The Longevity Economy: Built on Ecosystems with Ekatherina Pajic The longevity market is maturing, and the companies scaling fastest are not the ones with the best product. They are the ones with the best ecosystem around it. Ekatherina spent a decade structuring capital before building one of Europe's most complete longevity clubs from the ground up. She joins Jen to connect the dots between capital, health and business strategy, and to argue that longevity is the ultimate compounding strategy. We cover: Where capital is moving in longevity, and why investors are shifting from deep biotech towards consumer diagnostics, wearables and women's healthWhy good products fail without the right ecosystem around them, and the six domains she uses to map oneGLP-1s and peptides: separating who needs access from the experimentation, and the adjacent economy the category still lacksPartnerships as relationships rather than transactions, and why resource-poor companies underinvest in the thing that would scale themHer two gates before deploying capital: is the concept fit for purpose, and are youAbout Ekatherina Ekatherina works at the intersection of longevity science, capital and business strategy. She advises next-generation wellness, tech and longevity ventures, hospitality brands and members clubs, alongside founders and executives building for decades rather than the next quarter. She began in asset management in Toronto before completing a master's in International Affairs, Finance and Security at the Geneva Graduate Institute. She then spent five years in impact finance at Symbiotics in Geneva, where she grew the fintech team and oversaw a structured debt portfolio of more than $70M financing some of Africa's fastest-growing technology companies, building partnerships with over 30 VC firms and ecosystem operators across Nigeria, Ghana, Kenya and Mexico. She is also an angel investor in female-founded companies. In 2024 she became Founding COO and Head of Wellness and Longevity at Powercube in Geneva, a 360 performance and longevity club spanning diagnostics, science-backed classes, a biohacking suite and a longevity nutrition café, plus the first Ultrahuman wearable membership of its kind in Europe. She now advises businesses and founders in wellness and longevity through EP Advisory, across long-term strategic positioning, product-market fit, brand strategy, ecosystem building and partnerships, capital guidance, and operational expertise as a fractional COO. She also built The Architecture Method, a proprietary framework for founders and operators, which includes The Architecture Score, a 27-question diagnostic across nine dimensions. She currently advises longevity skincare brand Adipeau (NYC) and wellness brand MIAFIT (Paris), among others, and acts as a super connector, linking her portfolio network to opportunities globally. She also curates Wellist Week in Miami, a yearly B2B gathering for the wellness and longevity industry. Her route into longevity was personal. Over roughly three years she worked through gut and hormonal issues, including PCOS, using nutrition, biohacking and Eastern medicine. She shares that as lived experience rather than medical guidance. Find her at ekatherina-pajic.com Mentioned in this episode Powercube, power-cube.ch: Geneva's first fully integrated 360 performance and longevity clubThe Sabi: founded by Anna and Hilary, changing the trajectory of women's health and wellnessSofia Tulupova: sourcing financing for technology and AI companiesJacqueline Kennard: longevity curator and connectorYeugenia Kazantseva: Ekatherina's mother, a coach guiding women through transitionsHelene Chammas: co-founder of Mousse, a Swiss biotech skincare brandWellist Week, wellistweek.com: a yearly B2B wellness and longevity gathering in MiamiAdipeau, adipeau.com: longevity skincareMIAFIT: wellness brand, ParisThe Architecture Method, ekatherina-pajic.com