AMZ Product Launcher: Amazon Success Made Simple

AmzProductLauncher.com.au
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 Welcome to the AMZ Product Launcher Podcast, your go-to resource for everything you need to know about selling on Amazon. Whether you're just getting started or looking to scale your Amazon business, we've got you covered. In each episode, we dive deep into key topics like finding the best product ideas, discovering what's trending, mastering the Amazon marketplace, and strategies to help you stand out. Join our host as we share insider tips, expert advice, and success stories to help you launch, grow, and optimize your Amazon store. Tune in and start your journey to Amazon success today! 

  1. Sep 29

    What If You Want to Stop? How You Actually Get Out of an Amazon Business

    Nobody wants to ask how to quit something before they've started it. It feels like planning to fail. It's the opposite — knowing what the exit costs is what turns starting into a sensible risk instead of an open-ended one. This one is for people who haven't started yet, and it's the episode nobody makes. What we cover: - Why "stopping" is really three different things — pausing, winding down, and selling — and why people get advice for the wrong one - The vacation mode trap: it hides self-fulfilled listings, but it does NOT stop FBA listings, which stay live and keep selling - What keeps running regardless: the 24-hour buyer message clock, pending orders, open enquiries - How to actually stop the subscription meter, and why downgrading beats closing - Why stock left behind doesn't sit quietly: the aged inventory surcharge starts at 181 days and steps up at 271 and 366, calculated first-in first-out across the network - The only three ways stock leaves a fulfilment centre — removal, disposal, liquidation — and the arithmetic that picks between them - Why people sometimes pay to destroy inventory they paid to manufacture and ship across an ocean - The one genuinely irreversible decision in this business: closing a seller account can't be undone, and selling again means starting from scratch with Amazon's approval - What still outlives the selling once the listings come down - The single biggest lever on what stopping costs, which isn't the product, the listing or the ads More on starting an Amazon business in Australia at https://amzproductlauncher.com.au If this was useful, follow the show. Amazon's fees, programmes and policies change, and everything here is current as at late September 2026. Rates and some programme details vary by marketplace, so Australian figures should be checked against Amazon's own published rate cards rather than assumed from overseas numbers. This episode is general information only. It is not financial, tax, legal or business advice, and no outcome, income, value or result of any kind is suggested or implied. Get advice from a qualified professional about your own situation.

  2. Sep 29

    What Does a Normal Week Actually Look Like Selling on Amazon Australia?

    One version says four hours a week and a laptop on a beach. The other says it's a full-time job in disguise. Neither is true, and the honest answer is more useful than either. This one is about what the work actually consists of, week to week, for someone who hasn't started yet. Not how much it costs, not whether it's too late. What you'd actually be doing. What we cover: - The two phases nobody separates: the heavy front-loaded work that ends, and the light recurring work that doesn't - Why most arguments about "how many hours" are two people describing different phases - The daily floor: Amazon's 24-hour buyer message window, which includes weekends and public holidays, with no business-hours setting - What FBA genuinely takes off your plate (the returns process, return labels, refunds, frontline contact) and what it never does (inventory decisions, listing accuracy, product quality, pre-purchase questions) - Order defect rate: negative feedback, A-to-z claims and chargebacks in one number, Amazon's published guidance to keep it under 1%, and what going over can cost you - The weekly rhythm: ads, inventory maths against reorder lead times, and the listing - The lumpy weeks that no "hours per week" figure accounts for - Why most of the recurring work is administrative and boring, and the interesting part is the rare part - Who this shape genuinely suits, and who it doesn't - The real mistake people make, which is underestimating the consistency rather than the hours More on starting an Amazon business in Australia at https://amzproductlauncher.com.au If this was useful, follow the show. Amazon's policies, metrics and thresholds change, and everything here is current as at late September 2026. The workload described is a general pattern and varies by product, category, season and how many products someone runs. This episode is general information only. It is not financial, tax, legal or business advice, and no outcome, income or result of any kind is suggested or implied. Check Amazon's current published policies and get advice from a qualified professional about your own situation.

  3. Sep 28

    Can You Actually Sell That in Australia? The Product Safety Rules to Check Before You Order

    All the research effort goes into whether a product will sell. Almost none goes into whether it's legal to sell here. That second question is free to answer and ruinously expensive to get wrong, because you find out after the container has landed. This one is for people who haven't ordered anything yet. What we cover: - Why the Australian importer is the supplier under Australian law, not the factory and not Amazon - What a mandatory standard is, and the free searchable list at productsafety.gov.au that takes minutes to check - The counterintuitive bit: Australia has no general law preventing the sale of unsafe products, and the system works category by category - The reform push happening right now: CHOICE's designated complaint in June 2026, the ACCC's response on 1 September 2026 calling the Australian Consumer Law not fit for purpose for online marketplaces, and Consumer Affairs ministers naming a general safety protection as a priority - Button batteries, the category that catches new importers: four standards mandatory since 22 June 2022, secure compartments, child-resistant packaging, compliance testing, warnings - The $14 million penalty upheld on appeal in August 2026 against an Australian retailer for non-compliant button battery products - Where the regulator is looking in 2026-27: e-micromobility, mandatory standards, young children, and online marketplaces - The obligation nobody mentions: 2 days to notify the ACCC of a death or serious injury associated with a product you supply, triggered by awareness, not proof - The four things to do before any money moves More on starting an Amazon business in Australia at https://amzproductlauncher.com.au If this was useful, follow the show. Standards, priorities, penalties and proposed reforms change, and everything here is current as at late September 2026. The categories named are examples, not the full list. This episode is general information only. It is not legal, financial, tax or business advice, and no outcome, income or result of any kind is suggested or implied. Check the current rules directly at productsafety.gov.au and get advice from a qualified professional about your own situation.

  4. Sep 28

    How Long Is Your Money Tied Up When You Start Selling on Amazon Australia?

    Everyone asks how much it costs to start an Amazon business in Australia. Almost nobody asks the question that actually decides whether you can do it: how long is the money gone for before any of it comes back? This one walks the whole cash timeline, stage by stage, for someone who has not started yet. No hype, no shortcuts, just the sequence nobody explains up front. What we cover: - The four states your money lives in, and why only one of them is spendable - Amazon Australia's two selling plans: $49.95 excl. GST a month, or $0.99 excl. GST per unit sold - Paying a supplier: a deposit before production, the balance before the goods leave the factory - Sea freight reality: 16-22 days port to port on direct services, 21-31 days for LCL, past 30 days if the route involves transshipment, plus another 7-10 days for pickup, customs and the final truck leg - Why stock landing in Australia is not the same as stock you can sell: up to 4 days to check in a small-parcel shipment, up to 10 for palletised freight, and up to roughly 18 days before every unit is available - The one almost nobody knows about: DD+7, Amazon Australia's default reserve, which makes funds eligible 7 calendar days after confirmed delivery, then adds the standard 14-day disbursement cycle - Why a brand new account showing every dollar as "reserved" is completely normal - Referral fees of roughly 6-18% by category on the Australian marketplace - The honest total: expect the better part of two to three months from supplier deposit to the first sale's money landing More on starting an Amazon business in Australia at https://amzproductlauncher.com.au If this was useful, follow the show. Fees, timeframes and Amazon's reserve policies change, and the figures here are current as at September 2026. Freight times vary by port, route and season, and any single shipment can fall outside the ranges given. This episode is general information only. It is not financial, tax, legal or business advice, and no outcome, income or result of any kind is suggested or implied. Get advice from a qualified professional about your own situation.

  5. Sep 1

    Amazon or Shopify: Where Should an Australian Actually Start?

    Everyone curious about selling online in Australia hits the same fork within about a week: Amazon, or your own Shopify store. And almost everyone argues it as a fee comparison — which is the wrong argument, and an expensive one to get wrong. This one is for people who have not started either. No products, no supplier, no store, no seller account. Just working out which door to walk through first. What we cover: • What each actually costs here, in Australian dollars — Amazon's Individual plan at $0.99 excl. GST per item sold and Professional at $49.95 excl. GST a month, plus referral fees that mostly run 6% to 15% depending on category • Shopify's side — Basic at $56 AUD a month billed monthly (or $42 on annual billing), plus 1.75% + 30c on standard Australian card payments, and a 2% third-party transaction fee if you don't use Shopify Payments • Why "Shopify is cheaper" is true on paper and misleading in practice — Amazon's percentage is a finder's fee, not a hosting fee • The cost that appears on neither pricing page: traffic. Every visitor to your own store is one you built or bought, and advertising is money spent *before* you know whether anyone buys • The trust gap — what you're asking a stranger to do when they land on a website they've never seen • What each platform is genuinely better at: Amazon wins on demand and loses on ownership; Shopify is the reverse • The honest recommendation for a first product, and the one situation where it flips completely More at https://amzproductlauncher.com.au Follow the show for straight answers to the questions people ask before they start, not after. General information only. Not financial, tax, legal or business advice, and it does not take account of your individual circumstances. No income, outcome or result of any kind is suggested or promised. All figures are from Amazon Australia's and Shopify's own published pricing as at September 2026 — both change regularly, so check the current rates yourself. Seek your own professional advice before starting a business.

  6. Sep 1

    Is Amazon FBA Really Passive Income? What Amazon Does For You (and What It Never Will)

    Everyone hears the same word before they hear anything else about Amazon: passive. Money while you sleep. A business that runs itself. So what does Amazon Australia actually do for a seller, and what does it quietly leave sitting on your desk? This one is for people who have not started. No product, no supplier, no stock, no seller account. Just the honest question: if I did this, what would land on me week to week? What we cover: • What Fulfilment by Amazon genuinely handles: storage, picking, packing, shipping, 24/7 customer service by phone and email, and returns and refunds — with sellable returns put straight back into your stock • Where Amazon's fulfilment centres are in Australia (Sydney, Melbourne, Brisbane and Perth) and the three working days it typically takes for stock to become sellable after it arrives • The much longer list Amazon never touches: choosing the product, finding and vetting the supplier, freight and customs, prep and labelling, writing the listing, advertising, and forecasting how much stock to send • The fees that quietly punish getting it wrong — storage charged on daily average volume in cubic metres at rates that climb over Christmas, long-term storage after 365 days, and unplanned services fees when a shipment arrives badly labelled • Stranded inventory, storage limits and the Inventory Performance Index — the account-health things nobody warns beginners about • Why the work is front-loaded and lumpy rather than daily and grinding, and what that means if you have a job • A dated but telling figure: in Jungle Scout's December 2020 global survey of 4,819 sellers, 70% had other work outside their Amazon business • The honest reframe — the accurate word is not passive, it is delegated More at https://amzproductlauncher.com.au Follow the show for more straight answers to the questions people ask before they start, not after. General information only. Not financial, tax, legal or business advice, and it does not take account of your individual circumstances. No outcome, result or income of any kind is suggested or promised. Amazon's fees, programs and policies change — check the current position in Seller Central before making decisions. Seek your own professional advice before starting a business.

  7. Aug 30

    How Do You Know If You'd Actually Be Any Good At Selling on Amazon?

    It is the question people ask privately, because it feels like a question about character. And the usual answers — be driven, be hungry, be consistent — teach nobody anything about themselves. There is a better way to answer it, and it starts with what people already doing this say the hard part actually is. What we cover: • What sellers report as their top challenges, from Jungle Scout's 2025 survey of nearly 1,500 Amazon sellers across 20+ countries — including prospective and former sellers, so it captures the people who stopped: around 40% named rising costs, 38% higher shipping costs, 34% the rising cost of goods, 32% growing advertising expenses • What is NOT on that list — not "I couldn't think of a product", not "I'm not creative enough", not "I'm no good at marketing" • Why all three top difficulties are the same problem in different clothes: input costs that move after you've made your plan • The Australian corroboration from Amazon's own ASIC filing — advertising revenue up 58% and third-party seller services up 48%, against 20% growth in its own product sales • The ability that actually predicts whether someone copes: a willingness to recalculate. Closer to a bookkeeping temperament than an entrepreneurial one • Four honest self-questions, none of them a personality quiz — including the one about waiting, and the one about whether you can lose money on a decision and keep the analysis instead of the shame • Who should probably NOT do this: three groups, said plainly • The experience people undervalue in themselves — trades quoting, buying stock, running a roster or a budget — and the qualifications wrongly assumed to be prerequisites • A cheap behavioural test you can run this week instead of introspecting about whether you're "the entrepreneurial type" More at https://amzproductlauncher.com.au Survey findings describe the sellers who responded and are not a prediction about any individual. General information only. Not financial, tax, legal or career advice, and nothing in this episode is a claim or prediction about income, earnings or business results.

  8. Aug 30

    Amazon or eBay in Australia: Which Should You Actually Start On?

    Everyone starting out in Australia asks this, and most of them want someone to just name the winner. The honest answer is that Amazon and eBay are not two versions of the same website — they are two different businesses that happen to both involve posting parcels. Choosing on audience size alone is the most common way new sellers end up on the wrong one. What we cover: • The overtake: Pattern's 2026 Australia Marketplace Consumer Report has Amazon passing eBay as the leading Australian marketplace for the first time — Amazon reaching around 60% of Australian shoppers, eBay usage down from 62% in 2023 to 51% in 2026 • Why the traffic estimates (Amazon roughly 60–80 million monthly visits, eBay high-20s to mid-30s millions) should be treated with suspicion, and what IS reliable about them • The seller-side numbers from Amazon's Australian accounts filed with ASIC: total revenue around $3.8 billion, direct product sales $2.33bn up 20%, third-party seller services $839m up 48%, Prime $480m up 38.8%, advertising $242m up 58% • What it means that the money Amazon makes from sellers is growing more than twice as fast as the money it makes selling its own products — and that ad revenue is growing fastest of all • The cost of walking in: eBay's free selling for Australia-based sellers under $25,000 in the past 12 months (postage-label caveat included), versus Amazon's $49.95/month Professional plan plus referral fees of roughly 6–15% • Why cheap to enter is not the same as easy • The Amazon buyer has changed: price down 42% as a motivator, with speed (35%), Prime benefits (31%) and simple preference for Amazon (28%) taking over • The question actually worth asking — which business are you starting? eBay rewards having stock nobody else has. Amazon rewards owning a listing that ranks. They suit different people. • A sensible low-risk sequence if you have never sold anything online More at https://amzproductlauncher.com.au Fees and platform policies change — check eBay's and Amazon's own current fee pages before deciding anything. Traffic and market-share estimates come from third-party research and vary considerably between providers. General information only. Not financial, tax or legal advice, and nothing in this episode is a claim or prediction about income, earnings or business results.

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About

 Welcome to the AMZ Product Launcher Podcast, your go-to resource for everything you need to know about selling on Amazon. Whether you're just getting started or looking to scale your Amazon business, we've got you covered. In each episode, we dive deep into key topics like finding the best product ideas, discovering what's trending, mastering the Amazon marketplace, and strategies to help you stand out. Join our host as we share insider tips, expert advice, and success stories to help you launch, grow, and optimize your Amazon store. Tune in and start your journey to Amazon success today! 

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