Minding Your Business Podcast

Aaron Jarrels and CJ Jolliff
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  • Entrepreneurship
  • Updated Weekly

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

  1. Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

    Apr 1

    Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem

    If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people a reason to buy. In this episode: The difference between a product ladder and an offer ladderWhy “if you build it, they will come” doesn’t workHow to make your offers irresistibleThe psychology behind why people actually say yesHow to create a clear path for customers to take action If you’ve ever felt like your business should be working - but isn’t - this episode will help you fix the gap. Links: Work with Trevor: https://convirs.comMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: offer ladder, product ladder, business growth, marketing strategy, conversion, sales psychology, entrepreneurship, messaging, irresistible offers, customer journey

    53 min
  2. Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs

    Mar 19

    Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs

    In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads. Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business. But this episode goes deeper than tactics. Trevor unpacks his mission to build a business that impacts people, families, and the broader community - highlighting leadership, responsibility, and purpose-driven entrepreneurship. If you’re a business owner looking to grow, scale, and build something meaningful, this episode is packed with practical insights and powerful perspective. Links: Work with Trevor: https://convirs.comMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: Entrepreneurship, Lead Generation, Digital Marketing, Trades Marketing, Facebook Ads, Google Ads, Business Growth, Sales Strategy, StoryBrand, Customer Psychology, AI Automation, CRM Systems, Small Business Strategy, Faith-Based Leadership, Community Impact

    1h 15m
  3. Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem

    Mar 11

    Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem

    CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient. In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI agents to streamline tasks like email responses and campaign reporting, while Aaron discusses how similar technology could transform note-taking and administrative work in the therapy field. Along the way, they unpack some hard truths about entrepreneurship: why business owners consistently underestimate how long things take, how sales is ultimately a numbers game, and why hiring the right people multiplies your effectiveness. The conversation also touches on something every entrepreneur experiences: those tough weeks where everything feels harder than it should. Instead of seeing those moments as failures, CJ and Aaron frame them as sharpening stones - friction that prepares you for the next stage of growth. If you’re building a business and constantly looking for ways to become more efficient, this episode is packed with insights, mindset shifts, and practical ideas you can apply right away. Links Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics Covered Entrepreneurship, Small business growth, Automation, AI agents, Local LLMs, OpenClaw, Business efficiency, Email automation, Campaign reporting, Marketing strategy, Lead generation, Sales funnels, Sales math, Hiring in business, Delegation, Buy Back Your Time, Productivity systems, Entrepreneur mindset, Scaling a business

    59 min
  4. Episode 57: Is ADHD a Superpower? Tradeoffs Between Clarity, Creativity, and the Entrepreneur’s Edge

    Feb 25

    Episode 57: Is ADHD a Superpower? Tradeoffs Between Clarity, Creativity, and the Entrepreneur’s Edge

    This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change. Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity. Is more focus always better, or does it come at a cost? Meanwhile, CJ breaks down the strategy behind Looky Social’s latest ad campaigns, how data is guiding their decisions, and why “done is better than perfect” when it comes to marketing and content creation. The conversation also explores one of the most powerful tools for entrepreneurs right now: using AI to organize your thinking, clarify ideas, and turn mental chaos into action. If you’ve ever struggled with overthinking, perfectionism, scattered ideas, or trying to balance creativity with execution, this episode is for you. Links: Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics Covered: Entrepreneur mindset, ADHD and business, Focus vs creativity, Entrepreneur productivity, AI for entrepreneurs, AI organization tools, Marketing strategy, Meta ads funnel, Awareness and retargeting, Done vs perfect, Content creation consistency, Business scalability, Looky Social, Systems thinking, Entrepreneur decision making

    1h 4m
  5. Episode 56: From Flow State to Focus - Content Strategy, Visibility, and the Future of AI for Entrepreneurs

    Feb 18

    Episode 56: From Flow State to Focus - Content Strategy, Visibility, and the Future of AI for Entrepreneurs

    In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI. They discuss the power (and danger) of flow state, why business owners must step out of the shadows to truly help others, and how simple content pillars can remove the overwhelm from social media. The conversation also explores how AI is accelerating change, and why the smartest entrepreneurs will learn to use it as a tool instead of fearing it. If you’re a hard-working business owner who wants more clarity, focus, and practical strategies to grow, this episode is packed with insight and encouragement. In this episode: The hidden downside of flow state and losing track of timeWhy visibility matters if you want to make an impactHow to simplify your social media with content pillarsA repeatable system for creating months of contentWhy social media now supports your SEOHow AI is changing the future of work and how to think about it Because hard-working business owners deserve to truly thrive, not just survive. Links: Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics Covered: Entrepreneurship, Small business strategy, Flow state and productivity, Time management, Social media strategy, Content marketing, Content pillars, Personal branding, Business visibility, SEO and social media, Authenticity in marketing, AI for business, Artificial intelligence trends, Focus and distraction, Entrepreneur mindset

    57 min
  6. Episode 55: Impact, Scalable Influence, and the Power of a Good Acronym

    Feb 9

    Episode 55: Impact, Scalable Influence, and the Power of a Good Acronym

    In this episode of the Minding Your Business Podcast, CJ and Aaron dive into one of the biggest challenges for leaders, entrepreneurs, and anyone who works with people: communication patterns that keep us stuck. Aaron shares the framework behind his upcoming book and course, Break the Loop, explaining how most conflicts follow a predictable cycle—and how learning to recognize and interrupt that cycle can transform relationships at home, at work, and everywhere in between. The conversation goes beyond communication and into the bigger business lesson: if your impact depends entirely on you, you’ve built a ceiling. Systems, structure, and simple frameworks allow your influence to scale. You’ll also hear: - The LOOP framework and how it works - Why becoming the “unicorn expert” limits growth - How systems turn one-on-one impact into scalable influence - The difference between legacy and recognition - Why your unique perspective still matters—even if the ideas aren’t new - An update on the upcoming Minding Your Business book - How to define your I.D.E.A.L. Client — a simple framework for identifying the specific customers who are the best fit for your business CJ introduces the I.D.E.A.L. Client framework, a practical way to move beyond a broad target market and clearly define the people your business is built to serve. Instead of trying to reach everyone, this approach helps you identify the clients who: - Value what you do - Get the best results - Are easier and more enjoyable to work with - Create long-term growth for your business If your marketing feels scattered or your audience feels too broad, this framework will help you focus your message and attract the right people. Links: Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK Topics: Communication patterns, LOOP framework, Conflict resolution, Emotional intelligence, Leadership communication, Entrepreneur mindset, Scaling impact, Course creation, Systems vs personality, Personal growth, Business growth, Legacy, Influence, Pattern recognition, Coaching, Relationship skills, Minding Your Business book, Entrepreneurship, I.D.E.A.L. client, Ideal client framework, Target audience, Customer avatar, Ideal customer profile, Niche marketing, Small business marketing

    1h 4m
  7. Episode 54: Scaling, Systems, and the Rise of AI Assistants

    Feb 4

    Episode 54: Scaling, Systems, and the Rise of AI Assistants

    In this episode of the Minding Your Business Podcast, CJ Jolliff and Aaron Jarrels dig into what it really takes to move from ideas to execution. They talk about slowing down to build systems that scale, the shift from chasing big ideas to building sustainable businesses, and how AI is changing the way entrepreneurs work. From marketing strategy and CRM frustrations to virtual assistants, AI agents, and building coaching programs, this episode is a practical look at building smarter, not just faster. Links: Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book: https://a.co/d/ioTdwUK Topics Covered: business systems, scaling a business, AI virtual assistants, Claude AI, ClawdBot, ChatGPT, marketing strategy, Meta ads, CRM tools, HubSpot, HighLevel, entrepreneur mindset, coaching programs, group coaching, done is better than perfect, operational efficiency, business automation

    1h 2m
  8. Episode 53: We’re Living the “Done Is Better Than Perfect” Mantra

    Jan 27

    Episode 53: We’re Living the “Done Is Better Than Perfect” Mantra

    In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels reconnect after a short break to share what they’ve both been building - and more importantly, what they’re finally implementing.Aaron walks through the creation of a new relationship communication framework designed to stop couples from having the same fight over and over, why “done is better than perfect,” and how treating his ADHD has helped him focus on the work that actually matters.CJ shares updates on his shift into a “business builder” role, the launch of a new website and cohort-based programs, and breaks down the Profit First system - why most businesses look profitable on paper but still feel broke, and how changing the system (not your willpower) can change everything.This is a wide-ranging conversation about execution, focus, relationships, money, and why 2026 is the year of implementation. Topics Covered communication systems, relationship conflict patterns, ADHD and focus, productivity frameworks, done vs perfect, proof of concept, coaching vs therapy, business building, Profit First, Mike Michalowicz, cash flow management, small business finance, execution and implementation Links Minding Your Business website: https://mybpodcast.com Build your business with CJ: https://businessbuilder.coach Aaron’s book: https://a.co/d/ioTdwUK

    37 min
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About

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

Information

  • Creator
    Aaron Jarrels and CJ Jolliff
  • Years Active
    2024 - 2026
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © Aaron Jarrels and CJ Jolliff
  • Show Website
    Minding Your Business Podcast