares her own podcasting journey and how the act of speaking her ideas aloud has become one of the most transformational tools in her business, while also providing valuable expertise to potential clients without spending all her time on one-to-one calls. Learning to ask the right questions without confirmation bias will help your business get the information it needs to thrive, and Katie is an expert at this! Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    48 min
  4. Gareth Everson on Building Systems That Scale on how Podcasting Changed the L.E.M.O.N.A.D.E.

    05/22/2025

    Gareth Everson on Building Systems That Scale on how Podcasting Changed the L.E.M.O.N.A.D.E.

    In this episode, Pete and Rob are joined by systems strategist and author Gareth Everson, founder of SystemsWise and creator of the Lemonade Plan: a refreshingly practical framework for building a business that grows predictably through smart systems. Gareth shares the story behind his new book and explains why starting with the end in mind - referrals, reviews, and delighted clients - should shape the way we think about marketing and delivery. Along the way, he opens up about the real reason he resisted podcasting for so long, and how it eventually became the spark for his book and his new AI-powered service, Hey Pip. This one’s packed with honest reflection, practical frameworks, and encouragement for anyone trying to scale their business in a more human, sustainable way. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    56 min
  5. Self-Mastery, Storytelling & Showing Up: Building a Business with Izzy Stevens

    05/15/2025

    Self-Mastery, Storytelling & Showing Up: Building a Business with Izzy Stevens

    Award-winning filmmaker and business coach Izzy Stevens joins Peter, Rob and Matt for a rich, real, and unfiltered conversation about what it means to truly help before you sell - especially when you’re building a business around your creativity. Izzy shares her journey from working in Hollywood and directing indie films to helping creatives build six-figure businesses that actually support their artistic lives. This episode is packed with wisdom on positioning, storytelling, content creation, and self-mastery, including how Izzy recorded over 50 podcast episodes in 50 days (without editing!) and why daily visibility doesn’t have to be complicated. Check out Izzy's Work: Izzy's Website: https://indiespunk.com/ Listen to Izzy's Podcast: https://open.spotify.com/show/6XtJWdHX2gAGmR9E3Jw6vo Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    1h 1m
  6. Build Deeper Connections with a Print Newsletter

    05/09/2025

    Build Deeper Connections with a Print Newsletter

    In this episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss make the case for an old-school tool with new-school potential: the print newsletter. What starts as a light-hearted catch-up turns into a rich, practical conversation about how physical newsletters can build trust, extend your reach beyond digital, and deepen client relationships. Rob shares his behind-the-scenes process for creating the Help Before You Sell print newsletter—why he does it, how he uses AI to support it (but not replace the human touch), and what it’s really like to pull insights from podcast episodes into something tangible. The trio explore how print fits into a “help first” marketing philosophy, why it's less expensive than you might think, and how it can become a litmus test for potential clients. Whether you’re already publishing content or just trying to stand out in a digital crowd, this episode will help you think differently about how and where you show up to serve your audience. 🔗 Try the Help Before You Sell print newsletter for free And thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    32 min
  7. The Art of the Interview (Why It’s Really About Conversation)

    05/01/2025

    The Art of the Interview (Why It’s Really About Conversation)

    What makes a great podcast interview? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss discuss the real craft behind interviewing or, as they prefer to call it, having meaningful conversations. Drawing from their own podcasting and client experiences, the hosts unpack why reframing "interviews" as conversations leads to more authentic, valuable content. They explore techniques like active listening, curiosity, respectful interruption, and even the fine art of guiding a guest deeper without making them uncomfortable. Along the way, they share personal stories (including early mistakes!) and practical advice for anyone wanting to sharpen their skills behind the mic. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    27 min
  8. Podcasting & Storytelling (feat. Gord Vickman)

    04/24/2025

    Podcasting & Storytelling (feat. Gord Vickman)

    If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network. Gord shares how he uses storytelling, structure, and a whole lot of personality to help entrepreneurs create content that builds trust over time. He also talks about the mindset shift from “episodes” to “assets”—and why you don’t need to commit to a weekly show forever to make podcasting work for your business. You’ll hear real stories (including how Gord helped spark this very podcast), some tough truths about boring business content, and practical ways to make your audio more useful, more engaging, and more strategic. If you enjoyed hearing Gord in this episode, check out his other work! Strategic Coach: https://www.strategiccoach.com/resources/podcasts LinkedIn: https://www.linkedin.com/in/gordvickman/ Podcast Payoffs (his show with Dan Sullivan): https://www.strategiccoach.com/resources/podcasts/podcast-payoffs Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    1h 12m
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About

Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.

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