Help Before You Sell: Authentic Business Marketing

Activate Your Podcast

Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.

  1. Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)

    05/29/2025

    Ethical Marketing, Conversations, and Research (feat. Katie Spreadbury)

    What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way? In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consultants and creatives get clear on the real problems their audience is facing, and how to talk about those problems in a way that cuts through the noise and builds real trust. Katie also shares her own podcasting journey and how the act of speaking her ideas aloud has become one of the most transformational tools in her business, while also providing valuable expertise to potential clients without spending all her time on one-to-one calls. Learning to ask the right questions without confirmation bias will help your business get the information it needs to thrive, and Katie is an expert at this! Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    48 min
  2. Build Deeper Connections with a Print Newsletter

    05/09/2025

    Build Deeper Connections with a Print Newsletter

    In this episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss make the case for an old-school tool with new-school potential: the print newsletter. What starts as a light-hearted catch-up turns into a rich, practical conversation about how physical newsletters can build trust, extend your reach beyond digital, and deepen client relationships. Rob shares his behind-the-scenes process for creating the Help Before You Sell print newsletter—why he does it, how he uses AI to support it (but not replace the human touch), and what it’s really like to pull insights from podcast episodes into something tangible. The trio explore how print fits into a “help first” marketing philosophy, why it's less expensive than you might think, and how it can become a litmus test for potential clients. Whether you’re already publishing content or just trying to stand out in a digital crowd, this episode will help you think differently about how and where you show up to serve your audience. 🔗 Try the Help Before You Sell print newsletter for free And thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    32 min
  3. Podcasting & Storytelling (feat. Gord Vickman)

    04/24/2025

    Podcasting & Storytelling (feat. Gord Vickman)

    If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network. Gord shares how he uses storytelling, structure, and a whole lot of personality to help entrepreneurs create content that builds trust over time. He also talks about the mindset shift from “episodes” to “assets”—and why you don’t need to commit to a weekly show forever to make podcasting work for your business. You’ll hear real stories (including how Gord helped spark this very podcast), some tough truths about boring business content, and practical ways to make your audio more useful, more engaging, and more strategic. If you enjoyed hearing Gord in this episode, check out his other work! Strategic Coach: https://www.strategiccoach.com/resources/podcasts LinkedIn: https://www.linkedin.com/in/gordvickman/ Podcast Payoffs (his show with Dan Sullivan): https://www.strategiccoach.com/resources/podcasts/podcast-payoffs Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/

    1h 12m

About

Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.