The A/B Test Podcast

Melissa Goodwin

A/B Test Podcast: Where Sales, Marketing, and Comedy Collide Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire your next big win. Tune in for insights, outtakes, and the occasional A/B test that goes hilariously wrong. Business doesn’t always have to be serious—sometimes it’s just seriously funny.

  1. Is Your Business Innovative or Just Boring?

    05/02/2025

    Is Your Business Innovative or Just Boring?

    In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight. 🎯 You’ll learn: The difference between disruptive vs. incremental innovation How to innovate your go-to-market motion in 2024 Why “doing more with less” creates opportunity How to know when to kill an idea (and when to double down) Why resistance is a sign you’re actually onto something Plus: how AI is changing the game (and where it’s still falling short). Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need. As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing." Sponsored by IT Outlet. 📩 Subscribe for more sales, marketing & business insights MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/ Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/ Website | https://www.magnetic.services/ #businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast

    38 min
4
out of 5
3 Ratings

About

A/B Test Podcast: Where Sales, Marketing, and Comedy Collide Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire your next big win. Tune in for insights, outtakes, and the occasional A/B test that goes hilariously wrong. Business doesn’t always have to be serious—sometimes it’s just seriously funny.